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Sales & marketing
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Sales & marketing
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 152 x 16. Weight in Grams: 418.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Career Press United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9781601633408
- ISBN
- 9781601633408
Paperback
Condition: New
€ 17.99€ 17.61
€ 17.99
€ 17.61
Paperback. Mikael Karlsson's revision of Rohn Engh's classic text covers everything from choosing a subject to marketing photos the right way to the right people. Readers will benefit from up-to-date advice and brand new interviews with industry experts. Num Pages: 320 pages. BIC Classification: AJ; KJS. Category: (G) General (US: Trade). Dimension: 155 x 229 x 28. Weight in Grams: 540.
- Publisher
- North Light Books
- Format
- Paperback
- Publication date
- 2016
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9781440344350
- ISBN
- 9781440344350
Paperback
Condition: New
€ 30.99€ 20.68
€ 30.99
€ 20.68
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 125 x 12. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841124537
- ISBN
- 9781841124537
Paperback
Condition: New
€ 9.99€ 9.86
€ 9.99
€ 9.86
Paperback. Num Pages: 196 pages, 11 black & white illustrations, 41 black & white tables, biography. BIC Classification: KCQ; KFFN; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 269.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 196
- Condition
- New
- SKU
- V9783658088361
- ISBN
- 9783658088361
Paperback
Condition: New
€ 65.70
€ 65.70
Paperback / so. Num Pages: 275 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 275
- Condition
- New
- SKU
- V9783834932181
- ISBN
- 9783834932181
Paperback
Condition: New
€ 77.87
€ 77.87
Paperback / so. Num Pages: 250 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Weight in Grams: 355.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 250
- Condition
- New
- SKU
- V9783824475995
- ISBN
- 9783824475995
Paperback
Condition: New
€ 77.39
€ 77.39
Hardback. Editor(s): Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Dietrich, Timo. Num Pages: 220 pages, 23 black & white illustrations, 28 colour tables, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 497.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 220
- Condition
- New
- SKU
- V9789811018336
- ISBN
- 9789811018336
Hardback
Condition: New
€ 183.32
€ 183.32
Hardcover. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Num Pages: 260 pages, Illustrations. BIC Classification: JM; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 18. Weight in Grams: 568.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470974889
- ISBN
- 9780470974889
Hardback
Condition: New
€ 36.22
€ 36.22
Paperback. "Mad Men" co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Num Pages: 192 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 205 x 152 x 20. Weight in Grams: 298.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Workman Publishing Company
- Condition
- New
- SKU
- V9780761181750
- ISBN
- 9780761181750
Paperback
Condition: New
€ 19.99€ 15.10
€ 19.99
€ 15.10
Hardcover. Offers tips drawn from the experiences of various marketers, from how to gain the confidence of colleagues on the senior team, to how win customers' trust. This book helps readers discover the techniques that help to set them apart from the crowd and create lasting customer loyalty. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 152 x 27. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Amacom United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9780814409435
- ISBN
- 9780814409435
Hardback
Condition: New
€ 26.99€ 24.72
€ 26.99
€ 24.72
Paperback. Question Based Selling ( QBS(R)) is a commonsense approach to sales, based on the theory that "what" salespeople ask - and "how" they ask - is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn your customer's needs. How? By asking the right questions. Num Pages: 352 pages, black & white halftones, figures. BIC Classification: KJP; KJS. Category: (G) General (US: Trade). Dimension: 228 x 152 x 22. Weight in Grams: 582.
