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Sales & marketing
Results 1249 - 1272 of 3917
Sales & marketing
Paperback. A guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing. Num Pages: 208 pages, appendices, index. BIC Classification: JNK; JNL; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 153 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9780631188049
- ISBN
- 9780631188049
Paperback
Condition: New
€ 51.12€ 44.23
€ 51.12
€ 44.23
Hardback. This book and its treatment of goal programming will help organizations meet targets and objectives. The book includes many worked-out examples and tutorial exercises, and is designed to demostrate and teach its readers good modeling practice. Series: International Series in Operations Research & Management Science. Num Pages: 170 pages, 41 black & white illustrations, 44 black & white tables, biography. BIC Classification: KJMV5; KJS; KJT; PBU; TBJ. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 441.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 170
- Condition
- New
- SKU
- V9781441957702
- ISBN
- 9781441957702
Hardback
Condition: New
€ 131.15
€ 131.15
Paperback. A robust guide to practicing ethnographic research in the private sector. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: JHB; JHMC; KJSM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 340.
- Publisher
- Left Coast Press Inc
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781611323900
- ISBN
- 9781611323900
Paperback
Condition: New
€ 50.29
€ 50.29
PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of ...
Morris, Trevor, Goldsworthy, Simon
Hardcover. Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed. Num Pages: 217 pages, biography. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 167 x 18. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230205840
- ISBN
- 9780230205840
Hardback
Condition: New
€ 78.23
€ 78.23
Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9781405144087
- ISBN
- 9781405144087
Paperback
Condition: New
€ 54.07
€ 54.07
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSP; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473610293
- ISBN
- 9781473610293
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Paperback. Series: Books Mean Business. Num Pages: 57 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 148 x 108 x 6. Weight in Grams: 62.
- Publisher
- Hothive Books United Kingdom
- Number of pages
- 57
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781906316433
- ISBN
- 9781906316433
Paperback
Condition: New
€ 8.99€ 7.94
€ 8.99
€ 7.94
Paperback. In the UK's climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. This title offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. Series: PR in Practice. Num Pages: 320 pages, illustrations. BIC Classification: KJSP; KNV. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 17. Weight in Grams: 496.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749466169
- ISBN
- 9780749466169
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Paperback. Let's face it, dealing with customers isn't easy. They aren't always right or even pleasant but knowing the right words to use can make the difference. This book shares over 700 phrases and scripts that have been proven time and again to defuse even difficult interactions. It makes easy for readers to confidently deliver satisfaction to customer. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 224 x 149 x 19. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- AMACOM
- Number of pages
- 304
- Condition
- New
- SKU
- V9780814420324
- ISBN
- 9780814420324
Paperback
Condition: New
€ 21.99€ 20.13
€ 21.99
€ 20.13
Paperback. This book presents innovative theoretical and empirical approaches aimed at increasing our understanding of the shift of power from traditional industrial countries to emerging powers. The main focus of coverage is international security, trade and production. Editor(s): Fels, Enrico; Kremer, Jan-Frederik; Kronenberg, Katharina. Series: Global Power Shift. Num Pages: 340 pages, 9 black & white tables, biography. BIC Classification: JPA; JPS; KCL; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642446610
- ISBN
- 9783642446610
Paperback
Condition: New
€ 128.24
€ 128.24
Paperback / so. Series: Sozialwissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: JHB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824444953
- ISBN
- 9783824444953
Paperback
Condition: New
€ 71.51
€ 71.51
Paperback. Num Pages: 324 pages, 3 black & white illustrations, biography. BIC Classification: HBTQ; JF; JPA; KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 324
- Condition
- New
- SKU
- V9781349387670
- ISBN
- 9781349387670
Paperback
Condition: New
€ 149.83
€ 149.83
Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 246
- Format
- Hardback
- Publication date
- 2000
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780071359160
- ISBN
- 9780071359160
Hardback
Condition: New
€ 30.99€ 22.07
€ 30.99
€ 22.07
Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 213
- Format
- Paperback
- Publication date
- 2001
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9780071373586
- ISBN
- 9780071373586
Paperback
Condition: New
€ 24.99€ 21.13
€ 24.99
€ 21.13
paperback. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: 368 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 467.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Edition
- 2007th Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9783835008205
- ISBN
- 9783835008205
Paperback
Condition: New
€ 89.83
€ 89.83
paperback. Series: Marken- Und Produktmanagement. Num Pages: 435 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 605.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United States
- Edition
- 2. Aufl. 2013
- Number of pages
- 435
- Condition
- New
- SKU
- V9783834945723
- ISBN
- 9783834945723
Paperback
Condition: New
€ 90.07
€ 90.07
Paperback / so. Editor(s): Czerwick, Edwin. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: GTC; JFD; JP; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658010157
- ISBN
- 9783658010157
Paperback
Condition: New
€ 73.28
€ 73.28
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834931702
- ISBN
- 9783834931702
Paperback
Condition: New
€ 77.10
€ 77.10
Hardback. Num Pages: 235 pages, 31 black & white illustrations, biography. BIC Classification: GTC; JPA; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 437.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 235
- Condition
- New
- SKU
- V9783658135508
- ISBN
- 9783658135508
Hardback
Condition: New
€ 66.78
€ 66.78
Hardback. Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere. Series: Palgrave Studies in Political Marketing and Management. Num Pages: 150 pages, biography. BIC Classification: 1MBF; JPL; JPVL; KJSP. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 21. Weight in Grams: 344.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 150
- Condition
- New
- SKU
- V9781137580283
- ISBN
- 9781137580283
Hardback
Condition: New
€ 72.46
€ 72.46
Hardcover. The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 157 x 22. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470260357
- ISBN
- 9780470260357
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Hardback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781472480248
- ISBN
- 9781472480248
Hardback
Condition: New
€ 49.02
€ 49.02
Hardcover. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Publisher
- W. W. Norton & Company
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780393249132
- ISBN
- 9780393249132
Hardback
Condition: New
€ 32.99€ 27.99
€ 32.99
€ 27.99