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Sales & marketing

Results 241 - 264 of 2511

Sales & marketing

Hardcover. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352.
Publisher
Thames & Hudson Ltd
Format
Hardback
Publication date
2016
Edition
3rd Revised edition
Condition
New
SKU
V9780500518984
ISBN
9780500518984
Hardback
Condition: New

€ 33.99
€ 28.66

Hardback. Num Pages: 240 pages, illustrations. BIC Classification: KJC; KJS; KJSM; KJSU. Category: (G) General (US: Trade). Dimension: 220 x 149 x 25. Weight in Grams: 364.
Publisher
Harvard Business Review Press
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781633692077
ISBN
9781633692077
Hardback
Condition: New

€ 34.99
€ 28.14

Hardcover. Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts-the kind of sales that transform your business. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 25. Weight in Grams: 486.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470182697
ISBN
9780470182697
Hardback
Condition: New

€ 30.99
€ 23.86

Hardcover. 8vo.Good copy in original cloth
Condition
Used, Very Good
Publisher
John Wiley & Sons
Format
Hardback
Publication date
2001
Edition
1st Edition
SKU
KEX0257296
ISBN
9780471385097
Hardback
Condition: Used, Very Good

€ 4.99

Paperback. The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 153 x 20. Weight in Grams: 366.
Publisher
Free Press
Number of pages
272
Format
Paperback
Publication date
2001
Edition
New edition
Condition
New
SKU
V9780684860473
ISBN
9780684860473
Paperback
Condition: New

€ 19.99
€ 14.51

Hardback. This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Num Pages: 356 pages, 16 figures, 13 black & white tables, 23 black & white illustrations. BIC Classification: 1F; KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 29. Weight in Grams: 564.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Edition
2nd ed. 2015
Condition
New
SKU
V9781137359162
ISBN
9781137359162
Hardback
Condition: New

€ 67.31

Paperback. An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing. Num Pages: 413 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 22. Weight in Grams: 635.
Publisher
Springer
Format
Paperback
Publication date
2014
Edition
2010th Edition
Condition
New
SKU
V9783642438189
ISBN
9783642438189
Paperback
Condition: New

€ 77.06

Hardback. Series: Columbia Business School Publishing. Num Pages: 360 pages, 83 color and b&w illustrations. BIC Classification: KJC; KJH; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 163 x 239 x 31. Weight in Grams: 722.
Publisher
Columbia University Press
Format
Hardback
Publication date
2017
Condition
New
SKU
V9780231174824
ISBN
9780231174824
Hardback
Condition: New

€ 46.99
€ 33.57

Hardback. Num Pages: 210 pages, biography. BIC Classification: JMJ; KCK; KJMV2; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Edition
1st ed. 2018
Condition
New
SKU
V9783319491530
ISBN
9783319491530
Hardback
Condition: New

€ 52.99
€ 48.52

Hardcover. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119145875
ISBN
9781119145875
Hardback
Condition: New

€ 31.99
€ 22.72

Paperback. BIC Classification: KJSM. Dimension: 240 x 168. .
Publisher
Springer Gabler
Format
Paperback
Publication date
2016
Edition
1. Aufl. 2016 ed.
Condition
New
SKU
V9783658008901
ISBN
9783658008901
Paperback
Condition: New

€ 55.58

Paperback. Rejecting manipulative tactics and emphasizing "process", this book presents the idea of selling as a joint venture and introduces the influential concept of 'Win-Win'. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 231 x 21. Weight in Grams: 442.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2011
Edition
3rd Revised
Condition
New
SKU
V9780749462949
ISBN
9780749462949
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product. Series: The One Minute Manager. Num Pages: 112 pages. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 197 x 129 x 8. Weight in Grams: 88.
Publisher
HarperCollins Publishers
Number of pages
112
Format
Paperback
Publication date
2000
Condition
New
SKU
V9780007104840
ISBN
9780007104840
Paperback
Condition: New

€ 11.99
€ 9.89

Paperback. A handbook of how to succeed in life by an advertising guru. Num Pages: 128 pages, 40 illustrations, (some colour ). BIC Classification: KJSA; VSC. Category: (G) General (US: Trade). Dimension: 180 x 122 x 14. Weight in Grams: 184.
Publisher
Phaidon Press
Format
Paperback
Publication date
2003
Edition
01st Edition
Condition
New
SKU
V9780714843377
ISBN
9780714843377
Paperback
Condition: New

€ 13.99
€ 10.98

Hardcover.

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 150 x 21. Weight in Grams: 404.

Publisher
John Wiley & Sons Inc United States
Number of pages
272
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118489673
ISBN
9781118489673
Hardback
Condition: New

€ 24.99
€ 18.56

Paperback. Num Pages: 280 pages. BIC Classification: KC; KJ; KJS; KJSU. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
Publisher
Pearson FT Press
Format
Paperback
Publication date
2016
Edition
2nd Edition
Condition
New
SKU
V9780134308920
ISBN
9780134308920
Paperback
Condition: New

€ 42.99
€ 32.74

Hardcover. Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 149 x 24. Weight in Grams: 432.
Publisher
Wiley
Number of pages
240
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471738947
ISBN
9780471738947
Hardback
Condition: New

€ 31.99
€ 22.87

Paperback. In order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed "guru's guru," joins forces with a pair of elite consultants to deliver a dynamic must read for successfully negotiating relationships in today's bold new economy. Num Pages: 256 pages, Illustrations. BIC Classification: KJL; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 152 x 19. Weight in Grams: 342.
Publisher
Simon & Schuster
Number of pages
224
Format
Paperback
Publication date
2002
Edition
Reprint
Condition
New
SKU
V9780743207768
ISBN
9780743207768
Paperback
Condition: New

€ 23.99
€ 15.96

Hardback. Retailers have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. They're struggling with profit-sapping supply chain problems. This book explains how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Num Pages: 272 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 164 x 23. Weight in Grams: 488.
Publisher
Harvard Business Review Press United States
Number of pages
288
Format
Hardback
Publication date
2010
Edition
0th Edition
Condition
New
SKU
V9781422110577
ISBN
9781422110577
Hardback
Condition: New

€ 40.99
€ 33.28

Hardcover. .
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
5th Edition
Condition
New
SKU
V9781118980828
ISBN
9781118980828
Hardback
Condition: New

€ 50.65
€ 45.52

Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJM; KJSU. Category: (G) General (US: Trade). Dimension: 228 x 152 x 17. Weight in Grams: 372.
Publisher
Simon & Schuster
Format
Paperback
Publication date
2009
Condition
New
SKU
KRA0013566
ISBN
9781439167281
Paperback
Condition: New

€ 6.23

Paperback. What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Num Pages: 320 pages. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 29. Weight in Grams: 346.
Publisher
Faber & Faber
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780571309221
ISBN
9780571309221
Paperback
Condition: New

€ 19.99
€ 14.50

Paperback. Explains how to become a distributor, develop a marketing plan, recruit and train a distribution network, and maximize downline income. Num Pages: 408 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 231 x 189 x 24. Weight in Grams: 616.
Publisher
John Wiley & Sons Inc
Number of pages
408
Format
Paperback
Publication date
2000
Edition
1st Edition
Condition
New
SKU
V9780764552922
ISBN
9780764552922
Paperback
Condition: New

€ 21.99
€ 18.21

Paperback. Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptability and productivity. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 19. Weight in Grams: 412.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479657
ISBN
9780749479657
Paperback
Condition: New

€ 36.99
€ 33.15

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