Sales & marketing
Results 265 - 288 of 1356
Sales & marketing
Paperback. Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 188 x 18. Weight in Grams: 520.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470637623
- ISBN
- 9780470637623
Paperback
Condition: New
€ 29.99€ 23.91
€ 29.99
€ 23.91
Paperback. The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability. Num Pages: 528 pages, col. Illustrations. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 255 x 200 x 34. Weight in Grams: 1664.
- Publisher
- Bloomsbury Publishing PLC
- Number of pages
- 528
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781609010782
- ISBN
- 9781609010782
Paperback
Condition: New
€ 179.86
€ 179.86
Paperback. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781910649978
- ISBN
- 9781910649978
Paperback
Condition: New
€ 23.99€ 17.49
€ 23.99
€ 17.49
Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273727347
- ISBN
- 9780273727347
Paperback
Condition: New
€ 17.99€ 14.31
€ 17.99
€ 14.31
Paperback. Tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. This title shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrate the benefits for Tesco and its customers. Num Pages: 304 pages, black & white illustrations, colour illustrations, figures. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 155 x 17. Weight in Grams: 450.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2nd
- Condition
- New
- SKU
- V9780749453381
- ISBN
- 9780749453381
Paperback
Condition: New
€ 40.99€ 36.19
€ 40.99
€ 36.19
Paperback. Num Pages: 360 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119224853
- ISBN
- 9781119224853
Paperback
Condition: New
€ 29.99€ 21.70
€ 29.99
€ 21.70
Paperback. Series: No B. S. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJSA; KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 372.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781599185330
- ISBN
- 9781599185330
Paperback
Condition: New
€ 16.99€ 15.42
€ 16.99
€ 15.42
Paperback. Editor(s): Toumi, Mondher. Num Pages: 204 pages, 25 black & white illustrations, 40 black & white tables. BIC Classification: KJS; KNDP; MMG. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 218 x 293 x 16. Weight in Grams: 526.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138032187
- ISBN
- 9781138032187
Paperback
Condition: New
€ 149.69
€ 149.69
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781446296622
- ISBN
- 9781446296622
Paperback
Condition: New
€ 86.50
€ 86.50
Hardback. The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley's sales bible" (Inc.com) Num Pages: illustrations. BIC Classification: KJC; KJH; KJS; PBT. Category: (P) Professional & Vocational. Dimension: 166 x 240 x 29. Weight in Grams: 484.
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259835643
- ISBN
- 9781259835643
Hardback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471690160
- ISBN
- 9780471690160
Hardback
Condition: New
€ 31.99€ 24.86
€ 31.99
€ 24.86
Paperback. Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 20. Weight in Grams: 496.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749473273
- ISBN
- 9780749473273
Paperback
Condition: New
€ 33.99€ 30.67
€ 33.99
€ 30.67
Paperback. Num Pages: 360 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 190 x 21. Weight in Grams: 488.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118725603
- ISBN
- 9781118725603
Paperback
Condition: New
€ 24.99€ 18.33
€ 24.99
€ 18.33
Paperback. Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 15. Weight in Grams: 392.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749472092
- ISBN
- 9780749472092
Paperback
Condition: New
€ 35.99€ 32.65
€ 35.99
€ 32.65
Hardcover. "Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 29. Weight in Grams: 522.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470260692
- ISBN
- 9780470260692
Hardback
Condition: New
€ 31.99€ 24.86
€ 31.99
€ 24.86
Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 315
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002271
- ISBN
- 9788763002271
Paperback
Condition: New
€ 50.66€ 40.17
€ 50.66
€ 40.17
Hardback. Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others. Num Pages: 210 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 154 x 17. Weight in Grams: 394.
- Publisher
- Gallup Press
- Format
- Hardback
- Publication date
- 2005
- Condition
- New
- SKU
- V9781595620057
- ISBN
- 9781595620057
Hardback
Condition: New
€ 27.99€ 23.47
€ 27.99
€ 23.47
Paperback. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 18. Weight in Grams: 386.
- Publisher
- New York University Press United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780814763346
- ISBN
- 9780814763346
Paperback
Condition: New
€ 32.99€ 29.58
€ 32.99
€ 29.58
Paperback. .
- Publisher
- Marshall Cavendish International (Asia) Pte Ltd Singapore
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9789814382236
- ISBN
- 9789814382236
Paperback
Condition: New
€ 13.99€ 11.62
€ 13.99
€ 11.62
Paperback. Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. Num Pages: 720 pages, Illustrations. BIC Classification: KJS; UFCE. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 35. Weight in Grams: 1236.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 648
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118373439
- ISBN
- 9781118373439
Paperback
Condition: New
€ 54.99€ 38.85
€ 54.99
€ 38.85
Hardcover. Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 159 x 24. Weight in Grams: 704.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 348
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470860823
- ISBN
- 9780470860823
Hardback
Condition: New
€ 34.99€ 25.48
€ 34.99
€ 25.48
Hardback. Buyer behavior has changed the marketplace, and sellers must adapt to survive
The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 21. Weight in Grams: 428.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118872420
- ISBN
- 9781118872420
Hardback
Condition: New
€ 35.99€ 28.46
€ 35.99
€ 28.46
Paperback. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. Num Pages: 112 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 178 x 8. Weight in Grams: 78.
- Publisher
- Penguin Books Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780241209011
- ISBN
- 9780241209011
Paperback
Condition: New
€ 14.99€ 11.80
€ 14.99
€ 11.80
Paperback. Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Num Pages: 336 pages, black & white illustrations. BIC Classification: BGB; KJSA. Category: (G) General (US: Trade). Dimension: 228 x 150 x 25. Weight in Grams: 530.
- Publisher
- NTC Publishing Group,U.S. United States
- Number of pages
- 318
- Format
- Paperback
- Publication date
- 1966
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780844231013
- ISBN
- 9780844231013
Paperback
Condition: New
€ 17.99€ 14.13
€ 17.99
€ 14.13