Sales & marketing
Results 577 - 600 of 1019
Sales & marketing
Paperback. Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. Num Pages: 384 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 19. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9781118816172
- ISBN
- 9781118816172
Paperback
Condition: New
€ 26.99€ 20.15
€ 26.99
€ 20.15
Paperback. Num Pages: 330 pages, 25 b/w photographs, 1 line figure. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 151 x 228 x 20. Weight in Grams: 462. The Marketing and Making of a People. 330 pages, illustrations. Cateogry: (G) General (US: Trade). BIC Classification: 1KL; HBJK. Dimension: 151 x 228 x 20. Weight: 460.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of California Press
- Edition
- First Edition, Updated Edition, with a New Preface
- Number of pages
- 330
- Condition
- New
- SKU
- V9780520274693
- ISBN
- 9780520274693
Paperback
Condition: New
€ 33.99€ 25.05
€ 33.99
€ 25.05
Hardcover. Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Num Pages: 224 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 20. Weight in Grams: 406.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118566121
- ISBN
- 9781118566121
Hardback
Condition: New
€ 29.99€ 24.21
€ 29.99
€ 24.21
Paperback. The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 153 x 20. Weight in Grams: 366.
- Publisher
- Free Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2001
- Edition
- New edition
- Condition
- New
- SKU
- V9780684860473
- ISBN
- 9780684860473
Paperback
Condition: New
€ 21.99€ 16.13
€ 21.99
€ 16.13
Paperback. The premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practices Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 19. Weight in Grams: 380.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071714044
- ISBN
- 9780071714044
Paperback
Condition: New
€ 31.99€ 22.97
€ 31.99
€ 22.97
Paperback. Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Num Pages: 288 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 18. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118022511
- ISBN
- 9781118022511
Paperback
Condition: New
€ 31.99€ 25.10
€ 31.99
€ 25.10
Paperback. How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. Num Pages: 208 pages. BIC Classification: GTC; JFDV; KJSA. Category: (P) Professional & Vocational. Dimension: 159 x 232 x 19. Weight in Grams: 340.
- Publisher
- Manchester University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781784992453
- ISBN
- 9781784992453
Paperback
Condition: New
€ 39.87
€ 39.87
Paperback. Series: Palgrave Key Concepts. Num Pages: 320 pages, 0. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 18. Weight in Grams: 400. "Commissioning organisation: Jon Sutherland and Diane Canwell. 288 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Business, Finance & Law - Sales & Marketing - General,Subjects - Business"
- Condition
- Used, Like New
- Edition
- 2004th Edition
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2004
- SKU
- KEX0161666
- ISBN
- 9781403915276
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition, Revised and Updated
- Condition
- New
- SKU
- V9780470974155
- ISBN
- 9780470974155
Paperback
Condition: New
€ 50.99€ 50.82
€ 50.99
€ 50.82
Hardcover. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Editor(s): Calder, Bobby J. Num Pages: 304 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 26. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470119860
- ISBN
- 9780470119860
Hardback
Condition: New
€ 31.99€ 27.12
€ 31.99
€ 27.12
Paperback. Learn how the luxury sector can overcome the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth driven by the rising demand from the middle class, especially in Asia, and the internet. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 233 x 16. Weight in Grams: 364.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749474362
- ISBN
- 9780749474362
Paperback
Condition: New
€ 46.99€ 42.04
€ 46.99
€ 42.04
Paperback. Provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. This title covers from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 152 x 229 x 19. Weight in Grams: 420.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071799058
- ISBN
- 9780071799058
Paperback
Condition: New
€ 31.99€ 22.82
€ 31.99
€ 22.82
Hardback. When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 239 x 197 x 21. Weight in Grams: 762.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780062273062
- ISBN
- 9780062273062
Hardback
Condition: New
€ 26.99€ 21.91
€ 26.99
€ 21.91
Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118554005
- ISBN
- 9781118554005
Paperback
Condition: New
€ 46.38
€ 46.38
Hardcover. Ruthlessly focus on what's convenient for customers, not what's convenient for you
Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Num Pages: 236 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 24. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 236
- Condition
- New
- SKU
- V9780470907399
- ISBN
- 9780470907399
Hardback
Condition: New
€ 25.99€ 21.28
€ 25.99
€ 21.28
Paperback. A handbook of how to succeed in life by an advertising guru. Num Pages: 128 pages, 40 illustrations, (some colour ). BIC Classification: KJSA; VSC. Category: (G) General (US: Trade). Dimension: 180 x 122 x 14. Weight in Grams: 184.
