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Sales & marketing

Results 3081 - 3100 of 3810

Sales & marketing

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 240.
Format
Paperback
Publication date
2015
Publisher
Springer vs United States
Condition
New
SKU
V9783658110116
ISBN
9783658110116
Paperback
Condition: New

€ 44.83

Paperback / so. Series: Forum Produkt- Und Produktionsmanagement. Num Pages: 378 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 576.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Number of pages
378
Condition
New
SKU
V9783834929457
ISBN
9783834929457
Paperback
Condition: New

€ 89.90

Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608.
Publisher
Pearson Education Limited United Kingdom
Number of pages
968
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780273737872
ISBN
9780273737872
Paperback
Condition: New

€ 112.61

Hardback. Editor(s): Kavoura, Androniki; Sakas, Damianos P.; Tomaras, Petros. Series: Springer Proceedings in Business and Economics. Num Pages: 449 pages, 48 black & white illustrations, 76 colour illustrations, biography. BIC Classification: KJS; UNH. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Edition
1st ed. 2017
Number of pages
449
Condition
New
SKU
V9783319562872
ISBN
9783319562872
Hardback
Condition: New

€ 133.34

Paperback. Num Pages: 178 pages, 5 black & white illustrations, 33 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 10. Weight in Grams: 305.
Format
Paperback
Publication date
2011
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
Softcover reprint of the original 1st ed. 1990
Number of pages
178
Condition
New
SKU
V9783642754791
ISBN
9783642754791
Paperback
Condition: New

€ 126.74

Hardback. Series: India Studies in Business and Economics. Num Pages: 131 pages, 27 black & white illustrations, biography. BIC Classification: GTF; KCM; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Format
Hardback
Publication date
2017
Publisher
Springer Verlag, Singapore Singapore
Edition
1st ed. 2017
Number of pages
131
Condition
New
SKU
V9789811035890
ISBN
9789811035890
Hardback
Condition: New

€ 66.52

Paperback. .
Publisher
Longman Higher Education Division (a Pearson
Format
Paperback
Publication date
1996
Condition
New
SKU
V9780004990378
ISBN
9780004990378
Paperback
Condition: New

€ 100.99
€ 64.07

Paperback. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122.
Publisher
Oxford University Press
Format
Paperback
Publication date
2015
Edition
3rd UK ed.
Condition
New
SKU
V9780199684090
ISBN
9780199684090
Paperback
Condition: New

€ 171.90

Paperback. This book provides a comprehensive roadmap to eight fundamental principles of successful implementation of strategic outsourcing programmes, offering down-to-earth guidance on decision-making and programme management, enhanced with detailed illustrations. Series: Management for Professionals. Num Pages: 228 pages, 54 black & white tables, biography. BIC Classification: KJC; KJM; KJMV5; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 391.
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
228
Condition
New
SKU
V9783642271021
ISBN
9783642271021
Paperback
Condition: New

€ 66.95

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Edition
5th Edition
Condition
New
SKU
V9781138282063
ISBN
9781138282063
Paperback
Condition: New

€ 92.62

Paperback. Num Pages: 115 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings. BIC Classification: ABQ; KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 143 x 218 x 7. Weight in Grams: 162.
Format
Paperback
Publication date
2014
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
115
Condition
New
SKU
V9780415713672
ISBN
9780415713672
Paperback
Condition: New

€ 69.42

Hardback. This text covers topics such as corporate goals and strategies, marketing communications, financial public relations, and corporate advertising. It has been written primarily for senior executives and PR practitioners, but will also be of use to students and young executives. Editor(s): Hart, Norman A. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJSP; KNXB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 28. Weight in Grams: 576.
Format
Hardback
Publication date
1995
Publisher
Palgrave Macmillan United Kingdom
Number of pages
332
Condition
New
SKU
V9780333615454
ISBN
9780333615454
Hardback
Condition: New

€ 128.53

Paperback. Editor(s): Hart, Norman. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 429.
Format
Paperback
Publication date
1995
Publisher
Palgrave Macmillan United Kingdom
Number of pages
332
Condition
New
SKU
V9781349134830
ISBN
9781349134830
Paperback
Condition: New

€ 66.78

Paperback. Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Num Pages: 176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings. BIC Classification: KJMB; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 9. Weight in Grams: 282.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
176
Format
Paperback
Publication date
2013
Edition
0th Edition
Condition
New
SKU
V9780415667951
ISBN
9780415667951
Paperback
Condition: New

€ 60.48

Paperback. Series: Business-to-Business-Marketing. Num Pages: 338 pages, 26 black & white illustrations, 2 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 445.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Edition
Softcover reprint of the original 1st ed. 2004
Number of pages
338
Condition
New
SKU
V9783824479894
ISBN
9783824479894
Paperback
Condition: New

€ 127.73

Paperback. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Num Pages: 360 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 192 x 246 x 19. Weight in Grams: 618.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781118556849
ISBN
9781118556849
Paperback
Condition: New

€ 52.78

Hardcover. Strategic Urban Health Communication Editor(s): Okigbo, Charles. Num Pages: 242 pages, 11 black & white illustrations, biography. BIC Classification: KJS; MBNH9. Category: (P) Professional & Vocational. Dimension: 163 x 248 x 22. Weight in Grams: 508.
Format
Hardback
Publication date
2013
Publisher
Springer
Edition
2014th Edition
Condition
New
SKU
V9781461493341
ISBN
9781461493341
Hardback
Condition: New

€ 128.15

Paperback / so. Editor(s): Forster, Kati. Num Pages: 229 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: GTC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 12. Weight in Grams: 442.
Format
Paperback
Publication date
2011
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
229
Condition
New
SKU
V9783531180366
ISBN
9783531180366
Paperback
Condition: New

€ 50.30

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 274 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 422.
Format
Paperback
Publication date
1992
Publisher
Gabler Verlag United Kingdom
Number of pages
274
Condition
New
SKU
V9783409134682
ISBN
9783409134682
Paperback
Condition: New

€ 72.56

Paperback / so. Num Pages: 523 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 866.
Format
Paperback
Publication date
2005
Publisher
Gabler Verlag United States
Edition
3
Number of pages
523
Condition
New
SKU
V9783409321815
ISBN
9783409321815
Paperback
Condition: New

€ 64.62

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