Sales & marketing
Results 2561 - 2580 of 2691
Sales & marketing
Paperback. Marcus Fuchs entwickelt eine theoretische Erklarungsskizze zur Wirkung der Verpackungsgestaltung auf die Akzeptanz von Markenerweiterungen. In umfangreichen empirischen Studien erweitert er funf bereits auf dem Markt befindliche FMCG-Marken in nahe und ferne Warengruppen und uberpruft auf diese Weise die Wirkungszusammenhange." Series: Marken- Und Produktmanagement. Num Pages: 446 pages, 63 black & white illustrations, 7 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 572.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 446
- Condition
- New
- SKU
- V9783824482108
- ISBN
- 9783824482108
Paperback
Condition: New
€ 73.95
€ 73.95
Versandhandelsmanagement: Grundlagen, Prozesse und Erfolgsstrategien f...
Tgmc Management Consulting Gmbh
hardcover. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 22. Weight in Grams: 671.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2., akt. und erg. Aufl. 2006
- Condition
- New
- SKU
- V9783834901460
- ISBN
- 9783834901460
Hardback
Condition: New
€ 98.33
€ 98.33
Vertikale Preis- Und Markenpflege Im Kreuzfeuer Des Kartellrechts
. Ed(S): Ahlert, Dieter; Kenning, Peter; Olbr...
Hardback. Editor(s): Ahlert, Dieter; Kenning, Peter; Olbrich, Rainer; Schr Der, Hendrik; Schroder, Hendrik. Series: Forum Vertriebs- Und Handelsmanagement. Num Pages: 263 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS; LNCB. Category: (G) General (US: Trade). Dimension: 241 x 170 x 23. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 263
- Condition
- New
- SKU
- V9783834939227
- ISBN
- 9783834939227
Hardback
Condition: New
€ 96.68
€ 96.68
Paperback / so. Editor(s): Ahlert, Dieter. Series: Schriftenreihe Markt Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 24. Weight in Grams: 630.
- Format
- Paperback
- Publication date
- 1981
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409351911
- ISBN
- 9783409351911
Paperback
Condition: New
€ 74.71
€ 74.71
Paperback. Sabine Einwiller analysiert die Ursachen der erhohten Risikowahrnehmung bei einem Kauf per Internet und zeigt die Bedeutung des Vertrauens und der Reputation fur seine Reduzierung auf." Num Pages: 315 pages, 12 black & white illustrations, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 315
- Condition
- New
- SKU
- V9783824478651
- ISBN
- 9783824478651
Paperback
Condition: New
€ 95.13
€ 95.13
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834924940
- ISBN
- 9783834924940
Paperback
Condition: New
€ 95.01
€ 95.01
Paperback. Series: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004870
- ISBN
- 9783835004870
Paperback
Condition: New
€ 106.57
€ 106.57
Paperback. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 288 pages, 77 black & white illustrations, 40 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 374.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 288
- Condition
- New
- SKU
- V9783824478637
- ISBN
- 9783824478637
Paperback
Condition: New
€ 94.96
€ 94.96
Paperback / so. Series: Marketing Und Innovationsmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824480364
- ISBN
- 9783824480364
Paperback
Condition: New
€ 72.08
€ 72.08
Paperback. Series: Markt-und Unternehmensentwicklung / Markets and Organisations. Num Pages: 319 pages, 26 black & white illustrations, 51 black & white tables. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 319
- Condition
- New
- SKU
- V9783824483075
- ISBN
- 9783824483075
Paperback
Condition: New
€ 84.05
€ 84.05
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 191.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834900067
- ISBN
- 9783834900067
Paperback
Condition: New
€ 39.64
€ 39.64
Paperback / so. Series: Wirtschaftsinformatik / Duv Wirtschaftsinformatik. Num Pages: 387 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 534.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 387
- Condition
- New
- SKU
- V9783824407569
- ISBN
- 9783824407569
Paperback
Condition: New
€ 90.42
€ 90.42
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783834900364
- ISBN
- 9783834900364
Hardback
Condition: New
€ 84.51
€ 84.51
Paperback. Ausgehend von der Kontaktkette zwischen Endkunden und Automobilanbieter analysiert Michael Methner die Moglichkeiten der Vertriebssystemgestaltung und die strategischen Optionen aus Herstellersicht. " Series: Forum Marketing. Num Pages: 313 pages, 2 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 414.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 313
- Condition
- New
- SKU
- V9783824477432
- ISBN
- 9783824477432
Paperback
Condition: New
€ 83.99
€ 83.99
Paperback / so. Series: Entrepreneurship. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834913067
- ISBN
- 9783834913067
Paperback
Condition: New
€ 83.99
€ 83.99
Hardback. Editor(s): Bayon, Tomas; Herrmann, Dr Andreas (Firmenich SA, Geneva, Switzerland); Huber, Frank. Num Pages: 600 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 33. Weight in Grams: 1184.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag United States
- Number of pages
- 600
- Condition
- New
- SKU
- V9783834906441
- ISBN
- 9783834906441
Hardback
Condition: New
€ 145.09
€ 145.09
Hardback. Num Pages: 276 pages, 4 black & white illustrations, 52 colour illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 276
- Condition
- New
- SKU
- V9781137394316
- ISBN
- 9781137394316
Hardback
Condition: New
€ 162.48
€ 162.48
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 371 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 371
- Condition
- New
- SKU
- V9783834939012
- ISBN
- 9783834939012
Paperback
Condition: New
€ 90.30
€ 90.30
Paperback. Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: 294 pages, 22 black & white illustrations, 56 black & white tables. BIC Classification: KJMV5; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 294
- Condition
- New
- SKU
- V9783824491018
- ISBN
- 9783824491018
Paperback
Condition: New
€ 117.32
€ 117.32
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 17. Weight in Grams: 338.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650368
- ISBN
- 9781632650368
Paperback
Condition: New
€ 18.36
€ 18.36