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Sales & marketing
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Sales & marketing
Hardcover. Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. Num Pages: 208 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 19. Weight in Grams: 394.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118733899
- ISBN
- 9781118733899
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. Num Pages: 320 pages, illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 158 x 232 x 20. Weight in Grams: 496.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292063362
- ISBN
- 9781292063362
Paperback
Condition: New
€ 98.73
€ 98.73
Paperback. Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a thorough guide to marketers at all levels of the elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 170 x 19. Weight in Grams: 510.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780749471064
- ISBN
- 9780749471064
Paperback
Condition: New
€ 36.99€ 33.25
€ 36.99
€ 33.25
Hardback. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9780230293397
- ISBN
- 9780230293397
Hardback
Condition: New
€ 66.30
€ 66.30
Hardback. Editor(s): Simpson, Diana. Num Pages: 170 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 17. Weight in Grams: 396.
- Publisher
- Nova Science Publishers Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634853187
- ISBN
- 9781634853187
Hardback
Condition: New
€ 200.56€ 151.19
€ 200.56
€ 151.19
Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
- Publisher
- McGraw-Hill Education - Europe New York
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2001
- Edition
- Illustrated
- Condition
- New
- SKU
- V9780071364157
- ISBN
- 9780071364157
Hardback
Condition: New
€ 36.99€ 26.37
€ 36.99
€ 26.37
Paperback. According to Forrester Research, the tools and principles of service design should be common practice in the board room within 10 years. The vast majority of managers surveyed consider customer experience as the most important battle ground for competitive advantage. This book deals with this topic. Num Pages: 108 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 216 x 176 x 7. Weight in Grams: 222.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789063693817
- ISBN
- 9789063693817
Paperback
Condition: New
€ 18.99€ 17.33
€ 18.99
€ 17.33
Paperback. A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry. Series: Business Myths. Num Pages: 224 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479596
- ISBN
- 9780749479596
Paperback
Condition: New
€ 26.99€ 23.85
€ 26.99
€ 23.85
Hardback. The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Num Pages: 198 pages, 1, black & white illustrations. BIC Classification: KJMV7; KJS; KNTY. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 17. Weight in Grams: 418.
- Publisher
- Palgrave Macmillan
- Number of pages
- 198
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230576575
- ISBN
- 9780230576575
Hardback
Condition: New
€ 83.43
€ 83.43
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781305507272
- ISBN
- 9781305507272
Paperback
Condition: New
€ 101.72
€ 101.72
Paperback. Lleno de consejos practicos y motivacion para todo profesional de ventas, Zig Ziglar Ventas es una completa guia de referencia para cualquier profesional en este campo. Num Pages: 386 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 139 x 31. Weight in Grams: 371.
- Publisher
- Thomas Nelson Publishers
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781602555105
- ISBN
- 9781602555105
Paperback
Condition: New
€ 18.99€ 18.25
€ 18.99
€ 18.25
Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 400
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470613580
- ISBN
- 9780470613580
Hardback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Paperback. Series: International Management Studies. Num Pages: 227 pages, 22 colour illustrations, 62 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 149 x 211 x 22. Weight in Grams: 322.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783658125561
- ISBN
- 9783658125561
Paperback
Condition: New
€ 65.98
€ 65.98
Paperback. Num Pages: 292 pages, 25 black & white illustrations, 28 black & white tables, biography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 391.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 292
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658082208
- ISBN
- 9783658082208
Paperback
Condition: New
€ 66.54
€ 66.54
Hardcover. Editor(s): Wang, Chenglu. Num Pages: 288 pages, tables, graphs, charts. BIC Classification: 1FPC; KJS. Category: (G) General (US: Trade). Dimension: 262 x 189 x 21. Weight in Grams: 742.
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781617616891
- ISBN
- 9781617616891
Hardback
Condition: New
€ 283.63€ 193.47
€ 283.63
€ 193.47
Paperback. The Idea Writersguides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Num Pages: 224 pages, 0. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 154 x 16. Weight in Grams: 246.
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9780230613881
- ISBN
- 9780230613881
Paperback
Condition: New
€ 48.99€ 39.02
€ 48.99
€ 39.02
Paperback. .
- Publisher
- Hothive Books United Kingdom
- Number of pages
- 56
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781906316778
- ISBN
- 9781906316778
Paperback
Condition: New
€ 8.99€ 7.94
€ 8.99
€ 7.94
Paperback. Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 22. Weight in Grams: 414.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd
- Condition
- New
- SKU
- V9781118232651
- ISBN
- 9781118232651
Paperback
Condition: New
€ 20.99€ 18.44
€ 20.99
€ 18.44
Hardback. . Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox. Num Pages: 300 pages, index. BIC Classification: KJM; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 562. Less than five per cent of the world's firms achieve the full potential of their customer relationship initiatives . the rest are caught in its paradox." Includes index. Commissioning organisation: John McKean. x, 287 p. ill. 24 cm. Publ". Keywords: "Business, Finance & Law - Management - Information Management,Business, Finance & Law - Sales & Marketing - Customer Services,Special Fe"
- Condition
- Used, Like New
- Edition
- 1st Edition
- Publisher
- John Wiley & Sons Inc Dublin, Ireland
- Number of pages
- 300
- Format
- Hardback
- Publication date
- 1999
- SKU
- KEX0160429
- ISBN
- 9780471988014
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover.
Bring Disney-level customer experience to your organization with insider guidance
The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Num Pages: 304 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 28. Weight in Grams: 502.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119028659
- ISBN
- 9781119028659
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Paperback. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges. Num Pages: 296 pages, B&W diagrams. BIC Classification: KJD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 136 x 22. Weight in Grams: 368.
- Publisher
- Nicholas Brealey Publishing
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781857886283
- ISBN
- 9781857886283
Paperback
Condition: New
€ 19.99€ 15.10
€ 19.99
€ 15.10
Paperback. .
- Publisher
- Elsevier Science & Technology
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780124166905
- ISBN
- 9780124166905
Paperback
Condition: New
€ 52.99€ 51.07
€ 52.99
€ 51.07
Hardback. .
- Publisher
- Disney Book Publishing Inc. United States
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2011
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781423145844
- ISBN
- 9781423145844
Hardback
Condition: New
€ 26.99€ 23.25
€ 26.99
€ 23.25
Hardcover. You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. Num Pages: 244 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 158 x 20. Weight in Grams: 484.
- Publisher
- John Wiley and Sons Ltd London
- Number of pages
- 244
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470032725
- ISBN
- 9780470032725
Hardback
Condition: New
€ 42.99€ 33.64
€ 42.99
€ 33.64