Sales & marketing
Results 169 - 192 of 2512
Sales & marketing
Paperback. Marketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field. Num Pages: 232 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 14. Weight in Grams: 368.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471860938
- ISBN
- 9780471860938
Paperback
Condition: New
€ 56.03
€ 56.03
Paperback. Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. Num Pages: 416 pages, full colour + illus. BIC Classification: AKT; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 274 x 216 x 25. Weight in Grams: 1512.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Fairchild Pubns
- Edition
- 2nd Revised edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9781563678097
- ISBN
- 9781563678097
Paperback
Condition: New
€ 135.93
€ 135.93
Hardback. Offers a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 233 x 163 x 25. Weight in Grams: 486.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781422133316
- ISBN
- 9781422133316
Hardback
Condition: New
€ 31.99€ 28.67
€ 31.99
€ 28.67
Paperback / so. Series: Sozialwissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: GTC; KJM; KJS; LNCB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 15. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824445448
- ISBN
- 9783824445448
Paperback
Condition: New
€ 69.40
€ 69.40
Paperback. Everything needed to turn Twitter into a game-changer, driving the conversations and buzz to your small business Series: Ultimate Series. Num Pages: 304 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 254 x 203 x 15. Weight in Grams: 457.
- Publisher
- Entrepreneur Press United States
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- Pap/Psc
- Condition
- New
- SKU
- V9781599184494
- ISBN
- 9781599184494
Paperback
Condition: New
€ 23.99€ 21.62
€ 23.99
€ 21.62
Paperback. Series: Ultimate. BIC Classification: KJC; KJSA; KJVS. Category: (G) General (US: Trade). Dimension: 207 x 253 x 15. Weight in Grams: 442.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781599185989
- ISBN
- 9781599185989
Paperback
Condition: New
€ 23.99€ 21.44
€ 23.99
€ 21.44
Paperback. Series: Ultimate Series. Num Pages: 300 pages, black & white illustrations, figures. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 204 x 12. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Entrepreneur Press United States
- Number of pages
- 300
- Condition
- New
- SKU
- V9781599185088
- ISBN
- 9781599185088
Paperback
Condition: New
€ 23.99€ 21.36
€ 23.99
€ 21.36
Paperback. Series: Ultimate Series. Num Pages: 240 pages, black & white illustrations, figures. BIC Classification: KJE; KJS; KJVS; UDBR. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 618.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781599185347
- ISBN
- 9781599185347
Paperback
Condition: New
€ 23.99€ 22.51
€ 23.99
€ 22.51
Paperback. Series: Ultimate Series. Num Pages: 268 pages, illustrations. BIC Classification: KJE; KJSA; UDBS. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 710. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Entrepreneur Press
- Condition
- Used, Very Good
- SKU
- KMK0006236
- ISBN
- 9781599185460
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 531.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658089528
- ISBN
- 9783658089528
Paperback
Condition: New
€ 80.41
€ 80.41
Paperback.
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470562260
- ISBN
- 9780470562260
Paperback
Condition: New
€ 32.02
€ 32.02
Hardcover. Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. Num Pages: 224 pages, Illustrations, maps. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 152 x 216 x 21. Weight in Grams: 354.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118061930
- ISBN
- 9781118061930
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Paperback. Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade). Dimension: 130 x 203 x 15. Weight in Grams: 182.
