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Sales & marketing

Results 1009 - 1032 of 2510

Sales & marketing

Paperback / so. Num Pages: 335 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Weight in Grams: 521.
Format
Paperback
Publication date
1997
Publisher
Deutscher Universitatsverlag United States
Number of pages
335
Condition
New
SKU
V9783824403523
ISBN
9783824403523
Paperback
Condition: New

€ 60.24

Hardcover. Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. Num Pages: 224 pages, 108 line drawings, 50 halftones. BIC Classification: KJS; KNSH. Category: (P) Professional & Vocational; (UF) Further/Higher Education. Dimension: 284 x 220 x 21. Weight in Grams: 748.
Format
Hardback
Publication date
1990
Publisher
John Wiley and Sons Ltd United States
Edition
4th Edition
Number of pages
224
Condition
New
SKU
V9780471289838
ISBN
9780471289838
Hardback
Condition: New

€ 148.52
€ 120.81

Paperback / so. Num Pages: 198 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
Format
Paperback
Publication date
2009
Publisher
Gabler Verlag Germany
Number of pages
198
Condition
New
SKU
V9783834914767
ISBN
9783834914767
Paperback
Condition: New

€ 79.86

Paperback. Oliver Kohrmann entwickelt ein Vorgehen zur Akquisition neuer Geschaftskunden, das sowohl psychographische als auch wirtschaftliche Kundenmerkmalen berucksichtigt. Durch die Verbindung von Kunden- und Kostenorientierung gelingt es, das Vertriebsmanagement gezielter auf einzelne Kundensegmente auszurichten und gleichzeitig effizienter zu gestalten." Series: Marketing und Innovationsmanagement. Num Pages: 210 pages, 1 black & white illustrations, 13 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 283.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
210
Condition
New
SKU
V9783824479580
ISBN
9783824479580
Paperback
Condition: New

€ 101.64

Paperback. Gerd Wilger entwickelt einen Entscheidungsrahmen der Mehrpersonen-Preisdifferenzierung, in den okonomische, verhaltenswissenschaftliche und preispsychologische Aspekte einfliessen. Besonderen Wert legt er auf die Messung der Zahlungsbereitschaft und der Preissensitivitat von Gruppen." Num Pages: 328 pages, 79 black & white illustrations, 28 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 430.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
328
Condition
New
SKU
V9783824480555
ISBN
9783824480555
Paperback
Condition: New

€ 85.80

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 236.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Edition
2
Condition
New
SKU
V9783834931429
ISBN
9783834931429
Paperback
Condition: New

€ 53.97

Paperback. Interaktivitat, Books on demand, digitales Buch - die Medienbranche steht vor grossen Herausforderungen. Hier analysieren erstmals Berater die Hintergrunde und zukunftsweisende Entwicklungen, und Branchenexperten zeigen auf, welche Trends das Geschaft revolutionieren." Editor(s): Vizjak, Andrej; Ringlstetter, Max Josef. Num Pages: 214 pages, black & white illustrations, bibliography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 12. Weight in Grams: 444.
Format
Paperback
Publication date
2001
Publisher
Gabler Germany
Number of pages
214
Condition
New
SKU
V9783409119047
ISBN
9783409119047
Paperback
Condition: New

€ 59.32

Paperback. Editor(s): Groppel-Klein, Andrea; Germelmann, Claas Christian. BIC Classification: KJSP. Dimension: 244 x 170. Weight in Grams: 949.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag
Condition
New
SKU
V9783834907356
ISBN
9783834907356
Paperback
Condition: New

€ 84.10

Hardcover. Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. Num Pages: 256 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 25. Weight in Grams: 472.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471271550
ISBN
9780471271550
Hardback
Condition: New

€ 36.99
€ 28.63

Paperback. If you have never used the media before, are wary of trying, or have tried and failed, this book is for you. With a bit of insider know-how, even the inexperienced can secure positive coverage for their organisation or deal competently with a crisis. Series: Speed Reads. Num Pages: 32 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 154 x 207 x 4. Weight in Grams: 72.
Format
Paperback
Publication date
2009
Publisher
Directory of Social Change United Kingdom
Number of pages
32
Condition
New
SKU
V9781906294137
ISBN
9781906294137
Paperback
Condition: New

