Sales & marketing
Results 1129 - 1152 of 2196
Sales & marketing
Hardcover. Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century. Editor(s): Hoffmann, Jonas; Coste-Maniere, Ivan. Num Pages: 219 pages, biography. BIC Classification: KJC; KJE; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 164 x 239 x 18. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230354548
- ISBN
- 9780230354548
Hardback
Condition: New
€ 78.25
€ 78.25
Hardback. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 28. Weight in Grams: 910.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan
- Edition
- 2007th Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780230521674
- ISBN
- 9780230521674
Hardback
Condition: New
€ 102.72
€ 102.72
Hardback. Num Pages: 256 pages, 11 black & white illustrations, biography. BIC Classification: KJK; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Number of pages
- 256
- Condition
- New
- SKU
- V9781137547132
- ISBN
- 9781137547132
Hardback
Condition: New
€ 161.10
€ 161.10
Hardcover. In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471743156
- ISBN
- 9780471743156
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardback. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Num Pages: 304 pages, illustrations. BIC Classification: KJMV2; KJSU. Category: (G) General (US: Trade). Dimension: 230 x 158 x 25. Weight in Grams: 538.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071813372
- ISBN
- 9780071813372
Hardback
Condition: New
€ 42.99€ 36.27
€ 42.99
€ 36.27
Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 199 x 241 x 13. Weight in Grams: 694.
- Publisher
- powerHouse Books
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781576877319
- ISBN
- 9781576877319
Paperback
Condition: New
€ 21.99€ 21.71
€ 21.99
€ 21.71
Hardcover. Num Pages: 194 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 203 x 22. Weight in Grams: 854.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 194
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781576876404
- ISBN
- 9781576876404
Hardback
Condition: New
€ 30.99€ 28.14
€ 30.99
€ 28.14
Hardcover. Num Pages: 240 pages, Illustrations (chiefly col.). BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 203 x 21. Weight in Grams: 982.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- Revised Edition
- Condition
- New
- SKU
- V9781576872703
- ISBN
- 9781576872703
Hardback
Condition: New
€ 37.99€ 33.97
€ 37.99
€ 33.97
Hardcover. Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the company deals with infringers. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 153 x 18. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470060377
- ISBN
- 9780470060377
Hardback
Condition: New
€ 47.20
€ 47.20
Paperback. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Num Pages: 240 pages, illustrations. BIC Classification: AKC; AKL; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 15. Weight in Grams: 600.
- Publisher
- Pearson Education (US)
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd
- Condition
- New
- SKU
- V9780321985200
- ISBN
- 9780321985200
Paperback
Condition: New
€ 38.99€ 36.04
€ 38.99
€ 36.04
Paperback. Based on the author's thesis (doctoral)--Swansea University, 2013. Num Pages: 193 pages, biography. BIC Classification: DSY; JFC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 246.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 193
- Condition
- New
- SKU
- V9781349498376
- ISBN
- 9781349498376
Paperback
Condition: New
€ 65.42
€ 65.42
Hardcover. This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces. Editor(s): Cook, Daniel Thomas. Series: Consumption and Public Life. Num Pages: 266 pages, biography. BIC Classification: JFC; JFFT; KJSU; RGC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 15. Weight in Grams: 465.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780230517042
- ISBN
- 9780230517042
Hardback
Condition: New
€ 67.04
€ 67.04
Paperback. This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces. Editor(s): Cook, D. Series: Consumption and Public Life. Num Pages: 266 pages, biography. BIC Classification: JFC; JFF; JHB; JHMC; KJSU; RGC. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349354849
- ISBN
- 9781349354849
Paperback
Condition: New
€ 66.24
€ 66.24
Hardcover. Synthesizes the industry's best thinking on the massive upside of listening. This title is suitable for marketing executives and helps organizations create real competitive advantage. It provides examples and practical ideas for creatively listening to your customers. Num Pages: 302 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 158 x 236 x 27. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 302
- Condition
- New
- SKU
- V9780470935514
- ISBN
- 9780470935514
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMD; KJS; KJT. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824408153
- ISBN
- 9783824408153
Paperback
Condition: New
€ 87.65
€ 87.65
Hardcover. How to become a trusted resource for consumers in a society of constant manipulation
People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Num Pages: 184 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 20. Weight in Grams: 408.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 184
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118137536
- ISBN
- 9781118137536
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Hardback. What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. Num Pages: 156 pages, 12 figures, 1 black & white tables. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 241 x 163 x 15. Weight in Grams: 394.
- Publisher
- Palgrave Macmillan
- Number of pages
- 156
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9781137285928
- ISBN
- 9781137285928
Hardback
Condition: New
€ 93.53
€ 93.53
Paperback. What are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all? Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 129 x 196 x 19. Weight in Grams: 222.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241959992
- ISBN
- 9780241959992
Paperback
Condition: New
€ 20.99€ 16.91
€ 20.99
€ 16.91
Paperback. Num Pages: 144 pages, b/w illus & tables. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 252 x 173 x 9. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Select Books Inc United States
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9781590791073
- ISBN
- 9781590791073
Paperback
Condition: New
€ 17.99€ 16.98
€ 17.99
€ 16.98
Paperback / so. Num Pages: 146 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 146
- Condition
- New
- SKU
- V9783834940681
- ISBN
- 9783834940681
Paperback
Condition: New
€ 55.90
€ 55.90
Hardcover. Num Pages: 205 pages, 15 black & white illustrations, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 17. Weight in Grams: 380.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Condition
- New
- SKU
- V9781403936257
- ISBN
- 9781403936257
Hardback
Condition: New
€ 127.48
€ 127.48
Hardback. Num Pages: 268 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 26. Weight in Grams: 506.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 263
- Format
- Hardback
- Publication date
- 2008
- Edition
- Revised, Expanded ed.
- Condition
- New
- SKU
- V9781591842262
- ISBN
- 9781591842262
Hardback
Condition: New
€ 36.99€ 27.31
€ 36.99
€ 27.31
Hardcover. Num Pages: 156 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 232 x 160 x 15. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Snow & Associates, Inc.
- Edition
- First Edition, First ed.
- Condition
- New
- SKU
- V9780615372419
- ISBN
- 9780615372419
Hardback
Condition: New
€ 21.99€ 20.56
€ 21.99
€ 20.56
paperback. Series: Business-to-Business-Marketing. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 355.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783834911186
- ISBN
- 9783834911186
Paperback
Condition: New
€ 83.54
€ 83.54