- Publisher
- Panoma Press
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781784520847
- ISBN
- 9781784520847
Paperback
Condition: New
€ 17.99€ 13.79
€ 17.99
€ 13.79
Hardcover. Num Pages: 200 pages, Illustrations. BIC Classification: 1KBB; JFFT; KJSM. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 465.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Purdue University Press
- Condition
- New
- SKU
- V9781557535856
- ISBN
- 9781557535856
Hardback
Condition: New
€ 32.99€ 28.16
€ 32.99
€ 28.16
Hardcover. Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented. Series: Adweek Magazine Series. Num Pages: 320 pages, facsimiles. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 28. Weight in Grams: 524.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 1998
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471189626
- ISBN
- 9780471189626
Hardback
Condition: New
€ 51.99€ 36.20
€ 51.99
€ 36.20
Paperback. Featuring innovative contributions to the field such as a new bilattice-based model for trust and distrust, this book on a hot research topic is the first in-depth study of the potential of distrust in the emerging domain of trust-enhanced recommendation. Series: Atlantis Computational Intelligence Systems. Num Pages: 215 pages, 26 black & white tables, biography. BIC Classification: KJE; KJS; UYF; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 338.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Atlantis Press (Zeger Karssen) Netherlands
- Number of pages
- 215
- Condition
- New
- SKU
- V9789491216398
- ISBN
- 9789491216398
Paperback
Condition: New
€ 64.70
€ 64.70
Hardback. Featuring innovative contributions to the field such as a new bilattice-based model for trust and distrust, this book on a hot research topic is the first in-depth study of the potential of distrust in the emerging domain of trust-enhanced recommendation. Series: Atlantis Computational Intelligence Systems. Num Pages: 215 pages, 26 black & white tables, biography. BIC Classification: KJE; KJS; UYF; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 491.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Atlantis Press (Zeger Karssen) Netherlands
- Number of pages
- 215
- Condition
- New
- SKU
- V9789491216077
- ISBN
- 9789491216077
Hardback
Condition: New
€ 65.68
€ 65.68
Paperback. In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive. Num Pages: 336 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 200 x 130 x 28. Weight in Grams: 318.
- Publisher
- Unbound
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781783520831
- ISBN
- 9781783520831
Paperback
Condition: New
€ 19.99€ 18.48
€ 19.99
€ 18.48
Paperback. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. Num Pages: 288 pages. BIC Classification: KJC; KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 21. Weight in Grams: 280.
- Publisher
- Penguin Books Ltd United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781591846284
- ISBN
- 9781591846284
Paperback
Condition: New
€ 20.99€ 18.40
€ 20.99
€ 18.40
Hardback.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781422170687
- ISBN
- 9781422170687
Hardback
Condition: New
€ 29.99€ 25.21
€ 29.99
€ 25.21
Hardback. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Num Pages: 256 pages, 11 graphs, 5 colour tables, 11 figures. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 237 x 22. Weight in Grams: 418.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137479556
- ISBN
- 9781137479556
Hardback
Condition: New
€ 30.99€ 26.76
€ 30.99
€ 26.76
Paperback. The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Editor(s): Ritchie, J. R. Brent; Goeldner, Charles R. Num Pages: 640 pages, black & white illustrations. BIC Classification: JHBC; KJSM; KNSG; KNSH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 208 x 36. Weight in Grams: 1430.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 640
- Condition
- New
- SKU
- V9780471582489
- ISBN
- 9780471582489
Paperback
Condition: New
€ 150.56
€ 150.56
Hardback. Series: Tourism, Hospitality & Event Management. Num Pages: 30 black & white illustrations, biography. BIC Classification: JFD; KJS. Category: (P) Professional & Vocational. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2018
- Condition
- New
- SKU
- V9783319498485
- ISBN
- 9783319498485
Hardback
Condition: New
€ 155.85
€ 155.85
Traumziel Nachhaltigkeit: Innovative Vermarktungskonzepte nachhaltiger...
Schmied, Martin; Gotz, Konrad; Kreilkamp, Edg...
hardcover. Series: Nachhaltigkeit Und Innovation. Num Pages: 167 pages, black & white illustrations, black & white tables, figures, bibliography. BIC Classification: KCN; KJS. Category: (G) General (US: Trade). Dimension: 234 x 157 x 15. Weight in Grams: 363.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Physica Germany
- Number of pages
- 167
- Condition
- New
- Edition
- 2009th Edition
- SKU
- V9783790820942
- ISBN
- 9783790820942
Hardback
Condition: New
€ 102.63
€ 102.63