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Sales & marketing

Results 409 - 432 of 1150

Sales & marketing

Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288.
Publisher
Pearson Education (US) United States
Number of pages
208
Format
Paperback
Publication date
2005
Edition
2nd
Condition
New
SKU
V9780321348104
ISBN
9780321348104
Paperback
Condition: New

€ 32.99
€ 29.79

Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
Publisher
John Wiley & Sons Inc United States
Number of pages
168
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781118554005
ISBN
9781118554005
Paperback
Condition: New

€ 46.13

Hardcover. .
Publisher
Springer
Format
Hardback
Publication date
1994
Edition
1994th Edition
Condition
New
SKU
V9780412610103
ISBN
9780412610103
Hardback
Condition: New

€ 130.24
€ 46.67

Paperback. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780273758747
ISBN
9780273758747
Paperback
Condition: New

€ 81.47

Paperback. Outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 15. Weight in Grams: 444.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469924
ISBN
9780749469924
Paperback
Condition: New

€ 40.99
€ 36.32

Paperback. This book takes you step-by-step the key elements of excellent customer service, and show you how your business can improve now and how to get your customers coming back for more. Num Pages: 216 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 216 x 147 x 18. Weight in Grams: 280. Get Brilliant Results Fast. 216 pages. This book takes you step-by-step the key elements of excellent customer service, and show you how your business can improve now and how to get your customers coming back for more. Cateogry: (P) Professional & Vocational. BIC Classification: KJSU. Dimension: 216 x 147 x 18. Weight: 282.
Publisher
Crimson Publishing
Number of pages
216
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781854584823
ISBN
9781854584823
Paperback
Condition: New

€ 17.99
€ 13.47

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
2nd Edition
Condition
New
SKU
V9781138919525
ISBN
9781138919525
Paperback
Condition: New

€ 142.15

Paperback. Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 248.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2010
Edition
2nd
Condition
New
SKU
V9780749460570
ISBN
9780749460570
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. Num Pages: 262 pages, 15 black & white tables, 72 black & white line drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 362.
Publisher
Taylor & Francis Ltd United States
Number of pages
262
Format
Paperback
Publication date
2014
Edition
3rd Edition
Condition
New
SKU
V9780765640369
ISBN
9780765640369
Paperback
Condition: New

€ 91.74

Paperback. Num Pages: 272 pages, 200 colour illus. BIC Classification: KJE; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 213 x 291 x 2. Weight in Grams: 1022.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781474233323
ISBN
9781474233323
Paperback
Condition: New

€ 52.99
€ 44.42

Paperback. Modern analysis of link between journalism and PR Series: Reuters Challenges. Num Pages: 160 pages, illustrations. BIC Classification: JFD; KJSP; KNTJ. Category: (UU) Undergraduate. Dimension: 143 x 217 x 12. Weight in Grams: 218.
Publisher
I.B. Tauris & Co. Ltd.
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781784530624
ISBN
9781784530624
Paperback
Condition: New

€ 25.99
€ 22.71

Hardback. A resource for providing learning, training and development within contact centres. It also offers call centre managers and trainers information with which to benchmark training and identifies best practice in learning and development. It addresses the key areas of training call centre staff. Num Pages: 336 pages, Illustrations. BIC Classification: KJMV2; KJSU. Category: (P) Professional & Vocational. Dimension: 246 x 163 x 29. Weight in Grams: 734.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
336
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780749450885
ISBN
9780749450885
Hardback
Condition: New

€ 59.19
€ 58.70

Paperback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, 23 black & white halftones, 8 tables, 6 figures. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 235 x 155 x 14. Weight in Grams: 366.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9781844578382
ISBN
9781844578382
Paperback
Condition: New

€ 45.99
€ 38.12

Hardback. A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain Num Pages: 240 pages, black & white line drawings, figures. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 23. Weight in Grams: 468.
Publisher
McGraw-Hill Education - Europe
Number of pages
240
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780071752855
ISBN
9780071752855
Hardback
Condition: New

€ 24.99
€ 18.58

Paperback. The essential guide to achieving devout and loyal customers. Num Pages: 224 pages, Diagrams & tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 137 x 313 x 23. Weight in Grams: 302.
Publisher
Lid Publishing
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781910649541
ISBN
9781910649541
Paperback
Condition: New

€ 17.99
€ 14.47

Paperback. A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers. Num Pages: 256 pages. BIC Classification: JFD; KJP; KJS; UDBS. Category: (G) General (US: Trade). Dimension: 159 x 234 x 20. Weight in Grams: 496.
Publisher
Crimson Publishing
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781780591452
ISBN
9781780591452
Paperback
Condition: New

€ 23.99
€ 16.54

Paperback. Provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Num Pages: 232 pages, 1, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 18. Weight in Grams: 416.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
232
Format
Paperback
Publication date
2009
Edition
1st
Condition
New
SKU
V9780749455125
ISBN
9780749455125
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. 39 essential rules to delivering impeccable service - from the man who ran Disneyworld. Num Pages: 208 pages. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 135 x 16. Weight in Grams: 256.
Publisher
Profile Books Ltd
Format
Paperback
Publication date
2013
Edition
Main
Condition
New
SKU
V9781781251225
ISBN
9781781251225
Paperback
Condition: New

€ 17.99
€ 13.27

Hardback. When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 239 x 197 x 21. Weight in Grams: 762.
Publisher
HarperCollins Publishers Inc
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780062273062
ISBN
9780062273062
Hardback
Condition: New

€ 26.99
€ 22.02

Paperback. Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story. Series: The Authority Guides. Num Pages: 112 pages. BIC Classification: KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 170 x 120. .
Publisher
SRA Books
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781909116863
ISBN
9781909116863
Paperback
Condition: New

€ 13.99
€ 11.05

Hardback. .
Publisher
Taylor & Francis Ltd
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781472480248
ISBN
9781472480248
Hardback
Condition: New

€ 48.63

Paperback. Joe Girard, 'the world's greatest salesman' according to the Guinness Book of Records, shares his method of salesmanship in this indispensable book, now updated for the twenty-first century. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 141 x 12. Weight in Grams: 180.
Publisher
Touchstone
Number of pages
192
Format
Paperback
Publication date
2006
Edition
Reprint
Condition
New
SKU
V9780743273961
ISBN
9780743273961
Paperback
Condition: New

€ 15.99
€ 11.54

Paperback. Num Pages: 256 pages, 124 black & white illustrations, 17 black & white tables, 45 black & white halftones, 79. BIC Classification: KJC; KJP; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 156 x 234 x 12. Weight in Grams: 372.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780415690751
ISBN
9780415690751
Paperback
Condition: New

€ 73.40
€ 66.90

Paperback. Num Pages: 224 pages. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 140 x 216 x 10. Weight in Grams: 288.
Publisher
John Wiley & Sons Australia Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780730315124
ISBN
9780730315124
Paperback
Condition: New

€ 19.99
€ 16.93

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