Sales & marketing
Results 1537 - 1560 of 2202
Sales & marketing
Hardcover. Serving as a helpful resource for practitioners as well as students of event marketing, this book focuses on successful boothmanship (software) and design (hardware) for trade shows. Discussion includes the importance of information gathering and analysis. Series: Management for Professionals. Num Pages: 150 pages, biography. BIC Classification: KJSM; KNT. Category: (P) Professional & Vocational. Dimension: 243 x 160 x 16. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 220
- Condition
- New
- SKU
- V9783642367922
- ISBN
- 9783642367922
Hardback
Condition: New
€ 100.09
€ 100.09
Hardcover. Discover how Web services can improve cost-savings and make your organization more competitive. You'll get summaries of developing standards, current vendor positions (Microsoft, Novell, IBM, Oracle, Sun), and industry examples of Web services solutions and benefits. Order your copy today!. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 231 x 161 x 21. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471266525
- ISBN
- 9780471266525
Hardback
Condition: New
€ 53.00€ 46.16
€ 53.00
€ 46.16
Paperback. Since September 11, 2001, long-standing debates over the nature and proper extent of executive power have assumed a fresh urgency. In this book eleven leading scholars of American politics and political theory address the idea of executive power. Editor(s): Liebert, Hugh; McDowell, Gary L. Series: Jepson Studies in Leadership. Num Pages: 238 pages, biography. BIC Classification: KJC; KJG; KJM; KJR; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 238
- Condition
- New
- SKU
- V9781349342488
- ISBN
- 9781349342488
Paperback
Condition: New
€ 66.02
€ 66.02
Hardcover. Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470037287
- ISBN
- 9780470037287
Hardback
Condition: New
€ 23.99€ 17.59
€ 23.99
€ 17.59
Paperback. Num Pages: 308 pages, 56 black & white illustrations, 39 black & white tables, 24 black & white halftones, 32 b. BIC Classification: KJS; KNSJ. Category: (G) General (US: Trade). Dimension: 247 x 176 x 19. Weight in Grams: 552.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415533584
- ISBN
- 9780415533584
Paperback
Condition: New
€ 64.15
€ 64.15
paperback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- Edition
- 1999th Edition
- SKU
- V9783824404797
- ISBN
- 9783824404797
Paperback
Condition: New
€ 88.93
€ 88.93
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 147 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 4
- Condition
- New
- SKU
- V9783834934192
- ISBN
- 9783834934192
Paperback
Condition: New
€ 116.24
€ 116.24
Paperback. Num Pages: 204 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 264 x 216 x 17. Weight in Grams: 572.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9789063694340
- ISBN
- 9789063694340
Paperback
Condition: New
€ 40.99€ 29.36
€ 40.99
€ 29.36
Hardcover. Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. Num Pages: 214 pages, biography. BIC Classification: CFB; JFDV; KJSA. Category: (P) Professional & Vocational. Dimension: 145 x 209 x 18. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137350428
- ISBN
- 9781137350428
Hardback
Condition: New
€ 66.58
€ 66.58
Paperback. Num Pages: 214 pages, biography. BIC Classification: CFB; CFGR; GTC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 214
- Condition
- New
- SKU
- V9781349468362
- ISBN
- 9781349468362
Paperback
Condition: New
€ 65.81
€ 65.81
Paperback. Advises PR practitioners at various levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. This book draws on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. Series: PR in Practice. Num Pages: 208 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 155 x 12. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749468897
- ISBN
- 9780749468897
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Paperback / so. Editor(s): Rudolph, Thomas. Series: European Retail Research. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 208 x 147 x 10. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834934116
- ISBN
- 9783834934116
Paperback
Condition: New
€ 78.01
€ 78.01
paperback. Editor(s): Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter; Schramm-Klein, Hanna; Swoboda, Bernhard. Series: European Retail Research. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 263.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Condition
- New
- Edition
- 2011th Edition
- SKU
- V9783834927095
- ISBN
- 9783834927095
Paperback
Condition: New
€ 93.48
€ 93.48
Paperback. Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. The author provides real-world examples, used successfully for over 15 years at his own company, to set standards for practices in planning, managing, executing, and generating strategic insights. Num Pages: 264 pages, black & white illustrations. BIC Classification: JHMP; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 14. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9780761969471
- ISBN
- 9780761969471
Paperback
Condition: New
€ 190.80
€ 190.80
Paperback. Num Pages: 320 pages, 6 black & white illustrations, 2 black & white tables, 6 black & white line drawings. BIC Classification: JP; KJMB; KJS; KJU; KJVN. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 21. Weight in Grams: 470.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781138190160
- ISBN
- 9781138190160
Paperback
Condition: New
€ 77.43
€ 77.43
Paperback. Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. Editor(s): Andreasen, Alan R. Num Pages: 224 pages, black & white illustrations. BIC Classification: JHBA; KJG; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 14. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Georgetown University Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780878408207
- ISBN
- 9780878408207
Paperback
Condition: New
€ 75.43
€ 75.43
Paperback. Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. Editor(s): Fitzpatrick, Kathy R.; Bronstein, Carolyn B. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 155 x 229 x 14. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781412917988
- ISBN
- 9781412917988
Paperback
Condition: New
€ 141.68
€ 141.68
Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749477264
- ISBN
- 9780749477264
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Paperback. Num Pages: 218 pages, 6 black & white illustrations, 6 black & white tables, 6 black & white line drawings. BIC Classification: KJG; KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 176 x 246 x 18. Weight in Grams: 382.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138648098
- ISBN
- 9781138648098
Paperback
Condition: New
€ 92.60
€ 92.60
Paperback. Num Pages: 135 pages, 17 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 220 x 11. Weight in Grams: 214.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- duv
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783835003996
- ISBN
- 9783835003996
Paperback
Condition: New
€ 105.65
€ 105.65
Paperback. Num Pages: 177 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 217 x 140 x 11. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 177
- Condition
- New
- SKU
- V9780830415946
- ISBN
- 9780830415946
Paperback
Condition: New
€ 68.33
€ 68.33
Paperback. Num Pages: 468 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 277 x 18. Weight in Grams: 1002.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 468
- Format
- Paperback
- Publication date
- 2014
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292060163
- ISBN
- 9781292060163
Paperback
Condition: New
€ 101.53
€ 101.53
paperback. Num Pages: black & white tables, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 272 x 213 x 25. Weight in Grams: 1279.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- South-Western College Publishing United States
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9780538478342
- ISBN
- 9780538478342
Paperback
Condition: New
€ 272.68
€ 272.68
paperback. Num Pages: 624 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 196 x 21. Weight in Grams: 1180.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 624
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780273727644
- ISBN
- 9780273727644
Paperback
Condition: New
€ 90.44
€ 90.44