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Sales & marketing

Results 1705 - 1728 of 3836

Sales & marketing

Paperback. Num Pages: 640 pages, Illustrations (chiefly col.), maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 276 x 210 x 32. Weight in Grams: 1434.
Format
Paperback
Publication date
2007
Publisher
Pearson Education (US) United States
Number of pages
640
Condition
New
SKU
V9780131708273
ISBN
9780131708273
Paperback
Condition: New

€ 218.90

Paperback / so. Num Pages: 239 pages, black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF; UYZ. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 358.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
239
Condition
New
SKU
V9783642628740
ISBN
9783642628740
Paperback
Condition: New

€ 49.94

Paperback. Editor(s): Robinson, Leroy. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 850 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 2138.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2015
Number of pages
850
Condition
New
SKU
V9783319364919
ISBN
9783319364919
Paperback
Condition: New

€ 268.23

Hardback. Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 1440.
Format
Hardback
Publication date
1997
Publisher
Kluwer Academic Publishers United States
Number of pages
315
Condition
New
SKU
V9780792399643
ISBN
9780792399643
Hardback
Condition: New

€ 255.94

Paperback. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KCC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 510.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 1997
Number of pages
315
Condition
New
SKU
V9781461378471
ISBN
9781461378471
Paperback
Condition: New

€ 249.66

Hardcover. Num Pages: 480 pages, illustrations. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 243 x 36. Weight in Grams: 944.
Publisher
Pearson FT Press
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780133886559
ISBN
9780133886559
Hardback
Condition: New

€ 74.23

Hardback. Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. Num Pages: 278 pages, 1, black & white illustrations. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 218 x 162 x 20. Weight in Grams: 456.
Publisher
Palgrave Macmillan
Number of pages
278
Format
Hardback
Publication date
2006
Edition
2007th Edition
Condition
New
SKU
V9780230013506
ISBN
9780230013506
Hardback
Condition: New

€ 106.93
€ 39.00

Paperback. 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Num Pages: 480 pages, illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 265 x 197 x 22. Weight in Grams: 896.
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9780857027870
ISBN
9780857027870
Paperback
Condition: New

€ 78.41
€ 50.46

Paperback. Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept. Num Pages: 606 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 27. Weight in Grams: 1162.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
606
Format
Paperback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780470319925
ISBN
9780470319925
Paperback
Condition: New

€ 78.27

Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
Format
Paperback
Publication date
2001
Publisher
Copenhagen Business School Press
Number of pages
358
Condition
New
SKU
V9788763000666
ISBN
9788763000666
Paperback
Condition: New

€ 59.41
€ 46.96

Hardback. Editor(s): Groza, Mark D.; Ragland, Charles B. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 756 pages, 27 black & white illustrations, biography. BIC Classification: KJC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 40. Weight in Grams: 1298.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
756
Condition
New
SKU
V9783319194271
ISBN
9783319194271
Hardback
Condition: New

€ 287.61

Paperback. This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries. Editor(s): Mutum, Dilip S.; Roy, Sanjit Kumar; Kipnis, Eva. Num Pages: 176 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 285.
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
Softcover reprint of the original 1st ed. 2014
Number of pages
176
Condition
New
SKU
V9783662511237
ISBN
9783662511237
Paperback
Condition: New

€ 65.65

Hardcover. Marketing Cases from Emerging Markets Editor(s): Mutum, Dilip S.; Roy, Sanjit Kumar; Kipnis, Eva. Num Pages: 176 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 240 x 15. Weight in Grams: 410.
Format
Hardback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
2014th Edition
Number of pages
350
Condition
New
SKU
V9783642368608
ISBN
9783642368608
Hardback
Condition: New

€ 66.78

Hardback. Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Num Pages: 163 pages, 2 black & white illustrations, biography. BIC Classification: KJSA; KNBP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 359.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
163
Condition
New
SKU
V9781137389169
ISBN
9781137389169
Hardback
Condition: New

€ 66.34

Hardcover. This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. Num Pages: 272 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 188 x 23. Weight in Grams: 690.
Format
Hardback
Publication date
1995
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471118718
ISBN
9780471118718
Hardback
Condition: New

€ 101.21

Paperback. Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 189 x 16. Weight in Grams: 434.
Publisher
John Wiley & Sons Inc United States
Number of pages
360
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118772225
ISBN
9781118772225
Paperback
Condition: New

€ 33.99
€ 24.65

Hardcover. In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Series: Wiley and SAS Business Series. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 33. Weight in Grams: 670.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780470125427
ISBN
9780470125427
Hardback
Condition: New

€ 41.99
€ 32.77

Paperback. Marc Kuhn entwickelt eine integrierte Wissensmanagementlosung auf der Basis des internen Marketing, mit der einzelne Organisationsbereiche Wissensmanagement im individuellen Situationskontext planen und realisieren konnen." Num Pages: 386 pages, 16 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 507.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
386
Condition
New
SKU
V9783824478118
ISBN
9783824478118
Paperback
Condition: New

€ 106.04

Paperback. Editor(s): Hampton, G.M.; Gent, Aart Pieter van. Series: Nijenrode Studies in Business. Num Pages: 242 pages, biography. BIC Classification: KJK; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 13. Weight in Grams: 403.
Format
Paperback
Publication date
2011
Publisher
Springer Netherlands
Edition
Softcover reprint of the original 1st ed. 1984
Number of pages
242
Condition
New
SKU
V9789401089906
ISBN
9789401089906
Paperback
Condition: New

€ 127.46

Paperback. BIC Classification: KJS. Dimension: 249 x 169 x 24. Weight in Grams: 700.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag
Edition
11th Edition
Condition
New
SKU
V9783834934475
ISBN
9783834934475
Paperback
Condition: New

€ 51.97

Paperback. Will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. Illustrated with plenty of diagrams and checklists. Sets out the seven key aspects of selling and marketing professional services. Num Pages: 288 pages, Illustrations. BIC Classification: AM; KJS; TN. Category: (P) Professional & Vocational. Dimension: 245 x 174 x 16. Weight in Grams: 520.
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781405181877
ISBN
9781405181877
Paperback
Condition: New

€ 75.72

Paperback. Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Num Pages: 280 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 16. Weight in Grams: 568.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
280
Condition
New
SKU
V9781119953388
ISBN
9781119953388
Paperback
Condition: New

€ 40.99
€ 31.81

Paperback. Num Pages: 182 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 251.
Format
Paperback
Publication date
1980
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 1980
Number of pages
182
Condition
New
SKU
V9781349164288
ISBN
9781349164288
Paperback
Condition: New

€ 192.70

hardcover. Num Pages: biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Format
Hardback
Publication date
2017
Publisher
Springer Switzerland
Edition
1st ed. 2017
Condition
New
SKU
V9783319519906
ISBN
9783319519906
Hardback
Condition: New

€ 149.32

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