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Sales & marketing

Results 817 - 840 of 2510

Sales & marketing

Paperback. Num Pages: 245 pages, 31 black & white illustrations, 55 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 325.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
245
Condition
New
SKU
V9783835000605
ISBN
9783835000605
Paperback
Condition: New

€ 85.15

Paperback. Public relations is an essential element in effective and successful business. This fourth edition covers areas such as: international public relations; crisis management; sponsorship; education and training; and career prospects. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1DBK; KJSP. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 12. Weight in Grams: 328. Some shelf wear
Condition
Used, Very Good
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
1995
Edition
4th Edition
SKU
KTK0097290
ISBN
9780750623186
Paperback
Condition: Used, Very Good

€ 4.99

Paperback. This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project. Num Pages: 608 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 243 x 189 x 31. Weight in Grams: 1142.
Publisher
Pearson Education Limited United Kingdom
Number of pages
608
Format
Paperback
Publication date
2013
Edition
4th Edition
Condition
New
SKU
V9780273773115
ISBN
9780273773115
Paperback
Condition: New

€ 96.35

Paperback. Implementing the Zendesk customer service software as part of your company's operations can be time-consuming, but with the best practices and advice in this hands-on guide, you can shorten the procedure considerably. Num Pages: 196 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 182 x 11. Weight in Grams: 346.
Publisher
O´Reilly Media
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781491900697
ISBN
9781491900697
Paperback
Condition: New

€ 32.99
€ 31.40

Paperback. Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies. Series: Marketing Science. Num Pages: 272 pages, black & white illustrations. BIC Classification: GPH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 18. Weight in Grams: 418.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749474010
ISBN
9780749474010
Paperback
Condition: New

€ 46.99
€ 42.03

Hardcover. Statistical complex survey analysis is a means to analyse the results, and gain information about a large population based on a complex survey of a sample of that population. A complex survey is a sample survey that divides the population into subgroups and collecting information from clusters within each subgroup and combining the results. Series: Statistics in Practice. Num Pages: 360 pages, Illustrations. BIC Classification: GPH; GPS; KJSM. Category: (P) Professional & Vocational. Dimension: 245 x 167 x 25. Weight in Grams: 664.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United Kingdom
Edition
2nd Edition
Number of pages
360
Condition
New
SKU
V9780470847695
ISBN
9780470847695
Hardback
Condition: New

€ 144.20

Paperback. This book teaches how to calculate retail prices. It provides formulas for calculating markon, markup, and markdowns; planning net sales, purchases, stock turnover, expenses, gross margin; and it covers transportation terms, discounts, and all other financial considerations relevant to cost of goods and pricing. Series: National Retail Federation Series. Num Pages: 300 pages, black & white illustrations. BIC Classification: KJQ; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UU) Undergraduate. Dimension: 235 x 190 x 17. Weight in Grams: 554.
Format
Paperback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
300
Condition
New
SKU
V9780471145189
ISBN
9780471145189
Paperback
Condition: New

€ 206.54

Paperback. A guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing. Num Pages: 208 pages, appendices, index. BIC Classification: JNK; JNL; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 153 x 15. Weight in Grams: 370.
Format
Paperback
Publication date
1993
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780631188049
ISBN
9780631188049
Paperback
Condition: New

€ 51.10
€ 43.63

Hardback. .
Publisher
Springer International Publishing AG Switzerland
Number of pages
203
Format
Hardback
Publication date
2014
Edition
2015th Edition
Condition
New
SKU
V9783319085203
ISBN
9783319085203
Hardback
Condition: New

€ 65.36
€ 63.95

Paperback. A robust guide to practicing ethnographic research in the private sector. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: JHB; JHMC; KJSM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 340.
Publisher
Left Coast Press Inc
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781611323900
ISBN
9781611323900
Paperback
Condition: New

€ 49.78

Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9781405144087
ISBN
9781405144087
Paperback
Condition: New

€ 53.32

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSP; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473610293
ISBN
9781473610293
Paperback
Condition: New

€ 15.99
€ 11.81

Paperback. Series: Books Mean Business. Num Pages: 57 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 148 x 108 x 6. Weight in Grams: 62.
Publisher
Hothive Books United Kingdom
Number of pages
57
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781906316433
ISBN
9781906316433
Paperback
Condition: New

€ 8.99
€ 7.88

Paperback. In the UK's climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. This title offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. Series: PR in Practice. Num Pages: 320 pages, illustrations. BIC Classification: KJSP; KNV. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 17. Weight in Grams: 496.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
320
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749466169
ISBN
9780749466169
Paperback
Condition: New

€ 46.99
€ 41.87

Paperback. Let's face it, dealing with customers isn't easy. They aren't always right or even pleasant but knowing the right words to use can make the difference. This book shares over 700 phrases and scripts that have been proven time and again to defuse even difficult interactions. It makes easy for readers to confidently deliver satisfaction to customer. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 224 x 149 x 19. Weight in Grams: 496.
Format
Paperback
Publication date
2012
Publisher
AMACOM
Number of pages
304
Condition
New
SKU
V9780814420324
ISBN
9780814420324
Paperback
Condition: New

€ 20.99
€ 19.34

Paperback / so. Series: Sozialwissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: JHB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
Format
Paperback
Publication date
2002
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824444953
ISBN
9783824444953
Paperback
Condition: New

€ 69.56

Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
246
Format
Hardback
Publication date
2000
Edition
3rd Edition
Condition
New
SKU
V9780071359160
ISBN
9780071359160
Hardback
Condition: New

€ 30.99
€ 21.79

Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
Publisher
McGraw-Hill Education - Europe
Number of pages
213
Format
Paperback
Publication date
2001
Edition
2nd ed.
Condition
New
SKU
V9780071373586
ISBN
9780071373586
Paperback
Condition: New

€ 21.99
€ 16.79

paperback. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: 368 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 467.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Edition
2007th Edition
Number of pages
368
Condition
New
SKU
V9783835008205
ISBN
9783835008205
Paperback
Condition: New

€ 86.66

paperback. Series: Marken- Und Produktmanagement. Num Pages: 435 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 605.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag United States
Edition
2. Aufl. 2013
Number of pages
435
Condition
New
SKU
V9783834945723
ISBN
9783834945723
Paperback
Condition: New

€ 86.89

Paperback.
Format
Paperback
Publication date
2009
Publisher
Penguin Putnam Inc United States
Edition
Reprint
Number of pages
235
Condition
New
SKU
V9780399533617
ISBN
9780399533617
Paperback
Condition: New

€ 17.99
€ 15.28

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834931702
ISBN
9783834931702
Paperback
Condition: New

€ 74.39

Hardcover. The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 157 x 22. Weight in Grams: 426.
Format
Hardback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780470260357
ISBN
9780470260357
Hardback
Condition: New

€ 30.99
€ 23.86

Hardback. .
Publisher
Taylor & Francis Ltd
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781472480248
ISBN
9781472480248
Hardback
Condition: New

€ 48.63

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