Sales & marketing
Results 1417 - 1440 of 2202
Sales & marketing
Paperback. An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that of his contemporaries. Chapters include detailed discussions of the concept of rationality, psychology and Hayek's philosophical theories as well as the historical context in which he lived and worked. Editor(s): Frantz, Roger; Leeson, Robert. Series: Archival Insights into the Evolution of Economics. Num Pages: 366 pages, biography. BIC Classification: JML; KCA; KCK; KCZ; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 366
- Condition
- New
- SKU
- V9781349336838
- ISBN
- 9781349336838
Paperback
Condition: New
€ 127.84
€ 127.84
Hardcover. The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been. Num Pages: 213 pages, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 17. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Condition
- New
- SKU
- V9780230203235
- ISBN
- 9780230203235
Hardback
Condition: New
€ 67.19
€ 67.19
Harnessing Place Branding through Cultural Entrepreneurship
. Ed(S): Lemmetyinen, Arja; Hakala, Ulla
paperback. This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities. Editor(s): Lemmetyinen, Arja; Hakala, Ulla. Num Pages: 292 pages, biography. BIC Classification: KC; KJC; KJH; KJS; KJVS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 292
- Condition
- New
- Edition
- 1st ed. 2015
- SKU
- V9781349499434
- ISBN
- 9781349499434
Paperback
Condition: New
€ 138.27
€ 138.27
paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: 211 pages, black & white illustrations, bibliography. BIC Classification: KFF; KJC; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitätsverlag United States
- Number of pages
- 211
- Condition
- New
- Edition
- 1996th Edition
- SKU
- V9783824463336
- ISBN
- 9783824463336
Paperback
Condition: New
€ 60.49
€ 60.49
paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJH; KJM; KJS. Category: (G) General (US: Trade). Dimension: 245 x 172 x 21. Weight in Grams: 670.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2., vollst. überarb. und erw. Aufl. 2012 2012
- Condition
- New
- SKU
- V9783834934246
- ISBN
- 9783834934246
Paperback
Condition: New
€ 63.07
€ 63.07
Paperback / so. Editor(s): Strothmann, Karl-Heinz; Busche, Manfred. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 35. Weight in Grams: 1089.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663121633
- ISBN
- 9783663121633
Paperback
Condition: New
€ 82.82
€ 82.82
Paperback / so. Editor(s): Hartmann, Wolfgang; Kreutzer, Ralf T; Kuhfuss, Holger. Num Pages: colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 42. Weight in Grams: 1297.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783663015604
- ISBN
- 9783663015604
Paperback
Condition: New
€ 67.76
€ 67.76
hardcover. Provides an overview of the growth area in organisations' strategic thinking. This book conatins sections covering: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; and global case studies - an overview of scholarly developments. Editor(s): Harris, Phil; Fleisher, Craig S. Num Pages: 616 pages, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 185 x 252 x 40. Weight in Grams: 1234.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Sage Publications United States
- Edition
- 1st Edition
- Number of pages
- 616
- Condition
- New
- SKU
- V9780761943938
- ISBN
- 9780761943938
Hardback
Condition: New
€ 191.90
€ 191.90
Hardback. This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Editor(s): Cheng, Hong. Series: Handbooks in Communication and Media. Num Pages: 656 pages, black & white illustrations, black & white tables, figures. BIC Classification: GP; KJSA. Category: (P) Professional & Vocational. Dimension: 183 x 254 x 36. Weight in Grams: 1146.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 656
- Condition
- New
- SKU
- V9781444332377
- ISBN
- 9781444332377
Hardback
Condition: New
€ 237.19
€ 237.19
Hardcover. Editor(s): Wang, Chenglu. Num Pages: 288 pages, tables, graphs, charts. BIC Classification: 1FPC; KJS. Category: (G) General (US: Trade). Dimension: 262 x 189 x 21. Weight in Grams: 742.
