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Sales & marketing
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Sales & marketing
Hardcover. The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. Series: New Rules Social Media Series. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 23. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470583784
- ISBN
- 9780470583784
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Social Media Marketing is a great guide to the relatively new way of marketing through social media sites such as Twitter and Facebook. You'll learn how to make the most of these sites from step-by-step guides and clear and practical text to create a great strategy suited to your needs. Series: Everyday Guides Made Easy. Num Pages: 128 pages, 120 colour illustrations. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 175 x 210 x 12. Weight in Grams: 264.
- Publisher
- Flame Tree Publishing
- Format
- Paperback
- Publication date
- 2015
- Edition
- New
- Condition
- New
- SKU
- V9781783613984
- ISBN
- 9781783613984
Paperback
Condition: New
€ 10.99€ 9.65
€ 10.99
€ 9.65
Paperback / so. In dem Lehrbuch wird gezeigt, welche neuen Marketing- und Management-Strategien Akteure aus dem Tourismus mithilfe von Informations- und Kommunikationstechnologien entwickeln. Mit anregenden Beispielen zum Weiterdenken und Aufgaben zur Vertiefung des Stoffs. Num Pages: black & white illustrations, bibliography. BIC Classification: KJE; KJS; KNS; UF. Category: (G) General (US: Trade). Dimension: 244 x 170 x 24. Weight in Grams: 744.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642379512
- ISBN
- 9783642379512
Paperback
Condition: New
€ 91.30
€ 91.30
Hardback. Num Pages: 163 pages, 14 black & white illustrations, biography. BIC Classification: JFD; KJS; KNSG; KNSH. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 16. Weight in Grams: 426.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319051819
- ISBN
- 9783319051819
Hardback
Condition: New
€ 149.91
€ 149.91
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473610330
- ISBN
- 9781473610330
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Paperback. Social media represents a challenge to the traditional model of mass media, which in turn represents a challenge to traditional mass marketing. This book examines multiple facets of the new media experience through the lens of game theory concepts. Num Pages: 198 pages, biography. BIC Classification: KJS; KNT; PBUD. Category: (G) General (US: Trade). Dimension: 235 x 155 x 11. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 198
- Condition
- New
- SKU
- V9783642436208
- ISBN
- 9783642436208
Paperback
Condition: New
€ 138.78
€ 138.78
Paperback. Series: Journalistische Praxis. Num Pages: 185 pages, black & white illustrations, bibliography. BIC Classification: CBWJ; KJSP. Category: (G) General (US: Trade). Dimension: 150 x 214 x 14. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer VS
- Edition
- 1. Aufl. 2016
- Condition
- New
- SKU
- V9783658073589
- ISBN
- 9783658073589
Paperback
Condition: New
€ 39.30
€ 39.30
Paperback. Series: BestMasters. Num Pages: 135 pages, 34 black & white illustrations, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 8. Weight in Grams: 188.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 135
- Condition
- New
- SKU
- V9783658088217
- ISBN
- 9783658088217
Paperback
Condition: New
€ 76.22
€ 76.22
Hardback. Exploring, describing and explaining the predictors for the acceptance of social media as a digital platform to share professional knowledge in automotive repair in Germany, this book reviews the literature covering key elements of social media, knowledge management and technology acceptance studies, in a pragmatist approach applying mixed methods. Num Pages: 346 pages, 45 black & white illustrations, 41 colour illustrations, 10 colour tables, biography. BIC Classification: JFD; KJS; KND; TRC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 725.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 346
- Condition
- New
- SKU
- V9783319485430
- ISBN
- 9783319485430
Hardback
Condition: New
€ 196.92
€ 196.92
Paperback. Num Pages: 272 pages, 200 colour illus. BIC Classification: KJE; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 213 x 291 x 2. Weight in Grams: 1022.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781474233323
- ISBN
- 9781474233323
Paperback
Condition: New
€ 52.99€ 44.55
€ 52.99
€ 44.55
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138229778
- ISBN
- 9781138229778
Paperback
Condition: New
€ 55.77€ 36.94
€ 55.77
€ 36.94
Paperback. Social media has drastically improved the way we can reach target audiences and serve our customers. This book addresses social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Series: SpringerBriefs in Computer Science. Num Pages: 106 pages, 2 black & white illustrations, 45 black & white tables, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 152 x 8. Weight in Grams: 194.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2013th Edition
