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Sales & marketing

Claudius Paul - Produktberatungssysteme im Internet - 9783824406852 - V9783824406852

Produktberatungssysteme im Internet

Claudius Paul

Paperback. Claudius Paul zeigt, dass Verstandnisbarrieren der Internet-Nutzer und ihre begrenzte Auskunftsbereitschaft einen engen Rahmen fur Dialogtechniken in Produktberatungssystemen stecken und Methoden mittlerer Komplexitat fur die Marktforschung am geeignetsten sind." Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business. Num Pages: 331 pages, 32 black & white illustrations, 49 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 427.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
331
Condition
New
SKU
V9783824406852
ISBN
9783824406852
Paperback
Condition: New

€ 75.17

Book details
Jorij Abraham - Product Information Management: Theory and Practice - 9783319048840 - V9783319048840

Product Information Management: Theory and Practice

Jorij Abraham

Hardback. Product Information Management Series: Management for Professionals. Num Pages: 179 pages, 1 black & white illustrations, 53 colour illustrations, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 16. Weight in Grams: 426.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2014
Edition
2014th Edition
Condition
New
SKU
V9783319048840
ISBN
9783319048840
Hardback
Condition: New

€ 95.28

Book details
M. Viswan J.A. Rosa - Product and Market Development For Subsistence Marketplaces - 9780762313969 - V9780762313969

Product and Market Development For Subsistence Marketplaces

M. Viswan J.A. Rosa

Hardback. Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. Series Editor(s): Cheng, Joseph L.C.; Hitt, Michael A. Series: Advances in International Management. Num Pages: 360 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 31. Weight in Grams: 680.
Format
Hardback
Publication date
2007
Publisher
Emerald Group Publishing Limited United States
Number of pages
360
Condition
New
SKU
V9780762313969
ISBN
9780762313969
Hardback
Condition: New

€ 178.35

Book details
Leroy . Ed(S): Robinson - Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference - 9783319364933 - V9783319364933

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conf...

Leroy . Ed(S): Robinson

Paperback. Editor(s): Robinson, Leroy. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 284 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 15. Weight in Grams: 715.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2015
Number of pages
284
Condition
New
SKU
V9783319364933
ISBN
9783319364933
Paperback
Condition: New

€ 123.38

Book details
Leroy . Ed(S): Robinson - Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - 9783319364940 - V9783319364940

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conf...

Leroy . Ed(S): Robinson

Paperback. Editor(s): Robinson, Leroy. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 387 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 20. Weight in Grams: 953.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2015
Number of pages
387
Condition
New
SKU
V9783319364940
ISBN
9783319364940
Paperback
Condition: New

€ 124.75

Book details
. Ed(S): Chebat, Jean-Charles; Oumlil, A. Ben - Proceedings of the 1998 Multicultural Marketing Conference - 9783319369426 - V9783319369426

Proceedings of the 1998 Multicultural Marketing Conference

. Ed(S): Chebat, Jean-Charles; Oumlil, A. Ben

Paperback. Editor(s): Chebat, Jean-Charles; Oumlil, A. Ben. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 567 pages, biography. BIC Classification: 3JJPR; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 29. Weight in Grams: 1383.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2015
Number of pages
567
Condition
New
SKU
V9783319369426
ISBN
9783319369426
Paperback
Condition: New

€ 190.59

Book details
Adrian Palmer - Principles of Services Marketing - 9780077152345 - V9780077152345

Principles of Services Marketing

Adrian Palmer

Paperback. .
Publisher
McGraw-Hill Education - Europe United States
Format
Paperback
Publication date
2014
Edition
UK ed.
Condition
New
SKU
V9780077152345
ISBN
9780077152345
Paperback
Condition: New

€ 74.99

Book details
Dr. Frances Brassington - Principles of Marketing - 9780273695592 - V9780273695592

Principles of Marketing

Dr. Frances Brassington

Paperback. .
Publisher
Financial Times Management
Format
Paperback
Publication date
2006
Edition
4th Edition
Condition
New
SKU
V9780273695592
ISBN
9780273695592
Paperback
Condition: New

€ 102.69

Book details
James Conlan - Principles of Management in Export: The Institute of Export - 9780631191940 - V9780631191940 24%OFF

