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Sales & marketing

Results 409 - 432 of 2512

Sales & marketing

Hardcover. Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more. Num Pages: 224 pages, 20 black & white illustrations, 10 charts. BIC Classification: KJC; KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 242 x 160 x 21. Weight in Grams: 384.
Publisher
Palgrave Macmillan
Number of pages
224
Format
Hardback
Publication date
2013
Edition
2013 ed.
Condition
New
SKU
V9781137003072
ISBN
9781137003072
Hardback
Condition: New

€ 52.99
€ 18.90

Paperback. In the knowledge economy, people may be hired for their technical or creative abilities. However, their promotion track still depends on their ability to sell themselves, their organisations, and develop new business. The guide covers: how to generate leads, how to convert leads into new business, and how to assemble tactics into strategies. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 153 x 24. Weight in Grams: 550.
Publisher
Adams Media Corporation United States
Number of pages
336
Format
Paperback
Publication date
2008
Edition
Second Edition
Condition
New
SKU
V9781598695885
ISBN
9781598695885
Paperback
Condition: New

€ 16.59

Paperback. Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. Num Pages: 432 pages. BIC Classification: KJN; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Cornerstone
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781847941435
ISBN
9781847941435
Paperback
Condition: New

€ 17.99
€ 13.47

Paperback. How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. Num Pages: 208 pages. BIC Classification: GTC; JFDV; KJSA. Category: (P) Professional & Vocational. Dimension: 159 x 232 x 19. Weight in Grams: 340.
Publisher
Manchester University Press
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781784992453
ISBN
9781784992453
Paperback
Condition: New

€ 38.38

Paperback. This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. Num Pages: 384 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 190 x 21. Weight in Grams: 608.
Publisher
John Wiley and Sons Ltd United States
Number of pages
384
Format
Paperback
Publication date
2006
Edition
2nd Edition
Condition
New
SKU
V9780471772729
ISBN
9780471772729
Paperback
Condition: New

€ 25.99
€ 19.37

Hardcover. During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. Num Pages: 272 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 480.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
272
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470624357
ISBN
9780470624357
Hardback
Condition: New

€ 27.99
€ 21.16

Paperback. Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent demand and customer price sensitivity. Num Pages: 351 pages, 116 black & white illustrations, 46 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 498.
Publisher
Gabler Verlag
Format
Paperback
Publication date
2011
Edition
2011th Edition
Condition
New
SKU
V9783834927491
ISBN
9783834927491
Paperback
Condition: New

€ 188.99

Paperback. .
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781473904019
ISBN
9781473904019
Paperback
Condition: New

€ 72.40

Hardcover. Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money.

Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 15. Weight in Grams: 414.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
256
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470563632
ISBN
9780470563632
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. Meet the characters from the hit BBC series, Beck. The fifth book in the classic Martin Beck detective series from the 1960s - the novels that shaped the future of Scandinavian crime writing. Series: The Martin Beck Series. Num Pages: 288 pages. BIC Classification: JPQB; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 197 x 129 x 20. Weight in Grams: 230.
Publisher
HarperCollins Publishers
Number of pages
288
Format
Paperback
Publication date
2011
Edition
(Reissue)
Condition
New
SKU
V9780007439157
ISBN
9780007439157
Paperback
Condition: New

€ 13.99
€ 10.70

Hardback. Num Pages: 131 pages, 5 black & white illustrations, biography. BIC Classification: KJL; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 319.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9781137561053
ISBN
9781137561053
Hardback
Condition: New

€ 75.08

paperback. Filled with specific defusing tactics and key behavioral insights, this new edition shows how to reduce stress, find the right words to say, and handle hostile customers with ease and confidence. Series: Perfect Phrases Series. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 203 x 132 x 16. Weight in Grams: 236.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
256
Format
Paperback
Publication date
2010
Edition
2nd Edition
Condition
New
SKU
V9780071745062
ISBN
9780071745062
Paperback
Condition: New

€ 23.99
€ 17.61

Paperback. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. Num Pages: 288 pages. BIC Classification: KJC; KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 21. Weight in Grams: 280.
Publisher
Penguin Books Ltd United States
Number of pages
288
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781591846284
ISBN
9781591846284
Paperback
Condition: New

€ 20.99
€ 18.40

Paperback. You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. Num Pages: 358 pages, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 209 x 170 x 20. Weight in Grams: 534.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
358
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9781907312427
ISBN
9781907312427
Paperback
Condition: New

€ 26.99
€ 20.17

Hardback. Num Pages: 224 pages. BIC Classification: KFFR; KJS. Category: (G) General (US: Trade). Dimension: 260 x 218. .
Publisher
Braun Publishing AG
Format
Hardback
Publication date
2017
Edition
Bilingual
Condition
New
SKU
V9783037682210
ISBN
9783037682210
Hardback
Condition: New

€ 59.36
€ 54.69

Paperback. An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills. Num Pages: 400 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 155 x 229 x 24. Weight in Grams: 548.
Publisher
SAGE Publications Inc
Format
Paperback
Publication date
2015
Edition
4th Edition
Condition
New
SKU
V9781452291581
ISBN
9781452291581
Paperback
Condition: New

€ 156.51

Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976.
Publisher
Kogan Page Ltd
Number of pages
512
Format
Paperback
Publication date
2012
Edition
5th Edition
Condition
New
SKU
V9780749465155
ISBN
9780749465155
Paperback
Condition: New

€ 53.46
€ 53.14

Paperback. .
Publisher
Pearson Education Limited
Number of pages
208
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780273792857
ISBN
9780273792857
Paperback
Condition: New

€ 23.99
€ 17.61

Paperback. Explains why some sales letters work and most don't. This title shows how to write copy that any business can use. Num Pages: 240 pages, black & white illustrations. BIC Classification: CBWT; KJS. Category: (G) General (US: Trade). Dimension: 141 x 214 x 17. Weight in Grams: 236.
Publisher
Adams Media
Format
Paperback
Publication date
2011
Edition
4th Edition
Condition
New
SKU
V9781440511417
ISBN
9781440511417
Paperback
Condition: New

€ 13.99
€ 10.69

Hardcover. .
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Format
Hardback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9783662471265
ISBN
9783662471265
Hardback
Condition: New

€ 135.15

Paperback. Num Pages: 464 pages, 197 color illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 221 x 283 x 26. Weight in Grams: 1552.
Publisher
Bloomsbury Publishing Plc
Format
Paperback
Publication date
2015
Edition
3rd Edition
Condition
New
SKU
V9781628921571
ISBN
9781628921571
Paperback
Condition: New

€ 130.72
€ 115.67

Paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: KCH; KFF; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 235 x 19. Weight in Grams: 428.
Publisher
Princeton University Press
Format
Paperback
Publication date
2015
Edition
Reprint
Condition
New
SKU
V9780691168210
ISBN
9780691168210
Paperback
Condition: New

€ 53.48
€ 42.38

Paperback. .
Publisher
Filament Publishing Ltd
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781910125045
ISBN
9781910125045
Paperback
Condition: New

€ 21.99
€ 16.70

Hardcover. An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Num Pages: 234 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 446.
Publisher
John Wiley & Sons Inc
Number of pages
234
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118206676
ISBN
9781118206676
Hardback
Condition: New

€ 27.99
€ 21.16

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