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Sales & marketing
Results 745 - 768 of 3939
Sales & marketing
Hardcover. Strategic Urban Health Communication Editor(s): Okigbo, Charles. Num Pages: 242 pages, 11 black & white illustrations, biography. BIC Classification: KJS; MBNH9. Category: (P) Professional & Vocational. Dimension: 163 x 248 x 22. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781461493341
- ISBN
- 9781461493341
Hardback
Condition: New
€ 128.15
€ 128.15
Paperback. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Num Pages: 360 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 192 x 246 x 19. Weight in Grams: 618.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118556849
- ISBN
- 9781118556849
Paperback
Condition: New
€ 52.78
€ 52.78
Paperback. Series: Business-to-Business-Marketing. Num Pages: 338 pages, 26 black & white illustrations, 2 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 338
- Condition
- New
- SKU
- V9783824479894
- ISBN
- 9783824479894
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Num Pages: 176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings. BIC Classification: KJMB; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 9. Weight in Grams: 282.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2013
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780415667951
- ISBN
- 9780415667951
Paperback
Condition: New
€ 60.48
€ 60.48
Paperback. Editor(s): Hart, Norman. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 429.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349134830
- ISBN
- 9781349134830
Paperback
Condition: New
€ 66.78
€ 66.78
Hardback. This text covers topics such as corporate goals and strategies, marketing communications, financial public relations, and corporate advertising. It has been written primarily for senior executives and PR practitioners, but will also be of use to students and young executives. Editor(s): Hart, Norman A. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJSP; KNXB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 28. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9780333615454
- ISBN
- 9780333615454
Hardback
Condition: New
€ 128.53
€ 128.53
Paperback. Num Pages: 115 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings. BIC Classification: ABQ; KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 143 x 218 x 7. Weight in Grams: 162.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 115
- Condition
- New
- SKU
- V9780415713672
- ISBN
- 9780415713672
Paperback
Condition: New
€ 69.42
€ 69.42
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781138282063
- ISBN
- 9781138282063
Paperback
Condition: New
€ 92.62
€ 92.62
Paperback. This book provides a comprehensive roadmap to eight fundamental principles of successful implementation of strategic outsourcing programmes, offering down-to-earth guidance on decision-making and programme management, enhanced with detailed illustrations. Series: Management for Professionals. Num Pages: 228 pages, 54 black & white tables, biography. BIC Classification: KJC; KJM; KJMV5; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 391.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 228
- Condition
- New
- SKU
- V9783642271021
- ISBN
- 9783642271021
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122.
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd UK ed.
- Condition
- New
- SKU
- V9780199684090
- ISBN
- 9780199684090
Paperback
Condition: New
€ 171.90
€ 171.90
Paperback. .
- Publisher
- Longman Higher Education Division (a Pearson
- Format
- Paperback
- Publication date
- 1996
- Condition
- New
- SKU
- V9780004990378
- ISBN
- 9780004990378
Paperback
Condition: New
€ 100.87€ 64.07
€ 100.87
€ 64.07
Hardback. Series: India Studies in Business and Economics. Num Pages: 131 pages, 27 black & white illustrations, biography. BIC Classification: GTF; KCM; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Verlag, Singapore Singapore
- Edition
- 1st ed. 2017
- Number of pages
- 131
- Condition
- New
- SKU
- V9789811035890
- ISBN
- 9789811035890
Hardback
Condition: New
€ 66.52
€ 66.52
Paperback. Num Pages: 178 pages, 5 black & white illustrations, 33 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 10. Weight in Grams: 305.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1990
- Number of pages
- 178
- Condition
- New
- SKU
- V9783642754791
- ISBN
- 9783642754791
Paperback
Condition: New
€ 126.74
€ 126.74
Hardback. Editor(s): Kavoura, Androniki; Sakas, Damianos P.; Tomaras, Petros. Series: Springer Proceedings in Business and Economics. Num Pages: 449 pages, 48 black & white illustrations, 76 colour illustrations, biography. BIC Classification: KJS; UNH. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 449
- Condition
- New
- SKU
- V9783319562872
- ISBN
- 9783319562872
Hardback
Condition: New
€ 133.34
€ 133.34
Hardback. Editor(s): Kavoura, Androniki; Sakas, Damianos P.; Tomaras, Petros. Series: Springer Proceedings in Business and Economics. Num Pages: 800 pages, 40 black & white illustrations, 60 colour illustrations, 53 colour tables, biography. BIC Classification: KJMV3; KJS; UNH. Category: (G) General (US: Trade). Dimension: 235 x 155 x 43. Weight in Grams: 1358.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 800
- Condition
- New
- SKU
- V9783319338637
- ISBN
- 9783319338637
Hardback
Condition: New
€ 254.86
€ 254.86
Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 968
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273737872
- ISBN
- 9780273737872
Paperback
Condition: New
€ 112.61
€ 112.61
Paperback / so. Series: Forum Produkt- Und Produktionsmanagement. Num Pages: 378 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 576.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 378
- Condition
- New
- SKU
- V9783834929457
- ISBN
- 9783834929457
Paperback
Condition: New
€ 89.90
€ 89.90
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 240.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658110116
- ISBN
- 9783658110116
Paperback
Condition: New
€ 44.83
€ 44.83
Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KFFM; KJS. Category: (G) General (US: Trade). Dimension: 185 x 234 x 21. Weight in Grams: 584.
- Publisher
- Kaplan Publishing
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2000
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780793136643
- ISBN
- 9780793136643
Hardback
Condition: New
€ 46.18
€ 46.18
Hardcover. How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 212 x 19. Weight in Grams: 610.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118823286
- ISBN
- 9781118823286
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter. ' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 30. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470068342
- ISBN
- 9780470068342
Hardback
Condition: New
€ 25.99€ 19.51
€ 25.99
€ 19.51
Paperback. Series: Konsum und Verhalten. Num Pages: 259 pages, 16 black & white illustrations, 26 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 14. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 259
- Condition
- New
- SKU
- V9783790805864
- ISBN
- 9783790805864
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback. A guide to produce effective marketing communications in a world of consumers empowered by digital technology. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (G) General (US: Trade). Dimension: 232 x 157 x 13. Weight in Grams: 416.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749471088
- ISBN
- 9780749471088
Paperback
Condition: New
€ 33.99€ 31.10
€ 33.99
€ 31.10
Paperback. Series: Marken- und Produktmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 296.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783835008595
- ISBN
- 9783835008595
Paperback
Condition: New
€ 78.03
€ 78.03