Principles of Management in Export: The Institute of Export

James Conlan

Paperback. This text examines the development of flexible but rigorous management of key areas such as financial reporting, cash flow, risk, budgeting, pricing, and costing. Series: Institute of Export. Num Pages: 352 pages, 0. BIC Classification: KJK; KJM; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 166 x 20. Weight in Grams: 464.
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd
Edition
illustrated edition
Number of pages
352
Condition
New
SKU
V9780631191940
ISBN
9780631191940
Paperback
Condition: New

€ 44.99
€ 34.21

Book details
Jim Sherlock - Principles of International Physical Distribution - 9780631191698 - V9780631191698

Principles of International Physical Distribution

Jim Sherlock

Paperback. This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally. Num Pages: 352 pages, 0. BIC Classification: KJK; KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 152 x 24. Weight in Grams: 548.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
352
Format
Paperback
Publication date
1994
Edition
1st Edition
Condition
New
SKU
V9780631191698
ISBN
9780631191698
Paperback
Condition: New

€ 41.08

Book details
Len Groves - Principles of International Marketing Research - 9780631193555 - V9780631193555 22%OFF

Principles of International Marketing Research

Len Groves

Paperback. A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data. Num Pages: 160 pages, 0. BIC Classification: KCLT; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 9. Weight in Grams: 226.
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
160
Condition
New
SKU
V9780631193555
ISBN
9780631193555
Paperback
Condition: New

€ 42.99
€ 33.49

Book details
Julia Spencer - Principles of International Marketing - 9780631192510 - V9780631192510 23%OFF

Principles of International Marketing

Julia Spencer

Paperback. Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially. Series: Institute of Export. Num Pages: 208 pages, 0. BIC Classification: KJK; KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 154 x 17. Weight in Grams: 318.
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd Dublin, Ireland
Number of pages
208
Condition
New
SKU
V9780631192510
ISBN
9780631192510
Paperback
Condition: New

€ 42.99
€ 33.28

Book details
Alan Tapp - Principles of Direct, Database and Digital Marketing - 9780273756507 - V9780273756507

Principles of Direct, Database and Digital Marketing

Alan Tapp

Paperback. Num Pages: 576 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 242 x 30. Weight in Grams: 950.
Publisher
Pearson Education Limited United Kingdom
Number of pages
576
Format
Paperback
Publication date
2014
Edition
5th Edition
Condition
New
SKU
V9780273756507
ISBN
9780273756507
Paperback
Condition: New

€ 93.57

Book details
Ronald J. Baker - Pricing on Purpose - 9780471729808 - V9780471729808

Pricing on Purpose

Ronald J. Baker

Hardcover. --Reed Holden, founder, Holden Advisors Corp. , www. holdenadvisors. com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 164 x 28. Weight in Grams: 754.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
400
Condition
New
SKU
V9780471729808
ISBN
9780471729808
Hardback
Condition: New

€ 94.81

Book details
Jan Allmann - Pricing in Business to Business Geschaftsbeziehungen - 9783834941404 - V9783834941404

Pricing in Business to Business Geschaftsbeziehungen

Jan Allmann

Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 178 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 240.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United Kingdom
Number of pages
178
Condition
New
SKU
V9783834941404
ISBN
9783834941404
Paperback
Condition: New

€ 84.73

Book details
Peter Hill - Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business - 9780749467678 - V9780749467678 11%OFF

Pricing for Profit: How to Develop a Powerful Pricing Strategy for You...

Peter Hill

Paperback. Price is the most significant factor affecting the profitability of every business, profit centre or department. This title shows you how by getting your pricing structures right you can make a difference to your bottom line. It gives business owners, managers and leaders, achievable pricing strategies that deliver sustainable business growth. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 159 x 16. Weight in Grams: 426.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
280
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749467678
ISBN
9780749467678
Paperback
Condition: New

€ 46.99
€ 42.03

Book details
Kate Atkin - Presentation Workout, The: The 10 Tried-And-Tested Steps That Will Build Your Presenting And Pitching - 9781292076690 - V9781292076690 20%OFF

Presentation Workout, The: The 10 Tried-And-Tested Steps That Will Bui...

