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Sales & marketing
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Sales & marketing
Paperback. .
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 896
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9781441903327
- ISBN
- 9781441903327
Paperback
Condition: New
€ 130.24€ 127.92
€ 130.24
€ 127.92
Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION
How organizations can deliver significant performance gainsthrough strategic investment in marketing
In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470504543
- ISBN
- 9780470504543
Hardback
Condition: New
€ 32.99€ 23.66
€ 32.99
€ 23.66
Paperback. The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 888
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780470650936
- ISBN
- 9780470650936
Paperback
Condition: New
€ 52.69
€ 52.69
Hardcover. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Num Pages: 372 pages, Illustrations. BIC Classification: KJSU; UNF. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 28. Weight in Grams: 832.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 372
- Condition
- New
- SKU
- V9780470743973
- ISBN
- 9780470743973
Hardback
Condition: New
€ 89.16
€ 89.16
Hardcover. A "how-to" guide to boosting sales through predictive and prescriptive analytics
Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 153 x 224 x 26. Weight in Grams: 414.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119043126
- ISBN
- 9781119043126
Hardback
Condition: New
€ 31.09
€ 31.09
Paperback. Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJQ; KJSM. Category: (P) Professional & Vocational. Dimension: 232 x 188 x 16. Weight in Grams: 466.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781118615843
- ISBN
- 9781118615843
Paperback
Condition: New
€ 26.99€ 20.24
€ 26.99
€ 20.24
Paperback. For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Num Pages: 456 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 253 x 203 x 15. Weight in Grams: 880.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 464
- Format
- Paperback
- Publication date
- 2013
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9780273768395
- ISBN
- 9780273768395
Paperback
Condition: New
€ 110.67
€ 110.67
Hardcover. Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Num Pages: 192 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 237 x 167 x 17. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780470848227
- ISBN
- 9780470848227
Hardback
Condition: New
€ 53.77
€ 53.77
Paperback. .
- Publisher
- Management Books 2000 Ltd
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781852527181
- ISBN
- 9781852527181
Paperback
Condition: New
€ 17.99€ 8.30
€ 17.99
€ 8.30
Hardcover. The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong. Num Pages: 288 pages, Ill. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 163 x 25. Weight in Grams: 530.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780787956219
- ISBN
- 9780787956219
Hardback
Condition: New
€ 27.99€ 23.07
€ 27.99
€ 23.07
Paperback. aeo Illustrates how to become more responsive to th needs of individual customers aeo Integrates theory from many different disciplines including -- management -- marketing -- informationn systems -- economics -- law -- logistics aeo Contains numerous examples. Series: Total Quality Management. Num Pages: 286 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 142 x 21. Weight in Grams: 502.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Basil Blackwell Inc, US United States
- Edition
- 1st Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9781557865052
- ISBN
- 9781557865052
Paperback
Condition: New
€ 34.99€ 27.83
€ 34.99
€ 27.83
Paperback. Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 15. Weight in Grams: 392.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749472092
- ISBN
- 9780749472092
Paperback
Condition: New
€ 35.99€ 33.15
€ 35.99
€ 33.15
Hardback. The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Num Pages: 176 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 21. Weight in Grams: 348.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119092896
- ISBN
- 9781119092896
Hardback
Condition: New
€ 25.99€ 16.62
€ 25.99
€ 16.62
Paperback. Series: Jossey-Bass Business and Management Reader Series. Num Pages: 336 pages, Ill. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 22. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780787946678
- ISBN
- 9780787946678
Paperback
Condition: New
€ 38.99€ 30.70
€ 38.99
€ 30.70
paperback. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique. Num Pages: 256 pages, tables, figures, bibliography, index. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Routledge United States
- Edition
- 3rd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780765622259
- ISBN
- 9780765622259
Paperback
Condition: New
€ 77.51
€ 77.51
Paperback. .
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2013
- Edition
- Pearson New International Edition
- Condition
- New
- SKU
- V9781292040356
- ISBN
- 9781292040356
Paperback
Condition: New
€ 83.07
€ 83.07
Paperback. Offers practical guidance to help you develop customer service training. This title features dozens of field-tested exercises, games, activities, icebreakers and assessment instruments that also help you teach employees the importance of customer service and improve their performance. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 296 x 210 x 13. Weight in Grams: 618.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 224
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780750663632
- ISBN
- 9780750663632
Paperback
Condition: New
€ 77.82
€ 77.82
Paperback. The new, 3rd edition of the Customer Service Pocketbook will be published in October 2013. The book is for everyone who contributes, directly or indirectly, to giving the customer excellent service. It has been fully revised to reflect the challenges of responding to customers' needs via a variety of different channels including social media. Num Pages: 112 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 109 x 180 x 6. Weight in Grams: 114.
- Publisher
- Management Pocketbooks
- Number of pages
- 112
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Revised edition
- Condition
- New
- SKU
- V9781906610555
- ISBN
- 9781906610555
Paperback
Condition: New
€ 16.99€ 16.41
€ 16.99
€ 16.41
Paperback.
- Publisher
- Gill & Macmillan Ltd
- Format
- Paperback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780717152605
- ISBN
- 9780717152605
Paperback
Condition: New
€ 43.99€ 43.35
€ 43.99
€ 43.35
Paperback. Customer services is at the centre of many recent changes in work and organizations and is often celebrated as being of benefit to all. This book explores the real nature of customer service from different critical perspectives drawing on a wide range of sectors internationally. Editor(s): Sturdy, Andrew; Grugulis, Irena; Willmott, Hugh. Series: Critical Perspectives on Work and Organisations. Num Pages: 240 pages, biography. BIC Classification: KJSU. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 157 x 13. Weight in Grams: 362.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 2001st Edition
- SKU
- V9780333946077
- ISBN
- 9780333946077
Paperback
Condition: New
€ 71.04€ 64.85
€ 71.04
€ 64.85