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Sales & marketing

Results 1753 - 1776 of 3836

Sales & marketing

Paperback. Series: International Series in Quantitative Marketing. Num Pages: 382 pages, biography. BIC Classification: KJS; PBF; PBT; PBW. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 21. Weight in Grams: 623.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 2nd ed. 2000
Number of pages
382
Condition
New
SKU
V9781461371045
ISBN
9781461371045
Paperback
Condition: New

€ 372.00

Paperback. Emphasises on the basic building blocks of market response modeling: markets, data, and sales drivers. This book splits the design of response models into static and dynamic models, discusses techniques and findings spawned by the marketing information revolution, and demonstrates methodological developments to assess long-term impacts. Series: International Series in Quantitative Marketing. Num Pages: 516 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 28. Weight in Grams: 734.
Publisher
Springer-Verlag New York Inc.
Format
Paperback
Publication date
2003
Edition
2nd
Condition
New
SKU
V9781402073687
ISBN
9781402073687
Paperback
Condition: New

€ 378.42

Hardback. Places emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. This title discusses techniques and findings spawned by the marketing information revolution. It emphasizes insights available on marketing sales drivers, especially improved understanding of sales promotion. Series: International Series in Quantitative Marketing. Num Pages: 516 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 901.
Format
Hardback
Publication date
2001
Publisher
Kluwer Academic Publishers United States
Edition
2nd ed. 2001
Number of pages
516
Condition
New
SKU
V9780792378266
ISBN
9780792378266
Hardback
Condition: New

€ 347.91

Paperback. Editor(s): Hartell, Cherese. Num Pages: 77 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 155 x 9. Weight in Grams: 164.
Format
Paperback
Publication date
2015
Publisher
Nova Science Pub Inc
Condition
New
SKU
V9781634820080
ISBN
9781634820080
Paperback
Condition: New

€ 100.99
€ 77.61

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 219 x 13. Weight in Grams: 116.
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473608023
ISBN
9781473608023
Paperback
Condition: New

€ 11.99
€ 10.31

Hardcover. Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. Num Pages: 654 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 41. Weight in Grams: 1378.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
5th Edition
Number of pages
654
Condition
New
SKU
V9780470517680
ISBN
9780470517680
Hardback
Condition: New

€ 145.86

Hardcover. Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small. Editor(s): Mouncey, Peter; Wimmer, Frank. Num Pages: 720 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 44. Weight in Grams: 1150.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
720
Condition
New
SKU
V9780470065273
ISBN
9780470065273
Hardback
Condition: New

€ 93.62

Paperback. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide. Series: ExpressExec S. Num Pages: 124 pages, black & white tables, figures. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 127 x 236 x 16. Weight in Grams: 122.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
124
Condition
New
SKU
V9781841121949
ISBN
9781841121949
Paperback
Condition: New

€ 11.99
€ 11.74

hardcover. In its study of selected Danish food companies and their activities in three important export markets - France, Germany and the UK - this text examines market orientation in the food sector. It also investigates how food companies can become more market-oriented. Num Pages: 284 pages, 1, black & white illustrations. BIC Classification: 1DBK; 1DFG; 1DND; KCCD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
Format
Hardback
Publication date
1995
Publisher
Kluwer Academic Publishers United States
Edition
1996th Edition
Number of pages
284
Condition
New
SKU
V9780792396499
ISBN
9780792396499
Hardback
Condition: New

€ 200.09

Paperback. Num Pages: 284 pages, black & white illustrations. BIC Classification: KJS; TVB. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 20. Weight in Grams: 428.
Format
Paperback
Publication date
2011
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 1996
Number of pages
284
Condition
New
SKU
V9781461285571
ISBN
9781461285571
Paperback
Condition: New

€ 194.08

Hardback. Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience. Num Pages: 263 pages, biography. BIC Classification: JFDV; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 465.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
263
Format
Hardback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9781137509963
ISBN
9781137509963
Hardback
Condition: New

€ 138.81

Paperback. Num Pages: 250 pages, biography. BIC Classification: KCL; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
250
Condition
New
SKU
V9781349506224
ISBN
9781349506224
Paperback
Condition: New

€ 66.22

Hardback. Num Pages: 251 pages, biography. BIC Classification: JFC; JHMC; KC; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 17. Weight in Grams: 470.
Format
Hardback
Publication date
2004
Publisher
Palgrave USA United States
Number of pages
251
Condition
New
SKU
V9781403917577
ISBN
9781403917577
Hardback
Condition: New

€ 127.85

Paperback. Editor(s): Lindh de Montoya, Monica. Num Pages: 251 pages, biography. BIC Classification: JHBL; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
251
Condition
New
SKU
V9781349725427
ISBN
9781349725427
Paperback
Condition: New

€ 126.86

Paperback. Num Pages: 265 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 155 x 13. Weight in Grams: 340.
Publisher
Entrepreneur Press
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781599185354
ISBN
9781599185354
Paperback
Condition: New

€ 21.99
€ 20.29

Paperback. Num Pages: 289 pages, 41 black & white tables, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 479.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
289
Condition
New
SKU
V9783835006072
ISBN
9783835006072
Paperback
Condition: New

€ 67.15

Paperback. Num Pages: 202 pages, 25 black & white illustrations. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 288.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
202
Condition
New
SKU
V9783835004948
ISBN
9783835004948
Paperback
Condition: New

€ 66.97

Hardback. Editor(s): Prange, Christiane. Series: Management for Professionals. Num Pages: 237 pages, 21 black & white illustrations, 16 colour illustrations, biography. BIC Classification: 1FPC; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 168 x 243 x 19. Weight in Grams: 516.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9783319291383
ISBN
9783319291383
Hardback
Condition: New

€ 95.00

Paperback / so. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835009837
ISBN
9783835009837
Paperback
Condition: New

€ 88.60

Paperback / so. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 328 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 509.
Format
Paperback
Publication date
2009
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
328
Condition
New
SKU
V9783834914446
ISBN
9783834914446
Paperback
Condition: New

€ 83.91

Paperback / so. Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Un. Num Pages: 209 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 304.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Number of pages
209
Condition
New
SKU
V9783835003804
ISBN
9783835003804
Paperback
Condition: New

€ 89.08

Paperback. Series: Marken- Und Produktmanagement. Num Pages: 393 pages, 33 black & white illustrations, 51 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 510.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
393
Condition
New
SKU
V9783835000933
ISBN
9783835000933
Paperback
Condition: New

€ 83.98

Paperback. Series: Marken- Und Produktmanagement. Num Pages: 350 pages, 80 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 456.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
350
Condition
New
SKU
V9783824481828
ISBN
9783824481828
Paperback
Condition: New

€ 94.64

Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835007857
ISBN
9783835007857
Paperback
Condition: New

€ 88.69

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