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Sales & marketing

Results 481 - 500 of 1450

Sales & marketing

Paperback. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780273758747
ISBN
9780273758747
Paperback
Condition: New

€ 80.57

Hardcover. Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. Num Pages: 396 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 27. Weight in Grams: 712.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc
Edition
2nd Edition
Number of pages
398
Condition
New
SKU
V9781118489529
ISBN
9781118489529
Hardback
Condition: New

€ 47.40

Hardcover. The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Series: Wiley and SAS Business Series. Num Pages: 176 pages, Illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 18. Weight in Grams: 360.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
176
Condition
New
SKU
V9781118099841
ISBN
9781118099841
Hardback
Condition: New

€ 46.99
€ 36.34

Hardback. Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. Num Pages: 208 pages, 18 halftones, 13 line drawings, 23 tables. BIC Classification: KJD; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 162 x 238 x 21. Weight in Grams: 446.
Format
Hardback
Publication date
2015
Publisher
The University of Chicago Press United States
Number of pages
208
Condition
New
SKU
V9780226632605
ISBN
9780226632605
Hardback
Condition: New

€ 51.99
€ 40.21

Paperback. Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion. Num Pages: 278 pages, figures. BIC Classification: KJP; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 157 x 18. Weight in Grams: 462.
Format
Paperback
Publication date
2003
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
278
Condition
New
SKU
V9781841124698
ISBN
9781841124698
Paperback
Condition: New

€ 17.99
€ 15.39

Hardcover. The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Num Pages: 208 pages, black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 145 x 21. Weight in Grams: 458.
Publisher
John Wiley & Sons Inc
Number of pages
208
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118656662
ISBN
9781118656662
Hardback
Condition: New

€ 34.65

paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
Format
Paperback
Publication date
2005
Publisher
Kogan Page Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780749443368
ISBN
9780749443368
Paperback
Condition: New

€ 44.99
€ 39.69

Hardback. Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 25. Weight in Grams: 829.
Format
Hardback
Publication date
1994
Publisher
Kluwer Academic Publishers United States
Number of pages
442
Condition
New
SKU
V9780792393887
ISBN
9780792393887
Hardback
Condition: New

€ 279.55

Hardcover. A work on the subject of research in marketing. Series: Research in Marketing. Num Pages: 333 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 30. Weight in Grams: 656.
Format
Hardback
Publication date
1979
Publisher
Emerald Group Publishing Limited United States
Number of pages
333
Condition
New
Edition
Illustrated
SKU
V9780892320417
ISBN
9780892320417
Hardback
Condition: New

€ 118.69

Hardback. Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. Editor(s): Belk, Russell W. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 310 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 30. Weight in Grams: 658.
Format
Hardback
Publication date
2010
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
310
Condition
New
SKU
V9780857244437
ISBN
9780857244437
Hardback
Condition: New

€ 135.72

Hardback. This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c Editor(s): Belk, Russell W.; Scott, Linda; Askegaard, Soren. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 375 pages, Illustrations. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 33. Weight in Grams: 590.
Format
Hardback
Publication date
2012
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
375
Condition
New
SKU
V9781781900222
ISBN
9781781900222
Hardback
Condition: New

€ 147.16

Hardback. Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. Editor(s): Belk, Russell W.; Grayson, Kent; Muniz Jr., Albert M. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 264 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 164 x 24. Weight in Grams: 536.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
264
Condition
New
SKU
V9781780521169
ISBN
9781780521169
Hardback
Condition: New

€ 132.54

Paperback. Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Series: ExpressExec S. Num Pages: 122 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 127 x 7. Weight in Grams: 128.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
122
Condition
New
SKU
V9781841122311
ISBN
9781841122311
Paperback
Condition: New

€ 13.99
€ 12.57

Hardcover. Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 22. Weight in Grams: 412.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118340516
ISBN
9781118340516
Hardback
Condition: New

€ 27.99
€ 22.91

Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 240 pages. BIC Classification: KJS; VS. Category: (G) General (US: Trade). Dimension: 228 x 187 x 16. Weight in Grams: 518.
Format
Paperback
Publication date
2002
Publisher
Frederick Fell United States
Edition
1st
Number of pages
240
Condition
New
SKU
V9780883910696
ISBN
9780883910696
Paperback
Condition: New

€ 18.29

Paperback. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'. Num Pages: 328 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 17. Weight in Grams: 654.
Publisher
Pearson Education Limited United Kingdom
Number of pages
328
Format
Paperback
Publication date
2011
Edition
4th Revised edition
Condition
New
SKU
V9780273737780
ISBN
9780273737780
Paperback
Condition: New

€ 103.67

Hardback. Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. Num Pages: 192 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 21. Weight in Grams: 370.
Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119100256
ISBN
9781119100256
Hardback
Condition: New

€ 31.99
€ 24.80

Hardcover. A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. Num Pages: 272 pages, illustrations (black and white). BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 24. Weight in Grams: 464.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9781118836699
ISBN
9781118836699
Hardback
Condition: New

€ 25.99
€ 21.20

Hardcover. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 236 pages, biography. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational. Dimension: 145 x 217 x 19. Weight in Grams: 424.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Edition
2014th Edition
Condition
New
SKU
V9781137395566
ISBN
9781137395566
Hardback
Condition: New

€ 66.42

Paperback. With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager. Series: The One Minute Manager. Num Pages: 160 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 196 x 129 x 11. Weight in Grams: 98.
Publisher
Harper
Number of pages
160
Format
Paperback
Publication date
2011
Edition
New edition
Condition
New
SKU
V9780006530695
ISBN
9780006530695
Paperback
Condition: New

€ 13.99
€ 10.65

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