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Sales & marketing

Results 433 - 456 of 2512

Sales & marketing

Paperback. 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. Editor(s): Easey, Mike. Series: Wiley Desktop Editions. Num Pages: 280 pages, Illustrations. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 243 x 174 x 16. Weight in Grams: 484.
Publisher
John Wiley and Sons Ltd
Number of pages
280
Format
Paperback
Publication date
2008
Edition
3rd Edition
Condition
New
SKU
V9781405139533
ISBN
9781405139533
Paperback
Condition: New

€ 41.25

Hardcover.

Key strategies for long-term, sustainable customerrelationships

With nearly every sector of the marketplace challenged likenever before, sales professionals are under pressure now more thanever. Success demands superior strategies and precise execution. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 27. Weight in Grams: 496.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
304
Format
Hardback
Publication date
2010
Edition
2nd Edition
Condition
New
SKU
V9780470533116
ISBN
9780470533116
Hardback
Condition: New

€ 27.99
€ 20.96

Hardback. Editor(s): Prange, Christiane. Series: Management for Professionals. Num Pages: 237 pages, 21 black & white illustrations, 16 colour illustrations, biography. BIC Classification: 1FPC; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 168 x 243 x 19. Weight in Grams: 516.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9783319291383
ISBN
9783319291383
Hardback
Condition: New

€ 92.38

Hardcover. Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 53. Weight in Grams: 488.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
272
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780470922231
ISBN
9780470922231
Hardback
Condition: New

€ 25.99
€ 19.32

Paperback. Series: HBR's 10 Must Reads. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 210 x 138 x 15. Weight in Grams: 250.
Publisher
Harvard Business Review Press
Format
Paperback
Publication date
2013
Condition
New
SKU
V9781422189887
ISBN
9781422189887
Paperback
Condition: New

€ 26.99
€ 22.64

Paperback. Num Pages: 208 pages. BIC Classification: KJM; KJP; KJS. Category: (G) General (US: Trade). Dimension: 210 x 140 x 18. Weight in Grams: 228.
Publisher
BenBella Books
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781941631218
ISBN
9781941631218
Paperback
Condition: New

€ 17.99
€ 15.74

Hardcover. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Num Pages: 224 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 21. Weight in Grams: 354.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
224
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470614181
ISBN
9780470614181
Hardback
Condition: New

€ 25.99
€ 21.09

Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
576
Format
Paperback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470994658
ISBN
9780470994658
Paperback
Condition: New

€ 77.46

Hardcover. The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. Num Pages: 324 pages, illustrations (black and white). BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 630.
Publisher
John Wiley & Sons Inc United States
Number of pages
324
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118676936
ISBN
9781118676936
Hardback
Condition: New

€ 31.99
€ 24.89

paperback. Presents a practical, method for growth that involves cross-functional teams and continuous testing and iteration. This book is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results. Num Pages: 320 pages. BIC Classification: KJC; KJD; KJS; VSC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. .
Publisher
Virgin Books
Format
Paperback
Publication date
2017
Condition
New
SKU
V9780753545379
ISBN
9780753545379
Paperback
Condition: New

€ 19.00
€ 15.70

Hardback. Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 157 x 27. Weight in Grams: 594.
Publisher
Harvard Business Review Press United States
Number of pages
272
Format
Hardback
Publication date
2012
Edition
0th Edition
Condition
New
SKU
V9781422143568
ISBN
9781422143568
Hardback
Condition: New

€ 30.99
€ 27.61

Hardcover. Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Num Pages: 218 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 149 x 22. Weight in Grams: 410.

Publisher
John Wiley & Sons Inc
Number of pages
218
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118167762
ISBN
9781118167762
Hardback
Condition: New

€ 25.99
€ 19.44

Paperback. Num Pages: 240 pages, illustrations. BIC Classification: KJP; KJSU. Category: (U) Tertiary Education (US: College). Dimension: 205 x 252 x 7. Weight in Grams: 386.
Publisher
Pearson Education (US) United States
Number of pages
240
Format
Paperback
Publication date
2013
Edition
6th Edition
Condition
New
SKU
V9780133056259
ISBN
9780133056259
Paperback
Condition: New

€ 165.59

Paperback. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 252 pages, biography. BIC Classification: KC; KJC; KJS; KJSM; KJVS. Category: (G) General (US: Trade). Dimension: 158 x 244 x 20. Weight in Grams: 398.
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2014
Edition
1st ed. 2014
Condition
New
SKU
V9781349495580
ISBN
9781349495580
Paperback
Condition: New

€ 26.99
€ 23.59

Paperback. There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 296.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
208
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470560914
ISBN
9780470560914
Paperback
Condition: New

€ 39.65

Hardback. Reveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types. Num Pages: 225 pages, illustrations (some colour). BIC Classification: KJM; KJP; KJSP; U. Category: (P) Professional & Vocational. Dimension: 242 x 191 x 16. Weight in Grams: 564.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
225
Format
Hardback
Publication date
2001
Edition
4th Edition
Condition
New
SKU
V9780071369978
ISBN
9780071369978
Hardback
Condition: New

€ 49.99
€ 40.03

Hardcover. Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time. Num Pages: 272 pages, , black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 24. Weight in Grams: 466.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
272
Format
Hardback
Publication date
2008
Edition
2nd Edition
Condition
New
SKU
V9780470223390
ISBN
9780470223390
Hardback
Condition: New

€ 30.99
€ 22.02

Paperback. Num Pages: 144 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 202 x 141 x 12. Weight in Grams: 164.
Publisher
Profile Books Ltd
Format
Paperback
Publication date
2014
Edition
Main
Condition
New
SKU
V9781781254363
ISBN
9781781254363
Paperback
Condition: New

€ 13.99
€ 10.87

Paperback. What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic soundbites influence election results and even government policies? This book deals with these questions. Num Pages: 320 pages. BIC Classification: 1DBK; JPVL; JPVN; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 154 x 24. Weight in Grams: 420.
Publisher
Faber & Faber
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780571312382
ISBN
9780571312382
Paperback
Condition: New

€ 9.45

Paperback. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781292076690
ISBN
9781292076690
Paperback
Condition: New

€ 19.99
€ 15.91

Paperback. Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? This title shows you how to protect those crucial accounts that you can't afford to lose. It describes a process that helps to improve your most important business relationships. Num Pages: 192 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 155 x 231 x 14. Weight in Grams: 306.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2011
Edition
3rd Edition
Condition
New
SKU
V9780749462901
ISBN
9780749462901
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Num Pages: 496 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 191 x 25. Weight in Grams: 968.
Publisher
Pearson Education Limited United Kingdom
Number of pages
496
Format
Paperback
Publication date
2013
Edition
6th Edition
Condition
New
SKU
V9780273757733
ISBN
9780273757733
Paperback
Condition: New

€ 96.35

Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781785603136
ISBN
9781785603136
Hardback
Condition: New

€ 123.99

Paperback. Presents an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. It introduces specific methods, reviews their strengths and limitations. Num Pages: 240 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 190 x 240 x 21. Weight in Grams: 730.
Publisher
BIS Publishers
Format
Paperback
Publication date
2015
Condition
New
SKU
V9789063693534
ISBN
9789063693534
Paperback
Condition: New

€ 41.99
€ 39.16

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