Sales & marketing
Results 1345 - 1368 of 2197
Sales & marketing
Hardcover. During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. Num Pages: 272 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 480.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470624357
- ISBN
- 9780470624357
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Hardback. Series: Columbia Business School Publishing. Num Pages: 360 pages, 83 color and b&w illustrations. BIC Classification: KJC; KJH; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 163 x 239 x 31. Weight in Grams: 722.
- Publisher
- Columbia University Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780231174824
- ISBN
- 9780231174824
Hardback
Condition: New
€ 46.99€ 33.39
€ 46.99
€ 33.39
Hardcover. "If You're Not Out Selling, You're Being Outsold is more than a 'how-to-sell' book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 179 x 24. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471191193
- ISBN
- 9780471191193
Hardback
Condition: New
€ 36.99€ 29.91
€ 36.99
€ 29.91
Hardcover. Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money.
Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 15. Weight in Grams: 414.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470563632
- ISBN
- 9780470563632
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 206 x 147 x 18. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834932228
- ISBN
- 9783834932228
Paperback
Condition: New
€ 77.38
€ 77.38
Paperback. Num Pages: 285 pages, biography. BIC Classification: KJC; KJMV6; KJQ; KJS; KJT; KN. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st ed. 2010
- Condition
- New
- SKU
- V9781349305315
- ISBN
- 9781349305315
Paperback
Condition: New
€ 66.95
€ 66.95
Hardcover. Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this. Num Pages: 285 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 244 x 156 x 1. Weight in Grams: 578.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 288
- Condition
- New
- SKU
- V9780230219762
- ISBN
- 9780230219762
Hardback
Condition: New
€ 78.90
€ 78.90
Paperback. Num Pages: 294 pages, 3 black & white illustrations, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 374.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 294
- Condition
- New
- SKU
- V9783835000056
- ISBN
- 9783835000056
Paperback
Condition: New
€ 77.58
€ 77.58
Hardcover. This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service. Num Pages: 560 pages, Illustrations. BIC Classification: KJS; KNDF; TDCT. Category: (P) Professional & Vocational. Dimension: 239 x 157 x 41. Weight in Grams: 1074.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 560
- Condition
- New
- SKU
- V9780471153924
- ISBN
- 9780471153924
Hardback
Condition: New
€ 128.11€ 101.32
€ 128.11
€ 101.32
Paperback. Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 20. Weight in Grams: 360.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470009796
- ISBN
- 9780470009796
Paperback
Condition: New
€ 20.99€ 16.97
€ 20.99
€ 16.97
Hardback. Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation. Editor(s): Varey, Richard J.; Pirson, Michael. Series: Humanism in Business Series. Num Pages: 304 pages, 5 black & white tables, 6 figures, 1 line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 145 x 223 x 22. Weight in Grams: 482.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137353283
- ISBN
- 9781137353283
Hardback
Condition: New
€ 128.20
€ 128.20
Hardback. Human Sigma offers an innovative research-based approach to one of the toughest challenges facing sales and services companies today: how to effectively manage the employee-customer encounter to drive business success. Num Pages: 216 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 29. Weight in Grams: 652.
- Publisher
- Gallup Press
- Number of pages
- 216
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781595620163
- ISBN
- 9781595620163
Hardback
Condition: New
€ 29.99€ 25.72
€ 29.99
€ 25.72
Paperback. From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 163 x 147 x 24. Weight in Grams: 198.
- Publisher
- Penguin Books Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2004
- Condition
- New
- SKU
- V9780141015224
- ISBN
- 9780141015224
Paperback
Condition: New
€ 17.99€ 13.47
€ 17.99
€ 13.47
Paperback. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292116891
- ISBN
- 9781292116891
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Hardcover. Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed "33 Points of MAGIC" they show how any customer dialogue can be evaluated and measured for actual results. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 26. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787987527
- ISBN
- 9780787987527
Hardback
Condition: New
€ 26.99€ 22.04
€ 26.99
€ 22.04
Paperback. How to Start a Home-Based Public Relations Business is the book they need to help them think like business owners, blending their professional skills with solid business sense to achieve early profitability. Series: Home-Based Business Series. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJC; KJH; KJSP; KJVS; VSC. Category: (G) General (US: Trade). Dimension: 234 x 188 x 18. Weight in Grams: 26.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780762773435
- ISBN
- 9780762773435
Paperback
Condition: New
€ 21.99€ 18.22
€ 21.99
€ 18.22
Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 139 x 18. Weight in Grams: 412.
- Publisher
- FT Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273731276
- ISBN
- 9780273731276
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Hardcover. In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 22. Weight in Grams: 408.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470224557
- ISBN
- 9780470224557
Hardback
Condition: New
€ 29.99€ 24.17
€ 29.99
€ 24.17
Hardcover. The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast.. Num Pages: 238 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 152 x 22. Weight in Grams: 386.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 238
- Condition
- New
- SKU
- V9780470504895
- ISBN
- 9780470504895
Hardback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35
Paperback. HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 18. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471718543
- ISBN
- 9780471718543
Paperback
Condition: New
€ 18.99€ 16.37
€ 18.99
€ 16.37
Hardcover. Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 173 x 25. Weight in Grams: 458.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471744832
- ISBN
- 9780471744832
Hardback
Condition: New
€ 36.99€ 29.91
€ 36.99
€ 29.91
Paperback. Joe Girard, 'the world's greatest salesman' according to the Guinness Book of Records, shares his method of salesmanship in this indispensable book, now updated for the twenty-first century. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 141 x 12. Weight in Grams: 180.
- Publisher
- Touchstone
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2006
- Edition
- Reprint
- Condition
- New
- SKU
- V9780743273961
- ISBN
- 9780743273961
Paperback
Condition: New
€ 14.99€ 11.57
€ 14.99
€ 11.57
Paperback. Num Pages: 150 pages. BIC Classification: KJS; KNTP. Category: (G) General (US: Trade). Dimension: 155 x 229 x 10. Weight in Grams: 266.
- Publisher
- Legend Business
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- KRA0003812
- ISBN
- 9781908775696
Paperback
Condition: New
€ 4.99
€ 4.99
Paperback. Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Num Pages: 336 pages, illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 250 x 179 x 37. Weight in Grams: 598.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471551935
- ISBN
- 9780471551935
Paperback
Condition: New
€ 20.99€ 18.44
€ 20.99
€ 18.44