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Sales & marketing

Results 1729 - 1752 of 3836

Sales & marketing

Hardcover. This book is focused on marketing and promoting an interior design practice. Client relations tips are described, as well as the process and importance of branding an interior design practice. Num Pages: 288 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 650.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780470260487
ISBN
9780470260487
Hardback
Condition: New

€ 87.18

Hardback. This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest." Num Pages: 164 pages, 28 black & white illustrations, biography. BIC Classification: 1KBB; JFC; JFFT; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 360.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
164
Condition
New
SKU
V9783319473277
ISBN
9783319473277
Hardback
Condition: New

€ 71.86

Paperback. Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. Num Pages: 720 pages, Illustrations. BIC Classification: KJS; UFCE. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 35. Weight in Grams: 1236.
Publisher
John Wiley & Sons Inc United States
Number of pages
648
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118373439
ISBN
9781118373439
Paperback
Condition: New

€ 54.99
€ 39.38

Hardcover. A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships. Num Pages: 220 pages, Ill. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 235 x 16. Weight in Grams: 432.
Publisher
Copenhagen Business School Press
Number of pages
220
Format
Hardback
Publication date
2002
Condition
New
SKU
V9788763000949
ISBN
9788763000949
Hardback
Condition: New

€ 30.99
€ 22.43

Paperback. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Series: Culture for Business. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: JFSL1; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 548.
Format
Paperback
Publication date
2004
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
354
Condition
New
SKU
V9781841124711
ISBN
9781841124711
Paperback
Condition: New

€ 19.99
€ 17.47

Paperback. Num Pages: 496 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 191 x 25. Weight in Grams: 968.
Publisher
Pearson Education Limited United Kingdom
Number of pages
496
Format
Paperback
Publication date
2013
Edition
6th Edition
Condition
New
SKU
V9780273757733
ISBN
9780273757733
Paperback
Condition: New

€ 101.53

Hardback. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119341208
ISBN
9781119341208
Hardback
Condition: New

€ 27.99
€ 21.22

Hardcover. Understand the next level of marketing

The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 392.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
208
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470598825
ISBN
9780470598825
Hardback
Condition: New

€ 27.99
€ 21.22

Paperback. Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Num Pages: 720 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 277 x 218 x 27. Weight in Grams: 1418.
Publisher
Cengage Learning, Inc United States
Number of pages
720
Format
Paperback
Publication date
2015
Edition
18th Edition
Condition
New
SKU
V9781285858340
ISBN
9781285858340
Paperback
Condition: New

€ 112.81

Paperback. Num Pages: 154 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 254.
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
Softcover reprint of the original 1st ed. 2003
Number of pages
154
Condition
New
SKU
V9783642055515
ISBN
9783642055515
Paperback
Condition: New

€ 66.97

Hardback. This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. Num Pages: 154 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 11. Weight in Grams: 900.
Format
Hardback
Publication date
2003
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
154
Condition
New
SKU
V9783540002857
ISBN
9783540002857
Hardback
Condition: New

€ 69.88

hardcover. Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps. Num Pages: 168 pages, illustrations. BIC Classification: JNKP; KJS. Category: (G) General (US: Trade). Dimension: 264 x 187 x 15. Weight in Grams: 526.
Format
Hardback
Publication date
2011
Publisher
Rowman & Littlefield United States
Edition
3rd Edition
Number of pages
168
Condition
New
SKU
V9781607096245
ISBN
9781607096245
Hardback
Condition: New

€ 121.21

Hardback. Series: Interactive Study Guides. Num Pages: 572 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 252 x 215 x 27. Weight in Grams: 1518.
Publication date
2012
Publisher
John Wiley & Sons Australia Ltd
Edition
2nd Edition
Condition
New
Format
Hardback
SKU
V9780730303411
ISBN
9780730303411
Hardback
Condition: New

