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Sales & marketing

Results 697 - 720 of 2510

Sales & marketing

Hardcover. The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Num Pages: 208 pages, black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 145 x 21. Weight in Grams: 458.
Publisher
John Wiley & Sons Inc
Number of pages
208
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118656662
ISBN
9781118656662
Hardback
Condition: New

€ 34.65

Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 212 pages, 3 black & white illustrations. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 286.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
212
Condition
New
SKU
V9783824491155
ISBN
9783824491155
Paperback
Condition: New

€ 74.21

paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
Format
Paperback
Publication date
2005
Publisher
Kogan Page Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780749443368
ISBN
9780749443368
Paperback
Condition: New

€ 44.99
€ 39.69

Hardback. Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 25. Weight in Grams: 829.
Format
Hardback
Publication date
1994
Publisher
Kluwer Academic Publishers United States
Number of pages
442
Condition
New
SKU
V9780792393887
ISBN
9780792393887
Hardback
Condition: New

€ 281.47

Hardcover. A work on the subject of research in marketing. Series: Research in Marketing. Num Pages: 333 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 30. Weight in Grams: 656.
Format
Hardback
Publication date
1979
Publisher
Emerald Group Publishing Limited United States
Number of pages
333
Condition
New
Edition
Illustrated
SKU
V9780892320417
ISBN
9780892320417
Hardback
Condition: New

€ 118.69

Hardback. Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. Editor(s): Belk, Russell W. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 310 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 30. Weight in Grams: 658.
Format
Hardback
Publication date
2010
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
310
Condition
New
SKU
V9780857244437
ISBN
9780857244437
Hardback
Condition: New

€ 135.72

Hardback. This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c Editor(s): Belk, Russell W.; Scott, Linda; Askegaard, Soren. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 375 pages, Illustrations. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 33. Weight in Grams: 590.
Format
Hardback
Publication date
2012
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
375
Condition
New
SKU
V9781781900222
ISBN
9781781900222
Hardback
Condition: New

€ 147.16

Hardback. Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. Editor(s): Belk, Russell W.; Grayson, Kent; Muniz Jr., Albert M. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 264 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 164 x 24. Weight in Grams: 536.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
264
Condition
New
SKU
V9781780521169
ISBN
9781780521169
Hardback
Condition: New

€ 132.54

Paperback. Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Series: ExpressExec S. Num Pages: 122 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 127 x 7. Weight in Grams: 128.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
122
Condition
New
SKU
V9781841122311
ISBN
9781841122311
Paperback
Condition: New

€ 13.99
€ 12.57

hardcover.
Format
Hardback
Publication date
2010
Publisher
Harvard Business Review Press United States
Edition
1. Auflage
Number of pages
288
Condition
New
SKU
V9781422117217
ISBN
9781422117217
Hardback
Condition: New

€ 40.99
€ 33.41

Hardcover. Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 22. Weight in Grams: 412.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118340516
ISBN
9781118340516
Hardback
Condition: New

€ 27.99
€ 22.91

Paperback. Series: Marketing und Neue Institutionenokonomik. Num Pages: 266 pages, 1 black & white illustrations, 56 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 347.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
266
Condition
New
SKU
V9783824482696
ISBN
9783824482696
Paperback
Condition: New

€ 85.30

Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 240 pages. BIC Classification: KJS; VS. Category: (G) General (US: Trade). Dimension: 228 x 187 x 16. Weight in Grams: 518.
Format
Paperback
Publication date
2002
Publisher
Frederick Fell United States
Edition
1st
Number of pages
240
Condition
New
SKU
V9780883910696
ISBN
9780883910696
Paperback
Condition: New

€ 18.29

Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 415.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag
Condition
New
SKU
V9783835004023
ISBN
9783835004023
Paperback
Condition: New

€ 102.04

Paperback. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'. Num Pages: 328 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 17. Weight in Grams: 654.
Publisher
Pearson Education Limited United Kingdom
Number of pages
328
Format
Paperback
Publication date
2011
Edition
4th Revised edition
Condition
New
SKU
V9780273737780
ISBN
9780273737780
Paperback
Condition: New

€ 104.82

Paperback. Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships. Num Pages: 374 pages, 80 colour line drawings. BIC Classification: KJS. Category: (UU) Undergraduate. Dimension: 245 x 189 x 17. Weight in Grams: 720.
Publisher
Oxford University Press United Kingdom
Number of pages
376
Format
Paperback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780199211562
ISBN
9780199211562
Paperback
Condition: New

€ 97.50

Paperback / so. Num Pages: 259 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Number of pages
259
Condition
New
SKU
V9783835006195
ISBN
9783835006195
Paperback
Condition: New

€ 85.94

Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: 163 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Weight in Grams: 245.
Format
Paperback
Publication date
2000
Publisher
Deutscher Universitatsverlag United States
Number of pages
163
Condition
New
SKU
V9783824404858
ISBN
9783824404858
Paperback
Condition: New

€ 73.96

paperback. Anja Geigenmuller zeigt, dass regionale Marken an Marktbedeutung gewinnen und die Relevanz nationaler Marken in Frage stellen werden. Daraus leitet sie marken- und vor allem kommunikationspolitische Strategien zur Fuhrung regionaler Marken in regionalen und uberregionalen Markten ab." Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis. Num Pages: 234 pages, 4 black & white illustrations, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 316.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitätsverlag Germany
Number of pages
234
Condition
New
Edition
2003rd Edition
SKU
V9783824478972
ISBN
9783824478972
Paperback
Condition: New

€ 79.84

Hardback. Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. Num Pages: 192 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 21. Weight in Grams: 370.
Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119100256
ISBN
9781119100256
Hardback
Condition: New

€ 31.99
€ 24.80

Hardcover. A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. Num Pages: 272 pages, illustrations (black and white). BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 24. Weight in Grams: 464.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9781118836699
ISBN
9781118836699
Hardback
Condition: New

€ 25.99
€ 21.20

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 14. Weight in Grams: 358.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783322867209
ISBN
9783322867209
Paperback
Condition: New

€ 53.57

Hardcover. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 236 pages, biography. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational. Dimension: 145 x 217 x 19. Weight in Grams: 424.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Edition
2014th Edition
Condition
New
SKU
V9781137395566
ISBN
9781137395566
Hardback
Condition: New

€ 66.42

Paperback. Num Pages: 349 pages, 69 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 450.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
349
Condition
New
SKU
V9783835000223
ISBN
9783835000223
Paperback
Condition: New

€ 85.97

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