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Sales & marketing

Results 461 - 480 of 1450

Sales & marketing

Hardcover. How empowered customers and employees can be great for your business When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance of your corporate culture, transforming it into a management tool and a competitive advantage. Series: Microsoft Executive Leadership Series. Num Pages: 320 pages, , black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 26. Weight in Grams: 620.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9780470227541
ISBN
9780470227541
Hardback
Condition: New

€ 37.99
€ 29.51

Paperback. Based on an extensive exploration of product decision-making for international markets, this text describes the company's external and internal environment as well as the company's action across borders. It focuses upon the static and dynamic aspects of the roll out of new products across international markets. Num Pages: 263 pages, biography. BIC Classification: KJK; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 19. Weight in Grams: 435.
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan
Number of pages
264
Condition
New
SKU
V9780333794647
ISBN
9780333794647
Paperback
Condition: New

€ 122.36

Hardcover. How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 34. Weight in Grams: 612.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470827413
ISBN
9780470827413
Hardback
Condition: New

€ 34.60

Hardback. Editor(s): Christian, Elizabeth Barfoot. Num Pages: 344 pages. BIC Classification: AVGP; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 29. Weight in Grams: 712.
Format
Hardback
Publication date
2010
Publisher
Lexington Books United States
Number of pages
344
Condition
New
SKU
V9780739146347
ISBN
9780739146347
Hardback
Condition: New

€ 167.86

Hardcover.

Don't just get your message out. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Num Pages: 212 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 24. Weight in Grams: 264.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470598795
ISBN
9780470598795
Hardback
Condition: New

€ 24.99
€ 20.21

Paperback. The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management. Series: PR in Practice. Num Pages: 264 pages, Illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 412.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
264
Format
Paperback
Publication date
2008
Edition
4th
Condition
New
SKU
V9780749451073
ISBN
9780749451073
Paperback
Condition: New

€ 40.99
€ 36.34

Hardback. This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 376 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 157 x 33. Weight in Grams: 692.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
376
Condition
New
SKU
V9780857248978
ISBN
9780857248978
Hardback
Condition: New

€ 133.04

Hardcover. This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 307 pages, black & white illustrations, black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 29. Weight in Grams: 622.
Format
Hardback
Publication date
2010
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
307
Condition
New
Edition
Illustrated
SKU
V9780857244758
ISBN
9780857244758
Hardback
Condition: New

€ 118.31

Hardback. Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. Series: Review of Marketing Research. Num Pages: 216 pages, tables, figures, bibliographic references. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 261 x 189 x 19. Weight in Grams: 552.
Format
Hardback
Publication date
2009
Publisher
Emerald Publishing Group United States
Number of pages
216
Condition
New
Edition
1st Edition
SKU
V9780765621276
ISBN
9780765621276
Hardback
Condition: New

€ 112.96

Hardback. Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174 x 16. Weight in Grams: 574.
Format
Hardback
Publication date
2008
Publisher
Emerald Publishing Group United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780765620927
ISBN
9780765620927
Hardback
Condition: New

€ 118.17

Hardback. Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 226 pages, tables, figures, bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 16. Weight in Grams: 578.
Format
Hardback
Publication date
2007
Publisher
Emerald Publishing Group United States
Edition
1st Edition
Number of pages
226
Condition
New
SKU
V9780765613066
ISBN
9780765613066
Hardback
Condition: New

€ 118.17

Hardback. Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 256 pages, tables, figures, bibliographic references, index. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 246 x 174 x 18. Weight in Grams: 634.
Format
Hardback
Publication date
2005
Publisher
Emerald Publishing Group United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780765613059
ISBN
9780765613059
Hardback
Condition: New

€ 118.78

Hardback. The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 352 pages, tables, figures, illustrations, index. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 23. Weight in Grams: 811.
Format
Hardback
Publication date
2004
Publisher
Emerald Publishing Group United States
Number of pages
352
Condition
New
Edition
1st Edition
SKU
V9780765613042
ISBN
9780765613042
Hardback
Condition: New

€ 118.31

Hardback. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Series: 500 Tips. Num Pages: 216 pages, tables, figures & bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 259 x 183 x 20. Weight in Grams: 534. 208 pages, tables, figures & bibliographic references. Editor(s): Malhotra, Naresh. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Cateogry: (P) Professional & Vocational. BIC Classification: KJSM. Dimension: 259 x 183 x 20. Weight: 534.
Publisher
Emerald Publishing Group
Number of pages
208
Format
Hardback
Publication date
2008
Condition
New
SKU
V9780765621252
ISBN
9780765621252
Hardback
Condition: New

€ 119.18

Hardback. Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing. Num Pages: 212 pages, 5 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 165 x 17. Weight in Grams: 484.
Format
Hardback
Publication date
2006
Publisher
Palgrave Macmillan United Kingdom
Number of pages
212
Condition
New
SKU
V9780230507548
ISBN
9780230507548
Hardback
Condition: New

€ 63.83

Paperback. Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 158 x 233 x 16. Weight in Grams: 418.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749470036
ISBN
9780749470036
Paperback
Condition: New

€ 32.80

Hardcover. Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. Editor(s): Hakansson, Hakan; Harrison, Debbie; Waluszewski, Alexandra. Num Pages: 294 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 180 x 22. Weight in Grams: 660.
Format
Hardback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
294
Condition
New
SKU
V9780470021477
ISBN
9780470021477
Hardback
Condition: New

€ 75.17

Paperback. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602.
Publisher
Lid Publishing
Format
Paperback
Publication date
2017
Edition
2nd Revised edition
Condition
New
SKU
V9781910649978
ISBN
9781910649978
Paperback
Condition: New

€ 23.99
€ 17.73

Hardback. Offers strategies and implementation programmes for building strong retail brands to create competitive differentiation and superior financial returns. The authors argue that 'own-label' brands are changing the consumer goods industry by overtaking traditional brands. For managers and students. Num Pages: 296 pages, biography. BIC Classification: KJC; KJF; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 27. Weight in Grams: 510.
Format
Hardback
Publication date
1997
Publisher
Palgrave Macmillan United Kingdom
Number of pages
296
Condition
New
SKU
V9780333685273
ISBN
9780333685273
Hardback
Condition: New

€ 64.34

Hardcover. Num Pages: 373 pages, black & white illustrations. BIC Classification: KJS; KNP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 25. Weight in Grams: 724.
Format
Hardback
Publication date
1989
Publisher
ABC-CLIO United States
Edition
Illustrated
Number of pages
373
Condition
New
SKU
V9780899302492
ISBN
9780899302492
Hardback
Condition: New

€ 87.55
€ 84.77

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