×


 x 

Shopping cart

Sales & marketing

Results 441 - 460 of 3810

Sales & marketing

hardcover. Num Pages: 9 black & white illustrations, biography. BIC Classification: KJMV6; KJS; KNS; UT. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
Format
Hardback
Publication date
2017
Publisher
Palgrave Macmillan Switzerland
Condition
New
Edition
1st ed. 2017
SKU
V9783319520926
ISBN
9783319520926
Hardback
Condition: New

€ 77.39

Hardcover. Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Series: Wiley Nonprofit Authority. Num Pages: 256 pages, illustrations (black and white). BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 21. Weight in Grams: 454.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9781118583425
ISBN
9781118583425
Hardback
Condition: New

€ 57.31

Paperback. As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing. Num Pages: 239 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 378.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
239
Condition
New
SKU
V9781349481569
ISBN
9781349481569
Paperback
Condition: New

€ 48.99
€ 38.97

Hardback. To find more information about Rowman and Littlefield titles, please visit www.rowmanlittlefield.com. Num Pages: 218 pages. BIC Classification: KJS; KN. Category: (G) General (US: Trade). Dimension: 218 x 146 x 21. Weight in Grams: 399.
Format
Hardback
Publication date
1981
Publisher
Rowman & Littlefield United States
Number of pages
218
Condition
New
SKU
V9780847669837
ISBN
9780847669837
Hardback
Condition: New

€ 78.71

Hardcover. This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing. Editor(s): Badillo, Patrick-Yves; Lesourd, Jean Baptiste. Series: Applied Econometrics Association Series. Num Pages: 246 pages, biography. BIC Classification: KCC; KCH; KJC; KJSM; KNT. Category: (P) Professional & Vocational. Dimension: 142 x 223 x 20. Weight in Grams: 432.
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan United Kingdom
Number of pages
248
Condition
New
SKU
V9780230277700
ISBN
9780230277700
Hardback
Condition: New

€ 127.64

Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Edition
1st
Number of pages
336
Condition
New
SKU
V9780471356592
ISBN
9780471356592
Hardback
Condition: New

€ 53.47
€ 46.16

Hardback. Discover what's possible when the art and science of marketing collide

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 232 x 23. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118883433
ISBN
9781118883433
Hardback
Condition: New

€ 30.99
€ 22.07

Hardback. Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. Series: ISTE. Num Pages: 320 pages, Illustrations. BIC Classification: KJS; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 508.
Format
Hardback
Publication date
2009
Publisher
ISTE Ltd and John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9781848211049
ISBN
9781848211049
Hardback
Condition: New

€ 180.21

hardcover. Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Num Pages: 312 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 23. Weight in Grams: 572.
Format
Hardback
Publication date
2008
Publisher
Wiley United Kingdom
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9780470515808
ISBN
9780470515808
Hardback
Condition: New

€ 61.27

hardcover. Series: Management for Professionals. Num Pages: 448 pages, 150 black & white illustrations, 40 colour illustrations, 221 colour tables, biography. BIC Classification: KJC; KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 163 x 242 x 30. Weight in Grams: 816.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
448
Condition
New
Edition
1st ed. 2016
SKU
V9783319306094
ISBN
9783319306094
Hardback
Condition: New

€ 229.54

Hardcover. Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 170 x 22. Weight in Grams: 438.
Publisher
John Wiley & Sons Inc United States
Number of pages
238
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118131367
ISBN
9781118131367
Hardback
Condition: New

€ 32.99
€ 32.60

Hardcover. This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow. Num Pages: 244 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 188 x 24. Weight in Grams: 609.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
244
Condition
New
SKU
V9780787902759
ISBN
9780787902759
Hardback
Condition: New

€ 57.31

Paperback. An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills. Num Pages: 400 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 155 x 229 x 24. Weight in Grams: 548.
Publisher
SAGE Publications Inc
Format
Paperback
Publication date
2015
Edition
4th Edition
Condition
New
SKU
V9781452291581
ISBN
9781452291581
Paperback
Condition: New

€ 163.74

Hardback. In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results. Num Pages: 208 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 175 x 19. Weight in Grams: 703.
Publisher
Kogan Page Ltd
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749478339
ISBN
9780749478339
Hardback
Condition: New

€ 43.99
€ 38.82

Paperback. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182.
Publisher
LID Publishing Inc
Number of pages
104
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781907794469
ISBN
9781907794469
Paperback
Condition: New

€ 17.99
€ 14.54

Hardback. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
408
Format
Hardback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780749464912
ISBN
9780749464912
Hardback
Condition: New

€ 50.29

Hardcover. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. Num Pages: 195 pages, biography. BIC Classification: JFCK; KJD; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 136 x 16. Weight in Grams: 356.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137432544
ISBN
9781137432544
Hardback
Condition: New

€ 66.34

Paperback. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. Num Pages: 195 pages, biography. BIC Classification: JFC; KCL; KJMV6; KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
195
Condition
New
SKU
V9781349492459
ISBN
9781349492459
Paperback
Condition: New

€ 65.62

Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
Publisher
Cornerstone
Number of pages
288
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781847940360
ISBN
9781847940360
Paperback
Condition: New

€ 16.99
€ 13.47

Paperback. The long tail of holiday offerings implies dramatic shifts in the sector s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential." Editor(s): Papathanassis, Alexis. Num Pages: 220 pages, 24 black & white illustrations, 11 black & white tables, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 150 x 13. Weight in Grams: 290.
Format
Paperback
Publication date
2011
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
220
Condition
New
SKU
V9783834930620
ISBN
9783834930620
Paperback
Condition: New

€ 66.18

Subscribe to our newsletter

News on special offers, signed editions & more!