Sales & marketing
Results 73 - 96 of 1356
Sales & marketing
Hardback. Offers a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 233 x 163 x 25. Weight in Grams: 486.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781422133316
- ISBN
- 9781422133316
Hardback
Condition: New
€ 31.99€ 28.74
€ 31.99
€ 28.74
Paperback. Everything needed to turn Twitter into a game-changer, driving the conversations and buzz to your small business Series: Ultimate Series. Num Pages: 304 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 254 x 203 x 15. Weight in Grams: 457.
- Publisher
- Entrepreneur Press United States
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- Pap/Psc
- Condition
- New
- SKU
- V9781599184494
- ISBN
- 9781599184494
Paperback
Condition: New
€ 24.99€ 22.71
€ 24.99
€ 22.71
Paperback. Series: Ultimate. BIC Classification: KJC; KJSA; KJVS. Category: (G) General (US: Trade). Dimension: 207 x 253 x 15. Weight in Grams: 442.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781599185989
- ISBN
- 9781599185989
Paperback
Condition: New
€ 24.99€ 22.52
€ 24.99
€ 22.52
Paperback. Series: Ultimate Series. Num Pages: 300 pages, black & white illustrations, figures. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 204 x 12. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Entrepreneur Press United States
- Number of pages
- 300
- Condition
- New
- SKU
- V9781599185088
- ISBN
- 9781599185088
Paperback
Condition: New
€ 24.99€ 22.43
€ 24.99
€ 22.43
Paperback. Series: Ultimate Series. Num Pages: 240 pages, black & white illustrations, figures. BIC Classification: KJE; KJS; KJVS; UDBR. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 618.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781599185347
- ISBN
- 9781599185347
Paperback
Condition: New
€ 24.99€ 23.65
€ 24.99
€ 23.65
Paperback. Series: Ultimate Series. Num Pages: 268 pages, illustrations. BIC Classification: KJE; KJSA; UDBS. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 710. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Entrepreneur Press
- Condition
- Used, Very Good
- SKU
- KMK0006236
- ISBN
- 9781599185460
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback.
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470562260
- ISBN
- 9780470562260
Paperback
Condition: New
€ 32.45
€ 32.45
Hardcover. Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. Num Pages: 224 pages, Illustrations, maps. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 152 x 216 x 21. Weight in Grams: 354.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118061930
- ISBN
- 9781118061930
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Paperback. Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade). Dimension: 130 x 203 x 15. Weight in Grams: 182.
- Publisher
- Panoma Press
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781784520847
- ISBN
- 9781784520847
Paperback
Condition: New
€ 17.99€ 13.77
€ 17.99
€ 13.77
Hardcover. Num Pages: 200 pages, Illustrations. BIC Classification: 1KBB; JFFT; KJSM. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 465.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Purdue University Press
- Condition
- New
- SKU
- V9781557535856
- ISBN
- 9781557535856
Hardback
Condition: New
€ 32.99€ 29.62
€ 32.99
€ 29.62
Hardcover. Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented. Series: Adweek Magazine Series. Num Pages: 320 pages, facsimiles. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 28. Weight in Grams: 524.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 1998
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471189626
- ISBN
- 9780471189626
Hardback
Condition: New
€ 50.99€ 36.12
€ 50.99
€ 36.12
Paperback. In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive. Num Pages: 336 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 200 x 130 x 28. Weight in Grams: 318.
- Publisher
- Unbound
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781783520831
- ISBN
- 9781783520831
Paperback
Condition: New
€ 20.99€ 19.41
€ 20.99
€ 19.41
Paperback. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. Num Pages: 288 pages. BIC Classification: KJC; KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 21. Weight in Grams: 280.
