Sales & marketing
Results 1513 - 1536 of 2512
Sales & marketing
Paperback. Sandra Luthardt untersucht am Beispiel industrieller Markte, welche Faktoren den Verbleib beim bisherigen Anbieter (In-Supplier) bzw. den Wechsel zu einem neuen Anbieter (Out-Supplier) beeinflussen. Der Fokus wird dabei auf den Prozess der Anbietersuche gerichtet, welcher fur die Entscheidung uber einen Anbieterwechsel vorentscheidend ist." Series: Business-to-Business-Marketing. Num Pages: 273 pages, 12 black & white illustrations, 45 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 273
- Condition
- New
- SKU
- V9783824479559
- ISBN
- 9783824479559
Paperback
Condition: New
€ 74.11
€ 74.11
In-Game Advertising - Werbung in Computerspielen: Strategien und Konze...
Thomas, Wolfgang; Stammermann, Ludger
paperback. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 351.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Gabler Verlag
- Condition
- New
- Edition
- 2007th Edition
- SKU
- V9783834907028
- ISBN
- 9783834907028
Paperback
Condition: New
€ 54.04
€ 54.04
Hardback. Series: Palgrave Studies in the History of Economic Thought Series. Num Pages: 418 pages, 1 black & white illustrations, biography. BIC Classification: KC; KJS. Category: (G) General (US: Trade). Dimension: 158 x 218 x 29. Weight in Grams: 696.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137589736
- ISBN
- 9781137589736
Hardback
Condition: New
€ 125.55
€ 125.55
Paperback. The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. Num Pages: 236 pages, black & white tables, diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 169 x 13. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9780470061299
- ISBN
- 9780470061299
Paperback
Condition: New
€ 62.11
€ 62.11
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 290 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 290
- Condition
- New
- SKU
- V9783824477999
- ISBN
- 9783824477999
Paperback
Condition: New
€ 91.58
€ 91.58
Paperback / so. Editor(s): Baumgarth, Carsten; Kelemci Schneider, Gulpinar; Ceritoglu, Bahar. Num Pages: 254 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 254
- Condition
- New
- SKU
- V9783834910462
- ISBN
- 9783834910462
Paperback
Condition: New
€ 80.26
€ 80.26
Hardback. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. .
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781786351227
- ISBN
- 9781786351227
Hardback
Condition: New
€ 150.23
€ 150.23
Hardcover. In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers. Series: University of Michigan Business School Management S. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 154 x 23. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780787953102
- ISBN
- 9780787953102
Hardback
Condition: New
€ 50.99€ 39.06
€ 50.99
€ 39.06
Paperback. Num Pages: 164 pages, 6 black & white tables. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 9. Weight in Grams: 339.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Gabler Germany
- Number of pages
- 164
- Condition
- New
- SKU
- V9783409127400
- ISBN
- 9783409127400
Paperback
Condition: New
€ 58.65
€ 58.65
Paperback. With a focus on global trade, this book provides entrepreneurs and small-to mid-sized businesses with the information they need to begin exporting their products around the world-as well as importing goods to sell. It shows you how to follow guidelines for developing a successful business and marketing plan. Num Pages: 360 pages, illustrations. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 27. Weight in Grams: 490.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781119079675
- ISBN
- 9781119079675
Paperback
Condition: New
€ 30.99€ 21.87
€ 30.99
€ 21.87
Hardcover. * The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital. Series: Wiley Professional Advisory Services. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 23. Weight in Grams: 614.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470584613
- ISBN
- 9780470584613
Hardback
Condition: New
€ 99.60
€ 99.60
Implementing International Services: A Tailorable Method for Market As...
