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Sales & marketing

Results 577 - 600 of 2512

Sales & marketing

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 449.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783834909473
ISBN
9783834909473
Paperback
Condition: New

€ 91.26

Hardcover. "Small Store Survival should challenge retailers' views of small store retailing by questioning key areas of business. Series: National Retail Federation Series. Num Pages: 400 pages, illustrations. BIC Classification: KJM; KJS; KJVS; KNPR. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 231 x 163 x 34. Weight in Grams: 776.
Format
Hardback
Publication date
1997
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
400
Condition
New
SKU
V9780471164685
ISBN
9780471164685
Hardback
Condition: New

€ 65.36
€ 54.95

Paperback. The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 198 x 19. Weight in Grams: 206.
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781473630130
ISBN
9781473630130
Paperback
Condition: New

€ 17.99
€ 13.43

Paperback. Harness the power of marketing and watch your business grow

Having your own business isn't the same as having customers, and one is useless without the other. Num Pages: 384 pages, Illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 21. Weight in Grams: 612.

Publisher
John Wiley & Sons Inc United States
Number of pages
384
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9781118311837
ISBN
9781118311837
Paperback
Condition: New

€ 38.99
€ 30.45

Hardcover. .
Publisher
Pearson FT Press
Format
Hardback
Publication date
2016
Edition
2nd Edition
Condition
New
SKU
V9780134507835
ISBN
9780134507835
Hardback
Condition: New

€ 43.89

Hardcover.
Format
Hardback
Publication date
2004
Publisher
Harvard Business School Press
Condition
New
SKU
V9780875843988
ISBN
9780875843988
Hardback
Condition: New

€ 31.99
€ 27.13

Hardcover. Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 160 x 27. Weight in Grams: 502.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
304
Format
Hardback
Publication date
2008
Edition
1st
Condition
New
SKU
V9780470373002
ISBN
9780470373002
Hardback
Condition: New

€ 41.99
€ 32.34

hardcover. Editor(s): Anda, Bela; Endros, Stefan; Kalka, Jochen; Lobo, Sascha. Num Pages: black & white illustrations, bibliography. BIC Classification: KJSP; KNTX. Category: (G) General (US: Trade). Dimension: 249 x 168 x 13. Weight in Grams: 590.
Format
Hardback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
Edition
2012th Edition
SKU
V9783834940087
ISBN
9783834940087
Hardback
Condition: New

€ 60.57

Hardcover. To get the most success out of what the finance community regards as a risky business, short sellers need high--level information. The Theory and Practice of Short Selling offers managers and investors the information they need to maximize and enhance their short selling capabilities for bigger profits. Editor(s): Fabozzi, Frank J. Series: Frank J. Fabozzi Series. Num Pages: 416 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 162 x 32. Weight in Grams: 830.
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
416
Condition
New
SKU
V9780471660200
ISBN
9780471660200
Hardback
Condition: New

€ 89.13
€ 73.79

Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 565 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 30. Weight in Grams: 676.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitatsverlag United States
Number of pages
565
Condition
New
SKU
V9783824482351
ISBN
9783824482351
Paperback
Condition: New

€ 99.07

Hardback. The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. This title demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and more. Num Pages: 296 pages, Illustrations. BIC Classification: KCK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 241 x 22. Weight in Grams: 584.
Publisher
Kogan Page Ltd
Number of pages
296
Format
Hardback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780749464714
ISBN
9780749464714
Hardback
Condition: New

€ 44.99
€ 39.81

Hardcover. As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase. Editor(s): Grewal, Dhruv; Roggeveen, Anne L.; Nordfalt, Jens. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 238 x 19. Weight in Grams: 498.
Format
Hardback
Publication date
2014
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9781784410018
ISBN
9781784410018
Hardback
Condition: New

€ 133.86

Paperback. Num Pages: 172 pages, illus. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 214 x 136 x 14. Weight in Grams: 410.
Format
Paperback
Publication date
1996
Publisher
Griffin Publishing United States
Edition
1St Edition
Number of pages
172
Condition
New
SKU
V9781882180578
ISBN
9781882180578
Paperback
Condition: New

