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Sales & marketing
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Sales & marketing
Paperback. Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. This practical guide turns giving into the cornerstone of a powerful and effective approach to selling. Num Pages: 208 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade). Dimension: 196 x 129 x 8. Weight in Grams: 152.
- Publisher
- Penguin Books Ltd
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780141049588
- ISBN
- 9780141049588
Paperback
Condition: New
€ 15.99€ 11.81
€ 15.99
€ 11.81
Hardback. Addressing the business challenges that globalization poses, this book is designed to help managers improve their global acumen by developing a better understanding of the cultural, political, and economic risks they face as their companies expand globally. Num Pages: 219 pages, biography. BIC Classification: KC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 245 x 161 x 25. Weight in Grams: 400.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137502810
- ISBN
- 9781137502810
Hardback
Condition: New
€ 53.27€ 35.06
€ 53.27
€ 35.06
Paperback.
- Publisher
- Fitness Information Technology, Inc, U.S.
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781935412434
- ISBN
- 9781935412434
Paperback
Condition: New
€ 87.61€ 67.76
€ 87.61
€ 67.76
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 122 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 176 x 125 x 7. Weight in Grams: 132.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 122
- Condition
- New
- SKU
- V9781841124551
- ISBN
- 9781841124551
Paperback
Condition: New
€ 15.99€ 13.53
€ 15.99
€ 13.53
Paperback. Provides global/international view of marketing and marketing research; how to conduct research Num Pages: 560 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 196 x 252 x 40. Weight in Grams: 1198.
- Publisher
- SAGE Publications Pvt. Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9789351507505
- ISBN
- 9789351507505
Paperback
Condition: New
€ 51.99€ 51.89
€ 51.99
€ 51.89
Paperback. Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 138 pages. BIC Classification: KJK; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 125 x 11. Weight in Grams: 136.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 138
- Condition
- New
- SKU
- V9781841121918
- ISBN
- 9781841121918
Paperback
Condition: New
€ 15.99€ 13.59
€ 15.99
€ 13.59
Paperback. aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues. Series: International Dimensions Marketing. Num Pages: 670 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 179 x 32. Weight in Grams: 1060.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Basil Blackwell Inc, US United States
- Edition
- 1st Edition
- Number of pages
- 670
- Condition
- New
- SKU
- V9781557868299
- ISBN
- 9781557868299
Paperback
Condition: New
€ 45.99€ 35.42
€ 45.99
€ 35.42
Hardcover. Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. Editor(s): Ammi, Chantal. Num Pages: 280 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 20. Weight in Grams: 566.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- ISTE United Kingdom
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781905209637
- ISBN
- 9781905209637
Hardback
Condition: New
€ 209.57
€ 209.57
Paperback. George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 227 x 160 x 15. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Columbia University Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780231121330
- ISBN
- 9780231121330
Paperback
Condition: New
€ 37.99€ 27.52
€ 37.99
€ 27.52
Hardcover. This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Editor(s): Cliquet, Gerard. Translator(s): Hughes, Eugene. Series: Geographical Information Systems. Num Pages: 328 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 22. Weight in Grams: 612.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- ISTE United Kingdom
- Edition
- 1st Edition
- Number of pages
- 328
- Condition
- New
- SKU
- V9781905209071
- ISBN
- 9781905209071
Hardback
Condition: New
€ 187.26
€ 187.26
Hardcover. Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 25. Weight in Grams: 466.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470400913
- ISBN
- 9780470400913
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardback. Num Pages: 192 pages, B&W illustrations, charts, tables. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 149 x 224 x 17. Weight in Grams: 384.
