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Sales & marketing
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Sales & marketing
Hardcover. Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. Editor(s): Haghirian, Parissa. Num Pages: 261 pages, biography. BIC Classification: 1FPJ; KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 217 x 145 x 21. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9780230242869
- ISBN
- 9780230242869
Hardback
Condition: New
€ 67.45
€ 67.45
Hardcover. Num Pages: 296 pages, biography. BIC Classification: 1FPJ; KJK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 530.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave Macmillan
- Number of pages
- 300
- Condition
- New
- SKU
- V9781403996701
- ISBN
- 9781403996701
Hardback
Condition: New
€ 67.45
€ 67.45
Hardback. Editor(s): Deichsel, Alexander; Schmidt, Manfred. Series: Jahrbuch Markentechnik. Num Pages: colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 653.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834925336
- ISBN
- 9783834925336
Hardback
Condition: New
€ 174.64
€ 174.64
Hardback. When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 239 x 197 x 21. Weight in Grams: 762.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780062273062
- ISBN
- 9780062273062
Hardback
Condition: New
€ 26.99€ 24.66
€ 26.99
€ 24.66
Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118554005
- ISBN
- 9781118554005
Paperback
Condition: New
€ 46.41
€ 46.41
Paperback / so. Editor(s): Hippner, Hajo; Wilde, Klaus-Dieter. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 880.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409125192
- ISBN
- 9783409125192
Paperback
Condition: New
€ 81.33
€ 81.33
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; KNTX; UY. Category: (G) General (US: Trade). Dimension: 240 x 168 x 32. Weight in Grams: 1021.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783662469262
- ISBN
- 9783662469262
Paperback
Condition: New
€ 76.34
€ 76.34
Hardcover. Ruthlessly focus on what's convenient for customers, not what's convenient for you
Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Num Pages: 236 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 24. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 236
- Condition
- New
- SKU
- V9780470907399
- ISBN
- 9780470907399
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. A handbook of how to succeed in life by an advertising guru. Num Pages: 128 pages, 40 illustrations, (some colour ). BIC Classification: KJSA; VSC. Category: (G) General (US: Trade). Dimension: 180 x 122 x 14. Weight in Grams: 184.
- Publisher
- Phaidon Press
- Format
- Paperback
- Publication date
- 2003
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843377
- ISBN
- 9780714843377
Paperback
Condition: New
€ 15.39
€ 15.39
Hardcover. Practical strategies for better customer service based on the principles of servant--leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America. Executives talk about customer service; but their employees are the ones who make it happen (or not). Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 24. Weight in Grams: 448.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471716754
- ISBN
- 9780471716754
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KFC; KFF; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658071790
- ISBN
- 9783658071790
Paperback
Condition: New
€ 61.41
€ 61.41
Hardcover. Series: Management for Professionals. Num Pages: 271 pages, 5 colour illustrations, biography. BIC Classification: 1QFM; JFSR2; KCL; KJS. Category: (G) General (US: Trade). Dimension: 166 x 243 x 20. Weight in Grams: 568.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319327525
- ISBN
- 9783319327525
Hardback
Condition: New
€ 117.36
€ 117.36
Paperback / so. Editor(s): Wirtz, Bernd W; Salzer, Eva. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KFC; KFF; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 885.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag Germany
- Condition
- New
- SKU
- V9783322929679
- ISBN
- 9783322929679
Paperback
Condition: New
€ 92.45
€ 92.45
Paperback / so. Num Pages: 164 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 10. Weight in Grams: 351.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 164
- Condition
- New
- SKU
- V9783834907325
- ISBN
- 9783834907325
Paperback
Condition: New
€ 78.03
€ 78.03
Paperback. This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital. Num Pages: 236 pages, biography. BIC Classification: KC; KFF; KFFH; KFFM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9781349463800
- ISBN
- 9781349463800
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback. This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital. Series: Finance and Capital Markets Series. Num Pages: 204 pages, biography. BIC Classification: KC; KFF; KFFH; KFFM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9781349306602
- ISBN
- 9781349306602
Paperback
Condition: New
€ 248.38
€ 248.38
Hardback. Editor(s): Ebel, Bernhard; Hofer, Markus B. Num Pages: 284 pages, black & white illustrations, bibliography. BIC Classification: KJMB; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Gabler Verlag United States
- Number of pages
- 284
- Condition
- New
- SKU
- V9783409121996
- ISBN
- 9783409121996
Hardback
Condition: New
€ 74.00
€ 74.00
Paperback / so. Editor(s): Ebel, Bernhard; Hofer, Markus B. Num Pages: 284 pages, black & white illustrations, bibliography. BIC Classification: KJMB; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 190 x 15. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 284
- Condition
- New
- SKU
- V9783322903518
- ISBN
- 9783322903518
Paperback
Condition: New
€ 56.54
€ 56.54
hardcover. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 303.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9783658008383
- ISBN
- 9783658008383
Hardback
Condition: New
€ 48.15
€ 48.15
Hardcover. Editor(s): Pereira, Vijay; Malik, Ashish. Series: India Studies in Business and Economics. Num Pages: 204 pages, 4 black & white illustrations, 5 colour illustrations, 33 black & white tables, biography. BIC Classification: 1FKA; JFC; KCP; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 248 x 162 x 17. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319160979
- ISBN
- 9783319160979
Hardback
Condition: New
€ 67.15
€ 67.15
Paperback. Editor(s): Pereira, Vijay; Malik, Ashish. Series: India Studies in Business and Economics. Num Pages: 216 pages, 4 black & white illustrations, 5 colour illustrations, 33 black & white tables, biography. BIC Classification: JFC; KCP; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 216
- Condition
- New
- SKU
- V9783319366883
- ISBN
- 9783319366883
Paperback
Condition: New
€ 66.01
€ 66.01
Paperback. An inclusive primer on intuitionistic fuzzy clustering algorithms, this volume covers priority theory and methods of intuitionistic preference relations. It also shows how fuzzy algorithms can be applied to practicalities such as supply-chain management. Series: Studies in Fuzziness and Soft Computing. Num Pages: 287 pages, biography. BIC Classification: KJS; KJT. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 287
- Condition
- New
- SKU
- V9783642436123
- ISBN
- 9783642436123
Paperback
Condition: New
€ 128.75
€ 128.75
Hardback. An inclusive primer on intuitionistic fuzzy clustering algorithms, this volume covers priority theory and methods of intuitionistic preference relations. It also shows how fuzzy algorithms can be applied to practicalities such as supply-chain management. Series: Studies in Fuzziness and Soft Computing. Num Pages: 278 pages, biography. BIC Classification: KJS; KJT; UYQN. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 23. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 278
- Condition
- New
- SKU
- V9783642284052
- ISBN
- 9783642284052
Hardback
Condition: New
€ 128.69
€ 128.69
Paperback. Editor(s): Toumi, Mondher. Num Pages: 204 pages, 25 black & white illustrations, 40 black & white tables. BIC Classification: KJS; KNDP; MMG. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 218 x 293 x 16. Weight in Grams: 526.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138032187
- ISBN
- 9781138032187
Paperback
Condition: New
€ 150.15
€ 150.15