€ 19.00
€ 15.75

Hardcover. Editor(s): Richard Joseph Publishers Ltd. Num Pages: 480 pages. BIC Classification: 1DB; GBCR; KJS; WCS. Category: (G) General (US: Trade). Dimension: 234 x 166 x 32. Weight in Grams: 808. 480pp.
Condition
Used, Like New
Publisher
Richard Joseph Publishers Ltd
Number of pages
480
Format
Hardback
Publication date
2006
Edition
29th UK ed.
SKU
KEX0193998
ISBN
9781872699844
Hardback
Condition: Used, Like New

€ 4.99

Hardcover. Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Num Pages: 260 pages, Illustrations. BIC Classification: KJE; KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 164 x 26. Weight in Grams: 528.
Publisher
Wiley
Number of pages
264
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118404843
ISBN
9781118404843
Hardback
Condition: New

€ 24.99
€ 18.46

Hardcover. The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. Num Pages: 324 pages, illustrations (black and white). BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 630.
Publisher
John Wiley & Sons Inc United States
Number of pages
324
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118676936
ISBN
9781118676936
Hardback
Condition: New

€ 31.99
€ 24.89

Hardback. Series: Columbia Business School Publishing. Num Pages: 304 pages. BIC Classification: KJC; KJM; KJSP. Category: (P) Professional & Vocational. Dimension: 229 x 152. Weight in Grams: 454.
Format
Hardback
Publication date
2017
Publisher
Columbia University Press
Condition
New
SKU
V9780231180566
ISBN
9780231180566
Hardback
Condition: New

€ 32.99
€ 27.31

Hardback. Editor(s): Roy, Sanjit Kumar; Nguyen, Bang; Mutum, Dilip S. Num Pages: 194 pages, 4 black & white illustrations, 24 colour illustrations, biography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 166 x 243 x 18. Weight in Grams: 454.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2016
Edition
1st ed. 2017
Condition
New
SKU
V9783319329680
ISBN
9783319329680
Hardback
Condition: New

€ 92.01

Hardcover. The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business. Num Pages: 592 pages, Ill. BIC Classification: KJS; KNS. Category: (UU) Undergraduate. Dimension: 234 x 194 x 32. Weight in Grams: 1000.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
592
Condition
New
SKU
V9780471180340
ISBN
9780471180340
Hardback
Condition: New

€ 289.34

Hardcover. Praise for Service-Oriented Architecture "This book provides a superb overview of the SOA topic. Marks and Bell provide practical guidance across the entire SOA life cycle-from business imperatives and motivations to the post-deployment business and technical metrics to consider. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU; UYF. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 32. Weight in Grams: 668.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Number of pages
384
Condition
New
Edition
1st Edition
SKU
V9780471768944
ISBN
9780471768944
Hardback
Condition: New

€ 62.76

Paperback. .
Publisher
Cambridge University Press United Kingdom
Number of pages
295
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780521124324
ISBN
9780521124324
Paperback
Condition: New

€ 37.35

Hardback. A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. Num Pages: 230 pages, Ill. BIC Classification: KF; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 510.
Format
Hardback
Publication date
1991
Publisher
John Wiley and Sons Ltd United States
Number of pages
230
Condition
New
SKU
V9780471540304
ISBN
9780471540304
Hardback
Condition: New

€ 280.43

Hardcover. How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused on the real-world issues facing business and government institutions today. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 24. Weight in Grams: 512.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Number of pages
272
Condition
New
Edition
1st Edition
SKU
V9780471768586
ISBN
9780471768586
Hardback
Condition: New

€ 46.99
€ 36.23

Paperback. * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Num Pages: 536 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 22. Weight in Grams: 860.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
4th Edition
Condition
New
SKU
V9781118921449
ISBN
9781118921449
Paperback
Condition: New

€ 72.17

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