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Sales & marketing

Results 521 - 540 of 1450

Sales & marketing

Paperback. Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. Editor(s): Rice, Ronald E.; Atkin, Charles K. Num Pages: 392 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 233 x 187 x 20. Weight in Grams: 664.
Format
Paperback
Publication date
2012
Publisher
SAGE Publications, Inc
Edition
Fourth Edition
Number of pages
392
Condition
New
SKU
V9781412987707
ISBN
9781412987707
Paperback
Condition: New

€ 215.08

Paperback. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This book explains how public affairs (PA) is now more than just political lobbying. It examines the methods PA professionals use to make an impact. Editor(s): Institute of Public Relations. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 158 x 16. Weight in Grams: 294.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780749444723
ISBN
9780749444723
Paperback
Condition: New

€ 33.15

Hardback. A survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. This book discusses how children become consumers and how they change as they age. Series: The Springer Series in Adult Development and Aging. Num Pages: 362 pages, biography. BIC Classification: JMC; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 32. Weight in Grams: 764.
Format
Hardback
Publication date
1999
Publisher
Springer Science+Business Media United States
Number of pages
362
Condition
New
SKU
V9780306460739
ISBN
9780306460739
Hardback
Condition: New

€ 155.57

Hardback. Editor(s): Howard, Daniel J. Num Pages: 209 pages, illustrations. BIC Classification: JFFT; KJSM. Category: (G) General (US: Trade). Dimension: 160 x 233 x 18. Weight in Grams: 446.
Format
Hardback
Publication date
2016
Publisher
Nova Science Publishers Inc
Edition
UK ed.
Condition
New
SKU
V9781634854986
ISBN
9781634854986
Hardback
Condition: New

€ 241.35
€ 179.91

Hardcover. Editor(s): Evans, Douglas W. Num Pages: 291 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 255 x 182 x 20. Weight in Grams: 630.
Publisher
Nova Science Publishers Inc
Number of pages
291
Format
Hardback
Publication date
2013
Edition
UK ed.
Condition
New
SKU
V9781626188174
ISBN
9781626188174
Hardback
Condition: New

€ 252.00
€ 170.94

Hardcover. Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research. Num Pages: 308 pages, biography. BIC Classification: JFFT; JMAF; KJS. Category: (P) Professional & Vocational. Dimension: 219 x 144 x 23. Weight in Grams: 498.
Format
Hardback
Publication date
2012
Publisher
Palgrave Macmillan
Number of pages
312
Condition
New
SKU
V9780230252196
ISBN
9780230252196
Hardback
Condition: New

€ 64.54

Paperback. Brian Tracy, uno de los conferencistas profesionales e instructor de ventas mas destacado del mundo hoy en dia, se dio cuenta que su logro o adelanto mas importante en las ventas fue el descubrimiento de que 'la Psicologia de Ventas' es mas importante que las tecnicas y los metodos de venta. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 139 x 16. Weight in Grams: 294.
Format
Paperback
Publication date
2005
Publisher
Thomas Nelson Publishers United States
Number of pages
240
Condition
New
SKU
V9780881138689
ISBN
9780881138689
Paperback
Condition: New

€ 11.99
€ 11.45

Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 151 x 227 x 11. Weight in Grams: 312. Five Ways to Amp Up Your Marketing and Accelerate Business. 224 pages. Cateogry: (G) General (US: Trade). BIC Classification: KJS. Dimension: 151 x 227 x 11. Weight: 312.
Format
Paperback
Publication date
2012
Publisher
Career Press United States
Number of pages
224
Condition
New
SKU
V9781601632333
ISBN
9781601632333
Paperback
Condition: New

€ 16.99
€ 16.37

Paperback. Num Pages: 464 pages, 197 color illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 221 x 283 x 26. Weight in Grams: 1552.
Publisher
Bloomsbury Publishing Plc
Format
Paperback
Publication date
2015
Edition
3rd Edition
Condition
New
SKU
V9781628921571
ISBN
9781628921571
Paperback
Condition: New

