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Sales & marketing

Results 1021 - 1040 of 1150

Sales & marketing

Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268.
Publisher
Pearson Education Limited United Kingdom
Number of pages
176
Format
Paperback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780273727347
ISBN
9780273727347
Paperback
Condition: New

€ 17.99
€ 14.24

Paperback. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Series: Startups. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 215 x 137 x 14. Weight in Grams: 250. Marketing for Small Business Made Easy. Series: Startups. 176 pages, Illustrations. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Cateogry: (G) General (US: Trade). BIC Classification: KJMV7; KJS. Dimension: 215 x 137 x 14. Weight: 246.
Format
Paperback
Publication date
2011
Publisher
Crimson Publishing
Edition
2nd edition
Number of pages
176
Condition
New
SKU
V9781854585622
ISBN
9781854585622
Paperback
Condition: New

€ 17.99
€ 13.39

Hardcover. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Num Pages: 248 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 252 x 195 x 20. Weight in Grams: 660.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780470855393
ISBN
9780470855393
Hardback
Condition: New

€ 57.57

Hardcover. * The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. Series: AFP/Wiley Fund Development Series. Num Pages: 336 pages, Illustrations. BIC Classification: JKSN1; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 30. Weight in Grams: 542.
Format
Hardback
Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780470286913
ISBN
9780470286913
Hardback
Condition: New

€ 47.45

Paperback. Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure. Num Pages: 256 pages, 62 charts, 2 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 154 x 17. Weight in Grams: 282.
Publisher
Palgrave Macmillan
Number of pages
256
Format
Paperback
Publication date
2012
Edition
Second Edition, Revised
Condition
New
SKU
V9780230340336
ISBN
9780230340336
Paperback
Condition: New

€ 44.99
€ 37.05

Hardcover. This reference offers coverage of aspects of customer service and support. Contributors from companies including Coopers & Lybrand, IBM and Xerox offer advice on creating the corporate culture, establishing and using the right measurements and standards, and short- and long-term strategic planning. Editor(s): Brown, Stanley A. Num Pages: 452 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 243 x 167 x 30. Weight in Grams: 826.
Format
Hardback
Publication date
1998
Publisher
John Wiley and Sons Ltd Canada
Edition
1st Edition
Number of pages
452
Condition
New
SKU
V9780471642329
ISBN
9780471642329
Hardback
Condition: New

€ 38.99
€ 30.67

Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
Format
Paperback
Publication date
1998
Publisher
University Of Chicago Press
Number of pages
242
Condition
New
SKU
V9780226817507
ISBN
9780226817507
Paperback
Condition: New

€ 35.99
€ 28.79

Paperback. Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders. Editor(s): Ind, Nicholas; Horlings, Sandra. Num Pages: 240 pages. BIC Classification: KJG; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
Format
Paperback
Publication date
2016
Publisher
Kogan Page Ltd United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780749475444
ISBN
9780749475444
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. .
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781473919525
ISBN
9781473919525
Paperback
Condition: New

€ 42.99
€ 40.79

Hardcover. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 225 x 145 x 15. Weight in Grams: 370.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
208
Format
Hardback
Publication date
2010
Edition
Har/Psc
Condition
New
SKU
V9780470527535
ISBN
9780470527535
Hardback
Condition: New

€ 48.72

Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
Publisher
Oxford University Press
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780198749912
ISBN
9780198749912
Paperback
Condition: New

€ 11.99
€ 10.78

Paperback.
Publisher
Pearson Education Limited United Kingdom
Number of pages
264
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273719953
ISBN
9780273719953
Paperback
Condition: New

€ 28.07

Hardback. Num Pages: 224 pages. BIC Classification: KFFR; KJS. Category: (G) General (US: Trade). Dimension: 260 x 218. .
Publisher
Braun Publishing AG
Format
Hardback
Publication date
2017
Edition
Bilingual
Condition
New
SKU
V9783037682210
ISBN
9783037682210
Hardback
Condition: New

€ 59.15
€ 54.69

Paperback. Editor(s): Gaski, John F. Num Pages: 95 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 155 x 231 x 9. Weight in Grams: 186.
Format
Paperback
Publication date
2011
Publisher
Nova Science Publishers Inc United States
Number of pages
95
Condition
New
SKU
V9781616685942
ISBN
9781616685942
Paperback
Condition: New

€ 50.91
€ 40.57

Hardcover. How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. Num Pages: 288 pages, illustrations. BIC Classification: KJS; KNV. Category: (P) Professional & Vocational. Dimension: 159 x 231 x 20. Weight in Grams: 552.
Publisher
John Wiley & Sons Inc United States
Number of pages
352
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118756317
ISBN
9781118756317
Hardback
Condition: New

€ 33.99
€ 26.68

Paperback. Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 188 x 236 x 16. Weight in Grams: 518.

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781118958087
ISBN
9781118958087
Paperback
Condition: New

€ 30.99
€ 21.95

Paperback. "Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002. Editor(s): Hansen, Flemming; Christensen, Lars Bech. Num Pages: 473 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 158 x 31. Weight in Grams: 808.
Format
Paperback
Publication date
2003
Publisher
Copenhagen Business School Press
Number of pages
473
Condition
New
SKU
V9788763001182
ISBN
9788763001182
Paperback
Condition: New

€ 35.99
€ 26.60

Hardcover. Num Pages: 240 pages, 39 colour photos. BIC Classification: 1KBB; AMR; KJC; KJP; KJS. Category: (G) General (US: Trade). Dimension: 161 x 238 x 25. Weight in Grams: 708.
Publisher
Schiffer Publishing Ltd
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780764351297
ISBN
9780764351297
Hardback
Condition: New

€ 37.99
€ 25.38

Paperback. Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. This title provides examples from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, David Aaker, Philip Kotler, and more. Series: ExpressExec S. Num Pages: 130 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 123 x 9. Weight in Grams: 126.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
130
Condition
New
SKU
V9781841124100
ISBN
9781841124100
Paperback
Condition: New

€ 15.99
€ 13.59

Hardcover. Discusses the evolution of the male consumer and the desire of marketers to tap into the male market. Using a typical modern male's weekday as a template and examining the influences affecting him, this book considers his exposure to brands and the ways marketers can exploit these channels, taking you through strategies for marketing to men. Num Pages: 256 pages, col. Illustrations. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 20. Weight in Grams: 609.
Format
Hardback
Publication date
2008
Publisher
Kogan Page
Condition
New
SKU
V9780749450113
ISBN
9780749450113
Hardback
Condition: New

€ 31.99
€ 28.70

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