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Sales & marketing

Results 25 - 48 of 2512

Sales & marketing

Paperback. A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.' Num Pages: 160 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 222 x 218 x 8. Weight in Grams: 318.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
144
Format
Paperback
Publication date
2006
Edition
2nd Edition
Condition
New
SKU
V9780071467858
ISBN
9780071467858
Paperback
Condition: New

€ 18.99
€ 15.15

Hardback. Num Pages: 336 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 164 x 237 x 32. Weight in Grams: 528.
Publisher
HarperCollins Publishers Inc
Format
Hardback
Publication date
2016
Condition
New
SKU
V9780062415691
ISBN
9780062415691
Hardback
Condition: New

€ 32.99
€ 26.27

Paperback. Nils Rode hebt die Besonderheiten von Wissensprodukten und Wissensdienstleistungen hervor, stellt die Herausforderungen an die Anbieter von Wissen dar und leitet strategische Optionen ab. Num Pages: 215 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 12. Weight in Grams: 380.
Format
Paperback
Publication date
2001
Publisher
Gabler Germany
Number of pages
215
Condition
New
SKU
V9783409117418
ISBN
9783409117418
Paperback
Condition: New

€ 80.14

Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 352 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Number of pages
352
Condition
New
SKU
V9783834931108
ISBN
9783834931108
Paperback
Condition: New

€ 86.54

Paperback. Die Autoren setzen sich mit unterschiedlichen Aspekten und Formen der Entwicklungen in der Wirtschaftskommunikation auseinander. Die Themenpalette reicht von Werbung und Offentlichkeitsarbeit uber Wirtschaftskommunikation in Medien, Unternehmenskultur und Corporate Identity bis zu Fremdsprachenbedarf und Sprachpolitik." Editor(s): Nielsen, Martin. Series: Europaische Kulturen in der Wirtschaftskommunikation. Num Pages: 212 pages, 3 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 280.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
212
Condition
New
SKU
V9783824445370
ISBN
9783824445370
Paperback
Condition: New

€ 96.30

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 345.
Format
Paperback
Publication date
1952
Publisher
Gabler Verlag United Kingdom
Edition
4
Condition
New
SKU
V9783663124986
ISBN
9783663124986
Paperback
Condition: New

€ 70.06

Paperback. Am Beispiel des Automobilsektors untersucht Thomas C. Kohler die Wirkung von Produktdesign auf den Konsumenten und entwickelt geeignete Messansatze, die dem Designer bereits wahrend der Produktentstehung abgesicherte Informationen liefern." Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 288 pages, 66 black & white illustrations, 42 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 371.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
288
Condition
New
SKU
V9783824479399
ISBN
9783824479399
Paperback
Condition: New

€ 111.14

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 25. Weight in Grams: 576.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824478965
ISBN
9783824478965
Paperback
Condition: New

€ 86.33

Paperback. Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Num Pages: 282 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 194 x 16. Weight in Grams: 514.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd
Number of pages
282
Condition
New
SKU
V9780471496458
ISBN
9780471496458
Paperback
Condition: New

€ 70.89

Hardcover. * Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 37. Weight in Grams: 690.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
464
Condition
New
SKU
V9780470547991
ISBN
9780470547991
Hardback
Condition: New

€ 88.53

Hardback. Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 157 x 27. Weight in Grams: 594.
Publisher
Harvard Business Review Press United States
Number of pages
272
Format
Hardback
Publication date
2012
Edition
0th Edition
Condition
New
SKU
V9781422143568
ISBN
9781422143568
Hardback
Condition: New

€ 30.99
€ 27.61

Hardcover. Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship. Num Pages: 224 pages, , black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 21. Weight in Grams: 460.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470455852
ISBN
9780470455852
Hardback
Condition: New

€ 36.99
€ 26.29

Paperback. Num Pages: 98 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 228 x 154 x 7. Weight in Grams: 152.
Format
Paperback
Publication date
2009
Publisher
Robert D. Reed Publishers United States
Number of pages
98
Condition
New
SKU
V9781934759271
ISBN
9781934759271
Paperback
Condition: New

€ 13.99
€ 12.58

Hardcover. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete. Num Pages: 324 pages, Illustrations. BIC Classification: KJS; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 162 x 21. Weight in Grams: 586.
Format
Hardback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
324
Condition
New
SKU
V9780471644309
ISBN
9780471644309
Hardback
Condition: New

€ 37.99
€ 29.51

Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781118893814
ISBN
9781118893814
Hardback
Condition: New

€ 31.99
€ 24.80

Paperback. When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this book, the authors reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. It reveals the universal body language signals that command respect and teaches you how to use them. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 18. Weight in Grams: 404.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
256
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780071793001
ISBN
9780071793001
Paperback
Condition: New

€ 31.99
€ 22.71

Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9780470848234
ISBN
9780470848234
Hardback
Condition: New

€ 53.36

Hardcover. In Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco and Target, they cover customer service, retail strategy, demographics, and the latest trends in retailing. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 160 x 236 x 25. Weight in Grams: 584.
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471473572
ISBN
9780471473572
Hardback
Condition: New

€ 46.99
€ 36.39

Hardcover. Winning at Mergers and Acquisitions is a hands-on guide that helps managers identify and realize the sales and marketing synergies attainable in corporate mergers and acquisitions. This book provides detailed guidance on evaluating M&A target companies from the standpoint of strategic sales and marketing criteria. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 266 x 186 x 26. Weight in Grams: 814.
Format
Hardback
Publication date
1998
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780471190561
ISBN
9780471190561
Hardback
Condition: New

€ 112.89
€ 92.61

paperback. Series: SpringerBriefs in Business. Num Pages: 62 pages, 3 black & white illustrations, biography. BIC Classification: JFC; JFSJ1; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 3. Weight in Grams: 118.
Format
Paperback
Publication date
2015
Publisher
Springer International Publishing AG Switzerland
Edition
2015th Edition
Number of pages
62
Condition
New
SKU
V9783319166605
ISBN
9783319166605
Paperback
Condition: New

€ 68.31

Hardback. Series: Management for Professionals. Num Pages: 200 pages, 2 black & white illustrations, 66 colour illustrations, biography. BIC Classification: KJS; KNAC; WBXD1. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Publisher
Springer International Publishing AG Switzerland
Number of pages
200
Format
Hardback
Publication date
2015
Edition
1st ed. 2016
Condition
New
SKU
V9783319244792
ISBN
9783319244792
Hardback
Condition: New

€ 102.24

Hardback. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Num Pages: 208 pages, 23 black & white tables, 55 figures. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 240 x 163 x 19. Weight in Grams: 464.
Publisher
Palgrave Macmillan
Number of pages
208
Format
Hardback
Publication date
2008
Edition
2008th Edition
Condition
New
SKU
V9780230554030
ISBN
9780230554030
Hardback
Condition: New

€ 64.66

Hardcover. Num Pages: 272 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 28. Weight in Grams: 458.
Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119002581
ISBN
9781119002581
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834910691
ISBN
9783834910691
Paperback
Condition: New

€ 85.89

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