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Sales & marketing
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Sales & marketing
Paperback. Public relations is an essential element in effective and successful business. This fourth edition covers areas such as: international public relations; crisis management; sponsorship; education and training; and career prospects. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1DBK; KJSP. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 12. Weight in Grams: 328. Some shelf wear
- Condition
- Used, Very Good
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 1995
- Edition
- 4th Edition
- SKU
- KTK0097290
- ISBN
- 9780750623186
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project. Num Pages: 608 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 243 x 189 x 31. Weight in Grams: 1142.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 608
- Format
- Paperback
- Publication date
- 2013
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780273773115
- ISBN
- 9780273773115
Paperback
Condition: New
€ 101.53
€ 101.53
Paperback. Implementing the Zendesk customer service software as part of your company's operations can be time-consuming, but with the best practices and advice in this hands-on guide, you can shorten the procedure considerably. Num Pages: 196 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 182 x 11. Weight in Grams: 346.
- Publisher
- O´Reilly Media
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781491900697
- ISBN
- 9781491900697
Paperback
Condition: New
€ 32.99€ 31.81
€ 32.99
€ 31.81
Paperback. Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies. Series: Marketing Science. Num Pages: 272 pages, black & white illustrations. BIC Classification: GPH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 18. Weight in Grams: 418.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749474010
- ISBN
- 9780749474010
Paperback
Condition: New
€ 46.99€ 42.28
€ 46.99
€ 42.28
Hardcover. Statistical complex survey analysis is a means to analyse the results, and gain information about a large population based on a complex survey of a sample of that population. A complex survey is a sample survey that divides the population into subgroups and collecting information from clusters within each subgroup and combining the results. Series: Statistics in Practice. Num Pages: 360 pages, Illustrations. BIC Classification: GPH; GPS; KJSM. Category: (P) Professional & Vocational. Dimension: 245 x 167 x 25. Weight in Grams: 664.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9780470847695
- ISBN
- 9780470847695
Hardback
Condition: New
€ 145.81
€ 145.81
Paperback. This book teaches how to calculate retail prices. It provides formulas for calculating markon, markup, and markdowns; planning net sales, purchases, stock turnover, expenses, gross margin; and it covers transportation terms, discounts, and all other financial considerations relevant to cost of goods and pricing. Series: National Retail Federation Series. Num Pages: 300 pages, black & white illustrations. BIC Classification: KJQ; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UU) Undergraduate. Dimension: 235 x 190 x 17. Weight in Grams: 554.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 300
- Condition
- New
- SKU
- V9780471145189
- ISBN
- 9780471145189
Paperback
Condition: New
€ 209.57
€ 209.57
Paperback. A guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing. Num Pages: 208 pages, appendices, index. BIC Classification: JNK; JNL; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 153 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9780631188049
- ISBN
- 9780631188049
Paperback
Condition: New
€ 51.25€ 44.23
€ 51.25
€ 44.23
Paperback. A robust guide to practicing ethnographic research in the private sector. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: JHB; JHMC; KJSM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 340.
- Publisher
- Left Coast Press Inc
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781611323900
- ISBN
- 9781611323900
Paperback
Condition: New
€ 50.17
€ 50.17
Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9781405144087
- ISBN
- 9781405144087
Paperback
Condition: New
€ 54.07
€ 54.07
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSP; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473610293
- ISBN
- 9781473610293
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Paperback. Series: Books Mean Business. Num Pages: 57 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 148 x 108 x 6. Weight in Grams: 62.
- Publisher
- Hothive Books United Kingdom
- Number of pages
- 57
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781906316433
- ISBN
- 9781906316433
Paperback
Condition: New
€ 8.99€ 7.94
€ 8.99
€ 7.94
Paperback. In the UK's climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. This title offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. Series: PR in Practice. Num Pages: 320 pages, illustrations. BIC Classification: KJSP; KNV. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 17. Weight in Grams: 496.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749466169
- ISBN
- 9780749466169
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 246
- Format
- Hardback
- Publication date
- 2000
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780071359160
- ISBN
- 9780071359160
Hardback
Condition: New
€ 30.99€ 22.07
€ 30.99
€ 22.07
Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 213
- Format
- Paperback
- Publication date
- 2001
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9780071373586
- ISBN
- 9780071373586
Paperback
Condition: New
€ 21.99€ 16.91
€ 21.99
€ 16.91
Hardcover. The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 157 x 22. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470260357
- ISBN
- 9780470260357
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Hardback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781472480248
- ISBN
- 9781472480248
Hardback
Condition: New
€ 48.90
€ 48.90
Hardcover. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Publisher
- W. W. Norton & Company
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780393249132
- ISBN
- 9780393249132
Hardback
Condition: New
€ 32.99€ 27.99
€ 32.99
€ 27.99
Paperback. A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Num Pages: 272 pages, illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 15. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471441090
- ISBN
- 9780471441090
Paperback
Condition: New
€ 29.99€ 23.21
€ 29.99
€ 23.21
Paperback. Have you come up with the next big thing? Or found a new way to improve an existing idea? Either way, your next step is to get your product into the stores on the high street. This book helps you navigate the path from product development and branding to pitching your idea to buyers at high street and online retailers. Series: Business Bitesize. Num Pages: 176 pages, black & white illustrations. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade). Dimension: 197 x 132 x 7. Weight in Grams: 136.
- Publisher
- Brightword Publishing United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781908003171
- ISBN
- 9781908003171
Paperback
Condition: New
€ 13.99€ 11.92
€ 13.99
€ 11.92
Paperback. In Perfect Pitch two executives from leading business consultancy Strategem Ltd. show sales professionals how to develop new, more effective strategies that ensure business growth. Authors Moon and Leach show sales professionals how to employ the best innovations, identify and acquire new customers, and retain existing customers. Num Pages: 232 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 160 x 13. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9781841125817
- ISBN
- 9781841125817
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Hardback. A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain Num Pages: 240 pages, black & white line drawings, figures. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 23. Weight in Grams: 468.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071752855
- ISBN
- 9780071752855
Hardback
Condition: New
€ 24.99€ 18.68
€ 24.99
€ 18.68
Paperback. Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 19. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Sybex
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9781118403457
- ISBN
- 9781118403457
Paperback
Condition: New
€ 31.99€ 25.20
€ 31.99
€ 25.20
Hardback. Num Pages: 325 pages, bibliography, references, index. BIC Classification: ABQ; JKSN1; KJS; KJVX. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 173 x 29. Weight in Grams: 740.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Bonus Books Inc United States
- Edition
- 2 Rev ed
- Number of pages
- 325
- Condition
- New
- SKU
- V9781566251655
- ISBN
- 9781566251655
Hardback
Condition: New
€ 43.99€ 37.91
€ 43.99
€ 37.91