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Sales & marketing
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Sales & marketing
TARGET2 – ein wandelndes Pulverfass?: Risiken und Gefahren des EU-Ze...
Karadzic, Petra; Keller, Andreas (Siemens Hea...
paperback. Series: Schriftenreihe Der Kalaidos Fachhochschule Schweiz. Num Pages: 103 pages, black & white illustrations, bibliography. BIC Classification: KC; KFF; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 159.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Number of pages
- 103
- Condition
- New
- SKU
- V9783658060633
- ISBN
- 9783658060633
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback. Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research, interesting use cases in the Web, IPTV, in the mobile environment, and in converged scenarios are identified and described from a user perspective. Num Pages: 339 pages, 80 black & white illustrations, 7 black & white tables, biography. BIC Classification: KJSA; UF. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 483.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 339
- Condition
- New
- SKU
- V9783834823953
- ISBN
- 9783834823953
Paperback
Condition: New
€ 67.12
€ 67.12
Paperback. Num Pages: 365 pages, 49 black & white illustrations, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 365
- Condition
- New
- SKU
- V9783658145767
- ISBN
- 9783658145767
Paperback
Condition: New
€ 66.85
€ 66.85
Paperback. Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: 265 pages, 9 black & white illustrations, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 347.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 265
- Condition
- New
- SKU
- V9783824491490
- ISBN
- 9783824491490
Paperback
Condition: New
€ 77.39
€ 77.39
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 230 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 230
- Condition
- New
- SKU
- V9783834910400
- ISBN
- 9783834910400
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. Num Pages: 220 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 171.
- Publisher
- RDA Press, LLC
- Format
- Paperback
- Publication date
- 2012
- Edition
- Reprint
- Condition
- New
- SKU
- V9781937832124
- ISBN
- 9781937832124
Paperback
Condition: New
€ 24.99€ 21.84
€ 24.99
€ 21.84
paperback. Demonstrates that effective sports marketing epitomizes the science and art of marketing across various contexts. This work includes examples of best practices and covers subjects as diverse as sponsorships, season ticket sales, venue management, and more. It also presents an overview of the techniques in sports marketing. Num Pages: 288 pages, 1, black & white illustrations. BIC Classification: KJS; KNSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 15. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Routledge United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780750679794
- ISBN
- 9780750679794
Paperback
Condition: New
€ 91.77
€ 91.77
Paperback / so. Heiko Frenzen entwickelt ein auf die Vertriebsperspektive adaptiertes Modell zur Erklarung des Teamerfolgs und uberpruft es anschliessend auf Basis einer grosszahligen empirischen Erhebung." Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783824479634
- ISBN
- 9783824479634
Paperback
Condition: New
€ 89.31
€ 89.31
Paperback. Num Pages: 247 pages, 32 black & white tables, biography. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 396.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 247
- Condition
- New
- SKU
- V9783835007666
- ISBN
- 9783835007666
Paperback
Condition: New
€ 66.58
€ 66.58
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: JHB; JHMC; JPS; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 263.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658084806
- ISBN
- 9783658084806
Paperback
Condition: New
€ 48.15
€ 48.15
Paperback / so. Editor(s): Hooffacker, Gabriele; Wolf, Cornelia. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: CBWJ; KJSP; KNTX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658149529
- ISBN
- 9783658149529
Paperback
Condition: New
€ 73.28
€ 73.28
Paperback / so. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Kleinaltenkamp, Dr H C Michael. Num Pages: 767 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJMP; KJS; TBC. Category: (G) General (US: Trade). Dimension: 234 x 156 x 39. Weight in Grams: 1070.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Number of pages
- 767
- Condition
- New
- SKU
- V9783642629631
- ISBN
- 9783642629631
Paperback
Condition: New
€ 110.39
€ 110.39
Hardback. Series: Contributions to Economics. Num Pages: 224 pages, black & white illustrations. BIC Classification: KCF; KCM; KJMV2; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 15. Weight in Grams: 532.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 224
- Condition
- New
- SKU
- V9783319019154
- ISBN
- 9783319019154
Hardback
Condition: New
€ 128.24
€ 128.24
paperback. Editor(s): Thore, Sten. Num Pages: 409 pages, biography. BIC Classification: KCH; KJSA; TJFM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 652.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 409
- Condition
- New
- SKU
- V9781461353454
- ISBN
- 9781461353454
Paperback
Condition: New
€ 250.63
€ 250.63
Paperback / so. Mit einem Geleitwort von Univ.-Prof. Dr. Cornelia Zanger Series: Markenkommunikation Und Beziehungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834924469
- ISBN
- 9783834924469
Paperback
Condition: New
€ 83.79
€ 83.79
Hardback.
Das Telefon gewinnt im Fundraising zunehmend an Stellenwert, denn mit diesem Instrument lassen sich die hochsten Effektivitatsraten bei der Spendergewinnung erzielen. Allerdings besitzt die Non-Profit-Branche noch kaum Erfahrungswerte mit dieser Form des Direktmarketings. Dieser Praxisleitfaden fur den Einsatz des Telefons im Fundraising deckt alle relevanten Themenbereiche ab: Rechtsgrundlagen, Personal, Controlling, Technik, Zielgruppenauswahl, Adressqualifikation sowie Kalkulationsgrundlagen. Mit zahlreichen Checklisten und Musterdialogen - eine unentbehrliche Arbeitsgrundlage fur die aktive Gewinnung und professionelle Betreuung von Spendern am Telefon. ​
BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 333.- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783834940988
- ISBN
- 9783834940988
Hardback
Condition: New
€ 61.41
€ 61.41
Paperback / so. Num Pages: 341 pages, black & white illustrations, bibliography. BIC Classification: JF; KJS. Category: (G) General (US: Trade). Weight in Grams: 557.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 341
- Condition
- New
- SKU
- V9783531125954
- ISBN
- 9783531125954
Paperback
Condition: New
€ 73.18
€ 73.18
Telekommunikation Und Die Globale Wirtschaftliche Entwicklung
. Ed(S): Picot, Arnold; Quadt, Hans-Peter
paperback. Editor(s): Picot, Arnold; Quadt, Hans-Peter. Num Pages: 124 pages, black & white illustrations, bibliography. BIC Classification: KC; KJSA. Category: (G) General (US: Trade). Dimension: 234 x 156 x 6. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2005th Edition
- Number of pages
- 124
- Condition
- New
- SKU
- V9783540257783
- ISBN
- 9783540257783
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 17. Weight in Grams: 380.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470168363
- ISBN
- 9780470168363
Paperback
Condition: New
€ 18.99€ 15.19
€ 18.99
€ 15.19
Paperback. With suggestions and advice on how to conduct phone surveys, this volume deals both with the coverage and use of landline and mobile phones in Europe, and also addresses the challenge to statistical researchers of the phenomenon of 'mobile only' households. Editor(s): Hader, Sabine; Hader, Michael; Kuhne, Mike. Num Pages: 340 pages, biography. BIC Classification: JHB; JHBC; KJS; TJK. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642445194
- ISBN
- 9783642445194
Paperback
Condition: New
€ 194.49
€ 194.49