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Sales & marketing
Results 2185 - 2208 of 3941
Sales & marketing
Paperback / so. Editor(s): Bruhn, Manfred; Stauss, Bernd. Num Pages: 512 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 27. Weight in Grams: 830.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 512
- Condition
- New
- SKU
- V9783322908674
- ISBN
- 9783322908674
Paperback
Condition: New
€ 108.64
€ 108.64
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824464913
- ISBN
- 9783824464913
Paperback
Condition: New
€ 61.53
€ 61.53
Hardback. This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. Editor(s): Hooley, Graham J.; etc.; Loveridge, Ray (Professor of Strategic Management, Aston Business School, Aston University, Birmingham); Wilson, David (Professor of Strategic Management, Warwick Business School, University of Warwick, Coventry). Series: Academy of International Business. Num Pages: 295 pages, biography. BIC Classification: KJK; KJM; KJS; KJVG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 21. Weight in Grams: 526.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 295
- Condition
- New
- SKU
- V9780333699430
- ISBN
- 9780333699430
Hardback
Condition: New
€ 194.53
€ 194.53
Paperback / so. Num Pages: 284 pages, black & white illustrations, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 284
- Condition
- New
- SKU
- V9783824463091
- ISBN
- 9783824463091
Paperback
Condition: New
€ 61.11
€ 61.11
Paperback. Series: Betriebswirtschaftliche Studien. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 551.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Physica-Verlag HD
- Condition
- New
- SKU
- V9783790809916
- ISBN
- 9783790809916
Paperback
Condition: New
€ 73.18
€ 73.18
Paperback / so. Series: Schriftenreihe Markt Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 1978
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409303118
- ISBN
- 9783409303118
Paperback
Condition: New
€ 72.65
€ 72.65
Hardback. Editor(s): Binckebanck, Lars; Belz, Christian. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 244 x 173 x 43. Weight in Grams: 1315.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834931610
- ISBN
- 9783834931610
Hardback
Condition: New
€ 112.88
€ 112.88
Paperback. Series: Wirtschaftswissenschaftliche Beitrage. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 375.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Physica-Verlag HD
- Condition
- New
- SKU
- V9783790809800
- ISBN
- 9783790809800
Paperback
Condition: New
€ 72.02
€ 72.02
paperback. Editor(s): Ternes, Dr Anabel; Towers, Ian. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783658015169
- ISBN
- 9783658015169
Paperback
Condition: New
€ 48.15
€ 48.15
Paperback. Num Pages: 470 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 24. Weight in Grams: 655.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 470
- Condition
- New
- SKU
- V9783540633228
- ISBN
- 9783540633228
Paperback
Condition: New
€ 79.00
€ 79.00
Paperback / so. Num Pages: 188 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Gabler Verlag United States
- Number of pages
- 188
- Condition
- New
- SKU
- V9783409153003
- ISBN
- 9783409153003
Paperback
Condition: New
€ 83.26
€ 83.26
Paperback. Num Pages: 231 pages, 64 black & white illustrations, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 168 x 12. Weight in Grams: 400.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 231
- Condition
- New
- SKU
- V9783658063511
- ISBN
- 9783658063511
Paperback
Condition: New
€ 71.95
€ 71.95
Paperback. Series: Handel Und Internationales Marketing / Retailing and International Marketing. Num Pages: 198 pages, 18 black & white illustrations, 27 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 149 x 11. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 2013th Edition
- Number of pages
- 200
- Condition
- New
- SKU
- V9783834944917
- ISBN
- 9783834944917
Paperback
Condition: New
€ 65.70
€ 65.70
International Public Relations: Negotiating Culture, Identity, and Pow...
Curtin, Patricia A.; Gaither, T. Kenn
paperback. Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Num Pages: 320 pages, Illustrations. BIC Classification: KJK; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 16. Weight in Grams: 478.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- SAGE Publications, Inc United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781412914154
- ISBN
- 9781412914154
Paperback
Condition: New
€ 190.00
€ 190.00
Hardcover. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. Editor(s): Go, Frank M.; Govers, Robert. Num Pages: 296 pages, biography. BIC Classification: GBCY; KJS; RP. Category: (P) Professional & Vocational. Dimension: 243 x 186 x 23. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 296
- Condition
- New
- SKU
- V9780230279520
- ISBN
- 9780230279520
Hardback
Condition: New
€ 67.84
€ 67.84
Hardcover. The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. Num Pages: 267 pages, 49 black & white illustrations, biography. BIC Classification: KJC; KJK; KJSA; RP. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 21. Weight in Grams: 558.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 272
- Condition
- New
- SKU
- V9780230279537
- ISBN
- 9780230279537
Hardback
Condition: New
€ 72.06
€ 72.06
Hardcover. The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. Num Pages: 284 pages, biography. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 242 x 164 x 21. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230279544
- ISBN
- 9780230279544
Hardback
Condition: New
€ 77.81
€ 77.81
Paperback. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. Editor(s): Go, Frank M.; Govers, R. Num Pages: 266 pages, biography. BIC Classification: KCL; KJC; KJS; KNS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9780230239647
- ISBN
- 9780230239647
Paperback
Condition: New
€ 66.61
€ 66.61
Hardcover. In the world of e-business, competition takes on a new intensity. The dynamics of the online marketplace often require organizations to pursue multiple and complex strategies. The book explores the international operations concepts employed by leading organizations to secure competitive advantage. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJK; KJMV5; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 157 x 36. Weight in Grams: 982.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Copenhagen Business School Press
- Number of pages
- 336
- Condition
- New
- SKU
- V9788763000680
- ISBN
- 9788763000680
Hardback
Condition: New
€ 53.51€ 42.58
€ 53.51
€ 42.58
Hardback. Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. Editor(s): Rialp, Alex; Rialp, Josep. Series: Advances in International Marketing. Num Pages: 424 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 744.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 424
- Condition
- New
- SKU
- V9780762313693
- ISBN
- 9780762313693
Hardback
Condition: New
€ 187.57
€ 187.57
Paperback. The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. Num Pages: 524 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 191 x 27. Weight in Grams: 940.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 524
- Condition
- New
- SKU
- V9780470010952
- ISBN
- 9780470010952
Paperback
Condition: New
€ 71.90
€ 71.90
Hardback. Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing, Editor(s): Jean, Bryan; Chiou, Jyh-Shen; Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 235 x 28. Weight in Grams: 572.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 350
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781781908969
- ISBN
- 9781781908969
Hardback
Condition: New
€ 157.48
€ 157.48
Hardback. 696 pages. International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. Cateogry: (U) Tertiary Education (US: College). BIC Classification: GBCY; KCL; KJK; KJSM. Dimension: 300 x 209 x 38. Weight: 2028.
- Publisher
- Euromonitor PLC
- Number of pages
- 696
- Format
- Hardback
- Publication date
- 2010
- Edition
- 35th Edition
- Condition
- New
- SKU
- V9781842645383
- ISBN
- 9781842645383
Hardback
Condition: New
€ 350.77€ 50.14
€ 350.77
€ 50.14
Hardback. Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 356 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 675.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Emerald Publishing Limited United States
- Number of pages
- 356
- Condition
- New
- SKU
- V9780762303182
- ISBN
- 9780762303182
Hardback
Condition: New
€ 149.36
€ 149.36