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Sales & marketing
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Sales & marketing
Paperback. This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from around the world. Chapters consider how best to secure change in areas including media ownership, media literacy, net neutrality, community radio, online surveillance and public service broadcasting. Editor(s): Freedman, Des; Obar, Jonathan; Martens, Cheryl; McChesney, Robert W. Series: Donald McGannon Communication Research Center's Everett C. Parker Book Series. Num Pages: 360 pages, 6 b/w illustrations. BIC Classification: DNJ; KJSM; KNTY; URD. Category: (G) General (US: Trade). Dimension: 153 x 230 x 35. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Fordham University Press United States
- Number of pages
- 360
- Condition
- New
- SKU
- V9780823271658
- ISBN
- 9780823271658
Paperback
Condition: New
€ 41.99€ 37.73
€ 41.99
€ 37.73
Paperback. This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models. Editor(s): Gil Pechuan, Ignacio; Palacios-Marques, Daniel; Peris Ortiz, Marta; Vendrell, Eduardo; Ferri Ramirez, Cesar. Num Pages: 171 pages, 3 black & white illustrations, 16 colour illustrations, 29 black & white tables, biograph. BIC Classification: KJC; KJS; UF. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 273.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 171
- Condition
- New
- SKU
- V9781489978608
- ISBN
- 9781489978608
Paperback
Condition: New
€ 126.44
€ 126.44
Hardcover. Strategies in E-Business Editor(s): Gil Pechuan, Ignacio; Palacios-Marques, Daniel; Peris Ortiz, Marta; Vendrell, Eduardo; Ferri Ramirez, Cesar. Num Pages: 171 pages, 3 black & white illustrations, 16 colour illustrations, 29 black & white tables, biograph. BIC Classification: KJC; KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 159 x 15. Weight in Grams: 436.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer
- Edition
- 2014th Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9781461481836
- ISBN
- 9781461481836
Hardback
Condition: New
€ 127.28
€ 127.28
Strategies of Multinational Corporations and Social Regulations
. Ed(S): Richet, Xavier; Delteil, Violaine; D...
Paperback. Editor(s): Richet, Xavier; Delteil, Violaine; Dieuaide, Patrick. Num Pages: 246 pages, 16 black & white illustrations, 13 black & white tables, biography. BIC Classification: KCF; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 246
- Condition
- New
- SKU
- V9783662510575
- ISBN
- 9783662510575
Paperback
Condition: New
€ 127.73
€ 127.73
paperback. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Manageme. Num Pages: 531 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 29. Weight in Grams: 653.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2008th Edition
- Number of pages
- 531
- Condition
- New
- SKU
- V9783834909626
- ISBN
- 9783834909626
Paperback
Condition: New
€ 107.41
€ 107.41
Paperback / so. Num Pages: 345 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 345
- Condition
- New
- SKU
- V9783835004658
- ISBN
- 9783835004658
Paperback
Condition: New
€ 78.21
€ 78.21
Paperback / so. Series: Forschung Und Praxis An der Fhwien der Wkw. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJG; KJS; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 25. Weight in Grams: 780.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658051907
- ISBN
- 9783658051907
Paperback
Condition: New
€ 63.94
€ 63.94
Paperback / so. Editor(s): Dressler, Matthias. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 163.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835006096
- ISBN
- 9783835006096
Paperback
Condition: New
€ 78.03
€ 78.03
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 48. Weight in Grams: 1093.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835005648
- ISBN
- 9783835005648
Paperback
Condition: New
€ 143.04
€ 143.04
Paperback. Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansatzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung." Series: Marken- Und Produktmanagement. Num Pages: 361 pages, 70 black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 465.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 361
- Condition
- New
- SKU
- V9783824479948
- ISBN
- 9783824479948
Paperback
Condition: New
€ 72.65
€ 72.65
Paperback / so. Series: Schriften Zum Europaischen Management. Num Pages: 292 pages, black & white illustrations, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 292
- Condition
- New
- SKU
- V9783824475070
- ISBN
- 9783824475070
Paperback
Condition: New
€ 72.20
€ 72.20
Strategische Unternehmungsfuhrung Und F&E-Management
Berthel, Jurgen; Herzhoff, Sabine; Schmitz, G...
Paperback. Num Pages: 284 pages, 1 black & white illustrations, 16 black & white tables. BIC Classification: KJS; KJU; TBJ. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 15. Weight in Grams: 525.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 284
- Condition
- New
- SKU
- V9783540524052
- ISBN
- 9783540524052
Paperback
Condition: New
€ 84.03
€ 84.03
Paperback. Wer seine Wettbewerbsposition sichern will, muss Kundenbeziehungen aktiv gestalten und Kaufprozesse grundlegend analysieren. Hierfur bietet dieses Buch praxiserprobte Instrumente und Strategien." Num Pages: 259 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Germany
- Edition
- Softcover reprint of the original 3rd ed. 2001
- Number of pages
- 259
- Condition
- New
- SKU
- V9783322871664
- ISBN
- 9783322871664
Paperback
Condition: New
€ 71.81
€ 71.81
Hardback. Num Pages: 259 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 517.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Number of pages
- 259
- Condition
- New
- SKU
- V9783409389600
- ISBN
- 9783409389600
Hardback
Condition: New
€ 78.66
€ 78.66
Paperback / so. Num Pages: 261 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 365.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 261
- Condition
- New
- SKU
- V9783824402953
- ISBN
- 9783824402953
Paperback
Condition: New
€ 55.34
€ 55.34
Paperback / so. In dem Lehrbuch werden Unternehmensentscheidungen im oligopolistischen Wettbewerb bei homogenen und bei differenzierten Gutern analysiert. Die Herleitung der optimalen Entscheidung wird allgemein besprochen und jeweils anhand eines speziellen Falls erlautert." Series: Springer-Lehrbuch. Num Pages: black & white illustrations, bibliography. BIC Classification: KCC; KJM; KJS; KN. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642369902
- ISBN
- 9783642369902
Paperback
Condition: New
€ 44.83
€ 44.83
Paperback. Num Pages: 174 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 10. Weight in Grams: 249.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 174
- Condition
- New
- SKU
- V9783322869524
- ISBN
- 9783322869524
Paperback
Condition: New
€ 71.26
€ 71.26
Paperback / so. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMP; KJS; TBC. Category: (G) General (US: Trade). Dimension: 234 x 156 x 23. Weight in Grams: 621.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer United States
- Edition
- 2
- Condition
- New
- SKU
- V9783642628955
- ISBN
- 9783642628955
Paperback
Condition: New
€ 96.07
€ 96.07
paperback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658093648
- ISBN
- 9783658093648
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback / so. Series: Gabler Edition Wissenschaft / Forum Produktionswirtschaftlic. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835000650
- ISBN
- 9783835000650
Paperback
Condition: New
€ 95.64
€ 95.64