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Sales & marketing
Results 937 - 960 of 1151
Sales & marketing
Hardcover. A book for communications consultants and undergraduates, giving strategies for building stronger companies through 'corporate branding.' The main premise is that organisations should use all forms of communication, i.e. products, services and advertising to build successful interactive relationships with their audience. Num Pages: 195 pages, biography. BIC Classification: KJC; KJSA; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 405. Fine in fine dustwrapper with some minor shelf wear
- Condition
- Used, Very Good
- Publisher
- Palgrave Macmillan Ltd
- Format
- Hardback
- Publication date
- 1997
- SKU
- KAK0008091
- ISBN
- 9780333674727
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: CBW; KJSA; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609419
- ISBN
- 9781473609419
Paperback
Condition: New
€ 15.99€ 11.89
€ 15.99
€ 11.89
Paperback. THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. Illustrator(s): Willshire, John V. Num Pages: 224 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 244 x 189 x 20. Weight in Grams: 634.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118964965
- ISBN
- 9781118964965
Paperback
Condition: New
€ 33.99€ 24.58
€ 33.99
€ 24.58
Hardcover. A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Num Pages: 410 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 176 x 28. Weight in Grams: 714.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 410
- Condition
- New
- SKU
- V9780470016343
- ISBN
- 9780470016343
Hardback
Condition: New
€ 55.04
€ 55.04
Paperback. Solve your traffic troubles and turn browsers into buyers
When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS; UGB. Category: (P) Professional & Vocational. Dimension: 234 x 187 x 17. Weight in Grams: 548.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 312
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470616338
- ISBN
- 9780470616338
Paperback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Paperback. A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom-line profits
In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 16. Weight in Grams: 306.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781118759677
- ISBN
- 9781118759677
Paperback
Condition: New
€ 16.99€ 13.40
€ 16.99
€ 13.40
Paperback. Turn website visitors into customers with Conversion Optimization. This book offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 178 x 14. Weight in Grams: 446.
- Publisher
- O´Reilly Media United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781449377564
- ISBN
- 9781449377564
Paperback
Condition: New
€ 37.99€ 36.30
€ 37.99
€ 36.30
Hardcover. Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Num Pages: 248 pages, ports. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 165 x 18. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 248
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470025918
- ISBN
- 9780470025918
Hardback
Condition: New
€ 44.99€ 34.57
€ 44.99
€ 34.57
Hardcover. Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 21. Weight in Grams: 382.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470164938
- ISBN
- 9780470164938
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology. Num Pages: 336 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 233 x 188 x 15. Weight in Grams: 566.
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781452261072
- ISBN
- 9781452261072
Paperback
Condition: New
€ 140.54
€ 140.54
Paperback. Num Pages: 100 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 159 x 229 x 11. Weight in Grams: 230.
- Publisher
- Nova Science Publishers Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634850711
- ISBN
- 9781634850711
Paperback
Condition: New
€ 137.35€ 103.86
€ 137.35
€ 103.86
Paperback. The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. Series: New Rules Social Media Series. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 154 x 22. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2012
- Edition
- Revised and Updated
- Condition
- New
- SKU
- V9781118232606
- ISBN
- 9781118232606
Paperback
Condition: New
€ 25.99€ 19.42
€ 25.99
€ 19.42
Paperback. How to get ahead of the business curve and by launching a content marketing strategy for your competitive advantage. Num Pages: 256 pages, Diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 15. Weight in Grams: 258.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781907794872
- ISBN
- 9781907794872
Paperback
Condition: New
€ 19.99€ 16.25
€ 19.99
€ 16.25
Paperback. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119154549
- ISBN
- 9781119154549
Paperback
Condition: New
€ 31.99€ 22.71
€ 31.99
€ 22.71
Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJE; KJS; KNPR; VS. Category: (G) General (US: Trade). Dimension: 156 x 228 x 16. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Manor House Publishing Inc Canada
- Number of pages
- 240
- Condition
- New
- SKU
- V9781988058023
- ISBN
- 9781988058023
Paperback
Condition: New
€ 26.99€ 19.02
€ 26.99
€ 19.02
Paperback. You are just seven steps away from mastering content marketing Imagine being able to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. Now you can. Num Pages: 128 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608252
- ISBN
- 9781473608252
Paperback
Condition: New
€ 15.99€ 11.89
€ 15.99
€ 11.89
Paperback. Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 184 x 21. Weight in Grams: 534.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9781118007297
- ISBN
- 9781118007297
Paperback
Condition: New
€ 24.99€ 20.27
€ 24.99
€ 20.27
Paperback. Written by one of the most respected names in the field, this book is the definitive, research-based guide to content marketing. It gives a serious and deeply informed look at the real roadblocks facing organisations, and how they can address the disruption of new technology, media channels and consumer trends. Num Pages: 192 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479756
- ISBN
- 9780749479756
Paperback
Condition: New
€ 35.99€ 33.15
€ 35.99
€ 33.15
Paperback. How to make products, ideas and behaviours really catch on. Num Pages: 256 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 198 x 130 x 16. Weight in Grams: 182.
- Publisher
- Simon & Schuster Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781471111709
- ISBN
- 9781471111709
Paperback
Condition: New
€ 13.99€ 10.74
€ 13.99
€ 10.74
Hardback. Series: Economic Studies. Num Pages: 312 pages, Illustrations. BIC Classification: JFFT; KJSM. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 278 x 154 x 26. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 1986
- Publisher
- Harvard University Press
- Condition
- New
- SKU
- V9780674166356
- ISBN
- 9780674166356
Hardback
Condition: New
€ 56.78€ 52.48
€ 56.78
€ 52.48
Paperback. This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries. Num Pages: 284 pages, Illustrations. BIC Classification: KJS; KNS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 156 x 17. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780471962694
- ISBN
- 9780471962694
Paperback
Condition: New
€ 77.78
€ 77.78
Hardback. Num Pages: 250 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 186 x 261 x 17. Weight in Grams: 546.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Nova Science Publishers Inc
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634851220
- ISBN
- 9781634851220
Hardback
Condition: New
€ 241.55€ 181.28
€ 241.55
€ 181.28
Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302.
- Publisher
- Nicholas Brealey Publishing
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781857885767
- ISBN
- 9781857885767
Paperback
Condition: New
€ 19.99€ 15.00
€ 19.99
€ 15.00
hardcover. This title focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several theories and methods of analysis. Editor(s): etc. Num Pages: 400 pages, Illustrations , maps. BIC Classification: JM; KJSM; KNSG; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 166 x 246 x 28. Weight in Grams: 762.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 400
- Condition
- New
- SKU
- V9780851993225
- ISBN
- 9780851993225
Hardback
Condition: New
€ 172.58
€ 172.58