- Publisher
- Sourcebooks, Inc United States
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781402287527
- ISBN
- 9781402287527
Paperback
Condition: New
€ 21.09
€ 21.09
Paperback. Series: Studies in Contemporary Economics. Num Pages: 230 pages, 1 black & white illustrations. BIC Classification: KC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 170 x 13. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 230
- Condition
- New
- SKU
- V9783540502647
- ISBN
- 9783540502647
Paperback
Condition: New
€ 88.79
€ 88.79
Hardback. Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. Num Pages: 416 pages. BIC Classification: KJS; TVT. Category: (P) Professional & Vocational. Dimension: 250 x 177 x 24. Weight in Grams: 954.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- John Wiley and Sons Ltd
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118845509
- ISBN
- 9781118845509
Hardback
Condition: New
€ 131.45
€ 131.45
Paperback. Tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. This title shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrate the benefits for Tesco and its customers. Num Pages: 304 pages, black & white illustrations, colour illustrations, figures. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 155 x 17. Weight in Grams: 450.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2nd
- Condition
- New
- SKU
- V9780749453381
- ISBN
- 9780749453381
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback / so. Editor(s): Cavenago, Dario; Mezzanzanica, Mario. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJC; KJMV3; KJS; KJT; UB; UDB; UF; UK; UT; UY. Category: (G) General (US: Trade). Dimension: 234 x 156 x 11. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Verlag Italy
- Condition
- New
- SKU
- V9788847013636
- ISBN
- 9788847013636
Paperback
Condition: New
€ 41.75
€ 41.75
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS; LNCB; UB; UDB; UY. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642629860
- ISBN
- 9783642629860
Paperback
Condition: New
€ 49.88
€ 49.88
Paperback / so. Num Pages: 262 pages, black & white illustrations, bibliography. BIC Classification: JF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 1976
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 262
- Condition
- New
- SKU
- V9783409301848
- ISBN
- 9783409301848
Paperback
Condition: New
€ 72.25
€ 72.25
Paperback / so. Num Pages: 510 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 28. Weight in Grams: 649.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 510
- Condition
- New
- SKU
- V9783835009240
- ISBN
- 9783835009240
Paperback
Condition: New
€ 107.87
€ 107.87
Paperback. Um den Markterfolg in dynamischen Markten zu sichern, gilt es, das Management fur den Umgang mit den identifizierten Schlusselkompetenzen zu sensibilisieren, das erforderliche theoretische Know-how zu vermitteln und konkrete Handlungsempfehlungen zu geben." Editor(s): Bocker, Jens; Hardtke, Christoph. Num Pages: 157 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Germany
- Number of pages
- 157
- Condition
- New
- SKU
- V9783409117661
- ISBN
- 9783409117661
Paperback
Condition: New
€ 49.30
€ 49.30
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JHB; KCP; KFFD1; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 25. Weight in Grams: 585.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658035938
- ISBN
- 9783658035938
Paperback
Condition: New
€ 78.86
€ 78.86
Hardcover. You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. Num Pages: 244 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 158 x 20. Weight in Grams: 484.
- Publisher
- John Wiley and Sons Ltd London
- Number of pages
- 244
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470032725
- ISBN
- 9780470032725
Hardback
Condition: New
€ 43.99€ 33.64
€ 43.99
€ 33.64
paperback. Editor(s): Balconi, Michela; Antonietti, Alessandro (Universita Cattolica del Sacro Cuore, Milano Universit?? Cattolica del Sacro Cuore, Milano Universit?? Cattolica del Sacro Cuore, Milano Universit?? Cattolica del Sacro Cuore, Milano Universit?? Cattolica del Sacro Cuore, Milano). Num Pages: black & white illustrations, black & white line drawings, black & white tables, figures, bibliograph. BIC Classification: JMM; JMR; KJS; MJN. Category: (G) General (US: Trade). Dimension: 231 x 152 x 13. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Verlag Italy
- Edition
- 2009th Edition
- Condition
- New
- SKU
- V9788847013735
- ISBN
- 9788847013735
Paperback
Condition: New
€ 61.41
€ 61.41
Hardback. Reveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types. Num Pages: 225 pages, illustrations (some colour). BIC Classification: KJM; KJP; KJSP; U. Category: (P) Professional & Vocational. Dimension: 242 x 191 x 16. Weight in Grams: 564.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 225
- Format
- Hardback
- Publication date
- 2001
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780071369978
- ISBN
- 9780071369978
Hardback
Condition: New
€ 53.99€ 44.01
€ 53.99
€ 44.01
Paperback. This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Num Pages: 104 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 157 x 234 x 7. Weight in Grams: 190.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 104
- Condition
- New
- SKU
- V9780787950828
- ISBN
- 9780787950828
Paperback
Condition: New
€ 27.35
€ 27.35