€ 12.33

Paperback. The complete guide to media interviews for all PR and press officers and their clients tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions. Num Pages: 224 pages. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 346.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749474720
ISBN
9780749474720
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. BIC Classification: KJS. Dimension: 0 x 0. .
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag
Condition
New
SKU
V9783834934680
ISBN
9783834934680
Paperback
Condition: New

€ 54.04

Paperback. The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 213 x 127 x 17. Weight in Grams: 206.
Format
Paperback
Publication date
2009
Publisher
Little, Brown Book Group United Kingdom
Edition
Digital original
Number of pages
256
Condition
New
SKU
V9780749929480
ISBN
9780749929480
Paperback
Condition: New

€ 11.99
€ 10.25

Hardback. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Num Pages: 180 pages, 6 figures, 12 black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 144 x 217 x 14. Weight in Grams: 356.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2014
Edition
2015th Edition
Condition
New
SKU
V9781137375452
ISBN
9781137375452
Hardback
Condition: New

€ 64.42

Hardback. Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods. Editor(s): Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles R. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 200 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 24. Weight in Grams: 528.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
200
Condition
New
SKU
V9781780520940
ISBN
9781780520940
Hardback
Condition: New

€ 124.52

Hardcover. In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Num Pages: 272 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 26. Weight in Grams: 470.
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470920107
ISBN
9780470920107
Hardback
Condition: New

€ 30.99
€ 23.94

Paperback. This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Series: MBA Series. Num Pages: 544 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 157 x 28. Weight in Grams: 816.
Publisher
Macmillan Education UK United Kingdom
Number of pages
584
Format
Paperback
Publication date
2013
Condition
New
SKU
V9781137300294
ISBN
9781137300294
Paperback
Condition: New

€ 77.25
€ 69.44

Paperback. Learn the "best of the best" selling strategies from over 100 leading sales trainers and training companies in this all-inclusive sales resource. Num Pages: 386 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 28. Weight in Grams: 504.
Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
386
Condition
New
SKU
V9780470617861
ISBN
9780470617861
Paperback
Condition: New

€ 21.99
€ 18.25

Paperback. The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 140 x 220 x 16. Weight in Grams: 224.
Format
Paperback
Publication date
2016
Publisher
Berrett-Koehler United States
Number of pages
192
Condition
New
SKU
V9781626565807
ISBN
9781626565807
Paperback
Condition: New

€ 18.99
€ 16.39

Hardcover.

Key strategies for long-term, sustainable customerrelationships

With nearly every sector of the marketplace challenged likenever before, sales professionals are under pressure now more thanever. Success demands superior strategies and precise execution. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 27. Weight in Grams: 496.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
304
Format
Hardback
Publication date
2010
Edition
2nd Edition
Condition
New
SKU
V9780470533116
ISBN
9780470533116
Hardback
Condition: New

€ 27.99
€ 20.96

Hardback. Your digital presence tells the story of who you are.. so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most to your business and your career. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 142 x 219 x 15. Weight in Grams: 426.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9781119940715
ISBN
9781119940715
Hardback
Condition: New

€ 23.99
€ 19.29

Paperback. Num Pages: 320 pages, illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 158 x 232 x 20. Weight in Grams: 496.
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781292063362
ISBN
9781292063362
Paperback
Condition: New

€ 95.09
€ 91.74

Paperback. Series: Palgrave Master Series. Num Pages: 400 pages, 22 black & white tables, 7 graphs, 17 figures, 1 maps. BIC Classification: KJS; KNSX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 23. Weight in Grams: 600.
Publisher
Palgrave Macmillan
Number of pages
400
Format
Paperback
Publication date
2009
Edition
2008th Edition
Condition
New
SKU
V9781403919021
ISBN
9781403919021
Paperback
Condition: New

€ 45.99
€ 38.22

Hardcover. ? Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Series: Wiley Corporate F&A. Num Pages: 272 pages, Illustrations. BIC Classification: KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 456.
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780470910559
ISBN
9780470910559
Hardback
Condition: New

€ 68.35
€ 57.51

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