Kate Atkin

Paperback. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781292076690
ISBN
9781292076690
Paperback
Condition: New

€ 19.99
€ 15.91

Book details
Kory Kogon - Presentation Advantage: How to Inform and Persuade Any Audience - 9781941631218 - V9781941631218 13%OFF

Presentation Advantage: How to Inform and Persuade Any Audience

Kory Kogon

Paperback. Num Pages: 208 pages. BIC Classification: KJM; KJP; KJS. Category: (G) General (US: Trade). Dimension: 210 x 140 x 18. Weight in Grams: 228.
Publisher
BenBella Books
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781941631218
ISBN
9781941631218
Paperback
Condition: New

€ 17.99
€ 15.74

Book details
Alexander Pohl - Preiszufriedenheit bei Innovationen - 9783824491421 - V9783824491421

Preiszufriedenheit bei Innovationen

Alexander Pohl

paperback. Alexander Pohl entwickelt die beziehungsorientierte Preistheorie, eine Erweiterung der bisherigen preistheoretischen Ansatzen, und prasentiert ein Modell, welches die Entstehung und die Auswirkungen von Preiszufriedenheit erklart. Seine Erkenntnisse liefern Ansatzpunkte zur Gestaltung der Preispolitik und des Nachkaufmarketing." Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 378 pages, 56 black & white illustrations, 28 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 484.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Edition
2004th Edition
Number of pages
378
Condition
New
SKU
V9783824491421
ISBN
9783824491421
Paperback
Condition: New

€ 86.20

Book details
Ronny Furst - Preiswettbewerb in Krisen - 9783824482009 - V9783824482009

Preiswettbewerb in Krisen

Ronny Furst

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824482009
ISBN
9783824482009
Paperback
Condition: New

€ 68.75

Book details
Michael Mauer - Preisverhandlungen erfolgreich fuhren und gewinnen - 9783658076016 - V9783658076016

Preisverhandlungen erfolgreich fuhren und gewinnen

Michael Mauer

Paperback. BIC Classification: KJS. Dimension: 240 x 168. .
Format
Paperback
Publication date
2015
Publisher
Springer Fachmedien Wiesbaden
Condition
New
SKU
V9783658076016
ISBN
9783658076016
Paperback
Condition: New

€ 46.13

Book details
Jarg Temme - Preissetzungsmacht in Lose Gekoppelten Systemen - 9783835004436 - V9783835004436

Preissetzungsmacht in Lose Gekoppelten Systemen

Jarg Temme

Paperback / so. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 336.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835004436
ISBN
9783835004436
Paperback
Condition: New

€ 85.94

Book details
Hermann Simon - Preismanagement Kompakt - 9783409132329 - V9783409132329

Preismanagement Kompakt

Hermann Simon

Paperback. Prof. Simon behandelt in diesem bewusst kompakt gehaltenen Lehrbuch das gesamte Spektrum des Preismanagements, z. B. die Ermittlung optimaler Preise sowie die dynamische Preispolitik und Preisdifferenzierung. Num Pages: 234 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 13. Weight in Grams: 407.
Format
Paperback
Publication date
1995
Publisher
Gabler Germany
Number of pages
234
Condition
New
SKU
V9783409132329
ISBN
9783409132329
Paperback
Condition: New

€ 69.15

Book details
Cornelia Schon-Peterson - Preismanagement für Telekommunikationsdienstleistungen: Modell- und methodenorientierter Ansatz zur Entscheidungsunterstützung - 9783824478514 - V9783824478514

Preismanagement für Telekommunikationsdienstleistungen: Modell- und m...

Cornelia Schon-Peterson

paperback. Cornelia Schon-Peterson entwickelt Modelle und Methoden zur optimalen Gestaltung zweiteiliger und innovativer, multiattributiver Tarife. Diese bilden die Grundlage eines Decision-Support-Systems, dessen Leistungsfahigkeit und Praxistauglichkeit im Rahmen eines integrierten Preismanagements in einer Fallstudie demonstriert wird." Series: Schriften Zur Quantitativen Betriebswirtschaftslehre Und Wirtschaftsinformatik. Num Pages: 180 pages, 18 black & white tables. BIC Classification: KJS; KJT. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 244.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitätsverlag Germany
Edition
2003rd Edition
Number of pages
180
Condition
New
SKU
V9783824478514
ISBN
9783824478514
Paperback
Condition: New

€ 78.58

Book details
Page 33 of 104

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