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Sales & marketing

Results 841 - 860 of 1450

Sales & marketing

Paperback. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. Editor(s): Go, Frank M.; Govers, R. Num Pages: 266 pages, biography. BIC Classification: KCL; KJC; KJS; KNS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 442.
Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan United Kingdom
Number of pages
266
Condition
New
SKU
V9780230239647
ISBN
9780230239647
Paperback
Condition: New

€ 63.86

Hardcover. In the world of e-business, competition takes on a new intensity. The dynamics of the online marketplace often require organizations to pursue multiple and complex strategies. The book explores the international operations concepts employed by leading organizations to secure competitive advantage. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJK; KJMV5; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 157 x 36. Weight in Grams: 982.
Format
Hardback
Publication date
2002
Publisher
Copenhagen Business School Press
Number of pages
336
Condition
New
SKU
V9788763000680
ISBN
9788763000680
Hardback
Condition: New

€ 53.24
€ 42.15

Hardback. Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. Editor(s): Rialp, Alex; Rialp, Josep. Series: Advances in International Marketing. Num Pages: 424 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 744.
Format
Hardback
Publication date
2006
Publisher
Emerald Group Publishing Limited United States
Number of pages
424
Condition
New
SKU
V9780762313693
ISBN
9780762313693
Hardback
Condition: New

€ 175.53

Paperback. The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. Num Pages: 524 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 191 x 27. Weight in Grams: 940.
Format
Paperback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Edition
3rd Edition
Number of pages
524
Condition
New
SKU
V9780470010952
ISBN
9780470010952
Paperback
Condition: New

€ 70.89

Hardback. Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing, Editor(s): Jean, Bryan; Chiou, Jyh-Shen; Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 235 x 28. Weight in Grams: 572.
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
350
Format
Hardback
Publication date
2013
Condition
New
SKU
V9781781908969
ISBN
9781781908969
Hardback
Condition: New

€ 153.07

Hardback. 696 pages. International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. Cateogry: (U) Tertiary Education (US: College). BIC Classification: GBCY; KCL; KJK; KJSM. Dimension: 300 x 209 x 38. Weight: 2028.
Publisher
Euromonitor PLC
Number of pages
696
Format
Hardback
Publication date
2010
Edition
35th Edition
Condition
New
SKU
V9781842645383
ISBN
9781842645383
Hardback
Condition: New

€ 349.03
€ 49.78

Hardback. Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 356 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 675.
Format
Hardback
Publication date
2000
Publisher
Emerald Publishing Limited United States
Number of pages
356
Condition
New
SKU
V9780762303182
ISBN
9780762303182
Hardback
Condition: New

€ 147.13

Paperback. The second edition of International Marketing serves as a textbook for an introductory course on international marketing. Num Pages: 816 pages, 335 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 185 x 33. Weight in Grams: 1048.
Format
Paperback
Publication date
2014
Publisher
Oxford University Press United Kingdom
Edition
2 Rev ed
Number of pages
816
Condition
New
SKU
V9780198077022
ISBN
9780198077022
Paperback
Condition: New

€ 49.84

Hardcover. Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Editor(s): Zou, Shaoming; Fu, Huifen. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 300 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 23. Weight in Grams: 614.
Format
Hardback
Publication date
2011
Publisher
Emerald Group Publishing Limited United Kingdom
Number of pages
300
Condition
New
SKU
V9780857244475
ISBN
9780857244475
Hardback
Condition: New

€ 132.54

Hardback. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners. Num Pages: 240 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 510.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
242
Format
Hardback
Publication date
2009
Condition
New
SKU
V9780749453299
ISBN
9780749453299
Hardback
Condition: New

€ 44.99
€ 39.81

Paperback. Explores what good practice in internal communications looks like, providing a no-nonsense approach to devising an internal communications strategy based on the authors' extensive experiences as consultants and in-house leaders in the private, public and not-for-profit sectors. Series: PR in Practice. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 15. Weight in Grams: 420.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780749469320
ISBN
9780749469320
Paperback
Condition: New

€ 40.99
€ 35.95

Hardcover. You dona t have to learn your lessons the hard way anymore. Most designers have to learn their lessons through time and experience when it comes to the business and legal aspects of starting and running an interior design firm. Now, Interior Design Law and Business Practices makes the hard lessons easy. Num Pages: 240 pages, Ill. BIC Classification: 1KBB; AMR; KJS; LN. Category: (P) Professional & Vocational. Dimension: 263 x 183 x 19. Weight in Grams: 584.
Format
Hardback
Publication date
1994
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780471583424
ISBN
9780471583424
Hardback
Condition: New

€ 135.97

Hardback. The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods. Editor(s): Baxter, Roger; Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 496 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 43. Weight in Grams: 878.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
496
Condition
New
SKU
V9781780520247
ISBN
9781780520247
Hardback
Condition: New

€ 169.88

Hardback. Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. Editor(s): Swan, K. Scott; Zou, Shaoming. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 233 x 158 x 33. Weight in Grams: 662.
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
350
Format
Hardback
Publication date
2012
Condition
New
SKU
V9781781900161
ISBN
9781781900161
Hardback
Condition: New

€ 145.87

Hardcover.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
160
Condition
New
SKU
V9780470454596
ISBN
9780470454596
Hardback
Condition: New

€ 26.99
€ 20.17

Hardcover. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Editor(s): Kitchen, Philip J. Num Pages: 199 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 16. Weight in Grams: 350. 200 pages, 64, 58 figures, 6 tables. Editor(s): Kitchen, Philip J. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Cateogry: (P) Professional & Vocational. BIC Classification: KJMV7; KJS. Dimension: 227 x 153 x 16. Weight: 350.
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
200
Condition
New
SKU
V9780230577343
ISBN
9780230577343
Hardback
Condition: New

€ 63.54

Paperback. Includes 282 marketing and sales strategies proven to make more money. This title enables you identify your company's hidden "gold mines," dramatically boost your bottom line, and get on the fast track to big profits. It shows how to generate hundreds of promising leads and increase your conversion rate of leads to sales. Num Pages: 192 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 153 x 17. Weight in Grams: 378.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
192
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780071466592
ISBN
9780071466592
Paperback
Condition: New

€ 23.99
€ 20.68

Paperback. Num Pages: 75 pages, black & white illustrations. BIC Classification: JNRV; KJMV2; KJSU. Category: (P) Professional & Vocational. Dimension: 280 x 210 x 5. Weight in Grams: 212.
Format
Paperback
Publication date
1996
Publisher
Pfeiffer & Co ,U.S. United States
Edition
1st Edition
Number of pages
75
Condition
New
SKU
V9780883904732
ISBN
9780883904732
Paperback
Condition: New

€ 35.79

Hardcover. Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power.

* Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Num Pages: 254 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 21. Weight in Grams: 458.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
254
Condition
New
SKU
V9780470638453
ISBN
9780470638453
Hardback
Condition: New

€ 27.99
€ 23.07

Hardback. What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?

Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3. Num Pages: 256 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 23. Weight in Grams: 444.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118875353
ISBN
9781118875353
Hardback
Condition: New

€ 27.99
€ 20.96

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