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Sales & marketing
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Sales & marketing
Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
- Publisher
- McGraw-Hill Education - Europe New York
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2001
- Edition
- Illustrated
- Condition
- New
- SKU
- V9780071364157
- ISBN
- 9780071364157
Hardback
Condition: New
€ 35.99€ 26.29
€ 35.99
€ 26.29
Paperback. This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! Num Pages: 176 pages, Illustrations. BIC Classification: KJC; KJH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 12. Weight in Grams: 350.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780273687863
- ISBN
- 9780273687863
Paperback
Condition: New
€ 20.99€ 16.75
€ 20.99
€ 16.75
Paperback. Think Freakonomics meets The Undercover Economist The Inner Lives of Markets is a journey into the mysterious corners of everyday economics. Who buys, who sells, why it matters, when it works, and what to do when it breaks. Num Pages: 224 pages. BIC Classification: JFFT; KCC; KCY; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781444788587
- ISBN
- 9781444788587
Paperback
Condition: New
€ 17.99€ 13.47
€ 17.99
€ 13.47
Hardcover. A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends. Num Pages: 448 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 30. Weight in Grams: 862.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9780470740316
- ISBN
- 9780470740316
Hardback
Condition: New
€ 62.64
€ 62.64
Hardcover. Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 149 x 24. Weight in Grams: 432.
- Publisher
- Wiley
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471738947
- ISBN
- 9780471738947
Hardback
Condition: New
€ 31.99€ 22.87
€ 31.99
€ 22.87
Hardcover. The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 227 x 31. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471706441
- ISBN
- 9780471706441
Hardback
Condition: New
€ 35.99€ 28.67
€ 35.99
€ 28.67
Paperback. A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 154 x 20. Weight in Grams: 342.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780349412986
- ISBN
- 9780349412986
Paperback
Condition: New
€ 19.99€ 15.06
€ 19.99
€ 15.06
Paperback. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector. Series: Rotman-UTP Publishing. Num Pages: 296 pages. BIC Classification: KCA; KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152. .
- Publisher
- University of Toronto Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- Reprint
- Condition
- New
- SKU
- V9781487521820
- ISBN
- 9781487521820
Paperback
Condition: New
€ 35.99€ 33.05
€ 35.99
€ 33.05
CD-Audio. Shows that the future of business does not lie in hits, but in what used to be regarded as misses - the endlessly long tail of that same curve. This work takes a look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. Num Pages: 7 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 124 x 148 x 51. Weight in Grams: 356.
- Publisher
- Cornerstone United Kingdom
- Format
- CD
- Publication date
- 2007
- Condition
- New
- SKU
- V9781846570872
- ISBN
- 9781846570872
CD
Condition: New
€ 24.99€ 17.27
€ 24.99
€ 17.27
Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
- Publisher
- Cornerstone
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781847940360
- ISBN
- 9781847940360
Paperback
Condition: New
€ 16.99€ 12.64
€ 16.99
€ 12.64
Hardback. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 408
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464912
- ISBN
- 9780749464912
Hardback
Condition: New
€ 48.99€ 44.26
€ 48.99
€ 44.26
Paperback. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182.
- Publisher
- LID Publishing Inc
- Number of pages
- 104
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781907794469
- ISBN
- 9781907794469
Paperback
Condition: New
€ 17.99€ 14.50
€ 17.99
€ 14.50
The Market Research and Insight Yearbook: Transforming Evidence into I...
The Market Research Society
Hardback. In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results. Num Pages: 208 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 175 x 19. Weight in Grams: 703.
- Publisher
- Kogan Page Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478339
- ISBN
- 9780749478339
Hardback
Condition: New
€ 42.99€ 38.70
€ 42.99
€ 38.70
Hardcover. This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow. Num Pages: 244 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 188 x 24. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 244
- Condition
- New
- SKU
- V9780787902759
- ISBN
- 9780787902759
Hardback
Condition: New
€ 56.95
€ 56.95
Hardcover. Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 170 x 22. Weight in Grams: 438.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 238
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118131367
- ISBN
- 9781118131367
Hardback
Condition: New
€ 32.99€ 32.50
€ 32.99
€ 32.50
Hardback. Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. Series: ISTE. Num Pages: 320 pages, Illustrations. BIC Classification: KJS; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- ISTE Ltd and John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781848211049
- ISBN
- 9781848211049
Hardback
Condition: New
€ 172.33
€ 172.33
Hardback. Discover what's possible when the art and science of marketing collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 232 x 23. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118883433
- ISBN
- 9781118883433
Hardback
Condition: New
€ 30.99€ 22.02
€ 30.99
€ 22.02
Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471356592
- ISBN
- 9780471356592
Hardback
Condition: New
€ 53.29€ 45.88
€ 53.29
€ 45.88
Hardcover. Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Series: Wiley Nonprofit Authority. Num Pages: 256 pages, illustrations (black and white). BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 21. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781118583425
- ISBN
- 9781118583425
Hardback
Condition: New
€ 56.71
€ 56.71
Paperback. An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Num Pages: 224 pages, , black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 16. Weight in Grams: 282.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470503928
- ISBN
- 9780470503928
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? This book helps you understand how social web technologies work, and learn practical and effective ways to reach people who frequent these sites. Num Pages: 346 pages, black & white illustrations, figures. BIC Classification: KJS; UMWS. Category: (P) Professional & Vocational. Dimension: 232 x 180 x 23. Weight in Grams: 668.
- Publisher
- O'Reilly Media, Inc, USA United States
- Number of pages
- 346
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780596156817
- ISBN
- 9780596156817
Paperback
Condition: New
€ 26.99€ 26.88
€ 26.99
€ 26.88
Paperback. Offers practical lessons that broke down the boundaries of traditional product-pitch selling. Based on the world-renowned Miller Heiman sales training programme, this title teaches you how to identify your customer's real needs, tailor sales you make to one specific client and earn and maintain your credibility. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 154 x 15. Weight in Grams: 370.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9780749462918
- ISBN
- 9780749462918
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Hardback. When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels. Num Pages: 304 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 28. Weight in Grams: 490.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071548335
- ISBN
- 9780071548335
Hardback
Condition: New
€ 30.99€ 21.95
€ 30.99
€ 21.95
Hardcover. An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Num Pages: 234 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 446.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 234
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118206676
- ISBN
- 9781118206676
Hardback
Condition: New
€ 27.99€ 21.16
€ 27.99
€ 21.16