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Sales & marketing
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Sales & marketing
Hardcover. Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 22. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118340516
- ISBN
- 9781118340516
Hardback
Condition: New
€ 27.99€ 23.21
€ 27.99
€ 23.21
Paperback. Series: Marketing und Neue Institutionenokonomik. Num Pages: 266 pages, 1 black & white illustrations, 56 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 347.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 266
- Condition
- New
- SKU
- V9783824482696
- ISBN
- 9783824482696
Paperback
Condition: New
€ 88.43
€ 88.43
Paperback. Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers holistic remote service experience and derives theoretical propositions that reflect main influence factors." Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 437 pages, 54 black & white illustrations, 19 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 632.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 437
- Condition
- New
- SKU
- V9783834931009
- ISBN
- 9783834931009
Paperback
Condition: New
€ 68.11
€ 68.11
Reliance on Foreign Markets: Multinationality and Performance
Nakano, Makoto; Purevdorj, Bayanjargal
Paperback. Series: SpringerBriefs in Business. Num Pages: 44 pages, 2 black & white illustrations, 11 black & white tables, biography. BIC Classification: KCL; KFCM; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 3. Weight in Grams: 121.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Verlag, Japan Japan
- Number of pages
- 44
- Condition
- New
- SKU
- V9784431545613
- ISBN
- 9784431545613
Paperback
Condition: New
€ 70.85
€ 70.85
Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 240 pages. BIC Classification: KJS; VS. Category: (G) General (US: Trade). Dimension: 228 x 187 x 16. Weight in Grams: 518.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Frederick Fell United States
- Edition
- 1st
- Number of pages
- 240
- Condition
- New
- SKU
- V9780883910696
- ISBN
- 9780883910696
Paperback
Condition: New
€ 19.22
€ 19.22
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 415.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004023
- ISBN
- 9783835004023
Paperback
Condition: New
€ 105.67
€ 105.67
Paperback / so. Editor(s): Rese, Mario; Sollner, Albrecht; Utzig, B Peter. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642628887
- ISBN
- 9783642628887
Paperback
Condition: New
€ 115.79
€ 115.79
Paperback. Editor(s): Hennig-Thurau, Thorsten; Hansen, Ursula. Num Pages: 462 pages, 24 black & white tables, biography. BIC Classification: KJSP; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 24. Weight in Grams: 730.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2000
- Number of pages
- 462
- Condition
- New
- SKU
- V9783642086229
- ISBN
- 9783642086229
Paperback
Condition: New
€ 68.78
€ 68.78
Hardback. Companies recognize the economic value of stable, long-term customer relationships based on customer satisfaction, trust, commitment, and loyalty. The is an overview of this field, presenting examples of successful relationship marketing in practice. Editor(s): Hennig-Thurau, Thorsten; Hansen, Ursula. Num Pages: 462 pages, 24 black & white tables, biography. BIC Classification: KJSP; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 26. Weight in Grams: 851.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 462
- Condition
- New
- SKU
- V9783540669425
- ISBN
- 9783540669425
Hardback
Condition: New
€ 76.38
€ 76.38
Paperback. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'. Num Pages: 328 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 17. Weight in Grams: 654.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 328
- Format
- Paperback
- Publication date
- 2011
- Edition
- 4th Revised edition
- Condition
- New
- SKU
- V9780273737780
- ISBN
- 9780273737780
Paperback
Condition: New
€ 111.23
€ 111.23
Paperback. Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships. Num Pages: 374 pages, 80 colour line drawings. BIC Classification: KJS. Category: (UU) Undergraduate. Dimension: 245 x 189 x 17. Weight in Grams: 720.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 376
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199211562
- ISBN
- 9780199211562
Paperback
Condition: New
€ 101.95
€ 101.95
Paperback. By exploring how financial, legal and wider socio-economic systems can accelerate or decelerate the harmonization in financial markets, this book connects issues both of contemporary political science and accounting research. Series: Transformations of the State. Num Pages: 266 pages, biography. BIC Classification: JHB; KFCF; KFF; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2013
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349327072
- ISBN
- 9781349327072
Paperback
Condition: New
€ 66.22
€ 66.22
Paperback / so. Num Pages: 259 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 259
- Condition
- New
- SKU
- V9783835006195
- ISBN
- 9783835006195
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 22. Weight in Grams: 671.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658106720
- ISBN
- 9783658106720
Paperback
Condition: New
€ 74.21
€ 74.21
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: 163 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 163
- Condition
- New
- SKU
- V9783824404858
- ISBN
- 9783824404858
Paperback
Condition: New
€ 76.64
€ 76.64
paperback. Anja Geigenmuller zeigt, dass regionale Marken an Marktbedeutung gewinnen und die Relevanz nationaler Marken in Frage stellen werden. Daraus leitet sie marken- und vor allem kommunikationspolitische Strategien zur Fuhrung regionaler Marken in regionalen und uberregionalen Markten ab." Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis. Num Pages: 234 pages, 4 black & white illustrations, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitätsverlag Germany
- Number of pages
- 234
- Condition
- New
- Edition
- 2003rd Edition
- SKU
- V9783824478972
- ISBN
- 9783824478972
Paperback
Condition: New
€ 82.66
€ 82.66
Hardback. Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. Num Pages: 192 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 21. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119100256
- ISBN
- 9781119100256
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
hardcover. Editor(s): Winer, Russell S. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 1020 pages, 12 black & white illustrations, 11 colour illustrations, biography. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 52. Weight in Grams: 1694.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer Switzerland
- Edition
- 1st ed. 2016
- Number of pages
- 1020
- Condition
- New
- SKU
- V9783319298764
- ISBN
- 9783319298764
Hardback
Condition: New
€ 163.53€ 140.41
€ 163.53
€ 140.41
Redesigning Manufacturing: Reimagining the Business of Making in the U...
Beverland, Michael, Nielsen, Beverley, Pryce,...
Hardcover. Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results. Num Pages: 216 pages, 16 figures, 6 black & white tables. BIC Classification: 1DBK; KJS; KND. Category: (P) Professional & Vocational. Dimension: 224 x 145 x 18. Weight in Grams: 404.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137465214
- ISBN
- 9781137465214
Hardback
Condition: New
€ 66.54
€ 66.54
Paperback. Num Pages: 210 pages, biography. BIC Classification: KCM; KJC; KJS; KN; TGP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 210
- Condition
- New
- SKU
- V9781349499458
- ISBN
- 9781349499458
Paperback
Condition: New
€ 65.77
€ 65.77
Paperback. Num Pages: 290 pages, 31 black & white illustrations, 26 black & white tables, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 409.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 290
- Condition
- New
- SKU
- V9783658056360
- ISBN
- 9783658056360
Paperback
Condition: New
€ 66.64
€ 66.64
Hardcover. A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. Num Pages: 272 pages, illustrations (black and white). BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 24. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118836699
- ISBN
- 9781118836699
Hardback
Condition: New
€ 25.99€ 21.26
€ 25.99
€ 21.26
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 14. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322867209
- ISBN
- 9783322867209
Paperback
Condition: New
€ 55.50
€ 55.50
Paperback / so. Num Pages: 327 pages, black & white illustrations, bibliography. BIC Classification: KJS; LNCB. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Number of pages
- 327
- Condition
- New
- SKU
- V9783834943620
- ISBN
- 9783834943620
Paperback
Condition: New
€ 89.04
€ 89.04