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Sales & marketing

Results 169 - 192 of 2512

Sales & marketing

Hardcover. Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 26. Weight in Grams: 506.

Publisher
John Wiley & Sons Inc
Number of pages
304
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781118113363
ISBN
9781118113363
Hardback
Condition: New

€ 27.99
€ 23.14

Hardcover. Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. Num Pages: 208 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 19. Weight in Grams: 394.
Publisher
John Wiley & Sons Inc United States
Number of pages
208
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118733899
ISBN
9781118733899
Hardback
Condition: New

€ 31.99
€ 24.80

Paperback. Num Pages: 320 pages, illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 158 x 232 x 20. Weight in Grams: 496.
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781292063362
ISBN
9781292063362
Paperback
Condition: New

€ 95.07
€ 91.74

Paperback. Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a thorough guide to marketers at all levels of the elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 170 x 19. Weight in Grams: 510.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
336
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780749471064
ISBN
9780749471064
Paperback
Condition: New

€ 36.99
€ 33.15

Hardback. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9780230293397
ISBN
9780230293397
Hardback
Condition: New

€ 64.07

Hardback. Editor(s): Simpson, Diana. Num Pages: 170 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 17. Weight in Grams: 396.
Publisher
Nova Science Publishers Inc
Format
Hardback
Publication date
2016
Edition
UK ed.
Condition
New
SKU
V9781634853187
ISBN
9781634853187
Hardback
Condition: New

€ 200.82
€ 149.59

Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
Publisher
McGraw-Hill Education - Europe New York
Number of pages
384
Format
Hardback
Publication date
2001
Edition
Illustrated
Condition
New
SKU
V9780071364157
ISBN
9780071364157
Hardback
Condition: New

€ 36.99
€ 26.29

Paperback. According to Forrester Research, the tools and principles of service design should be common practice in the board room within 10 years. The vast majority of managers surveyed consider customer experience as the most important battle ground for competitive advantage. This book deals with this topic. Num Pages: 108 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 216 x 176 x 7. Weight in Grams: 222.
Publisher
BIS Publishers
Format
Paperback
Publication date
2015
Condition
New
SKU
V9789063693817
ISBN
9789063693817
Paperback
Condition: New

€ 16.69

Paperback. A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry. Series: Business Myths. Num Pages: 224 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479596
ISBN
9780749479596
Paperback
Condition: New

€ 26.99
€ 23.78

Hardback. The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Num Pages: 198 pages, 1, black & white illustrations. BIC Classification: KJMV7; KJS; KNTY. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 17. Weight in Grams: 418.
Publisher
Palgrave Macmillan
Number of pages
198
Format
Hardback
Publication date
2009
Condition
New
SKU
V9780230576575
ISBN
9780230576575
Hardback
Condition: New

€ 81.15

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
7th Edition
Condition
New
SKU
V9781305507272
ISBN
9781305507272
Paperback
Condition: New

€ 101.15

Paperback. Lleno de consejos practicos y motivacion para todo profesional de ventas, Zig Ziglar Ventas es una completa guia de referencia para cualquier profesional en este campo. Num Pages: 386 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 139 x 31. Weight in Grams: 371.
Publisher
Thomas Nelson Publishers
Format
Paperback
Publication date
2011
Condition
New
SKU
V9781602555105
ISBN
9781602555105
Paperback
Condition: New

€ 17.38

Paperback. This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area. Num Pages: 432 pages, 100 (photos and figs). BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 246 x 189 x 18. Weight in Grams: 804.
Publisher
Oxford University Press United Kingdom
Number of pages
432
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780199565740
ISBN
9780199565740
Paperback
Condition: New

€ 192.47

Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
400
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780470613580
ISBN
9780470613580
Hardback
Condition: New

€ 33.99
€ 24.34

Hardback. Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. Num Pages: 216 pages, 23 black & white illustrations, biography. BIC Classification: KJC; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 159 x 217 x 21. Weight in Grams: 416.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9781137534286
ISBN
9781137534286
Hardback
Condition: New

€ 68.53

Paperback. Series: International Management Studies. Num Pages: 227 pages, 22 colour illustrations, 62 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 149 x 211 x 22. Weight in Grams: 322.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Format
Paperback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9783658125561
ISBN
9783658125561
Paperback
Condition: New

€ 64.19

Hardcover. Editor(s): Wang, Chenglu. Num Pages: 288 pages, tables, graphs, charts. BIC Classification: 1FPC; KJS. Category: (G) General (US: Trade). Dimension: 262 x 189 x 21. Weight in Grams: 742.
Publisher
Nova Science Publishers Inc United States
Number of pages
288
Format
Hardback
Publication date
2010
Condition
New
SKU
V9781617616891
ISBN
9781617616891
Hardback
Condition: New

€ 284.00
€ 191.42

Paperback. The Idea Writersguides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Num Pages: 224 pages, 0. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 154 x 16. Weight in Grams: 246.
Publisher
Palgrave Macmillan
Number of pages
224
Format
Paperback
Publication date
2010
Edition
2010th Edition
Condition
New
SKU
V9780230613881
ISBN
9780230613881
Paperback
Condition: New

€ 47.99
€ 37.74

Paperback. .
Publisher
Hothive Books United Kingdom
Number of pages
56
Format
Paperback
Publication date
2011
Condition
New
SKU
V9781906316778
ISBN
9781906316778
Paperback
Condition: New

€ 8.99
€ 7.88

Paperback. Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 22. Weight in Grams: 414.
Publisher
John Wiley & Sons Inc
Number of pages
336
Format
Paperback
Publication date
2012
Edition
2nd
Condition
New
SKU
V9781118232651
ISBN
9781118232651
Paperback
Condition: New

€ 19.00
€ 18.21

Hardback. . Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox. Num Pages: 300 pages, index. BIC Classification: KJM; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 562. Less than five per cent of the world's firms achieve the full potential of their customer relationship initiatives . the rest are caught in its paradox." Includes index. Commissioning organisation: John McKean. x, 287 p. ill. 24 cm. Publ". Keywords: "Business, Finance & Law - Management - Information Management,Business, Finance & Law - Sales & Marketing - Customer Services,Special Fe"
Condition
Used, Like New
Edition
1st Edition
Publisher
John Wiley & Sons Inc Dublin, Ireland
Number of pages
300
Format
Hardback
Publication date
1999
SKU
KEX0160429
ISBN
9780471988014
Hardback
Condition: Used, Like New

€ 4.99

Hardcover.

Bring Disney-level customer experience to your organization with insider guidance

The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Num Pages: 304 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 28. Weight in Grams: 502.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119028659
ISBN
9781119028659
Hardback
Condition: New

€ 27.99
€ 21.03

Paperback. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges. Num Pages: 296 pages, B&W diagrams. BIC Classification: KJD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 136 x 22. Weight in Grams: 368.
Publisher
Nicholas Brealey Publishing
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781857886283
ISBN
9781857886283
Paperback
Condition: New

€ 19.99
€ 14.95

Paperback. .
Publisher
Elsevier Science & Technology
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780124166905
ISBN
9780124166905
Paperback
Condition: New

€ 52.99
€ 50.65

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