Sales & marketing
Results 481 - 500 of 2720
Sales & marketing
Hardcover. This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day. Editor(s): Moskowitz, Marina; Schweitzer, Marlis. Num Pages: 240 pages, 18 black & white illustrations, biography. BIC Classification: 1KBB; 3JH; 3JJ; 3JMC; HBTB; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 17. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230615601
- ISBN
- 9780230615601
Hardback
Condition: New
€ 67.55
€ 67.55
Paperback. Num Pages: 240 pages, 1 black & white illustrations, 29 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 240
- Condition
- New
- SKU
- V9783824479566
- ISBN
- 9783824479566
Paperback
Condition: New
€ 66.82
€ 66.82
Paperback. Der Band gibt einen Uberblick uber neueste Trends und Ergebnisse in der Dienstleistungsforschung." Editor(s): Fliess, Sabine. Series: Fokus Dienstleistungsmarketing. Num Pages: 276 pages, 25 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 276
- Condition
- New
- SKU
- V9783824479993
- ISBN
- 9783824479993
Paperback
Condition: New
€ 88.49
€ 88.49
Paperback. The ultimate guide for small and medium-sized business from Ireland's PR queen. Num Pages: 192 pages. BIC Classification: KJSA; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 131 x 198 x 19. Weight in Grams: 220.
- Publisher
- The Mercier Press Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- 9781781174104
- ISBN
- 9781781174104
Paperback
Condition: New
€ 13.00€ 12.76
€ 13.00
€ 12.76
Paperback / so. Num Pages: 244 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 244
- Condition
- New
- SKU
- V9783824406586
- ISBN
- 9783824406586
Paperback
Condition: New
€ 78.02
€ 78.02
Paperback. Maximize your effectiveness over the phone. Here is a, detailed selling system with all the techniques needed to grab the listener's attention over the phone-and avoid that awful click in the ear. Readers will discover how to determine product benefits and use this knowledge to sell. Series: Self-teaching Guides. Num Pages: 240 pages, Illustrations, forms. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 191 x 13. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471115670
- ISBN
- 9780471115670
Paperback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Paperback. Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 17. Weight in Grams: 380.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470168363
- ISBN
- 9780470168363
Paperback
Condition: New
€ 18.99€ 15.04
€ 18.99
€ 15.04
Paperback. Num Pages: 247 pages, 32 black & white tables, biography. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 396.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 247
- Condition
- New
- SKU
- V9783835007666
- ISBN
- 9783835007666
Paperback
Condition: New
€ 67.13
€ 67.13
paperback. Demonstrates that effective sports marketing epitomizes the science and art of marketing across various contexts. This work includes examples of best practices and covers subjects as diverse as sponsorships, season ticket sales, venue management, and more. It also presents an overview of the techniques in sports marketing. Num Pages: 288 pages, 1, black & white illustrations. BIC Classification: KJS; KNSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 15. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Routledge United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780750679794
- ISBN
- 9780750679794
Paperback
Condition: New
€ 92.60
€ 92.60
Paperback. Num Pages: 220 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 171.
- Publisher
- RDA Press, LLC
- Format
- Paperback
- Publication date
- 2012
- Edition
- Reprint
- Condition
- New
- SKU
- V9781937832124
- ISBN
- 9781937832124
Paperback
Condition: New
€ 21.84
€ 21.84
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 230 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 230
- Condition
- New
- SKU
- V9783834910400
- ISBN
- 9783834910400
Paperback
Condition: New
€ 89.83
€ 89.83
Paperback. Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: 265 pages, 9 black & white illustrations, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 347.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 265
- Condition
- New
- SKU
- V9783824491490
- ISBN
- 9783824491490
Paperback
Condition: New
€ 78.05
€ 78.05
Paperback.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Chiron Associates, Inc United States
- Edition
- 2nd Edition
- Number of pages
- 225
- Condition
- New
- SKU
- V9780976279440
- ISBN
- 9780976279440
Paperback
Condition: New
€ 18.99€ 18.84
€ 18.99
€ 18.84
Paperback. Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. This title features examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara. Series: ExpressExec S. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 128 x 7. Weight in Grams: 128.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841123141
- ISBN
- 9781841123141
Paperback
Condition: New
€ 11.99€ 11.60
€ 11.99
€ 11.60
Taking Down Goliath: Digital Marketing Strategies for Beating Competit...
Ryan, Kevin M., Graham, Rob "Spider" "Spider"
Hardcover. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 256 pages, 8 diagrames, 2 graphs, 3 figures. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 161 x 239 x 23. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137444202
- ISBN
- 9781137444202
Hardback
Condition: New
€ 53.99€ 44.51
€ 53.99
€ 44.51
Paperback. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 252 pages, biography. BIC Classification: KC; KJC; KJS; KJSM; KJVS. Category: (G) General (US: Trade). Dimension: 158 x 244 x 20. Weight in Grams: 398.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349495580
- ISBN
- 9781349495580
Paperback
Condition: New
€ 27.99€ 24.38
€ 27.99
€ 24.38
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 12. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824404179
- ISBN
- 9783824404179
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. Series: Marken- Und Produktmanagement. Num Pages: 385 pages, 17 black & white illustrations, 102 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 385
- Condition
- New
- SKU
- V9783835001480
- ISBN
- 9783835001480
Paperback
Condition: New
€ 84.62
€ 84.62
Paperback / so. Series: Integrierte Logistik Und Unternehmensfuhrung. Num Pages: 363 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 203 x 133 x 20. Weight in Grams: 487.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 363
- Condition
- New
- SKU
- V9783824473861
- ISBN
- 9783824473861
Paperback
Condition: New
€ 90.04
€ 90.04
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834939852
- ISBN
- 9783834939852
Paperback
Condition: New
€ 83.90
€ 83.90