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Sales & marketing

Results 981 - 1000 of 1151

Sales & marketing

Hardback.

Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Num Pages: 256 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 167 x 22. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118862070
ISBN
9781118862070
Hardback
Condition: New

€ 30.99
€ 24.10

Hardcover. "Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude. "--Dr. Num Pages: 352 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 30. Weight in Grams: 556.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
352
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470142516
ISBN
9780470142516
Hardback
Condition: New

€ 33.99
€ 24.42

Num Pages: 192 pages, 372 color photos. BIC Classification: KJSA; KNSX. Category: (G) General (US: Trade). Dimension: 289 x 229 x 20. Weight in Grams: 1288.
Publication date
2007
Publisher
Schiffer Publishing Ltd United States
Number of pages
192
Condition
New
SKU
V9780764327414
ISBN
9780764327414
Hardback
Condition: New

€ 48.99
€ 32.42

Paperback. Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 154 x 18. Weight in Grams: 384.
Condition
Used, Like New
Publisher
John Wiley & Sons Inc
Number of pages
272
Format
Paperback
Publication date
2003
Edition
1st Edition
SKU
KT00000875
ISBN
9780470853580
Paperback
Condition: Used, Like New

€ 4.99

Paperback. Today, leaders of all stripes--whether they're in business, government, or non-profit--must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer's experience can, and often does, influence their decision. Num Pages: 256 pages, black & white illustrations, black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 145 x 19. Weight in Grams: 320.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470404638
ISBN
9780470404638
Paperback
Condition: New

€ 16.99
€ 14.58

Hardcover. Chinese Consumers are Changing The World Understand Them and Sell To Them

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. Num Pages: 240 pages. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 237 x 22. Weight in Grams: 426.

Publisher
John Wiley & Sons Inc United States
Number of pages
240
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118834749
ISBN
9781118834749
Hardback
Condition: New

€ 25.99
€ 21.18

Hardcover. A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Num Pages: 288 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 482.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781119047605
ISBN
9781119047605
Hardback
Condition: New

€ 31.99
€ 22.87

Paperback. Shows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing. Num Pages: 528 pages. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126 x 33. Weight in Grams: 354.
Format
Paperback
Publication date
2017
Publisher
Ebury Press
Condition
New
SKU
9781785034558
ISBN
9781785034558
Paperback
Condition: New

€ 16.99
€ 13.82

Paperback. Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide. Series: ExpressExec S. Num Pages: 120 pages, Ill. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 177 x 138 x 9. Weight in Grams: 124.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
120
Condition
New
SKU
V9781841121956
ISBN
9781841121956
Paperback
Condition: New

€ 15.99
€ 13.59

Paperback. Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Today's most successful companies take advantage of multi-channel marketing by offering their customers multiple ways to buy. Series: Agora Series. Num Pages: 286 pages, , figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 220 x 143 x 22. Weight in Grams: 344.
Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
286
Condition
New
SKU
V9780470538807
ISBN
9780470538807
Paperback
Condition: New

€ 16.99
€ 14.55

Paperback. Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 18. Weight in Grams: 318.
Format
Paperback
Publication date
2013
Publisher
Portfolio Penguin
Condition
New
SKU
9780670922857
ISBN
9780670922857
Paperback
Condition: New

€ 20.99
€ 15.38

Paperback. Num Pages: 176 pages. BIC Classification: KJMB; KJSU. Category: (G) General (US: Trade). Dimension: 200 x 200. .
Publisher
BIS Publishers
Format
Paperback
Publication date
2018
Condition
New
SKU
V9789063694449
ISBN
9789063694449
Paperback
Condition: New

€ 40.99
€ 29.35

Paperback. Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27. Num Pages: 340 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 152 x 25. Weight in Grams: 526.
Format
Paperback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
340
Condition
New
SKU
V9780470868508
ISBN
9780470868508
Paperback
Condition: New

€ 33.52

Hardcover. Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. Series: Adweek Magazine Series. Num Pages: 256 pages, black & white illustrations. BIC Classification: AK; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 24. Weight in Grams: 590.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471309543
ISBN
9780471309543
Hardback
Condition: New

€ 47.99
€ 37.31

paperback. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 153 x 12. Weight in Grams: 288.
Publisher
Career Press
Number of pages
192
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9781601630322
ISBN
9781601630322
Paperback
Condition: New

€ 19.99
€ 17.41

Paperback. This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. Editor(s): Hart, Cathy; Preston, Diane; Rafiq, Mohammed; Kirkup, Malcolm; Walley, Paul. Num Pages: 272 pages, 0. BIC Classification: 1DBK; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 157 x 17. Weight in Grams: 406.
Format
Paperback
Publication date
1997
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780631201731
ISBN
9780631201731
Paperback
Condition: New

€ 41.12

Paperback. A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective". Editor(s): Antonides, Gerrit; Raaij, W.F.Van. Num Pages: 180 pages, tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 157 x 11. Weight in Grams: 284.
Format
Paperback
Publication date
1999
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
180
Condition
New
SKU
V9780471987819
ISBN
9780471987819
Paperback
Condition: New

€ 71.67

Paperback. This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. Num Pages: 212 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 17. Weight in Grams: 366.
Format
Paperback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
212
Condition
New
SKU
V9780470043929
ISBN
9780470043929
Paperback
Condition: New

€ 31.99
€ 24.98

Paperback. Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 158 x 245 x 14. Weight in Grams: 358.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749475093
ISBN
9780749475093
Paperback
Condition: New

€ 35.99
€ 31.01

Hardcover. Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 23. Weight in Grams: 426.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470888018
ISBN
9780470888018
Hardback
Condition: New

€ 25.99
€ 21.24

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