×


 x 

Shopping cart

Sales & marketing

Results 289 - 312 of 2512

Sales & marketing

Paperback. Editor(s): Adhikari, Atanu; Roy, Sanjit Kumar. Num Pages: 91 pages, 1 black & white illustrations, 8 colour illustrations, biography. BIC Classification: KJSM; KNS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Publisher
Springer International Publishing AG
Format
Paperback
Publication date
2017
Edition
1st ed. 2017
Condition
New
SKU
V9783319526966
ISBN
9783319526966
Paperback
Condition: New

€ 57.11

Paperback. Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies. Num Pages: 392 pages, Illustrated. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 227 x 153 x 24. Weight in Grams: 594.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
392
Format
Paperback
Publication date
2010
Edition
3rd Edition
Condition
New
SKU
V9781856177733
ISBN
9781856177733
Paperback
Condition: New

€ 71.21

Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION

How organizations can deliver significant performance gainsthrough strategic investment in marketing

In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
320
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470504543
ISBN
9780470504543
Hardback
Condition: New

€ 32.99
€ 23.58

Paperback. This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Num Pages: 352 pages, col. Illustrations. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 185 x 22. Weight in Grams: 924.
Publisher
Fairchild Pubns
Number of pages
352
Format
Paperback
Publication date
2010
Condition
New
SKU
V9781563677380
ISBN
9781563677380
Paperback
Condition: New

€ 124.59

Paperback. Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 188 x 18. Weight in Grams: 520.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
336
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470637623
ISBN
9780470637623
Paperback
Condition: New

€ 30.99
€ 23.86

Paperback. The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability. Num Pages: 528 pages, col. Illustrations. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 255 x 200 x 34. Weight in Grams: 1664.
Publisher
Bloomsbury Publishing PLC
Number of pages
528
Format
Paperback
Publication date
2012
Condition
New
SKU
V9781609010782
ISBN
9781609010782
Paperback
Condition: New

€ 170.35

Paperback. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602.
Publisher
Lid Publishing
Format
Paperback
Publication date
2017
Edition
2nd Revised edition
Condition
New
SKU
V9781910649978
ISBN
9781910649978
Paperback
Condition: New

€ 23.99
€ 17.73

Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268.
Publisher
Pearson Education Limited United Kingdom
Number of pages
176
Format
Paperback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780273727347
ISBN
9780273727347
Paperback
Condition: New

€ 17.99
€ 14.24

Paperback. Tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. This title shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrate the benefits for Tesco and its customers. Num Pages: 304 pages, black & white illustrations, colour illustrations, figures. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 155 x 17. Weight in Grams: 450.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2008
Edition
2nd
Condition
New
SKU
V9780749453381
ISBN
9780749453381
Paperback
Condition: New

€ 40.99
€ 36.22

Paperback. Num Pages: 360 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119224853
ISBN
9781119224853
Paperback
Condition: New

€ 30.99
€ 22.00

Paperback. Series: No B. S. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJSA; KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 372.
Publisher
Entrepreneur Press
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781599185330
ISBN
9781599185330
Paperback
Condition: New

€ 16.99
€ 15.43

Paperback. Editor(s): Toumi, Mondher. Num Pages: 204 pages, 25 black & white illustrations, 40 black & white tables. BIC Classification: KJS; KNDP; MMG. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 218 x 293 x 16. Weight in Grams: 526.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781138032187
ISBN
9781138032187
Paperback
Condition: New

€ 148.10

Paperback. .
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781446296622
ISBN
9781446296622
Paperback
Condition: New

€ 64.18

Hardback. The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley's sales bible" (Inc.com) Num Pages: illustrations. BIC Classification: KJC; KJH; KJS; PBT. Category: (P) Professional & Vocational. Dimension: 166 x 240 x 29. Weight in Grams: 484.
Publisher
McGraw-Hill Education
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781259835643
ISBN
9781259835643
Hardback
Condition: New

€ 26.99
€ 20.16

Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
Publisher
John Wiley and Sons Ltd United States
Number of pages
352
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471690160
ISBN
9780471690160
Hardback
Condition: New

€ 31.99
€ 24.80

Paperback. Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 20. Weight in Grams: 496.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9780749473273
ISBN
9780749473273
Paperback
Condition: New

€ 33.99
€ 30.61

Paperback. Num Pages: 585 pages, 3 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KCLT; KJH; KJS. Category: (P) Professional & Vocational. Dimension: 159 x 237 x 37. Weight in Grams: 912.
Publisher
Apress
Format
Paperback
Publication date
2016
Edition
2nd ed.
Condition
New
SKU
V9781484221921
ISBN
9781484221921
Paperback
Condition: New

€ 47.99
€ 41.17

Paperback. Num Pages: 360 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 190 x 21. Weight in Grams: 488.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118725603
ISBN
9781118725603
Paperback
Condition: New

€ 24.99
€ 18.58

Paperback. Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 15. Weight in Grams: 392.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749472092
ISBN
9780749472092
Paperback
Condition: New

€ 36.99
€ 33.15

Hardcover. "Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 29. Weight in Grams: 522.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
320
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470260692
ISBN
9780470260692
Hardback
Condition: New

€ 31.99
€ 24.88

Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
Publisher
Copenhagen Business School Press
Number of pages
315
Format
Paperback
Publication date
2009
Condition
New
SKU
V9788763002271
ISBN
9788763002271
Paperback
Condition: New

€ 51.10
€ 40.41

Hardback. Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others. Num Pages: 210 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 154 x 17. Weight in Grams: 394.
Publisher
Gallup Press
Format
Hardback
Publication date
2005
Condition
New
SKU
V9781595620057
ISBN
9781595620057
Hardback
Condition: New

€ 26.99
€ 22.02

Paperback. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 18. Weight in Grams: 386.
Publisher
New York University Press United States
Number of pages
256
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780814763346
ISBN
9780814763346
Paperback
Condition: New

€ 32.99
€ 29.51

Paperback. .
Publisher
Marshall Cavendish International (Asia) Pte Ltd Singapore
Number of pages
256
Format
Paperback
Publication date
2012
Condition
New
SKU
V9789814382236
ISBN
9789814382236
Paperback
Condition: New

€ 13.99
€ 11.66

Subscribe to our newsletter

News on special offers, signed editions & more!