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Sales & marketing

Results 289 - 312 of 1150

Sales & marketing

Hardcover. Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 170 x 22. Weight in Grams: 438.
Publisher
John Wiley & Sons Inc United States
Number of pages
238
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118131367
ISBN
9781118131367
Hardback
Condition: New

€ 32.99
€ 32.50

Hardcover. A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Num Pages: 208 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc United States
Number of pages
208
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781118988923
ISBN
9781118988923
Hardback
Condition: New

€ 32.99
€ 23.73

Hardback. Handle issues and crises more successfully and effectively with minimum damage and disruption. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 166 x 242 x 24. Weight in Grams: 578.
Publisher
Kogan Page Ltd
Format
Hardback
Publication date
2015
Edition
Re-issue
Condition
New
SKU
V9780749476533
ISBN
9780749476533
Hardback
Condition: New

€ 114.86
€ 110.94

Paperback. Public relations is an essential element in effective and successful business. This fourth edition covers areas such as: international public relations; crisis management; sponsorship; education and training; and career prospects. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1DBK; KJSP. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 12. Weight in Grams: 328. Some shelf wear
Condition
Used, Very Good
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
1995
Edition
4th Edition
SKU
KTK0097290
ISBN
9780750623186
Paperback
Condition: Used, Very Good

€ 4.99

Paperback. Gives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process for winning sales opportunities and shows you how to: qualify the prospect for forecasting accuracy, and communicate your strategy to your team. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 12. Weight in Grams: 242.
Publisher
McGraw-Hill Education - Europe
Format
Paperback
Publication date
2003
Edition
Reprint
Condition
New
SKU
V9780071418713
ISBN
9780071418713
Paperback
Condition: New

€ 24.99
€ 21.84

Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119345114
ISBN
9781119345114
Hardback
Condition: New

€ 25.99
€ 21.18

Hardback. .
Publisher
McGraw-Hill Education - Europe
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780071847827
ISBN
9780071847827
Hardback
Condition: New

€ 34.99
€ 25.44

Paperback. Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. Num Pages: 432 pages, Illustrations. BIC Classification: KJSU; UFL. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 25. Weight in Grams: 664.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
432
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470343258
ISBN
9780470343258
Paperback
Condition: New

€ 26.99
€ 22.12

Paperback. Your fastest route to successful key account management Learn in a week, what the experts learn about negotiation in a lifetime. Written by Grant Stewart, a leading expert on key account management, Successful Key Account Management In A Week gives you the insider secrets to building successful relationships with your customers. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473608542
ISBN
9781473608542
Paperback
Condition: New

€ 15.99
€ 11.88

Paperback. Shows you how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. This title offers the following SNAP rules Keep It Simple: Make things easy and clear for your customers; Be invaluable: Stand out by being the person your customers can't live without. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 141 x 215 x 21. Weight in Grams: 280.
Publisher
Penguin Putnam Inc United States
Number of pages
320
Format
Paperback
Publication date
2012
Edition
Reprint
Condition
New
SKU
V9781591844709
ISBN
9781591844709
Paperback
Condition: New

€ 23.99
€ 17.66

Paperback. Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It will challenge students' thinking and help them get a good mark in their exams. Series: Very Short, Fairly Interesting & Cheap Books. Num Pages: 160 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 198 x 129 x 9. Weight in Grams: 163.
Publisher
SAGE Publications Inc United Kingdom
Number of pages
160
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9781412930888
ISBN
9781412930888
Paperback
Condition: New

€ 24.30

Hardback. Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. Num Pages: 288 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 161 x 26. Weight in Grams: 482.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780787998301
ISBN
9780787998301
Hardback
Condition: New

€ 35.99
€ 28.86

Paperback. Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice. Num Pages: 256 pages. BIC Classification: JFD; JPVL; JPVN; KJSP. Category: (G) General (US: Trade). Dimension: 217 x 135 x 22. Weight in Grams: 282.
Publisher
Biteback Publishing
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781849549981
ISBN
9781849549981
Paperback
Condition: New

€ 17.99
€ 14.20

Paperback. .
Publisher
Apple Academic Press Inc. Canada
Number of pages
230
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781771883481
ISBN
9781771883481
Paperback
Condition: New

€ 108.19

Hardcover. Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service. Num Pages: 176 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 152 x 18. Weight in Grams: 350.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
176
Format
Hardback
Publication date
2009
Edition
Reprint
Condition
New
SKU
V9780470457993
ISBN
9780470457993
Hardback
Condition: New

€ 33.99
€ 24.41

Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2017
Edition
7th Edition
Condition
New
SKU
V9781292089584
ISBN
9781292089584
Paperback
Condition: New

€ 88.33

Paperback. Presents seven timeless laws for businesses and individuals in a world that is dominated by rapid change and digital technology. This title shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 152 x 21. Weight in Grams: 338.
Publisher
Ebury Publishing United Kingdom
Number of pages
272
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780091947569
ISBN
9780091947569
Paperback
Condition: New

€ 23.99
€ 16.54

Paperback. Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake. Series: No B. S. Num Pages: 240 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 406.
Publisher
Entrepreneur Press United States
Number of pages
240
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781599184401
ISBN
9781599184401
Paperback
Condition: New

€ 23.99
€ 20.55

Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 139 x 18. Weight in Grams: 412.
Publisher
FT Press
Number of pages
272
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273731276
ISBN
9780273731276
Paperback
Condition: New

€ 19.99
€ 15.91

Hardback. This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 298 x 21. Weight in Grams: 526.
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781786354563
ISBN
9781786354563
Hardback
Condition: New

€ 104.41

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
10th Edition
Condition
New
SKU
V9781337282659
ISBN
9781337282659
Paperback
Condition: New

€ 101.31

Paperback. Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 154 x 18. Weight in Grams: 384.
Condition
Used, Like New
Publisher
John Wiley & Sons Inc
Number of pages
272
Format
Paperback
Publication date
2003
Edition
1st Edition
SKU
KT00000875
ISBN
9780470853580
Paperback
Condition: Used, Like New

€ 4.99

Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
Publisher
Profile Books Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2000
Condition
New
SKU
V9781861976055
ISBN
9781861976055
Paperback
Condition: New

€ 15.99
€ 11.70

Paperback. Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 141 x 22. Weight in Grams: 368.
Publisher
Kogan Page Ltd
Number of pages
304
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780749462871
ISBN
9780749462871
Paperback
Condition: New

€ 33.99
€ 28.94

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