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Sales & marketing
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Sales & marketing
Hardback. Emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives. Editor(s): Tuunanen, Mika; Windsperger, Josef; Cliquet, Gerard; Hendrikse, George. Series: Contributions to Management Science. Num Pages: 372 pages, 30 black & white tables, biography. BIC Classification: J; KJH; KJS; KJU; KN. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 713.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 372
- Condition
- New
- SKU
- V9783790826142
- ISBN
- 9783790826142
Hardback
Condition: New
€ 135.12
€ 135.12
Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470841358
- ISBN
- 9780470841358
Paperback
Condition: New
€ 51.43
€ 51.43
Hardback. Editor(s): Rigaud-Lacresse, Emmanuelle; Pini, Fabrizio Maria. Series: Palgrave Advances in Luxury. Num Pages: 311 pages, 24 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJC; KJMV1; KJS; KJU. Category: (G) General (US: Trade). Dimension: 163 x 218 x 23. Weight in Grams: 570.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 311
- Condition
- New
- SKU
- V9783319417264
- ISBN
- 9783319417264
Hardback
Condition: New
€ 205.60
€ 205.60
Paperback. Editor(s): Moore, Melissa; Moore, Robert S. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 331 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 820.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 331
- Condition
- New
- SKU
- V9783319365848
- ISBN
- 9783319365848
Paperback
Condition: New
€ 196.03
€ 196.03
Paperback. 'New Mega Trends' predicts the ten trends that will make the greatest impact to business - and our lives - in the future and offers practical advice on how to profit from them. Num Pages: 258 pages, biography. BIC Classification: KFFH; KJM; KJS; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 156 x 314 x 16. Weight in Grams: 356.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2012
- Condition
- New
- SKU
- V9781349435470
- ISBN
- 9781349435470
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Num Pages: 278 pages, biography. BIC Classification: KC; KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 15. Weight in Grams: 479.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Gabler Germany
- Number of pages
- 278
- Condition
- New
- SKU
- V9783834946522
- ISBN
- 9783834946522
Paperback
Condition: New
€ 67.15
€ 67.15
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9783834923233
- ISBN
- 9783834923233
Hardback
Condition: New
€ 65.39€ 42.58
€ 65.39
€ 42.58
Hardback. Editor(s): Zhang, Zhaoyong. Series: Springer Proceedings in Business and Economics. Num Pages: 359 pages, 6 black & white illustrations, 18 colour illustrations, biography. BIC Classification: 1FP; KCG; KCLT; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 701.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 359
- Condition
- New
- SKU
- V9789812874986
- ISBN
- 9789812874986
Hardback
Condition: New
€ 195.64
€ 195.64
Paperback. This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands Series: Emerald Gems. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 18. Weight in Grams: 374.
- Publisher
- Emerald Publishing Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781785608636
- ISBN
- 9781785608636
Paperback
Condition: New
€ 56.66
€ 56.66
Paperback. Editor(s): Ullberg, Eskil. Num Pages: 200 pages, 4 black & white illustrations, 41 colour illustrations, 16 black & white tables, biograph. BIC Classification: JNM; KCM; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 200
- Condition
- New
- SKU
- V9783319385143
- ISBN
- 9783319385143
Paperback
Condition: New
€ 126.65
€ 126.65
Hardback. Provides the reader with an understanding of the interface between retailers and consumers. This book includes several core areas: consumer choice factors, quality and value, store image, retail competition, location, modern quantitative techniques including LISREL and hierarchical Bayes modelling, future perspectives. Series: International Studies in Entrepreneurship. Num Pages: 134 pages, biography. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 377.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 134
- Condition
- New
- SKU
- V9781402079542
- ISBN
- 9781402079542
Hardback
Condition: New
€ 69.43
€ 69.43
Paperback. Series: International Studies in Entrepreneurship. Num Pages: 134 pages, biography. BIC Classification: KCG; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 225.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 134
- Condition
- New
- SKU
- V9781475788693
- ISBN
- 9781475788693
Paperback
Condition: New
€ 65.46
€ 65.46
Paperback. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more prospects. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 225 x 151 x 15. Weight in Grams: 382.
- Publisher
- AMACOM
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- Special ed.
- Condition
- New
- SKU
- V9780814431771
- ISBN
- 9780814431771
Paperback
Condition: New
€ 21.99€ 14.50
€ 21.99
€ 14.50
New Trends in Earth-Science Outreach and Engagement
. Ed(S): Drake, Jeanette L.; Kontar, Yekateri...
Paperback. This book offers a prescriptive approach to communicating with the public, the media, and policy makers about the importance of Earth science in everyday life, from climate change to natural hazards. It presents key communication principles and practices. Editor(s): Drake, Jeanette L.; Kontar, Yekaterina Y.; Rife, Gwynne S. Series: Advances in Natural and Technological Hazards Research. Num Pages: 272 pages, 2 black & white illustrations, 47 colour illustrations, biography. BIC Classification: GTC; KJSP; RB; RG; RNR. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 421.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 272
- Condition
- New
- SKU
- V9783319343860
- ISBN
- 9783319343860
Paperback
Condition: New
€ 127.28
€ 127.28
Hardcover. Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models. Editor(s): Mahajan, Vijay; Muller, Eitan; Wind, Yoram. Series: International Series in Quantitative Marketing. Num Pages: 355 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 166 x 29. Weight in Grams: 706.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Springer
- Edition
- 2000th Edition
- Condition
- New
- SKU
- V9780792377511
- ISBN
- 9780792377511
Hardback
Condition: New
€ 256.42
€ 256.42
Paperback. Editor(s): Mahajan, Vijay; Muller, Eitan; Wind, Yoram. Series: International Series in Quantitative Marketing. Num Pages: 368 pages, biography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 19. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer
- Edition
- 2000th Edition
- Condition
- New
- SKU
- V9781441949639
- ISBN
- 9781441949639
Paperback
Condition: New
€ 250.03
€ 250.03
Hardcover. Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken. Num Pages: 224 pages, 400 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 225 x 279 x 26. Weight in Grams: 1326.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Thames and Hudson Ltd
- Condition
- New
- SKU
- 9780500516720
- ISBN
- 9780500516720
Hardback
Condition: New
€ 29.99€ 7.28
€ 29.99
€ 7.28
Paperback. Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing. Series: No B. S. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 153 x 13. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Entrepreneur Press
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781599184395
- ISBN
- 9781599184395
Paperback
Condition: New
€ 21.99€ 19.72
€ 21.99
€ 19.72
Paperback. Series: No B. S. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJSA; KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 372.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781599185330
- ISBN
- 9781599185330
Paperback
Condition: New
€ 16.99€ 15.58
€ 16.99
€ 15.58
Paperback. Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake. Series: No B. S. Num Pages: 240 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 406.
- Publisher
- Entrepreneur Press United States
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781599184401
- ISBN
- 9781599184401
Paperback
Condition: New
€ 23.99€ 20.75
€ 23.99
€ 20.75