Sales & marketing
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Sales & marketing
Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 560
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273756545
- ISBN
- 9780273756545
Paperback
Condition: New
€ 93.49
€ 93.49
Paperback. Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable. Provides an overview of the credit, collections, and accounts receivable functions for senior level managers. Provides tips and techniques as well as case studies. Series: Essential Series. Num Pages: 272 pages, Ill. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 15. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471220749
- ISBN
- 9780471220749
Paperback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Paperback. A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 241 x 14. Weight in Grams: 404.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478391
- ISBN
- 9780749478391
Paperback
Condition: New
€ 46.99€ 42.28
€ 46.99
€ 42.28
Essays by Distinguished Marketing Scholars of the Society for Marketin...
. Ed(S): Woodside, Arch G.; Moore, E. (Univer...
hardcover. This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Editor(s): Woodside, Arch G.; Moore, E. (University of South Carolina, USA). Series: Advances in Business Marketing and Purchasing. Num Pages: 236 pages, black & white illustrations. BIC Classification: KJMV8; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 509.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 236
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780762308699
- ISBN
- 9780762308699
Hardback
Condition: New
€ 141.24
€ 141.24
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 204.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834928948
- ISBN
- 9783834928948
Paperback
Condition: New
€ 71.10
€ 71.10
Paperback. Num Pages: 300 pages, 1 black & white illustrations, 48 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 300
- Condition
- New
- SKU
- V9783835000759
- ISBN
- 9783835000759
Paperback
Condition: New
€ 83.18
€ 83.18
Hardcover. The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America. Editor(s): Gries, Rainer; Schwarzkopf, Stefan. Num Pages: 305 pages, 11 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 222 x 138 x 23. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 312
- Condition
- New
- SKU
- V9780230537996
- ISBN
- 9780230537996
Hardback
Condition: New
€ 128.17
€ 128.17
Paperback / so. Num Pages: 199 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 199
- Condition
- New
- SKU
- V9783835003880
- ISBN
- 9783835003880
Paperback
Condition: New
€ 89.06
€ 89.06
Paperback. Astrid Holste identifiziert 14 Erfolgsgrossen fur Dienstleistungsportale, die sie vier Dimensionen zuordnet: Management des Wandels, Strategische Integration, Kundenbindung und Nutzung." Series: Marketing und Innovationsmanagement. Num Pages: 186 pages, 4 black & white illustrations, 23 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 255.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 186
- Condition
- New
- SKU
- V9783824477067
- ISBN
- 9783824477067
Paperback
Condition: New
€ 82.22
€ 82.22
paperback. Series: Unternehmenskooperation Und Netzwerkmanagement. Num Pages: 297 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2004th Edition
- Number of pages
- 297
- Condition
- New
- SKU
- V9783824482382
- ISBN
- 9783824482382
Paperback
Condition: New
€ 88.93
€ 88.93
Paperback. Series: Werbe- und Markenforschung. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004214
- ISBN
- 9783835004214
Paperback
Condition: New
€ 83.54
€ 83.54
Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 345 pages, 6 black & white illustrations, 49 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 450.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 345
- Condition
- New
- SKU
- V9783824491377
- ISBN
- 9783824491377
Paperback
Condition: New
€ 72.48
€ 72.48
Paperback / so. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004122
- ISBN
- 9783835004122
Paperback
Condition: New
€ 89.70
€ 89.70
Paperback. Auf der Grundlage einer umfangreichen empirischen Untersuchung von 100 Organisationen analysiert Michael Urselmann zentrale Erfolgsfaktoren des Fundraising von Nonprofit-Organisationen. Der Autor gibt konkrete, praxisorientierte Handlungsempfehlungen fur eine professionelle Gestaltung der Mittelbeschaffung." Series: Npo-Management. Num Pages: 349 pages, 20 black & white illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 460.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 1.Aufl. 1998. 2., korr. Nachdruck 2006
- Number of pages
- 349
- Condition
- New
- SKU
- V9783824466986
- ISBN
- 9783824466986
Paperback
Condition: New
€ 101.16
€ 101.16
paperback. Michael Clasen erarbeitet Erfolgsfaktoren digitaler Marktplatze. Er zeigt, dass in erster Linie die Liquiditat uber den Erfolg entscheidet, d.h. die Anzahl an Kauf- und Verkaufgesuchen. Positiv wirkt sich ebenfalls eine internationale Ausrichtung aus. Das Angebot von Zusatzdiensten hat dagegen einen negativen Einfluss auf den Erfolg." Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business. Num Pages: 244 pages, 17 black & white illustrations, 19 black & white tables. BIC Classification: KJS; UF. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitätsverlag Germany
- Number of pages
- 244
- Condition
- New
- Edition
- 2005th Edition
- SKU
- V9783835000292
- ISBN
- 9783835000292
Paperback
Condition: New
€ 88.25
€ 88.25
Paperback / so. Num Pages: 239 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 203 x 133 x 14. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9783824475254
- ISBN
- 9783824475254
Paperback
Condition: New
€ 82.82
€ 82.82
Paperback / so. Editor(s): Zanger, Cornelia. Series: Markenkommunikation Und Beziehungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 147 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834930750
- ISBN
- 9783834930750
Paperback
Condition: New
€ 78.01
€ 78.01
Hardback. "Advertising, design, media, PR, digital" -- cover. Series: Epica. Num Pages: 400 pages, 1000 colour illustrations. BIC Classification: 1D; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 233 x 314 x 32. Weight in Grams: 2040.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781474261623
- ISBN
- 9781474261623
Hardback
Condition: New
€ 105.99€ 84.89
€ 105.99
€ 84.89
Hardback. Series: Epica. Num Pages: 400 pages, 1000 colour illus. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 232 x 309 x 31. Weight in Grams: 2022.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781472590695
- ISBN
- 9781472590695
Hardback
Condition: New
€ 91.47
€ 91.47
paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783835008434
- ISBN
- 9783835008434
Paperback
Condition: New
€ 88.04
€ 88.04
Paperback / so. Originally presented as the author's thesis (doctoral)--Universit'at des Saarlandes, Saarbr'ucken. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790806267
- ISBN
- 9783790806267
Paperback
Condition: New
€ 72.90
€ 72.90
Paperback / so. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Physica-Verlag United States
- Condition
- New
- SKU
- V9783790806014
- ISBN
- 9783790806014
Paperback
Condition: New
€ 73.22
€ 73.22
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 367 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 508.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 367
- Condition
- New
- SKU
- V9783835000681
- ISBN
- 9783835000681
Paperback
Condition: New
€ 89.46
€ 89.46
Paperback. A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan. Num Pages: 288 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 19. Weight in Grams: 412.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 1998
- Edition
- 2nd, Revised and Expanded Edition
- Condition
- New
- SKU
- V9780787945718
- ISBN
- 9780787945718
Paperback
Condition: New
€ 57.31
€ 57.31