€ 130.15
€ 115.67

Paperback. Administrators will find that this updated edition of the bestseller is packed with techniques for projecting a positive school image and strengthening the four-way partnership between schools, parents, community, and the private sector. Editor(s): Warner, Carolyn. Num Pages: 264 pages, black & white illustrations. BIC Classification: JNK; KJSP. Category: (P) Professional & Vocational. Dimension: 277 x 217 x 18. Weight in Grams: 742.
Format
Paperback
Publication date
2009
Publisher
SAGE Publications Inc United States
Edition
Third
Number of pages
264
Condition
New
SKU
V9781412958134
ISBN
9781412958134
Paperback
Condition: New

€ 48.99
€ 46.57

Paperback. Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets. Series: Audel. Num Pages: 352 pages, illustrations. BIC Classification: AFT; KJS; TDP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 209 x 139 x 15. Weight in Grams: 403.
Format
Paperback
Publication date
1994
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780025377424
ISBN
9780025377424
Paperback
Condition: New

€ 19.46

Paperback. BIC Classification: KJS. Category: (G) General (US: Trade). .
Format
Paperback
Publication date
2017
Publisher
Amacom United States
Condition
New
SKU
V9780814438282
ISBN
9780814438282
Paperback
Condition: New

€ 24.99
€ 23.69

Hardcover. A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 168 x 237 x 31. Weight in Grams: 576.
Publisher
John Wiley & Sons Inc
Number of pages
368
Format
Hardback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781118604342
ISBN
9781118604342
Hardback
Condition: New

€ 32.99
€ 23.66

Paperback. Deliver greater business impact in today's professional services firm with this complete handbook featuring case studies from across the professions in the UK and internationally. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 171 x 18. Weight in Grams: 482.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749473464
ISBN
9780749473464
Paperback
Condition: New

€ 52.99
€ 47.59

Hardback. Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. Series Editor(s): Cheng, Joseph L.C.; Hitt, Michael A. Series: Advances in International Management. Num Pages: 360 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 31. Weight in Grams: 680.
Format
Hardback
Publication date
2007
Publisher
Emerald Group Publishing Limited United States
Number of pages
360
Condition
New
SKU
V9780762313969
ISBN
9780762313969
Hardback
Condition: New

€ 174.25

Paperback. Focusing on the interaction between consultant and client, this volume explains how to achieve the healthy relationship so essential to effective consultation. Whether the adviser is a therapist, social worker, manager or friend, the relationship can be difficult to understand and manage. Series: Prentice Hall Organizational Development Series. Num Pages: 204 pages. BIC Classification: JKSN2; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 211 x 139 x 15. Weight in Grams: 304.
Format
Paperback
Publication date
1998
Publisher
Pearson Education (US) United States
Edition
1st Edition
Number of pages
204
Condition
New
SKU
V9780201345964
ISBN
9780201345964
Paperback
Condition: New

€ 111.23

Paperback. .
Publisher
McGraw-Hill Education - Europe United States
Format
Paperback
Publication date
2014
Edition
UK ed.
Condition
New
SKU
V9780077152345
ISBN
9780077152345
Paperback
Condition: New

€ 74.99

Paperback. .
Publisher
Financial Times Management
Format
Paperback
Publication date
2006
Edition
4th Edition
Condition
New
SKU
V9780273695592
ISBN
9780273695592
Paperback
Condition: New

€ 102.69

Paperback. This text examines the development of flexible but rigorous management of key areas such as financial reporting, cash flow, risk, budgeting, pricing, and costing. Series: Institute of Export. Num Pages: 352 pages, 0. BIC Classification: KJK; KJM; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 166 x 20. Weight in Grams: 464.
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd
Edition
illustrated edition
Number of pages
352
Condition
New
SKU
V9780631191940
ISBN
9780631191940
Paperback
Condition: New

€ 44.99
€ 34.21

Paperback. This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally. Num Pages: 352 pages, 0. BIC Classification: KJK; KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 152 x 24. Weight in Grams: 548.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
352
Format
Paperback
Publication date
1994
Edition
1st Edition
Condition
New
SKU
V9780631191698
ISBN
9780631191698
Paperback
Condition: New

€ 41.08

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