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Sales & marketing
Results 521 - 540 of 3827
Sales & marketing
The Effect of Advertising and Display. Assessing the Evidence.
Robert. Ed(S): Kingston University East
Hardback. Presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices. This book describes how good advertising can sometimes reduce the cost of doing business. It focuses on the psychological processes that are used to explain ad effect and on the point of purchase and online advertising. Editor(s): Kingston University. Num Pages: 118 pages, biography. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 9. Weight in Grams: 339.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 118
- Condition
- New
- SKU
- V9781402075148
- ISBN
- 9781402075148
Hardback
Condition: New
€ 130.22
€ 130.22
Paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: KCH; KFF; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 235 x 19. Weight in Grams: 428.
- Publisher
- Princeton University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- Reprint
- Condition
- New
- SKU
- V9780691168210
- ISBN
- 9780691168210
Paperback
Condition: New
€ 53.47€ 51.90
€ 53.47
€ 51.90
Hardback. Presents a study of the marketing aspects of product durability and optimal use of consumer durables. This book is useful to government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. It offers various insights on how to move towards the goal of the optimal use of consumer products. Editor(s): Kostecki, Michel. Num Pages: 146 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 11. Weight in Grams: 950.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 146
- Condition
- New
- SKU
- V9780792381457
- ISBN
- 9780792381457
Hardback
Condition: New
€ 131.00
€ 131.00
Hardcover. Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a cafe and dream. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 20. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118977842
- ISBN
- 9781118977842
Hardback
Condition: New
€ 23.99€ 19.38
€ 23.99
€ 19.38
Hardcover. Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?' Editor(s): Kitchen, Philip J. Num Pages: 152 pages, biography. BIC Classification: 3JM; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 226 x 163 x 14. Weight in Grams: 308.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 152
- Condition
- New
- SKU
- V9780230296831
- ISBN
- 9780230296831
Hardback
Condition: New
€ 66.34
€ 66.34
Paperback. Suitable for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social, this book is published in association with the American Advertising Research Foundation, does just that. Num Pages: 318 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 283 x 218 x 26. Weight in Grams: 1188.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789063693770
- ISBN
- 9789063693770
Paperback
Condition: New
€ 40.99€ 29.43
€ 40.99
€ 29.43
Hardback. Editor(s): Nishimura, Takeshi. Series: Studies in Economic History. Num Pages: 300 pages, 180 black & white illustrations, biography. BIC Classification: HBJF; KCL; KFF; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Verlag, Japan Japan
- Number of pages
- 300
- Condition
- New
- SKU
- V9784431556145
- ISBN
- 9784431556145
Hardback
Condition: New
€ 251.05
€ 251.05
The Definitive Guide to Google AdWords: Create Versatile and Powerful ...
Weller, Bart, Calcott, Lori
Paperback. Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords. Num Pages: 408 pages, 1, black & white illustrations. BIC Classification: KJE; KJSA. Category: (G) General (US: Trade). Dimension: 233 x 193 x 21. Weight in Grams: 702. Create Versatile and Powerful Marketing and Advertising Campaigns. 390 pages, 1, black & white illustrations. Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJSA. Dimension: 233 x 193 x 21. Weight: 702.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Apress
- Edition
- 1st Edition
- Number of pages
- 390
- Condition
- New
- SKU
- V9781430240143
- ISBN
- 9781430240143
Paperback
Condition: New
€ 48.99€ 41.59
€ 48.99
€ 41.59
paperback. Num Pages: 368 pages. BIC Classification: KJC; KJMV7; KJS; UDB; UDX. Category: (P) Professional & Vocational. Dimension: 181 x 232 x 18. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Pearson Ft Press United States
- Edition
- 2nd Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780134194677
- ISBN
- 9780134194677
Paperback
Condition: New
€ 52.38
€ 52.38
Paperback.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- LID Publishing, Inc.
- Number of pages
- 224
- Condition
- New
- SKU
- V9781907794254
- ISBN
- 9781907794254
Paperback
Condition: New
€ 23.99€ 18.09
€ 23.99
€ 18.09
Paperback. .
- Publisher
- Management Books 2000 Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781852526726
- ISBN
- 9781852526726
Paperback
Condition: New
€ 19.99€ 13.91
€ 19.99
€ 13.91
Paperback. "Based on The distribution trap, winner of the Berry-ama book prize for the best marketing book of 2010." Num Pages: 164 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 18. Weight in Grams: 294.
- Publisher
- Apress
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9781484203866
- ISBN
- 9781484203866
Paperback
Condition: New
€ 41.99€ 33.35
€ 41.99
€ 33.35
Hardcover. Num Pages: 208 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 191 x 136 x 28. Weight in Grams: 290.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Crown Business
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780770435608
- ISBN
- 9780770435608
Hardback
Condition: New
€ 27.99€ 21.63
€ 27.99
€ 21.63
Paperback. 39 essential rules to delivering impeccable service - from the man who ran Disneyworld. Num Pages: 208 pages. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 135 x 16. Weight in Grams: 256.
- Publisher
- Profile Books Ltd
- Format
- Paperback
- Publication date
- 2013
- Edition
- Main
- Condition
- New
- SKU
- V9781781251225
- ISBN
- 9781781251225
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Paperback. Num Pages: 272 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 209 x 18. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Red Wheel/Weiser
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650665
- ISBN
- 9781632650665
Paperback
Condition: New
€ 19.16
€ 19.16
Paperback. Num Pages: 232 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 191 x 16. Weight in Grams: 356.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292148465
- ISBN
- 9781292148465
Paperback
Condition: New
€ 51.99€ 18.58
€ 51.99
€ 18.58
The Customer Centric Enterprise. Advances in Mass Customization and Pe...
. Ed(S): Tseng, Mitchell M.; Piller, Frank T.
Paperback. Companies are forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. This book provides insight into the different aspects of building a customer centric enterprise. Editor(s): Tseng, Mitchell M.; Piller, Frank T. Num Pages: 536 pages, 75 black & white illustrations, 47 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. Weight in Grams: 840.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 536
- Condition
- New
- SKU
- V9783540024927
- ISBN
- 9783540024927
Paperback
Condition: New
€ 290.67
€ 290.67
Paperback. The essential guide to achieving devout and loyal customers. Num Pages: 224 pages, Diagrams & tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 137 x 313 x 23. Weight in Grams: 302.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781910649541
- ISBN
- 9781910649541
Paperback
Condition: New
€ 17.99€ 14.54
€ 17.99
€ 14.54
Paperback. Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is a reference every writer needs to create powerful, strategic ad copy. Num Pages: 396 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 18. Weight in Grams: 864.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 396
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781405199537
- ISBN
- 9781405199537
Paperback
Condition: New
€ 75.01
€ 75.01
Paperback. Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. This book can help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 155 x 16. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749464738
- ISBN
- 9780749464738
Paperback
Condition: New
€ 36.99€ 33.35
€ 36.99
€ 33.35