Sales & marketing
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Sales & marketing
Paperback. Raimund Rix entwickelt eine Vorgehensweise, die es dem Anwender zweimodaler hierarchischer Clusteranalyseverfahren erlaubt direkt die objektiv beste Klassifikation mit der geringsten quadratischen Zentroidabweichung zu erzeugen. Num Pages: 234 pages, 3 black & white illustrations, 18 black & white tables. BIC Classification: KJS; KJT. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 234
- Condition
- New
- SKU
- V9783824478941
- ISBN
- 9783824478941
Paperback
Condition: New
€ 79.61
€ 79.61
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: DDS; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834942746
- ISBN
- 9783834942746
Paperback
Condition: New
€ 69.67
€ 69.67
Paperback. Andrea Skimutis zeigt auf, welche Anforderungen die Harmonisierung von Vertrieb und Marketing an die Organisation stellt. Besonderen Wert legt sie auf die gesamtheitliche Geschaftsprozessabwicklung unter Einbezug aller Erfolgsfaktoren (Marke, Handler, Vertriebsschiene)." Num Pages: 324 pages, 43 black & white illustrations, 11 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 418.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 324
- Condition
- New
- SKU
- V9783835000407
- ISBN
- 9783835000407
Paperback
Condition: New
€ 85.80
€ 85.80
Hardback. Editor(s): Greipl, Erich; Muller, Stefan. Series: Dresdner Beitrage zu Wettbewerb und Unternehmensfuhrung. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 379.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835006126
- ISBN
- 9783835006126
Hardback
Condition: New
€ 91.47
€ 91.47
Paperback. Series: Business-to-Business-Marketing. Num Pages: 276 pages, 17 black & white illustrations, 39 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 276
- Condition
- New
- SKU
- V9783824480951
- ISBN
- 9783824480951
Paperback
Condition: New
€ 80.09
€ 80.09
Paperback. Lleno de consejos practicos y motivacion para todo profesional de ventas, Zig Ziglar Ventas es una completa guia de referencia para cualquier profesional en este campo. Num Pages: 386 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 139 x 31. Weight in Grams: 371.
- Publisher
- Thomas Nelson Publishers
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781602555105
- ISBN
- 9781602555105
Paperback
Condition: New
€ 17.38
€ 17.38
Paperback / so. Series: Betriebswirtschaftslehre Fur Technologie Und Innovation. Num Pages: 473 pages, black & white illustrations, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 644.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 473
- Condition
- New
- SKU
- V9783824402243
- ISBN
- 9783824402243
Paperback
Condition: New
€ 61.07
€ 61.07
Hardback. Editor(s): Zu Salm, Christiane. Num Pages: 240 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 417.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Gabler Verlag Germany
- Number of pages
- 240
- Condition
- New
- SKU
- V9783409126373
- ISBN
- 9783409126373
Hardback
Condition: New
€ 113.86
€ 113.86
Paperback / so. Editor(s): Zu Salm, Christiane. Num Pages: 240 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9783322824950
- ISBN
- 9783322824950
Paperback
Condition: New
€ 91.34
€ 91.34
Zahlungsbereitschaftsmessung für industrielle Hybride Leistungsbünde...
Karger, Markus; Kaltenborn, Markus (Director ...
paperback. Series: Business-To-Business-Marketing. Num Pages: 283 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 2011th Edition
- Number of pages
- 283
- Condition
- New
- SKU
- V9783834931658
- ISBN
- 9783834931658
Paperback
Condition: New
€ 85.92
€ 85.92
paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270.
- Publisher
- Pearson Education (US)
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780321426772
- ISBN
- 9780321426772
Paperback
Condition: New
€ 35.99€ 29.26
€ 35.99
€ 29.26
Hardcover. The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero. Num Pages: 288 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 153 x 234 x 24. Weight in Grams: 494.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118801154
- ISBN
- 9781118801154
Hardback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Paperback. Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. Num Pages: 504 pages, Illustrations, ports. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 28. Weight in Grams: 746.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470945018
- ISBN
- 9780470945018
Paperback
Condition: New
€ 32.99€ 28.62
€ 32.99
€ 28.62
Hardcover. Youth is no longer an age it's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 31. Weight in Grams: 508.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118981146
- ISBN
- 9781118981146
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Hardback. Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Num Pages: 296 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 161 x 28. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780471979937
- ISBN
- 9780471979937
Hardback
Condition: New
€ 26.99€ 21.98
€ 26.99
€ 21.98
Paperback. Num Pages: 288 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 236 x 188 x 18. Weight in Grams: 524.
- Publisher
- Prima Publishing
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 1998
- Edition
- First Edition
- Condition
- New
- SKU
- V9780761512196
- ISBN
- 9780761512196
Paperback
Condition: New
€ 23.99€ 20.04
€ 23.99
€ 20.04
Paperback / so. "Updated throughout plus new introduction and new chapter"--Cover. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 220 x 163 x 21. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Simon & Schuster United States
- Condition
- New
- SKU
- V9781416546900
- ISBN
- 9781416546900
Paperback
Condition: New
€ 17.99€ 15.60
€ 17.99
€ 15.60
Paperback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 17. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- NYU Press
- Number of pages
- 224
- Condition
- New
- SKU
- V9780814785904
- ISBN
- 9780814785904
Paperback
Condition: New
€ 32.99€ 29.60
€ 32.99
€ 29.60
Hardback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- New York University Press United States
- Number of pages
- 237
- Condition
- New
- SKU
- V9780814745472
- ISBN
- 9780814745472
Hardback
Condition: New
€ 85.09
€ 85.09
Hardback. .
- Publisher
- McGraw-Hill Education - Europe
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071847827
- ISBN
- 9780071847827
Hardback
Condition: New
€ 34.99€ 25.44
€ 34.99
€ 25.44
Paperback. Jorg Lindenmeier untersucht die Auswirkungen des Yield-Managements auf die Kundenzufriedenheit. Er zeigt, dass die Anwendung der simultanen Steuerung von Preisen und Kapazitatsverfugbarkeiten die Beziehung zu Kunden primar negativ beeinflussen kann und dass dieser Effekt in verschiedenen Buchungsklassen unterschiedlich stark ist. " Num Pages: 214 pages, 3 black & white illustrations, 32 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 214
- Condition
- New
- SKU
- V9783824408207
- ISBN
- 9783824408207
Paperback
Condition: New
€ 78.84
€ 78.84
Paperback. A guide to style and techniques for all written communication. From the dos and don'ts of English grammar, to jargon and cliches, to the important legal considerations, It advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: CJCW; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 15. Weight in Grams: 428.
- Publisher
- Kogan Page Ltd
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2012
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780749465438
- ISBN
- 9780749465438
Paperback
Condition: New
€ 40.99€ 36.22
€ 40.99
€ 36.22
Hardcover. The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance. Num Pages: 218 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 176. Weight in Grams: 550.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 218
- Condition
- New
- SKU
- V9780470024614
- ISBN
- 9780470024614
Hardback
Condition: New
€ 57.27
€ 57.27
Paperback. A Marxist investigation into the forms of resistance occurring in the UK call centre today Series: Wildcat. Num Pages: 208 pages. BIC Classification: 1DBK; JHBL; KJS; KNTT. Category: (P) Professional & Vocational. Dimension: 136 x 215 x 18. Weight in Grams: 262.
- Publisher
- Pluto Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- Reprint
- Condition
- New
- SKU
- V9780745399065
- ISBN
- 9780745399065
Paperback
Condition: New
€ 23.99€ 16.55
€ 23.99
€ 16.55