×


 x 

Shopping cart

Sales & marketing

Results 49 - 72 of 2512

Sales & marketing

Paperback. When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this book, the authors reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. It reveals the universal body language signals that command respect and teaches you how to use them. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 18. Weight in Grams: 404.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
256
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780071793001
ISBN
9780071793001
Paperback
Condition: New

€ 31.99
€ 22.71

Hardback. Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising both for advertising professionals and target audiences. Num Pages: 256 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119074229
ISBN
9781119074229
Hardback
Condition: New

€ 31.99
€ 24.80

Paperback. Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns. Series: Fundamentals. Num Pages: 184 pages, 200. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 230 x 203 x 14. Weight in Grams: 684.
Publisher
AVA Publishing
Number of pages
184
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9782940411566
ISBN
9782940411566
Paperback
Condition: New

€ 37.99
€ 34.03

Paperback. Your fast track to successful SEO and search marketing Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Edition
Revised, Updated
Condition
New
SKU
V9781473610323
ISBN
9781473610323
Paperback
Condition: New

€ 15.99
€ 11.88

Hardcover. Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 159 x 25. Weight in Grams: 624.
Publisher
Harvard Business School Publishing United States
Number of pages
288
Format
Hardback
Publication date
2004
Edition
1ST
Condition
New
SKU
V9781578517749
ISBN
9781578517749
Hardback
Condition: New

€ 37.99
€ 34.01

Paperback.
Format
Paperback
Publication date
2014
Publisher
LID Publishing United Kingdom
Number of pages
192
Condition
New
SKU
V9781907794513
ISBN
9781907794513
Paperback
Condition: New

€ 17.99
€ 14.50

Paperback. Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Num Pages: 304 pages, 17 black & white tables, 125 black & white halftones. BIC Classification: AV; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 193 x 18. Weight in Grams: 530.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780240823706
ISBN
9780240823706
Paperback
Condition: New

€ 50.99
€ 35.55

Hardback. .
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781137466679
ISBN
9781137466679
Hardback
Condition: New

€ 55.43

Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119223009
ISBN
9781119223009
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. Editor(s): Schor, Juliet B.; Holt, Douglas B. Num Pages: 528 pages, 19 illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 235 x 156 x 30. Weight in Grams: 734.
Publisher
The New Press United States
Number of pages
528
Format
Paperback
Publication date
2000
Edition
0th Edition
Condition
New
SKU
V9781565845985
ISBN
9781565845985
Paperback
Condition: New

€ 38.13

paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270.
Publisher
Pearson Education (US)
Number of pages
192
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780321426772
ISBN
9780321426772
Paperback
Condition: New

€ 35.99
€ 29.26

Paperback. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469252
ISBN
9780749469252
Paperback
Condition: New

€ 40.99
€ 36.49

Hardcover. .
Publisher
John Wiley & Sons Inc United States
Number of pages
318
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118524541
ISBN
9781118524541
Hardback
Condition: New

€ 27.37

Hardback. The go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptions Num Pages: 432 pages, ill. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 32. Weight in Grams: 642.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
432
Format
Hardback
Publication date
2011
Edition
4th Edition
Condition
New
SKU
V9780071772983
ISBN
9780071772983
Hardback
Condition: New

€ 85.55
€ 64.87

Paperback. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector. Series: Rotman-UTP Publishing. Num Pages: 296 pages. BIC Classification: KCA; KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152. .
Publisher
University of Toronto Press
Format
Paperback
Publication date
2017
Edition
Reprint
Condition
New
SKU
V9781487521820
ISBN
9781487521820
Paperback
Condition: New

€ 36.99
€ 32.80

Hardcover. How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. Num Pages: 288 pages, illustrations. BIC Classification: KJS; KNV. Category: (P) Professional & Vocational. Dimension: 159 x 231 x 20. Weight in Grams: 552.
Publisher
John Wiley & Sons Inc United States
Number of pages
352
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118756317
ISBN
9781118756317
Hardback
Condition: New

€ 33.99
€ 26.68

Paperback. The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 198 x 19. Weight in Grams: 206.
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781473630130
ISBN
9781473630130
Paperback
Condition: New

€ 17.99
€ 13.43

Paperback. Num Pages: 640 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 193 x 32. Weight in Grams: 1078.
Publisher
John Wiley & Sons Inc
Number of pages
640
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9781118269749
ISBN
9781118269749
Paperback
Condition: New

€ 33.99
€ 24.60

Hardcover. Editor(s): Richard Joseph Publishers Ltd. Num Pages: 480 pages. BIC Classification: 1DB; GBCR; KJS; WCS. Category: (G) General (US: Trade). Dimension: 234 x 166 x 32. Weight in Grams: 808. 480pp.
Condition
Used, Like New
Publisher
Richard Joseph Publishers Ltd
Number of pages
480
Format
Hardback
Publication date
2006
Edition
29th UK ed.
SKU
KEX0193998
ISBN
9781872699844
Hardback
Condition: Used, Like New

€ 4.99

Hardcover. Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia. Num Pages: 246 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 24. Weight in Grams: 598.
Publisher
Oxford University Press, USA
Number of pages
246
Format
Hardback
Publication date
2010
Edition
01st Edition
Condition
New
SKU
V9780195573565
ISBN
9780195573565
Hardback
Condition: New

€ 53.95

Paperback. Series: Financial Times Series. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 154 x 18. Weight in Grams: 470.
Publisher
FT Press
Number of pages
240
Format
Paperback
Publication date
2012
Edition
01st Edition
Condition
New
SKU
V9780273775089
ISBN
9780273775089
Paperback
Condition: New

€ 26.99
€ 25.37

Hardback.

Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Num Pages: 256 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 167 x 22. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118862070
ISBN
9781118862070
Hardback
Condition: New

€ 30.99
€ 24.01

Paperback. Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. Editor(s): Jamison, Warren. Num Pages: 384 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 199 x 132 x 21. Weight in Grams: 288.
Publisher
HarperCollins Publishers Ltd
Format
Paperback
Publication date
1994
Condition
New
SKU
V9780586058961
ISBN
9780586058961
Paperback
Condition: New

€ 17.99
€ 12.88

Paperback. This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Num Pages: 384 pages, 47 figures, 18 black & white tables. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 192 x 247 x 20. Weight in Grams: 750.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9780230380240
ISBN
9780230380240
Paperback
Condition: New

€ 71.87

Subscribe to our newsletter

News on special offers, signed editions & more!