- Publisher
- Phaidon Press
- Format
- Paperback
- Publication date
- 2003
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843377
- ISBN
- 9780714843377
Paperback
Condition: New
€ 13.99€ 10.95
€ 13.99
€ 10.95
Paperback. Editor(s): Toumi, Mondher. Num Pages: 204 pages, 25 black & white illustrations, 40 black & white tables. BIC Classification: KJS; KNDP; MMG. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 218 x 293 x 16. Weight in Grams: 526.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138032187
- ISBN
- 9781138032187
Paperback
Condition: New
€ 148.80
€ 148.80
Paperback. A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet. Num Pages: 256 pages, Website screen images. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 129 x 21. Weight in Grams: 272. How to Get a Website That Works for Your Business. 256 pages, Website screen images. Offers a guide to business owners and managers for getting a successful website. This book explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must define the type of website the particular business needs and understand what customers want from the website. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 196 x 129 x 21. Weight: 272.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Elliot Right Way Books
- Edition
- 1st
- Number of pages
- 256
- Condition
- New
- SKU
- V9780716030201
- ISBN
- 9780716030201
Paperback
Condition: New
€ 10.99€ 9.51
€ 10.99
€ 9.51
International Public Relations: Negotiating Culture, Identity, and Pow...
Curtin, Patricia A.; Gaither, T. Kenn
paperback. Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Num Pages: 320 pages, Illustrations. BIC Classification: KJK; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 16. Weight in Grams: 478.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- SAGE Publications, Inc United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781412914154
- ISBN
- 9781412914154
Paperback
Condition: New
€ 188.52
€ 188.52
Hardcover. In the world of e-business, competition takes on a new intensity. The dynamics of the online marketplace often require organizations to pursue multiple and complex strategies. The book explores the international operations concepts employed by leading organizations to secure competitive advantage. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJK; KJMV5; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 157 x 36. Weight in Grams: 982.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Copenhagen Business School Press
- Number of pages
- 336
- Condition
- New
- SKU
- V9788763000680
- ISBN
- 9788763000680
Hardback
Condition: New
€ 52.86€ 42.52
€ 52.86
€ 42.52
Hardback. Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. Editor(s): Rialp, Alex; Rialp, Josep. Series: Advances in International Marketing. Num Pages: 424 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 744.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 424
- Condition
- New
- SKU
- V9780762313693
- ISBN
- 9780762313693
Hardback
Condition: New
€ 186.30
€ 186.30
Hardback. Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing, Editor(s): Jean, Bryan; Chiou, Jyh-Shen; Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 235 x 28. Weight in Grams: 572.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 350
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781781908969
- ISBN
- 9781781908969
Hardback
Condition: New
€ 157.36
€ 157.36
Hardback. 696 pages. International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. Cateogry: (U) Tertiary Education (US: College). BIC Classification: GBCY; KCL; KJK; KJSM. Dimension: 300 x 209 x 38. Weight: 2028.
- Publisher
- Euromonitor PLC
- Number of pages
- 696
- Format
- Hardback
- Publication date
- 2010
- Edition
- 35th Edition
- Condition
- New
- SKU
- V9781842645383
- ISBN
- 9781842645383
Hardback
Condition: New
€ 346.53€ 50.01
€ 346.53
€ 50.01
Hardback. Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 356 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 675.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Emerald Publishing Limited United States
- Number of pages
- 356
- Condition
- New
- SKU
- V9780762303182
- ISBN
- 9780762303182
Hardback
Condition: New
€ 148.06
€ 148.06