.png){kind=logo}
Sales & marketing
Results 3161 - 3180 of 3810
Sales & marketing
Hardcover. Editor(s): Papathanassis, Alexis. Num Pages: biography. BIC Classification: KJG; KJMV2; KJS; KNS; TBC. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319273518
- ISBN
- 9783319273518
Hardback
Condition: New
€ 195.81
€ 195.81
paperback. Num Pages: 216 pages, black & white illustrations, bibliography. BIC Classification: GTC; KJE; KJS; UF. Category: (G) General (US: Trade). Dimension: 240 x 168 x 12. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 2009th Edition
- Number of pages
- 216
- Condition
- New
- SKU
- V9783658037635
- ISBN
- 9783658037635
Paperback
Condition: New
€ 72.46
€ 72.46
paperback. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Num Pages: 222 pages, illustrations. BIC Classification: KJS; TBC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 136 x 13. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley
- Condition
- New
- SKU
- 9781841120638
- ISBN
- 9781841120638
Paperback
Condition: New
€ 19.99€ 16.29
€ 19.99
€ 16.29
Paperback.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470377017
- ISBN
- 9780470377017
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Hardback. Num Pages: 142 pages, 11 black & white illustrations, biography. BIC Classification: KJMP; KJMV; KJSM; KNS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319555768
- ISBN
- 9783319555768
Hardback
Condition: New
€ 71.93
€ 71.93
Paperback. Editor(s): Len-Rios, Maria; Perry, Earnest. Num Pages: 272 pages, 7 black & white tables, 39 black & white halftones. BIC Classification: JFD; KJSP; KNTJ; KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 178. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138784895
- ISBN
- 9781138784895
Paperback
Condition: New
€ 64.21
€ 64.21
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783834926395
- ISBN
- 9783834926395
Paperback
Condition: New
€ 50.63
€ 50.63
Paperback. Num Pages: 151 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 223.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 151
- Condition
- New
- SKU
- V9783835002388
- ISBN
- 9783835002388
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834914569
- ISBN
- 9783834914569
Paperback
Condition: New
€ 88.44
€ 88.44
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 10. Weight in Grams: 277.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer United States
- Condition
- New
- SKU
- V9783642620553
- ISBN
- 9783642620553
Paperback
Condition: New
€ 54.89
€ 54.89
Hardback. Num Pages: 196 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 455.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 196
- Condition
- New
- SKU
- V9783540210122
- ISBN
- 9783540210122
Hardback
Condition: New
€ 65.05
€ 65.05
CRM Systems in Industrial Companies: Intra- and Inter-Organizational E...
Perna, Andrea, Baraldi, Enrico
Hardcover. CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. Num Pages: 262 pages, biography. BIC Classification: KJC; KJD; KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 180 x 219 x 20. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137335654
- ISBN
- 9781137335654
Hardback
Condition: New
€ 128.03
€ 128.03
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 517.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658059903
- ISBN
- 9783658059903
Paperback
Condition: New
€ 83.94
€ 83.94
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 204.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322869562
- ISBN
- 9783322869562
Paperback
Condition: New
€ 70.99
€ 70.99
Paperback. Das Buch bietet eine wertvolle Orientierung fur alle mittelstandischen Unternehmen, die den Einsatz von CRM in Erwagung ziehen, und macht Mut, eine CRM-Einfuhrung als Stufenkonzept in Angriff zu nehmen." Num Pages: 197 pages, black & white illustrations, bibliography. BIC Classification: KJS; KJU. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 281.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 2nd ed. 2003
- Number of pages
- 197
- Condition
- New
- SKU
- V9783322828729
- ISBN
- 9783322828729
Paperback
Condition: New
€ 77.00
€ 77.00
Paperback / so. Num Pages: 238 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 238
- Condition
- New
- SKU
- V9783642627989
- ISBN
- 9783642627989
Paperback
Condition: New
€ 60.99
€ 60.99
Hardback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 24. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119052555
- ISBN
- 9781119052555
Hardback
Condition: New
€ 32.99€ 26.09
€ 32.99
€ 26.09
Paperback. Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Editor(s): Tadajewski, Mark; Brownlie, Douglas T. Num Pages: 414 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 169 x 26. Weight in Grams: 784.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 414
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470511985
- ISBN
- 9780470511985
Paperback
Condition: New
€ 60.59€ 23.46
€ 60.59
€ 23.46
Hardback. Handle issues and crises more successfully and effectively with minimum damage and disruption. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 166 x 242 x 24. Weight in Grams: 578.
- Publisher
- Kogan Page Ltd
- Format
- Hardback
- Publication date
- 2015
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476533
- ISBN
- 9780749476533
Hardback
Condition: New
€ 115.26€ 111.65
€ 115.26
€ 111.65
Paperback. Outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 15. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469924
- ISBN
- 9780749469924
Paperback
Condition: New
€ 41.37
€ 41.37