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Sales & marketing
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Sales & marketing
Paperback. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector. Series: Rotman-UTP Publishing. Num Pages: 296 pages. BIC Classification: KCA; KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152. .
- Publisher
- University of Toronto Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- Reprint
- Condition
- New
- SKU
- V9781487521820
- ISBN
- 9781487521820
Paperback
Condition: New
€ 36.99€ 33.25
€ 36.99
€ 33.25
Paperback. A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 154 x 20. Weight in Grams: 342.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780349412986
- ISBN
- 9780349412986
Paperback
Condition: New
€ 19.99€ 15.10
€ 19.99
€ 15.10
Hardcover. The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 227 x 31. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471706441
- ISBN
- 9780471706441
Hardback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Hardcover. Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 149 x 24. Weight in Grams: 432.
- Publisher
- Wiley
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471738947
- ISBN
- 9780471738947
Hardback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. Num Pages: 430 pages, biography. BIC Classification: KCL; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 23. Weight in Grams: 627.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Netherlands
- Edition
- 2nd ed. Softcover of orig. ed. 1990
- Number of pages
- 430
- Condition
- New
- SKU
- V9789048157846
- ISBN
- 9789048157846
Paperback
Condition: New
€ 195.61
€ 195.61
Hardcover. A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends. Num Pages: 448 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 30. Weight in Grams: 862.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9780470740316
- ISBN
- 9780470740316
Hardback
Condition: New
€ 63.04
€ 63.04
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JPQB; KCM; KCP; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824464258
- ISBN
- 9783824464258
Paperback
Condition: New
€ 83.67
€ 83.67
Paperback. Think Freakonomics meets The Undercover Economist The Inner Lives of Markets is a journey into the mysterious corners of everyday economics. Who buys, who sells, why it matters, when it works, and what to do when it breaks. Num Pages: 224 pages. BIC Classification: JFFT; KCC; KCY; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781444788587
- ISBN
- 9781444788587
Paperback
Condition: New
€ 17.99€ 13.51
€ 17.99
€ 13.51
Paperback. Series: International Management Studies. Num Pages: 227 pages, 22 colour illustrations, 62 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 149 x 211 x 22. Weight in Grams: 322.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783658125561
- ISBN
- 9783658125561
Paperback
Condition: New
€ 65.98
€ 65.98
Paperback. This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change. Num Pages: 274 pages, biography. BIC Classification: KJC; KJM; KJMB; KJMV; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 274
- Condition
- New
- Edition
- 1st ed. 2014
- SKU
- V9781349470297
- ISBN
- 9781349470297
Paperback
Condition: New
€ 55.23
€ 55.23
paperback. Series: SpringerBriefs in Economics. Num Pages: 116 pages, 3 black & white illustrations, 35 black & white tables, biography. BIC Classification: KCD; KCF; KCL; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 197.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer, India, Private Ltd India
- Edition
- 2015th Edition
- Number of pages
- 116
- Condition
- New
- SKU
- V9788132223696
- ISBN
- 9788132223696
Paperback
Condition: New
€ 76.79
€ 76.79
Paperback. The Idea Writersguides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Num Pages: 224 pages, 0. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 154 x 16. Weight in Grams: 246.
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9780230613881
- ISBN
- 9780230613881
Paperback
Condition: New
€ 48.99€ 39.02
€ 48.99
€ 39.02
The Historical Consumer. Consumption and Everyday Life in Japan, 1850-...
Francks, Penny. Ed(S): Hunter, Janet
Paperback. This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development. Editor(s): Hunter, Janet. Num Pages: 342 pages, biography. BIC Classification: KCC; KCM; KCP; KCS; KCZ; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 342
- Condition
- New
- SKU
- V9781349324132
- ISBN
- 9781349324132
Paperback
Condition: New
€ 128.07
€ 128.07
Paperback. This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! Num Pages: 176 pages, Illustrations. BIC Classification: KJC; KJH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 12. Weight in Grams: 350.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780273687863
- ISBN
- 9780273687863
Paperback
Condition: New
€ 19.00€ 16.91
€ 19.00
€ 16.91
Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
- Publisher
- McGraw-Hill Education - Europe New York
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2001
- Edition
- Illustrated
- Condition
- New
- SKU
- V9780071364157
- ISBN
- 9780071364157
Hardback
Condition: New
€ 36.99€ 26.37
€ 36.99
€ 26.37
Paperback. Includes information on the on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. Num Pages: 256 pages, full colour throughout. BIC Classification: KJS; KJVS; WF. Category: (G) General (US: Trade). Dimension: 192 x 168 x 20. Weight in Grams: 382.
- Publisher
- Workman Publishing
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781612123356
- ISBN
- 9781612123356
Paperback
Condition: New
€ 18.99€ 14.29
€ 18.99
€ 14.29
Hardback. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. Editor(s): Wright, Simon; McCrea, Diane. Num Pages: 312 pages, 85. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 253 x 180 x 21. Weight in Grams: 822.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781405150583
- ISBN
- 9781405150583
Hardback
Condition: New
€ 244.67
€ 244.67
Hardcover. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. Num Pages: 462 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 179 x 31. Weight in Grams: 928.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 464
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470710401
- ISBN
- 9780470710401
Hardback
Condition: New
€ 56.66
€ 56.66
Hardback. The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Num Pages: 312 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 250 x 170 x 21. Weight in Grams: 686.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118935620
- ISBN
- 9781118935620
Hardback
Condition: New
€ 35.00
€ 35.00
Hardback. An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. Num Pages: 288 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 176 x 21. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118923627
- ISBN
- 9781118923627
Hardback
Condition: New
€ 54.11
€ 54.11