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781617616891
- ISBN
- 9781617616891
Hardback
Condition: New
€ 281.46€ 193.47
€ 281.46
€ 193.47
Paperback. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 212 x 134 x 13. Weight in Grams: 290. A Revolutionary Training Manual Guaranteed to Improve Your Skills and Boost Your Net Worth. 256 pages, Illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 212 x 134 x 13. Weight: 290.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Career Press
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781601632418
- ISBN
- 9781601632418
Paperback
Condition: New
€ 21.99€ 20.29
€ 21.99
€ 20.29
Hardcover. Num Pages: 240 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119183174
- ISBN
- 9781119183174
Hardback
Condition: New
€ 29.99€ 22.07
€ 29.99
€ 22.07
paperback. Presents a practical, method for growth that involves cross-functional teams and continuous testing and iteration. This book is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results. Num Pages: 320 pages. BIC Classification: KJC; KJD; KJS; VSC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. .
- Publisher
- Virgin Books
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780753545379
- ISBN
- 9780753545379
Paperback
Condition: New
€ 20.99€ 16.91
€ 20.99
€ 16.91
Paperback. Although written primarily for use by British businessmen, this book also aims to provide an introduction to the subject of competition policy to students of law, of economics, and of public administration. Num Pages: 239 pages, biography. BIC Classification: JP; KJSM; LNCB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9781349107841
- ISBN
- 9781349107841
Paperback
Condition: New
€ 66.05
€ 66.05
Paperback. "Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty. " -- Og Mandino, author The Greatest Salesman in the World "The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 17. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471165682
- ISBN
- 9780471165682
Paperback
Condition: New
€ 35.99€ 28.58
€ 35.99
€ 28.58
Paperback. The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 20. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471242796
- ISBN
- 9780471242796
Paperback
Condition: New
€ 31.99€ 25.06
€ 31.99
€ 25.06
Paperback. BIC Classification: APF; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 191. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2018
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138916456
- ISBN
- 9781138916456
Paperback
Condition: New
€ 47.75
€ 47.75
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 329 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 329
- Condition
- New
- SKU
- V9783834940445
- ISBN
- 9783834940445
Paperback
Condition: New
€ 105.77
€ 105.77
Hardback. Editor(s): Hippner, Hajo; Hubrich, Beate; Wilde, Klaus-Dieter. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 46. Weight in Grams: 1574.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Condition
- New
- SKU
- V9783834925503
- ISBN
- 9783834925503
Hardback
Condition: New
€ 179.93
€ 179.93
Paperback. Num Pages: 144 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 202 x 141 x 12. Weight in Grams: 164.
- Publisher
- Profile Books Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- Main
- Condition
- New
- SKU
- V9781781254363
- ISBN
- 9781781254363
Paperback
Condition: New
€ 13.99€ 10.86
€ 13.99
€ 10.86
Paperback. Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity. Num Pages: 352 pages, illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 210 x 138 x 24. Weight in Grams: 360.
- Publisher
- Harvard Business Review Press
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2011
- Edition
- Expanded and Revised
- Condition
- New
- SKU
- V9781422161982
- ISBN
- 9781422161982
Paperback
Condition: New
€ 24.99€ 21.96
€ 24.99
€ 21.96
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: 296 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 296
- Condition
- New
- SKU
- V9783824408139
- ISBN
- 9783824408139
Paperback
Condition: New
€ 61.43
€ 61.43
Hardback. Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. Num Pages: 171 pages, biography. BIC Classification: 1DVT; KJJ; KJMV7; KJS; RNA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 171
- Condition
- New
- SKU
- V9781137535870
- ISBN
- 9781137535870
Hardback
Condition: New
€ 66.38
€ 66.38
Paperback. From a period of growth and considerably high levels of profitability, Greek banks recently found themselves battling a major decrease in demand in the local market, and an increase in non-performing loans. How is the Greek banking system able to survive the crisis? This is discussed by looking at the last 15 years of the Greek banking system. Series: Palgrave Macmillan Studies in Banking and Financial Institutions. Num Pages: 240 pages, biography. BIC Classification: KCZ; KFF; KFFH; KFFK; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781349347339
- ISBN
- 9781349347339
Paperback
Condition: New
€ 66.05
€ 66.05