- Number of pages
- 85
- Condition
- New
- SKU
- V9781461436027
- ISBN
- 9781461436027
Paperback
Condition: New
€ 70.83
€ 70.83
Paperback. Social Media and the Politics of Reportage explores the journalistic challenges, issues and opportunities that have risen as a result of social media increasingly being used as a form of crisis reporting within the field of global journalism, with a focus on the protests during the 'Arab Spring'. Editor(s): Bebawi, Saba; Bossio, Diana. Num Pages: 153 pages, biography. BIC Classification: JFC; JFD; JPA; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 8. Weight in Grams: 207.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 153
- Condition
- New
- SKU
- V9781349472307
- ISBN
- 9781349472307
Paperback
Condition: New
€ 77.51
€ 77.51
Hardcover. Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Editor(s): Hendricks, John Allen; Noor Al-Deen, Hana S. Num Pages: 263 pages, biography. BIC Classification: JFCA; KJSA; UBJ. Category: (P) Professional & Vocational. Dimension: 223 x 138 x 24. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9781137287045
- ISBN
- 9781137287045
Hardback
Condition: New
€ 138.85
€ 138.85
Paperback. Series: SpringerBriefs in Business. Num Pages: 113 pages, 3 black & white illustrations, 2 black & white tables, biography. BIC Classification: KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 6. Weight in Grams: 189.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 113
- Condition
- New
- SKU
- V9783319024899
- ISBN
- 9783319024899
Paperback
Condition: New
€ 76.39
€ 76.39
Hardcover. In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it. Num Pages: 352 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 28. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780470563410
- ISBN
- 9780470563410
Hardback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35
Hardcover. The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470639337
- ISBN
- 9780470639337
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Paperback. This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 19. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 0th Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780273727224
- ISBN
- 9780273727224
Paperback
Condition: New
€ 111.23
€ 111.23
Social Interactions and Networking in Cyber Society
. Ed(S): Gaol, Ford Lumban; Hutagalung, Fonny...
Hardback. Editor(s): Gaol, Ford Lumban; Hutagalung, Fonny Dameaty. Num Pages: 230 pages, 10 black & white illustrations, 17 colour illustrations, 12 colour tables, biography. BIC Classification: J; JMB; JN; KJS; KNT. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 230
- Condition
- New
- SKU
- V9789811041891
- ISBN
- 9789811041891
Hardback
Condition: New
€ 128.51
€ 128.51
Paperback. This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication. Series: SpringerBriefs in Business. Num Pages: 90 pages, 15 black & white illustrations, biography. BIC Classification: KJH; KJMV6; KJSM; KJVX. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 142.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 90
- Condition
- New
- SKU
- V9783642321498
- ISBN
- 9783642321498
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback. Discover how to extend brand reach and forming key business relationships through social media. With this guide, two highly respected experts in ecommerce, online marketing, and social media clearly explain how to increase online sales using social media, complete with case studies. Num Pages: 310 pages, black & white illustrations, figures. BIC Classification: KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 234 x 177 x 16. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- O´Reilly Media United States
- Edition
- 1st Edition
- Number of pages
- 300
- Condition
- New
- SKU
- V9781449366360
- ISBN
- 9781449366360
Paperback
Condition: New
€ 42.99€ 41.37
€ 42.99
€ 41.37
Paperback / so. Num Pages: colour illustrations, bibliography. BIC Classification: KJE; KJMV3; KJSU; UFL. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 172.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783662527894
- ISBN
- 9783662527894
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback. .
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 341
- Format
- Paperback
- Publication date
- 2016
- Edition
- Softcover reprint of the original 1st ed. 2016
- Condition
- New
- SKU
- V9783319366708
- ISBN
- 9783319366708
Paperback
Condition: New
€ 96.70
€ 96.70
Hardcover. From the Dachis Group the global leader in social business comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 23. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118273210
- ISBN
- 9781118273210
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13