€ 73.22

Paperback. Series: Open University: Modern Art - Practices & Debates. Num Pages: 572 pages. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 250 x 216 x 26. Weight in Grams: 1488.
Format
Paperback
Publication date
2016
Publisher
John Wiley & Sons Australia Ltd Australia
Edition
2nd Edition + iStudy Version 2
Number of pages
572
Condition
New
SKU
V9781118389003
ISBN
9781118389003
Paperback
Condition: New

€ 113.94

Paperback / so. Series: Betriebswirtschaftliches Grundstudium. Num Pages: 651 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 34. Weight in Grams: 1030.
Format
Paperback
Publication date
1982
Publisher
Gabler Verlag United Kingdom
Edition
6
Number of pages
651
Condition
New
SKU
V9783409690133
ISBN
9783409690133
Paperback
Condition: New

€ 105.51

Paperback / so. Editor(s): Drosse, Volker; Vossebein, Ulrich. Series: Mlp Repetitorium: Repetitorium Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 190 x 12. Weight in Grams: 386.
Format
Paperback
Publication date
2002
Publisher
Gabler Verlag United States
Edition
3
Condition
New
SKU
V9783409326148
ISBN
9783409326148
Paperback
Condition: New

€ 55.70

Paperback / so. Inhaltlich und methodisch-didaktisch - exakt auf das Bachelor-Studium zugeschnitten. Verhaltenswissenschaftliche Grundlagen, Marketing-Konzeption. Der Autor erlautert Marketing-Ziele, -Strategien, -Mix, -Kontrolle und Marktforschung. Plus: Fallstudie..

" Series: BA Kompakt. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 12. Weight in Grams: 327.
Format
Paperback
Publication date
2007
Publisher
Physica-Verlag GmbH & Co Germany
Condition
New
SKU
V9783790819410
ISBN
9783790819410
Paperback
Condition: New

€ 39.33

Paperback. Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. Num Pages: 576 pages, 0. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 249 x 188 x 30. Weight in Grams: 1078.
Format
Paperback
Publication date
1995
Publisher
John Wiley and Sons Ltd
Edition
2nd Edition
Condition
New
SKU
V9780631196389
ISBN
9780631196389
Paperback
Condition: New

€ 51.08
€ 44.23

Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
Format
Paperback
Publication date
2006
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9780471790792
ISBN
9780471790792
Paperback
Condition: New

€ 117.76

Paperback. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Num Pages: 256 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 168 x 14. Weight in Grams: 452.
Publisher
SAGE Publications Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9781848608788
ISBN
9781848608788
Paperback
Condition: New

€ 73.61

Hardback. Num Pages: 175 pages, 7 black & white illustrations, biography. BIC Classification: GTF; KCP; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. Weight in Grams: 467.
Format
Hardback
Publication date
2017
Publisher
Springer, India, Private Ltd India
Edition
1st ed. 2017
Number of pages
175
Condition
New
SKU
V9788132237075
ISBN
9788132237075
Hardback
Condition: New

€ 127.76

Hardcover. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 422.
Publisher
John Wiley & Sons Inc
Number of pages
240
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118496404
ISBN
9781118496404
Hardback
Condition: New

€ 25.99
€ 21.30

Paperback. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. Num Pages: 512 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 187 x 31. Weight in Grams: 990.
Publisher
Wiley
Format
Paperback
Publication date
2012
Edition
Revised 4th Edition
Condition
New
SKU
V9781118432679
ISBN
9781118432679
Paperback
Condition: New

€ 50.30

hardcover. Offers a framework for considering the various bases and methods available for conducting segmentation studies. This book contains a discussion of the methodology for market segmentation, from traditional clustering algorithms to developments in finite mixtures and latent class models. Series: International Series in Quantitative Marketing. Num Pages: 382 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 23. Weight in Grams: 817.
Format
Hardback
Publication date
1999
Publisher
Springer United States
Edition
2nd ed. 2000
Number of pages
382
Condition
New
SKU
V9780792386353
ISBN
9780792386353
Hardback
Condition: New

€ 378.81

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