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Sales & marketing

Results 817 - 840 of 2486

Sales & marketing

Paperback. A guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing. Num Pages: 208 pages, appendices, index. BIC Classification: JNK; JNL; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 153 x 15. Weight in Grams: 370.
Format
Paperback
Publication date
1993
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780631188049
ISBN
9780631188049
Paperback
Condition: New

€ 51.01
€ 43.63

Hardback. .
Publisher
Springer International Publishing AG Switzerland
Number of pages
203
Format
Hardback
Publication date
2014
Edition
2015th Edition
Condition
New
SKU
V9783319085203
ISBN
9783319085203
Hardback
Condition: New

€ 65.25
€ 63.95

Paperback. A robust guide to practicing ethnographic research in the private sector. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: JHB; JHMC; KJSM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 340.
Publisher
Left Coast Press Inc
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781611323900
ISBN
9781611323900
Paperback
Condition: New

€ 49.78

Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9781405144087
ISBN
9781405144087
Paperback
Condition: New

€ 53.32

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSP; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473610293
ISBN
9781473610293
Paperback
Condition: New

€ 15.99
€ 11.81

Paperback. Series: Books Mean Business. Num Pages: 57 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 148 x 108 x 6. Weight in Grams: 62.
Publisher
Hothive Books United Kingdom
Number of pages
57
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781906316433
ISBN
9781906316433
Paperback
Condition: New

€ 8.99
€ 7.88

Paperback. In the UK's climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. This title offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. Series: PR in Practice. Num Pages: 320 pages, illustrations. BIC Classification: KJSP; KNV. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 17. Weight in Grams: 496.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
320
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749466169
ISBN
9780749466169
Paperback
Condition: New

€ 46.99
€ 41.87

Paperback. Let's face it, dealing with customers isn't easy. They aren't always right or even pleasant but knowing the right words to use can make the difference. This book shares over 700 phrases and scripts that have been proven time and again to defuse even difficult interactions. It makes easy for readers to confidently deliver satisfaction to customer. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 224 x 149 x 19. Weight in Grams: 496.
Format
Paperback
Publication date
2012
Publisher
AMACOM
Number of pages
304
Condition
New
SKU
V9780814420324
ISBN
9780814420324
Paperback
Condition: New

€ 20.99
€ 19.34

Paperback / so. Series: Sozialwissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: JHB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
Format
Paperback
Publication date
2002
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824444953
ISBN
9783824444953
Paperback
Condition: New

€ 69.56

Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
246
Format
Hardback
Publication date
2000
Edition
3rd Edition
Condition
New
SKU
V9780071359160
ISBN
9780071359160
Hardback
Condition: New

€ 30.99
€ 21.79

Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
Publisher
McGraw-Hill Education - Europe
Number of pages
213
Format
Paperback
Publication date
2001
Edition
2nd ed.
Condition
New
SKU
V9780071373586
ISBN
9780071373586
Paperback
Condition: New

€ 20.99
€ 16.79

paperback. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: 368 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 467.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Edition
2007th Edition
Number of pages
368
Condition
New
SKU
V9783835008205
ISBN
9783835008205
Paperback
Condition: New

€ 86.66

paperback. Series: Marken- Und Produktmanagement. Num Pages: 435 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 605.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag United States
Edition
2. Aufl. 2013
Number of pages
435
Condition
New
SKU
V9783834945723
ISBN
9783834945723
Paperback
Condition: New

€ 86.89

Paperback.
Format
Paperback
Publication date
2009
Publisher
Penguin Putnam Inc United States
Edition
Reprint
Number of pages
235
Condition
New
SKU
V9780399533617
ISBN
9780399533617
Paperback
Condition: New

€ 16.99
€ 15.28

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834931702
ISBN
9783834931702
Paperback
Condition: New

€ 74.39

Hardcover. The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 157 x 22. Weight in Grams: 426.
Format
Hardback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780470260357
ISBN
9780470260357
Hardback
Condition: New

€ 30.99
€ 23.86

Hardback. .
Publisher
Taylor & Francis Ltd
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781472480248
ISBN
9781472480248
Hardback
Condition: New

€ 48.63

Hardcover. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Publisher
W. W. Norton & Company
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780393249132
ISBN
9780393249132
Hardback
Condition: New

€ 32.99
€ 27.63

Paperback / so. Series: Wirtschaftsinformatik. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 15. Weight in Grams: 322.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783824407507
ISBN
9783824407507
Paperback
Condition: New

€ 86.05

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 513.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783835009752
ISBN
9783835009752
Paperback
Condition: New

€ 91.54

Paperback. A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Num Pages: 272 pages, illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 15. Weight in Grams: 394.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471441090
ISBN
9780471441090
Paperback
Condition: New

€ 27.99
€ 22.91

Hardback. Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. Num Pages: 177 pages, biography. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 17. Weight in Grams: 424.
Publisher
Palgrave Macmillan
Number of pages
184
Format
Hardback
Publication date
2009
Condition
New
SKU
V9780230239777
ISBN
9780230239777
Hardback
Condition: New

€ 91.26

Paperback. Have you come up with the next big thing? Or found a new way to improve an existing idea? Either way, your next step is to get your product into the stores on the high street. This book helps you navigate the path from product development and branding to pitching your idea to buyers at high street and online retailers. Series: Business Bitesize. Num Pages: 176 pages, black & white illustrations. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade). Dimension: 197 x 132 x 7. Weight in Grams: 136.
Publisher
Brightword Publishing United Kingdom
Number of pages
176
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781908003171
ISBN
9781908003171
Paperback
Condition: New

€ 13.99
€ 11.82

Paperback. Intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference. This book offers insider advice on how to communicate your message. It includes an appendix which lists key media in North America, Australia and the UK. Num Pages: 176 pages. BIC Classification: JFD; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 19. Weight in Grams: 376.
Format
Paperback
Publication date
2010
Publisher
Stylus Publishing
Condition
New
SKU
V9781579223335
ISBN
9781579223335
Paperback
Condition: New

€ 42.64

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