- Publisher
- Taylor & Francis Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781937134853
- ISBN
- 9781937134853
Hardback
Condition: New
€ 36.06
€ 36.06
Hardcover. Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 23. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470562239
- ISBN
- 9780470562239
Hardback
Condition: New
€ 25.99€ 21.24
€ 25.99
€ 21.24
Paperback. Num Pages: 456 pages, 109 black & white illustrations, 51 black & white tables, 31 black & white halftones, 78. BIC Classification: KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 20. Weight in Grams: 898.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780415831581
- ISBN
- 9780415831581
Paperback
Condition: New
€ 87.95
€ 87.95
Paperback. Num Pages: 478 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 253 x 182 x 25. Weight in Grams: 834.
- Publisher
- Fitness Information Technology, Inc, U.S. United States
- Number of pages
- 478
- Format
- Paperback
- Publication date
- 2019
- Edition
- Fourth
- Condition
- New
- SKU
- V9781935412403
- ISBN
- 9781935412403
Paperback
Condition: New
€ 95.90€ 73.46
€ 95.90
€ 73.46
Paperback. Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors. Editor(s): Carney, William Wray; Lymer, Leah-Ann. Num Pages: 536 pages. BIC Classification: 1KBC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 153 x 35. Weight in Grams: 794.
- Publisher
- University of Alberta Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781772120448
- ISBN
- 9781772120448
Paperback
Condition: New
€ 60.38€ 47.43
€ 60.38
€ 47.43
Pamphlet. Series: Scientology Handbook Series. Num Pages: 44 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 230 x 168 x 3. Weight in Grams: 96.
- Publisher
- New Era Publications International APS Denmark
- Number of pages
- 44
- Publication date
- 2004
- Condition
- New
- SKU
- V9788779684089
- ISBN
- 9788779684089
Paperback
Condition: New
€ 6.32
€ 6.32
Hardback. Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table. Num Pages: 208 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 19. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780071408790
- ISBN
- 9780071408790
Hardback
Condition: New
€ 51.99€ 36.42
€ 51.99
€ 36.42
Paperback. Series: The FT Guides. Num Pages: 184 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 12. Weight in Grams: 296.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2011
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780273761136
- ISBN
- 9780273761136
Paperback
Condition: New
€ 19.99€ 19.84
€ 19.99
€ 19.84
Paperback. A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men. Num Pages: 288 pages. BIC Classification: BM; KJSA. Category: (G) General (US: Trade). Dimension: 197 x 130 x 22. Weight in Grams: 272. Front-line Dispatches from the Advertising War. 288 pages. A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men. Cateogry: (G) General (US: Trade). BIC Classification: BM; KJSA. Dimension: 197 x 130 x 22. Weight: 276.
- Edition
- Main
- Publisher
- Canongate Books
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781847679536
- ISBN
- 9781847679536
Paperback
Condition: New
€ 15.99€ 11.52
€ 15.99
€ 11.52
Paperback. Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies. Num Pages: 392 pages, Illustrated. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 227 x 153 x 24. Weight in Grams: 594.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 392
- Format
- Paperback
- Publication date
- 2010
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781856177733
- ISBN
- 9781856177733
Paperback
Condition: New
€ 71.49
€ 71.49
Paperback. .
- Publisher
- Elsevier Science & Technology
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780124166905
- ISBN
- 9780124166905
Paperback
Condition: New
€ 52.99€ 50.65
€ 52.99
€ 50.65
Hardcover. Simple, powerful marketing strategies every business can afford to implement
There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 30. Weight in Grams: 560.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118034712
- ISBN
- 9781118034712
Hardback
Condition: New
€ 30.99€ 18.76
€ 30.99
€ 18.76
Paperback. Free Gift Inside! argues that corporations should stop chasing customers and get customers to chase them instead. This revolutionary idea is based on the fact that titillating, teasing, and tormenting customers is a better way to drive them to a product than the already ubiquitous customer--oriented marketing. Num Pages: 300 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 17. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 300
- Condition
- New
- SKU
- V9781841125466
- ISBN
- 9781841125466
Paperback
Condition: New
€ 23.99€ 19.21
€ 23.99
€ 19.21