- Publisher
- Penguin Books Ltd United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781591846284
- ISBN
- 9781591846284
Paperback
Condition: New
€ 21.99€ 19.00
€ 21.99
€ 19.00
Hardback.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781422170687
- ISBN
- 9781422170687
Hardback
Condition: New
€ 29.99€ 26.51
€ 29.99
€ 26.51
Paperback. The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Editor(s): Ritchie, J. R. Brent; Goeldner, Charles R. Num Pages: 640 pages, black & white illustrations. BIC Classification: JHBC; KJSM; KNSG; KNSH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 208 x 36. Weight in Grams: 1430.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 640
- Condition
- New
- SKU
- V9780471582489
- ISBN
- 9780471582489
Paperback
Condition: New
€ 150.43
€ 150.43
Paperback. Designers, artists, and entrepreneurs will find inspiration in this collection of over 2,000 unique trademarks, logos, and typefaces Num Pages: 160 pages, 2,223 b/w drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 278 x 216 x 12. Weight in Grams: 694.
- Publisher
- Schiffer Publishing Ltd
- Format
- Paperback
- Publication date
- 2003
- Condition
- New
- SKU
- V9780764318283
- ISBN
- 9780764318283
Paperback
Condition: New
€ 36.99€ 25.40
€ 36.99
€ 25.40
Paperback. Num Pages: 424 pages, 60 colour illustrations, 60 colour tables, 60 colour illustrations. BIC Classification: KJS; KNSG. Category: (G) General (US: Trade). Dimension: 246 x 189. .
- Format
- Paperback
- Publication date
- 2022
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 424
- Condition
- New
- SKU
- V9780415726368
- ISBN
- 9780415726368
Paperback
Condition: New
€ 58.53
€ 58.53
Hardback. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Editor(s): Cai, Liping; Gartner, William C.; Munar, Ana Maria. Series Editor(s): Cai, Liping. Series: Bridging Tourism Theory and Practice. Num Pages: 312 pages, Illustrations, maps. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 23. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 312
- Condition
- New
- SKU
- V9781849507202
- ISBN
- 9781849507202
Hardback
Condition: New
€ 120.21
€ 120.21
Paperback. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Editor(s): March, R.; Woodside, A.G. Num Pages: 280 pages, 50 figures/illustrations. BIC Classification: KJSM; KNSG. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 181 x 17. Weight in Grams: 644. Travellers' Decisions and Actions. 280 pages, 50 figures/illustrations. Editor(s): March, R.; Woodside, A.G. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Cateogry: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJSM; KNSG. Dimension: 240 x 181 x 17. Weight: 644.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9781845935870
- ISBN
- 9781845935870
Paperback
Condition: New
€ 53.99€ 50.99
€ 53.99
€ 50.99
Paperback. Num Pages: 400 pages, illustrations. BIC Classification: JNRV; KJSU; KJU; MBP. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 177 x 25. Weight in Grams: 636.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780787943929
- ISBN
- 9780787943929
Paperback
Condition: New
€ 111.74
€ 111.74
Paperback. Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 11. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470171783
- ISBN
- 9780470171783
Paperback
Condition: New
€ 19.99€ 17.30
€ 19.99
€ 17.30
Hardback. States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 242 x 152 x 21. Weight in Grams: 466.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781422187173
- ISBN
- 9781422187173
Hardback
Condition: New
€ 32.99€ 28.76
€ 32.99
€ 28.76
Paperback. Num Pages: 214 pages, illustrations. BIC Classification: 1DFA; BGB; KJSA. Category: (G) General (US: Trade). Dimension: 217 x 142 x 13. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Ariadne Press United States
- Edition
- Expanded
- Number of pages
- 214
- Condition
- New
- SKU
- V9781572411524
- ISBN
- 9781572411524
Paperback
Condition: New
€ 35.99€ 26.40
€ 35.99
€ 26.40
Paperback. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B. Num Pages: 206 pages, black & white illustrations. BIC Classification: APT; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 156 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780471147497
- ISBN
- 9780471147497
Paperback
Condition: New
€ 46.99€ 36.19
€ 46.99
€ 36.19