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Sales & marketing
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Sales & marketing
Paperback. This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector. Editor(s): Kandampully, Jay (Ph.D.). Num Pages: 316 pages, biography. BIC Classification: KJM; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 18. Weight in Grams: 534.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 316
- Condition
- New
- SKU
- V9781489995773
- ISBN
- 9781489995773
Paperback
Condition: New
€ 128.33
€ 128.33
Hardback. This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field. Series: Insead Business Press. Num Pages: 183 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 167 x 16. Weight in Grams: 428.
- Publisher
- Palgrave Macmillan
- Number of pages
- 178
- Format
- Hardback
- Publication date
- 2006
- Condition
- New
- SKU
- V9780230006607
- ISBN
- 9780230006607
Hardback
Condition: New
€ 66.64
€ 66.64
Paperback. Num Pages: 359 pages, 140 black & white illustrations, 59 black & white tables, biography. BIC Classification: KJMV6; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 475.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 359
- Condition
- New
- SKU
- V9783658116729
- ISBN
- 9783658116729
Paperback
Condition: New
€ 116.79
€ 116.79
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933942
- ISBN
- 9783834933942
Paperback
Condition: New
€ 83.74
€ 83.74
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2007
- Edition
- 2007th Edition
- Condition
- New
- SKU
- V9783834906885
- ISBN
- 9783834906885
Hardback
Condition: New
€ 118.89€ 74.83
€ 118.89
€ 74.83
Hardcover. A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Num Pages: 208 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118988923
- ISBN
- 9781118988923
Hardback
Condition: New
€ 32.99€ 23.86
€ 32.99
€ 23.86
Paperback. Your fast track to successful SEO and search marketing Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781473610323
- ISBN
- 9781473610323
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Paperback. Editor(s): Krishna, Aradhna. Num Pages: 422 pages, 10 black & white tables. BIC Classification: JMJ; KJSM. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 21. Weight in Grams: 682. Good clean copy with some minor shelf wear
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Routledge
- Condition
- Used, Very Good
- SKU
- KKD0001969
- ISBN
- 9781841698892
Paperback
Condition: Used, Very Good
€ 17.95
€ 17.95
Hardback. The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Num Pages: 198 pages, 1, black & white illustrations. BIC Classification: KJMV7; KJS; KNTY. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 17. Weight in Grams: 418.
- Publisher
- Palgrave Macmillan
- Number of pages
- 198
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230576575
- ISBN
- 9780230576575
Hardback
Condition: New
€ 83.43
€ 83.43
Hardback. Num Pages: 256 pages. BIC Classification: KJC; KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 167 x 243 x 27. Weight in Grams: 484.
- Publisher
- Harvard Business Review Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781633691889
- ISBN
- 9781633691889
Hardback
Condition: New
€ 31.99€ 28.80
€ 31.99
€ 28.80
Hardcover. Provides an introduction to seniors housing, and an industry analysis, with the ultimate goal of expediting needed investment. This volume provides information for industry analysts on product lines, complementary products, and substitute products. It examines buyers and their behavior and the growth potential of the industry. Editor(s): Anikeeff, Michael A.; Mueller, Glenn R. Series: Research Issues in Real Estate. Num Pages: 248 pages, 24 black & white illustrations, biography. BIC Classification: JKSB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in Grams: 553.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Springer
- Edition
- 1998th Edition
- Condition
- New
- SKU
- V9780792380122
- ISBN
- 9780792380122
Hardback
Condition: New
€ 132.86
€ 132.86
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835000476
- ISBN
- 9783835000476
Paperback
Condition: New
€ 72.50
€ 72.50
Hardback. Semiotics are playing an increasingly important role within marketing. This book provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Num Pages: 238 pages, biography. BIC Classification: CFG; GTE; KJSA; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 13. Weight in Grams: 455.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 238
- Condition
- New
- SKU
- V9780333760147
- ISBN
- 9780333760147
Hardback
Condition: New
€ 205.10
€ 205.10
Hardback. Comprises the proceedings of the Ninth Working Conference on Database Semantics held in Hong Kong in April 2001. This volume is useful for researchers and practitioners working in the areas of database management, information retrieval and data mining, and user interfaces, as applied to e-commerce. Editor(s): Meersman, R.; Aberer, Karl; Dillon, Tharam S. Series: IFIP Advances in Information and Communication Technology. Num Pages: 360 pages, 31 black & white illustrations, biography. BIC Classification: KJE; KJS; UN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 20. Weight in Grams: 686.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 360
- Condition
- New
- SKU
- V9781402073519
- ISBN
- 9781402073519
Hardback
Condition: New
€ 132.26
€ 132.26
Paperback. A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition. Num Pages: 232 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479916
- ISBN
- 9780749479916
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Hardcover. The traditional sales model involves convincing and coercing buyers into believing they can't live without what sellers have to offer. This title is based on the author's belief that closing the sale is less important than respecting the interests of the buyer. Morgen argues that the seller's primary responsibility is to the buyer. Num Pages: 243 pages. BIC Classification: KJG; KJS. Category: (G) General (US: Trade). Dimension: 159 x 235 x 23. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Berrett-Koehler United States
- Number of pages
- 243
- Condition
- New
- SKU
- V9781576750179
- ISBN
- 9781576750179
Hardback
Condition: New
€ 37.99€ 30.85
€ 37.99
€ 30.85
Paperback. Explains how to put the author's winning techniques into action. This book helps you find tried and tested advice on how to: get a sale when you are not the cheapest; beat the competition; turn your customer into an ambassador; build a positive attitude that gets results; close a sale. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 139 x 16. Weight in Grams: 288.
- Publisher
- Kogan Page Ltd
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2013
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780749466312
- ISBN
- 9780749466312
Paperback
Condition: New
€ 30.99€ 25.92
€ 30.99
€ 25.92
Paperback. How can salespeople navigate the obstacle course of administrative assistants, lower-level executives, and corporate guardians to reach their objective? This book offers innovative ideas and street-smart moves to reach the decision-makers in any organisation. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 141 x 17. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Adams Media Corporation United States
- Number of pages
- 256
- Condition
- New
- Edition
- 3rd Revised edition
- SKU
- V9781440506697
- ISBN
- 9781440506697
Paperback
Condition: New
€ 13.99€ 10.81
€ 13.99
€ 10.81
Paperback. David Peoples reveals how you can reach the decision makers at the top and clinch the sale. Ita s tougher than ever to win over todaya s customers, but it helps to have David Peoples on your side. This internationally known author, speaker, and sales trainer has already trained over 8,000 IBM salespeople in his highly successful sales program. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 16. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471581055
- ISBN
- 9780471581055
Paperback
Condition: New
€ 50.99€ 39.45
€ 50.99
€ 39.45
Hardcover. Learn the crucial ins and outs of the world s largest market The U. S government market represents the largest single market anywhere. Num Pages: 234 pages. BIC Classification: 1KBB; JPQ; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 154 x 23. Weight in Grams: 436.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 234
- Condition
- New
- SKU
- V9780470881330
- ISBN
- 9780470881330
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13