. Ed(S): Bohmann, Tilo; Burr, Wolfgang; Herrm...
paperback. The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods. Editor(s): Bohmann, Tilo; Burr, Wolfgang; Herrmann, Thomas A.; Krcmar, Helmut. Num Pages: 455 pages, 109 black & white illustrations, 5 black & white tables, biography. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 551.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag Germany
- Number of pages
- 455
- Condition
- New
- Edition
- 2012th Edition
- SKU
- V9783834915771
- ISBN
- 9783834915771
Paperback
Condition: New
€ 66.00
€ 66.00
Paperback. Series: Marktorientiertes Management. Num Pages: 457 pages, 123 black & white illustrations, 78 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 24. Weight in Grams: 584.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 457
- Condition
- New
- SKU
- V9783824482573
- ISBN
- 9783824482573
Paperback
Condition: New
€ 70.89
€ 70.89
Impact of Incentives and Interview Methods on Response Quantity and Qu...
Bonke, Jens; Fallesen, Peter
Paperback. In parallel with the trend towards conducting more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance to cash incentives. Num Pages: 33 pages, tables & charts. BIC Classification: JHBC; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 168 x 4. Weight in Grams: 92.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Rockwool Foundation Research Unit Denmark
- Number of pages
- 33
- Condition
- New
- SKU
- V9788790199210
- ISBN
- 9788790199210
Paperback
Condition: New
€ 8.99€ 8.40
€ 8.99
€ 8.40
Paperback. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and then provides a practical focus on how to design them for brand success. Num Pages: 216 pages. BIC Classification: KJS; KNSG. Category: (UU) Undergraduate. Dimension: 248 x 191 x 18. Weight in Grams: 832.
- Publisher
- CABI Publishing
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781780644653
- ISBN
- 9781780644653
Paperback
Condition: New
€ 53.99€ 51.11
€ 53.99
€ 51.11
paperback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Edition
- 3. Aufl. 2009
- Condition
- New
- SKU
- V9783834914286
- ISBN
- 9783834914286
Paperback
Condition: New
€ 91.43
€ 91.43
Paperback / so. Series: Ebs-Forschung, Schriftenreihe Der European Business School S. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: AMC; KJS; TD. Category: (G) General (US: Trade). Dimension: 229 x 152 x 27. Weight in Grams: 689.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824406005
- ISBN
- 9783824406005
Paperback
Condition: New
€ 71.95
€ 71.95
Paperback. This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates. Num Pages: 334 pages, 14 halftones. BIC Classification: JFD; JH; KJSA; KJSP; KNT. Category: (P) Professional & Vocational. Dimension: 144 x 223 x 21. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- The University of Chicago Press United States
- Edition
- New
- Number of pages
- 334
- Condition
- New
- SKU
- V9780226389172
- ISBN
- 9780226389172
Paperback
Condition: New
€ 34.99€ 27.64
€ 34.99
€ 27.64
paperback. Series: Wirtschaftswissenschaftliche Beitrage. Num Pages: black & white illustrations, bibliography. BIC Classification: JNM; KC; KJS; PD. Category: (G) General (US: Trade). Dimension: 234 x 156 x 11. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Physica Germany
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9783790807134
- ISBN
- 9783790807134
Paperback
Condition: New
€ 69.26
€ 69.26
Hardcover. During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. Num Pages: 272 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 480.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470624357
- ISBN
- 9780470624357
Hardback
Condition: New
€ 27.99€ 21.16
€ 27.99
€ 21.16
Hardback. Series: Columbia Business School Publishing. Num Pages: 360 pages, 83 color and b&w illustrations. BIC Classification: KJC; KJH; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 163 x 239 x 31. Weight in Grams: 722.
- Publisher
- Columbia University Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780231174824
- ISBN
- 9780231174824
Hardback
Condition: New
€ 46.99€ 33.57
€ 46.99
€ 33.57
Hardcover. "If You're Not Out Selling, You're Being Outsold is more than a 'how-to-sell' book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 179 x 24. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471191193
- ISBN
- 9780471191193
Hardback
Condition: New
€ 37.99€ 29.52
€ 37.99
€ 29.52
Hardcover. Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money.
Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 15. Weight in Grams: 414.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470563632
- ISBN
- 9780470563632
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 206 x 147 x 18. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834932228
- ISBN
- 9783834932228
Paperback
Condition: New
€ 74.68
€ 74.68