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Sales & marketing

Results 801 - 820 of 1150

Sales & marketing

Paperback. This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. Num Pages: 320 pages, biography. BIC Classification: KFF; KJMV1; KJS. Category: (UU) Undergraduate. Dimension: 246 x 190 x 18. Weight in Grams: 634.
Format
Paperback
Publication date
1996
Publisher
Palgrave Macmillan
Number of pages
320
Condition
New
SKU
V9780333637821
ISBN
9780333637821
Paperback
Condition: New

€ 82.88
€ 75.24

Hardback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, biography. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 161 x 241 x 17. Weight in Grams: 486.
Publisher
Bloomsbury Publishing PLC
Format
Hardback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9781844578399
ISBN
9781844578399
Hardback
Condition: New

€ 118.41
€ 106.16

Paperback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, 23 black & white halftones, 8 tables, 6 figures. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 235 x 155 x 14. Weight in Grams: 366.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9781844578382
ISBN
9781844578382
Paperback
Condition: New

€ 45.99
€ 38.12

Paperback. Num Pages: 200 pages, 19 black & white illustrations, 7 black & white tables, 18 black & white halftones, 1 bla. BIC Classification: KJS; KNTC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Edition
2nd Edition
Condition
New
SKU
V9781138013360
ISBN
9781138013360
Paperback
Condition: New

€ 66.42

Hardcover. This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts. Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 153 x 28. Weight in Grams: 596.
Format
Hardback
Publication date
2014
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9781784410803
ISBN
9781784410803
Hardback
Condition: New

€ 147.16

Paperback. Num Pages: 408 pages, 100 bw illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 283 x 219 x 28. Weight in Grams: 1140.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2015
Edition
3rd Edition
Condition
New
SKU
V9781609019006
ISBN
9781609019006
Paperback
Condition: New

€ 117.07

Paperback. This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Num Pages: 352 pages, col. Illustrations. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 185 x 22. Weight in Grams: 924.
Publisher
Fairchild Pubns
Number of pages
352
Format
Paperback
Publication date
2010
Condition
New
SKU
V9781563677380
ISBN
9781563677380
Paperback
Condition: New

€ 124.59

Paperback. * This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing. Num Pages: 216 pages, 20. BIC Classification: AKTA; KJS; TDPH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 173 x 11. Weight in Grams: 382.
Publisher
John Wiley & Sons Inc
Number of pages
224
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781405150606
ISBN
9781405150606
Paperback
Condition: New

€ 38.99
€ 30.69

Paperback. 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. Editor(s): Easey, Mike. Series: Wiley Desktop Editions. Num Pages: 280 pages, Illustrations. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 243 x 174 x 16. Weight in Grams: 484.
Publisher
John Wiley and Sons Ltd
Number of pages
280
Format
Paperback
Publication date
2008
Edition
3rd Edition
Condition
New
SKU
V9781405139533
ISBN
9781405139533
Paperback
Condition: New

€ 41.25

Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372.
Publisher
Kogan Page Ltd
Number of pages
240
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9780749464462
ISBN
9780749464462
Paperback
Condition: New

€ 33.99
€ 30.83

Hardcover. Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 225 x 29. Weight in Grams: 434.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119144755
ISBN
9781119144755
Hardback
Condition: New

€ 30.99
€ 21.98

Hardcover. Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Num Pages: 256 pages, Illustrations. BIC Classification: HRC; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 22. Weight in Grams: 442.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470422106
ISBN
9780470422106
Hardback
Condition: New

€ 30.99
€ 23.93

Paperback. Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 188 x 18. Weight in Grams: 520.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
336
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470637623
ISBN
9780470637623
Paperback
Condition: New

€ 30.99
€ 24.03

Paperback. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 180 x 9. Weight in Grams: 260.
Format
Paperback
Publication date
1997
Publisher
Jossey Bass San Francisco
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780787909383
ISBN
9780787909383
Paperback
Condition: New

€ 30.99
€ 24.03

Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Series: Routledge Interpretive Marketing Research. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 162 x 241 x 19. Weight in Grams: 514.
Publication date
2008
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
240
Condition
New
SKU
V9780415776400
ISBN
9780415776400
Paperback
Condition: New

€ 224.27

Paperback. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: JHMC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 340.
Format
Paperback
Publication date
2011
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
240
Condition
New
Edition
1st Edition
SKU
V9780415620406
ISBN
9780415620406
Paperback
Condition: New

€ 52.09
€ 48.39

Hardcover. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119145875
ISBN
9781119145875
Hardback
Condition: New

€ 31.99
€ 22.72

Hardcover. Discover how Web services can improve cost-savings and make your organization more competitive. You'll get summaries of developing standards, current vendor positions (Microsoft, Novell, IBM, Oracle, Sun), and industry examples of Web services solutions and benefits. Order your copy today!. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 231 x 161 x 21. Weight in Grams: 520.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780471266525
ISBN
9780471266525
Hardback
Condition: New

€ 53.29
€ 46.02

Hardcover. Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 458.
Format
Hardback
Publication date
2006
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470037287
ISBN
9780470037287
Hardback
Condition: New

€ 23.99
€ 17.66

Paperback. Num Pages: 308 pages, 56 black & white illustrations, 39 black & white tables, 24 black & white halftones, 32 b. BIC Classification: KJS; KNSJ. Category: (G) General (US: Trade). Dimension: 247 x 176 x 19. Weight in Grams: 552.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780415533584
ISBN
9780415533584
Paperback
Condition: New

€ 63.90

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