×


 x 

Shopping cart

Sales & marketing

Results 49 - 72 of 2512

Sales & marketing

Hardback. BIC Classification: KJSP. Dimension: 244 x 170. Weight in Grams: 475.
Format
Hardback
Publication date
2007
Publisher
Gabler Verlag
Condition
New
SKU
V9783834905963
ISBN
9783834905963
Hardback
Condition: New

€ 81.11

Hardcover. Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and practices beyond the edge of conventional thinking. " - Robert W. Num Pages: 276 pages, Illustrations. BIC Classification: KCJ; KJC; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 25. Weight in Grams: 626.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons
Condition
New
SKU
V9780471134169
ISBN
9780471134169
Hardback
Condition: New

€ 50.99
€ 38.93

Paperback. Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. Num Pages: 306 pages. BIC Classification: JHMC; KJS; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 212 x 141 x 20. Weight in Grams: 276.
Publisher
Simon & Schuster
Number of pages
306
Format
Paperback
Publication date
2008
Edition
Updated, Revised ed.
Condition
New
SKU
V9781416595243
ISBN
9781416595243
Paperback
Condition: New

€ 21.99
€ 18.37

Paperback. Num Pages: 336 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 19. Weight in Grams: 244.
Publisher
Crown Publishing Group, Division of Random House Inc
Format
Paperback
Publication date
2011
Condition
New
SKU
V9780307450395
ISBN
9780307450395
Paperback
Condition: New

€ 23.99
€ 16.71

paperback. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 140 x 18. Weight in Grams: 318.
Format
Paperback
Publication date
2016
Publisher
Ig Publishing United States
Number of pages
240
Condition
New
Edition
Reissue
SKU
V9781632460325
ISBN
9781632460325
Paperback
Condition: New

€ 24.99
€ 21.84

Hardback. .
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781137466679
ISBN
9781137466679
Hardback
Condition: New

€ 55.43

Hardback. This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. Num Pages: 254 pages, 41 black & white tables, 30 figures. BIC Classification: JFSJ1; KJSM. Category: (P) Professional & Vocational. Dimension: 151 x 217 x 20. Weight in Grams: 438.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2014
Edition
2014th Edition
Condition
New
SKU
V9781137358165
ISBN
9781137358165
Hardback
Condition: New

€ 54.27

Paperback. Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 201 x 203 x 18. Weight in Grams: 418.
Publisher
Wiley
Number of pages
256
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118379769
ISBN
9781118379769
Paperback
Condition: New

€ 31.99
€ 24.88

Paperback. A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field. Num Pages: 384 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 193 x 20. Weight in Grams: 514.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9781118496923
ISBN
9781118496923
Paperback
Condition: New

€ 30.99
€ 22.00

Paperback. Contains papers drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004. Editor(s): Pitts, Brenda G. Num Pages: 259 pages, tables & charts. BIC Classification: KJS; KNSP. Category: (P) Professional & Vocational. Dimension: 275 x 214 x 18. Weight in Grams: 770.
Format
Paperback
Publication date
2005
Publisher
Fitness Information Technology, Inc, U.S. United States
Number of pages
259
Condition
New
SKU
V9781885693679
ISBN
9781885693679
Paperback
Condition: New

€ 26.99
€ 20.61

Hardcover. Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Series: J-B International Association of Business Communicators. Num Pages: 256 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 24. Weight in Grams: 452.

Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470543948
ISBN
9780470543948
Hardback
Condition: New

€ 31.99
€ 22.71

Paperback. Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 14. Weight in Grams: 322.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749473235
ISBN
9780749473235
Paperback
Condition: New

€ 36.99
€ 33.15

Hardcover. What's the Secret? is a revolutionary book that finally answers the questions how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world class consistently, everyday, while the rest of companies and departments struggle with providing even good customer service with staffs of 12 or 15. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 30. Weight in Grams: 556.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
336
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470196120
ISBN
9780470196120
Hardback
Condition: New

€ 31.99
€ 24.88

Paperback. Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more. Num Pages: 264 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 197 x 127 x 26. Weight in Grams: 310.
Format
Paperback
Publication date
2011
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Number of pages
264
Condition
New
SKU
V9780857081506
ISBN
9780857081506
Paperback
Condition: New

€ 17.99
€ 14.29

Hardback. .
Format
Hardback
Publication date
2008
Publisher
Rutgers University Press United States
Number of pages
256
Condition
New
Edition
None ed.
SKU
V9780813543611
ISBN
9780813543611
Hardback
Condition: New

€ 35.90

Paperback. .
Publisher
Penguin Books Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2009
Condition
New
SKU
V9780141036878
ISBN
9780141036878
Paperback
Condition: New

€ 17.99
€ 14.28

Paperback. Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 19. Weight in Grams: 288.
Format
Paperback
Publication date
2006
Publisher
Harvard Business Review Press United States
Number of pages
224
Condition
New
SKU
V9781422104606
ISBN
9781422104606
Paperback
Condition: New

€ 34.99
€ 27.64

Hardback. What is a 21st Century Brand?, published with the Institute of Practitioners in Advertising, presents a collection of essays from distinction-level candidates of the IPA's Excellence Diploma who have gone on to become some of the industry's most celebrated and brightest young stars. Num Pages: 432 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 242 x 29. Weight in Grams: 788.
Publisher
Kogan Page Ltd
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749472627
ISBN
9780749472627
Hardback
Condition: New

€ 53.46
€ 53.14

Hardcover. Discover proven strategies for building powerful, world-class brands

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 24. Weight in Grams: 474.

Publisher
John Wiley & Sons Inc United States
Number of pages
256
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118611258
ISBN
9781118611258
Hardback
Condition: New

€ 32.99
€ 23.55

Paperback. Num Pages: 399 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNDR. Category: (G) General (US: Trade). Dimension: 128 x 202 x 20. Weight in Grams: 394.
Publisher
Primedia eLaunch LLC
Format
Paperback
Publication date
2004
Condition
New
SKU
V9781631731099
ISBN
9781631731099
Paperback
Condition: New

€ 32.99
€ 22.20

Hardcover. Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts-the kind of sales that transform your business. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 25. Weight in Grams: 486.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470182697
ISBN
9780470182697
Hardback
Condition: New

€ 30.99
€ 23.86

Paperback. Num Pages: 249 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 330.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
249
Condition
New
SKU
V9783824482290
ISBN
9783824482290
Paperback
Condition: New

€ 85.88

Paperback. Auf der Basis der Theorien des strategischen Managements entwickelt Heide Wilsdorf-Kohler einen integrativen, wissenschaftlich fundierten und praxistauglichen Ansatz zur Bewertung von Strategien und zeigt, dass verteidigungsfahige Wettbewerbsvorteile und damit uberdurchschnittliche Renditen aus dem Angebot von Leistungssystemen moglich sind. " Series: Markt-und Unternehmensentwicklung / Markets and Organisations. Num Pages: 199 pages, 4 black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 270.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
199
Condition
New
SKU
V9783824477944
ISBN
9783824477944
Paperback
Condition: New

€ 74.13

Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 296 pages, black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 420.
Format
Paperback
Publication date
1999
Publisher
Deutscher Universitatsverlag United States
Number of pages
296
Condition
New
SKU
V9783824469536
ISBN
9783824469536
Paperback
Condition: New

€ 75.17

Subscribe to our newsletter

News on special offers, signed editions & more!